UNLEASHING BUSINESS VALUE WITH IDENTITY
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IAM for the Digital Customer Identity Relationship Management
description
EVE MALER, VP Innovation & Emerging Technology, ForgeRock, at the European IRM Summit 2014.
Transcript of UNLEASHING BUSINESS VALUE WITH IDENTITY
IAM for the Digital Customer
Identity Relationship Management
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Unleashing Business Value with Identity
FORGEROCK.COM
Eve MalerVP Innovation & Emerging Technology @xmlgrrl#IRMSummit
November 4, 2014
The business pillars of identity relationship management
CONSUMERS & THINGS over employees
ADAPTABLE over predictable
REVENUE over operating expense
VELOCITY over process and tools
The technical pillars of identity relationship management
INTERNET SCALE over enterprise scale
DYNAMIC over static intelligence
BORDERLESS over perimeter
MODULAR over monolithic
Companies are straining against a view of IAM as a
tactical IT concern
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IRM deserves its special moniker because it operates at special scale
Source: A commissioned study conducted by Forrester Consulting on behalf of ForgeRock, April, 2014
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Partner Employee Consumer0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
101 – 1,000
1,001 – 10,000
500,001 – 5,000,000
Base: 111 B2C and B2B2C Executives
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Putting these numbers into perspective
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Companies are dubious about the IRM preparedness of existing IAM solutions
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Considering the IAM technology solutions you use internally now, how prepared are these solutions for use in external
deployment scenarios?Not at all prepared;
8%
Not very prepared;
22%
Some-what
prepared; 36%
Very prepared;
34%
Base: 111 B2C and B2B2C Executives
66% feel less than “very prepared”
Yes; 88%
No; 5%
N/A 5%
Don’t know; 2%
Does your budget for building out external-facing, customer and
partner identity and access management include investment in
new IAM software?
Source: A commissioned study conducted by Forrester Consulting on behalf of ForgeRock, April, 2014
IRM priorities are increasingthe pressure on IAM projects
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The definition of success is shifting
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Have you been asked to measure the revenue impact of your customer-facing
IT projects?
Yes; 83%
No; 9%
Don’t know; 8%
Base: 86 [Those who work on customer-facing IAM projects]
Base: 111 B2C and B2B2C Executives
Source: A commissioned study conducted by Forrester Consulting on behalf of ForgeRock, April, 2014
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Metrics are moving from input to output and from internal to business-focused
Source: A commissioned study conducted by Forrester Consulting on behalf of ForgeRock, April, 2014
What types of success metrics govern your IAM-related projects today?
5) Drive customer intelligence
4) Drive increased revenue
3) Fraud detection/prevention rates
2) Regulatory compliance (e.g., PCI, HIPAA, EU Data Protection Direc-
tive, etc.)
1) On-time and on-budget
What types of success metrics do you anticipate will govern your IAM-related projects three years
from now?
5) Drive customer intelligence
4) Regulatory compliance (e.g., PCI, HIPAA, EU Data Protection Direc-
tive, etc.)
3) Drive increased revenue
2) Fraud detection/prevention rates
1) On-time and on-budget
Base: 111 B2C and B2B2C Executives
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IRM requires the right architecture
We’re undergoing a digital transformation. I didn’t think IAM was going to be so important for this, but now I realize it’s valuable to create a targeted architecture and not have to build specialized applications each time. The users will be able to access the same platform, and their access will be controlled by authorization. It’s really an enabler in completely transforming the way we do things. People expect 24/7 access.
– Media/advertising
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Strategic priorities reflect the IRM imperative
“Please indicate which of the following are, or will be, strategic IAM priorities for your company.”
Managing IAM for multiple types of network-connected devices owned by employees
Using IAM to control and enable employee access to cloud/SaaS services
Mitigating operational expenses and security risk by extending IAM to employees
Consolidating disparate employee IAM systems
Ensuring IAM systems scale to handle anticipated customer growth
Managing IAM for multiple types of network-connected devices owned by customers
Using IAM to enable and unify customer access to cloud-based services
Consolidating disparate customer IAM systems
Driving business value and revenue by extending IAM to customers
21%
24%
25%
22%
20%
21%
19%
25%
28%
35%
37%
32%
36%
27%
31%
41%
39%
21%
33%
33%
40%
40%
46%
43%
36%
32%
48%
Will be a priority in more than a year Will be a priority in the next year Is a current priority
Base: 111 B2C and B2B2C Executives
IAM
IRM
Source: A commissioned study conducted by Forrester Consulting on behalf of ForgeRock, April, 2014
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IAM vs. IRM
control
enable
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IAM vs. IRM
control
enable
roles users
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IAM vs. IRM
control
enable
roles userstrap accept
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Do you share these challenges?
How do I roll out new services for any device or “thing”?
How do I scale to support hundreds of millions of users and devices?
How do I personalize services and reduce risk using real-time context?
How do I roll out identity services in weeks, not months or years?
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Our wonderful tracklineup
Joni Brennan, Kantara Initiative: Connected Life
Andrew Johnston, TELUS: I Am Not My Phone
Thomas Bostrøm Jørgensen, Encap: Demo andAnalysis of Apple Touch ID for IRM
Jean-François Rubon, Gemalto: Securing OnlineServices in a Mobile First World
Robert Lapes, Capgemini: Twelve Diagrams to SaveYour Identity Bacon
Stein Myrseth, ForgeRock: Cloud DeploymentManagement with Juju
Steve Ferris, ForgeRock: Best Practices panel
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Eve Maler [email protected] @xmlgrrl#IRMSummit
Thanks!Questions?Enjoy the IRM track!
