UNR extended studies
44
Personal Branding Bret L. Simmons, Ph.D.
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Google is your new business card
Transcript of UNR extended studies
Personal BrandingBret L. Simmons, Ph.D.
Metanoia
December 9-10, 2010Reno, Nevada
My Brand (partial)• [email protected]• [email protected]• http://www.google.com/profiles/bret.simmons • www.bretlsimmons.com• http://bretsimmons.posterous.com/ • www.twitter.com/drbret• http://www.linkedin.com/in/bretsimmons • http://www.facebook.com/bretsimmons• http://www.youtube.com/user/eustress• http://www.vimeo.com/bretsimmons• http://www.slideshare.net/bretlsimmons
Tentative Agenda
• Today– Introduction to Personal Branding– Philosophy and Operating Principles– New Rules of Marketing– Define your value– E-mail, Google Profile, LinkedIn
• Next Time– Blogging, Twitter
Disclaimers
Introductions:
•Name•Online Experience•Goal for the class
Are You Remarkable?
Excellence is a form of deviance
DO things your peers are not willing to do
Permission
BrandThe set of expectations, memories, stories
and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer
(Seth Godin)
Personal BrandThe reasons why people spread the word about your value.
Is your cart before your horse?
Social MediaYou must be personal and conversant
Lead with valueWrap the personal around your value
Remarkable
Value
Not
Personality
Web 1.0, 2.0, 3.0
Broadcast
Conversant
Semantic 3
2
1
Interruption vs.
Permission
ContentConversation
Contentand
InboundMarketing
Consistently Contribute
Value
Transparency
New business card
www.namecheap.com
Name - Picture - Purpose
Order of Importance
• E-mail, Google Profile• Linkedin• Blog• Twitter• Facebook• Other
FLOWActive• Twitter:
River• Blog:
Rain
Passive• Linkedin:
Lake• Facebook:
Stream
Integrate
Google Profile, LinkedIn
http://www.google.com/profiles/bret.simmons
http://www.linkedin.com/in/bretsimmons
Twitter is a broadcast medium
•Be yourself, not your business•Link to your business or blog•Contribute value•Acknowledge value others contribute•Introductions in Twitter, connections offline•Be strategic •Be patient!
Blogging• Micro publishing platform• Force yourself to become
part of the conversation• Best damn marketing tool• Free
Benefits of Blogging
• Clarity• Consistency• Challenge• Community• Commitment
What to blog about?
• Own your own business• Work for someone else
Some Examples• http://sheridanstoryart.com/ • http://marketforcause.com/• http://sharonmarkovsky.wordpress.com/ • http://professionaltrainer.wordpress.com/ • http://www.dream2clean.com/ • http://blog.kemplerdesign.com/ • http://www.greatleadershipbydan.com/ • http://michaelhyatt.com/ • http://www.kevinmd.com/blog/ • http://www.riverpoolsandspas.com/ • http://thephotoenthusiast.com/ • http://www.biggby.com/ • http://www.sandsregency.com/
Social Media Revolution Link
http://www.youtube.com/watch?v=NhPgUcjGQAw
DO IT!
Questions?
