Unleash The SEO Beast
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Transcript of Unleash The SEO Beast
UNLEASH THE SEO ANIMALHow Search Can Help Your Site
Matthew InmanJonti BollesJohn-Michael Oswalt
JOHN-MICHAEL OSWALT(JMO)
Schipul – The Web Marketing Company
MATTHEW INMANOatmeal
Linkbait and Viral MarketingHow to use zombies and dinosaurs to dominate SEO.
Mingle2 – Free Online Dating
• Within 6 months of launch:• Over 100,000 links built• Ranking for every major dating keyword• 2 million page views • Acquired by a competitor
• Within 2 years of launch• 40 million page views a month• 1+ million members• One of the biggest free dating sites in the world
SEO: the short, short version
1. Pick a word or phrase
2. Get a bunch of links to a webpage about that word
3. Rank at Google
What is Linkbait?
• Linkbait is content you create that gets people to link to you.
• Primary benefit: builds links and in turn elevates your search rankings
• Secondary benefit: massive exposure to your website
Quizzes
The right way to make a quiz
ZombieHarmony
• Millions of page views
• Thousands of links
• Featured in entertainment weekly magazine
• Outranking competitors for dating related keywords
Unicorns
Types of Bad Kissers
How to tell if your cat is plotting to kill you
Keeping it on topic
Can you hear this?
How much booze would it take to kill you?
When links don’t matter
How to make great linkbait
• Create easily digestible content
• Your product + [something weird, controversial]
• Top 10 [whatever] you probably don’t know about [whatever]
• Seek inspiration on social sites and traditional mediums
• Having a good graphic designer, writer, or coder really helps
Things not to do
• Don’t try and sell your product inside the linkbait
• Don’t spam the social sites• Don’t spend too much time on it• Make it look benign
Promotion
Digg, stumbleupon, reddit, twitter, buzzfeed
• Digg – find a power user• Reddit – make it like a conversation• Stumbleupon – just create good content
Creating the content
Limited Time Efforts
Long Term Effects
Tools of the Trade
Writing Linkbait
Matthew Inman, Marketing & Design
Follow me on twitter: @oatmeal
http://matthewinman.com
THANKS FOR JOINING USSchipul – The Web Marketing Company
Matthew Inmanmatthewinman.comtwitter.com/oatmeal
John-Michael Oswalt (JMO)jmoswalt.comtwitter.com/jmoswalt
Find this presentation here: www.schipulcon.com/presentations