UNLEASH THE SEO ANIMALHow Search Can Help Your Site

Matthew InmanJonti BollesJohn-Michael Oswalt

JOHN-MICHAEL OSWALT(JMO)

Schipul – The Web Marketing Company

MATTHEW INMANOatmeal

Linkbait and Viral MarketingHow to use zombies and dinosaurs to dominate SEO.

Mingle2 – Free Online Dating

• Within 6 months of launch:• Over 100,000 links built• Ranking for every major dating keyword• 2 million page views • Acquired by a competitor

•  Within 2 years of launch• 40 million page views a month• 1+ million members• One of the biggest free dating sites in the world

SEO: the short, short version

1. Pick a word or phrase

2. Get a bunch of links to a webpage about that word

3. Rank at Google

What is Linkbait?

• Linkbait is content you create that gets people to link to you.

• Primary benefit: builds links and in turn elevates your search rankings

• Secondary benefit: massive exposure to your website

Quizzes

The right way to make a quiz

ZombieHarmony

• Millions of page views

• Thousands of links

• Featured in entertainment weekly magazine

• Outranking competitors for dating related keywords

Unicorns

Types of Bad Kissers

How to tell if your cat is plotting to kill you

Keeping it on topic

Can you hear this?

How much booze would it take to kill you?

When links don’t matter

How to make great linkbait

• Create easily digestible content

• Your product + [something weird, controversial]

• Top 10 [whatever] you probably don’t know about [whatever]

• Seek inspiration on social sites and traditional mediums

• Having a good graphic designer, writer, or coder really helps

Things not to do

• Don’t try and sell your product inside the linkbait

• Don’t spam the social sites• Don’t spend too much time on it• Make it look benign

Promotion

Digg, stumbleupon, reddit, twitter, buzzfeed

• Digg – find a power user• Reddit – make it like a conversation• Stumbleupon – just create good content

Creating the content

Limited Time Efforts

Long Term Effects

Tools of the Trade

Writing Linkbait

Matthew Inman, Marketing & Design

Follow me on twitter: @oatmeal

http://matthewinman.com

THANKS FOR JOINING USSchipul – The Web Marketing Company

Matthew Inmanmatthewinman.comtwitter.com/oatmeal

John-Michael Oswalt (JMO)jmoswalt.comtwitter.com/jmoswalt

Find this presentation here: www.schipulcon.com/presentations