UNLEASH THE POWER OF THE BUSINESS MODEL CANVAS: Use the Business Model Canvas as a Universal Problem...
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Transcript of UNLEASH THE POWER OF THE BUSINESS MODEL CANVAS: Use the Business Model Canvas as a Universal Problem...
The Tug of War of the Business Model Canvas
Visionaries (Corporate Planners/Strategists/
Consultants/Leaders)
Pragma9sts (Entrepreneurs/Startups/ Product Developers/Managers)
Business Model Canvas is TOO ABSTRACT, NOT ACTIONABLE,
NOT METRICS-‐DRIVEN, AND NOT DYNAMIC FOR STARTUPS
Business Model Canvas is NOT
A SEAMLESS PLATFORM FOR TOOLS OF PLANNING, CHANGE MANAGEMENT, SUPPLY CHAIN MNGT, AND PROBLEM SOLVING
Copyright 2013. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Business Model Canvas Job: Document and Develop Business Models
(Customer Archetypes)
UNLEASH THE POWER OF THE BUSINESS MODEL CANVAS Use the Business Model Canvas as a Universal Problem Solving (UPS) Canvas
Dr. Rod King VDD University for Leaders, Managers, and Entrepreneurs
HEROES
Copyright 2013. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Proficiency Pyramid for the Business Model Canvas Use the Canvas for Business Model InnovaKon, Supply Chain Management, and Universal Problem Solving
GOLD Jobs-‐To-‐Be-‐Done
1. Universal OrganizaKon & Planning 2. Universal Change Management 3. Universal Problem Solving, Design, and InnovaKon 4. Universal Project Management
SILVER Jobs-‐To-‐Be-‐Done 1. Document exisKng SUPPLY CHAINS 2. Analyze, improve, and manage exisKng SUPPLY CHAINS 3. Design new including disrupKve SUPPLY CHAINS 4. Document, analyze, improve, and/or design BUSINESS ECOSYSTEMS (INDUSTRIES)
BRONZE Jobs-‐To-‐Be-‐Done 1. Document exisKng BUSINESS MODELS 2. Analyze, improve, and manage exisKng BUSINESS MODELS 3. Design new including disrupKve BUSINESS MODELS 4. Document, analyze, improve, and/or design personal BUSINESS MODELS (personal/family LIFE including CAREER)
Bronze Level (“Red Ocean”)
Silver Level (“Brown Ocean”)
Gold Level (“Blue Ocean”)
Business Model Canvas
Lean OrganizaLonal Development Canvas = Business Model Canvas + Business Model Environment = SEMPORCES Chain
Lean OrganizaLonal Development Canvas = Business Model Canvas + Business Model Environment = SEMPORCES Chain
Visual Ideas Management (VIM) Tool
BUSINESS MODEL CANVAS (BMC)
A Visual Tool for DocumenLng and Developing Business Models
Business System Logic and 2 Levels of The Business Model Canvas
Extended BUSINESS SYSTEM (7 Building Blocks of an Enterprise Supply Chain excluding Topic of “Environment”)
Business Effect (Trade-‐off) (2 Building Blocks)
3 FUNCTIONS OR JOBS-‐TO-‐BE-‐DONE OF A BUSINESS MODEL
Copyright 2013. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Value ProposiKon (Offer)
The 9 Building Blocks of the Business Model Canvas
CreaKve Commons License (2010). www.businessmodelgeneraKon.com
Universal Supply Chain (“SIPOCC”) Logic and Swimlanes of the Business Model Canvas Why the Business Model Canvas Works so Well: An Archetype of a Universal Supply Chain System
(-‐): PAIN or Cost (+): DELIGHT or Benefit
The Above Visual Layout by Dr. Rod King ([email protected]) is based on The Business Model Canvas (www.businessmodelgeneraKon.com) and is licensed under the CreaKve Commons A?ribuKon-‐Share Alike3.0 Un-‐ported License
Business Model Canvas Strategic Management Template for DocumenKng and Developing Business Models (Enterprise Supply Chains)
Key Partners (KP)
Key Ac9vi9es (KA)
Key Resources (KR)
Value Proposi9on (VP)
Customer Segments (CS)
Customer Rela9onships (CR)
Channels (CH)
CreaKve Commons License (2010). www.businessmodelgeneraKon.com
Cost Structure (C$)
Revenue Streams (R$)
THINK BIG AND DIFFERENT Unleash the Power of the Business Model Canvas
“You are not here merely to make a living. You are here in order to enable the world
to live more amply, with great vision,
with a finer spirit of hope and achievement. You are here to enrich the world, and
you impoverish yourself if you forget the errand”
Woodrow Wilson, USA President (1913-‐1921)
The Ideal Business Model Canvas Is
A Universal Problem Solving (UPS) Canvas Is
An Ideal Lean Startup Cockpit
Use the Business Model Canvas
In ConjuncKon With the Workflow of
The Universal Problem Solving (UPS) Cycle
UNIVERSAL PROBLEM SOLVING (UPS) CYCLE AND CANVAS
(-‐) (+)
Copyright 2013. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Transform The Business Model Canvas
Into A Lean Organiza9onal Development Canvas,
A Universal Problem Solving and Supply Chain Management Canvas
Universal Supply Chain Management
8 Levels for DocumenKng and Managing Supply Chains
Copyright 2013. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing VDD University for Leaders, Managers, and Entrepreneurs
Team (Group) Supply Chain Management
Personal Supply Chain Management
Department Supply Chain Management
OrganizaHonal (Enterprise) Supply Chain Management
LOCAL (Industry/Sector) Supply Chain Management
REGIONAL Supply Chain Management
NATIONAL Supply Chain Management
GLOBAL Supply Chain Management
1 2 3 4 5 6 7 8 Level
ECOSYSTEM (7 Building Blocks of an Ecosystem Supply Chain including Topic of “Environment”)
Ecosystem Logic and 3 Levels of The Lean Organiza9onal Development Canvas
Shared Value (Result) (1 Building Block)
Effect (Trade-‐off) (2 Building Blocks)
The Visual Layout of the TacLcal OrganizaKonal Development Canvas is adapted from The Business Model Canvas (www.businessmodelgeneraKon.com) and is licensed under the CreaKve Commons A?ribuKon-‐Share Alike3.0 Un-‐ported License
The 10 Blocks of The Lean Organiza9onal Development Canvas
Benefits of Lean Organiza9onal Development Canvas,
A Universal Problem Solving and Supply Chain Management Canvas
CreaKve Commons License. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing VDD University for Leaders, Managers, and Entrepreneurs
UNIVERSAL PROBLEM SOLVING The OrganizaKonal Development Canvas can be used for tacKcal and strategic problem solving in any domain
DYNAMIC FRAMEWORK Although the OrganizaKonal Development Canvas is a snapshot of a business model/ecosystem, it can be made dynamic using the tool of the Lean Startup Cockpit
UNIVERSAL PLANNING Due to the layout and nature of topics on the Lean OrganizaKonal Development Canvas, it can be used for planning, organizing, and managing ideas for any system
SUPPLY CHAIN MANAGEMENT The Lean OrganizaKonal Develop-‐ment Canvas, in contrast to the Business Model Canvas, can be used for planning, organizing, evaluaKng, and managing any supply chain
ACTIONABLE Through use of acKonable metrics, the TacKcal OrganizaKonal Development Canvas facilitates the idenKficaKon of gaps as well as and generaKon of remedial acKons
8 BENEFITS OF
THE LEAN ORGANIZATIONAL DEVELOPMENT CANVAS
CHANGE MANAGEMENT Any situaKon of change management can be presented, organized, evaluated, and managed using a Lean OrganizaKonal Develop-‐ment Canvas
CONCRETE TacKcal OrganizaKonal Development Canvas provides a concrete framework for discovering, analyzing, and solving operaKonal problems
METRICS-‐DRIVEN Performance perspecKves, indicators, and metrics can be added to the OrganizaKonal Development Canvas
8 BENEFITS OF THE LEAN ORGANIZATIONAL DEVELOPMENT CANVAS Advantages of a Canvas for Business Model InnovaLon, Supply Chain Management, and Universal Problem Solving
Tac9cal Organiza9onal Development Canvas
LEAN ORGANIZATIONAL DEVELOPMENT CANVAS TacKcal Problem Solving and Supply Chain Management Canvas (Without Key Metrics)
The Visual Layout of the TacLcal OrganizaKonal Development Canvas is adapted from The Business Model Canvas (www.businessmodelgeneraKon.com) and is licensed under the CreaKve Commons A?ribuKon-‐Share Alike3.0 Un-‐ported License
Key Partners (KP)
Key Ac9vi9es (KA)
Key Resources (KR)
Value Proposi9on (VP)
Customer Segments (CS)
Customer Rela9onships (CR)
Channels (CH)
Environment (Trends/Forces)
Shared Value (PROFIT; Customer Experience)
(-‐): PAIN (COST) Cost Structure (C$)
(+): DELIGHT (BENEFIT) Revenue Streams (R$)
LEAN ORGANIZATIONAL DEVELOPMENT CANVAS TacKcal Problem Solving and Supply Chain Management Canvas (With Key Metrics)
The Visual Layout of the TacLcal OrganizaKonal Development Canvas is adapted from The Business Model Canvas (www.businessmodelgeneraKon.com) and is licensed under the CreaKve Commons A?ribuKon-‐Share Alike3.0 Un-‐ported License
Key Partners (KP)
Key Ac9vi9es (KA)
Key Resources (KR)
Value Proposi9on (VP)
Customer Segments (CS)
Customer Rela9onships (CR)
Channels (CH)
Environment (Trends/Forces)
Shared Value (PROFIT; Customer Experience)
Engagement: /AcquisiKon:
AcKvaKon:
RetenKon:
Revenue:
Referral:
Staffing Cost:
Customer AcquisiKon Cost:
Equipment/Infrastructure/Facility Cost:
DistribuKon/LogisKcs Cost:
Material/Info’ Cost: (-‐): PAIN (COST) Cost Structure (C$)
(+): DELIGHT (BENEFIT) Revenue Streams (R$)
LEAN ORGANIZATIONAL DEVELOPMENT CANVAS TacKcal Problem Solving and Supply Chain Management Worksheet (With Top 3 Problems and Features)
The Visual Layout of the TacLcal OrganizaKonal Development Canvas is adapted from The Business Model Canvas (www.businessmodelgeneraKon.com) and is licensed under the CreaKve Commons A?ribuKon-‐Share Alike3.0 Un-‐ported License
Key Partners (KP)
Key Ac9vi9es (KA)
Key Resources (KR)
Value Proposi9on (VP)
Customer Segments (CS)
Customer Rela9onships (CR)
Channels (CH)
Environment (Trends/Forces)
Shared Value (PROFIT; Customer Experience)
Top 3 Problems Top 3 Features
(-‐): PAIN (COST) Cost Structure (C$)
(+): DELIGHT (BENEFIT) Revenue Streams (R$)
LEAN ORGANIZATIONAL DEVELOPMENT CANVAS TacKcal Problem Solving and Supply Chain Management Canvas (With Top 3 Problems and Features as well as Key Metrics)
The Visual Layout of the TacLcal OrganizaKonal Development Canvas is adapted from The Business Model Canvas (www.businessmodelgeneraKon.com) and is licensed under the CreaKve Commons A?ribuKon-‐Share Alike3.0 Un-‐ported License
Key Partners (KP)
Key Ac9vi9es (KA)
Key Resources (KR)
Value Proposi9on (VP)
Customer Segments (CS)
Customer Rela9onships (CR)
Channels (CH)
Environment (Trends/Forces)
Shared Value (PROFIT; Customer Experience)
Top 3 Problems Top 3 Features
Engagement: /AcquisiKon:
AcKvaKon:
RetenKon:
Revenue:
Referral:
Staffing Cost:
Customer AcquisiKon Cost:
Equipment/Infrastructure/Facility Cost:
DistribuKon/LogisKcs Cost:
Material/Info’ Cost: (-‐): PAIN (COST) Cost Structure (C$)
(+): DELIGHT (BENEFIT) Revenue Streams (R$)
LEAN ORGANIZATIONAL DEVELOPMENT CANVAS OperaKonal Problem Solving and Supply Chain Management Canvas (With Top 3 Problems and Features as well as Key Metrics)
The Visual Layout of the TacLcal OrganizaKonal Development Canvas is adapted from The Business Model Canvas (www.businessmodelgeneraKon.com) and is licensed under the CreaKve Commons A?ribuKon-‐Share Alike3.0 Un-‐ported License
Environment (Trends/Forces)
• SubsLtutes
• New Entrants/ CompeLtors
Shared Value (PROFIT; Customer Experience)
Top 3 Problems
Engagement: /AcquisiKon:
AcKvaKon:
RetenKon:
Revenue:
Referral:
Staffing Cost:
Customer AcquisiKon Cost:
Equipment/Infrastructure/Facility Cost:
DistribuKon/LogisKcs Cost:
Material/Info’ Cost: (-‐): PAIN (COST) Cost Structure (C$)
(+): DELIGHT (BENEFIT) Revenue Streams (R$)
Suppliers/Inputs/ Partners
Process/Strategy
Employees/Brand
Machinery/Infra’/ Technology/Place
Offer (Product/Service)
Customers (Problems/Goals/ Jobs-‐To-‐Be-‐Done)
Retailers/Channels/ CRM/Promo9on
Top 3 Features
Strategic Organiza9onal Development Canvas
Copyright 2013. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing The visual layout of the Strategic OrgDev Canvas is inspired by Osterwalder & Pigneur’s Business Model Canvas (2010)
LEAN ORGANIZATIONAL DEVELOPMENT CANVAS Strategic Problem Solving and Supply Chain Management Canvas (Without Key Metrics)
Value Proposi9on (VP)
PRODUCT, ENTERPRISE, or ORGANIZATION CUSTOMERS
Shared Value (PROFIT; Customer Experience)
Top 3 Problems Top 3 Features
(-‐): PAIN (COST) Cost Structure (C$)
(+): DELIGHT (BENEFIT) Revenue Streams (R$)
Product
(Minimum Viable Product/ Landing Page/
Mock-‐up/Prototype/ Pilot (Dra_) SoluLon/ Complete SoluLon)
Copyright 2013. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing The visual layout of the Strategic OrgDev Canvas is inspired by Osterwalder & Pigneur’s Business Model Canvas (2010)
LEAN ORGANIZATIONAL DEVELOPMENT CANVAS Strategic Problem Solving and Supply Chain Management Canvas (With Key Metrics)
Value Proposi9on (VP)
PRODUCT, ENTERPRISE, or ORGANIZATION CUSTOMERS
Shared Value (PROFIT; Customer Experience)
Top 3 Problems Top 3 Features
(-‐): PAIN (COST) Cost Structure (C$)
(+): DELIGHT (BENEFIT) Revenue Streams (R$)
Product
(Minimum Viable Product/ Landing Page/
Mock-‐up/Prototype/ Pilot (Dra_) SoluLon/ Complete SoluLon)
Engagement: /AcquisiKon:
AcKvaKon:
RetenKon:
Revenue:
Referral:
Staffing Cost:
Customer AcquisiKon Cost:
Equipment/Infrastructure/Facility Cost:
DistribuKon/LogisKcs Cost:
Material/Info’ Cost:
Copyright 2013. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing The visual layout of the Strategic OrgDev Canvas is inspired by Osterwalder & Pigneur’s Business Model Canvas (2010)
ORGANIZATIONAL DEVELOPMENT CANVAS Canvas for Universal Problem Solving, Supply Chain Management, and Lean AdaptaKon Cycle
LEAN ORGANIZATIONAL DEVELOPMENT CANVAS Workflow, Language and Plakorm for Universal Problem Solving (UPS) Game: How Nature Solves Problems
(-‐) (+)
Copyright 2013. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing
Copyright 2013. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing The visual layout of the Strategic OrgDev Canvas is inspired by Osterwalder & Pigneur’s Business Model Canvas (2010)
UNIVERSAL PROBLEM SOLVING (UPS) GAME ON THE LEAN ORGANIZATIONAL DEVELOPMENT CANVAS 5 Regions of AcKvity on the Gameboard for Discovering, ValidaKng, and Solving a Big Urgent Market Problem (B.U.M.P.)
SYSTEM (PRODUCT/TOOL) BUILDING & EXECUTION
DISCOVERY OF NEED, JOB, CONSTRAINT, OR BIG URGENT MARKET PROBLEM (B.U.M.P.)
LEARNING (ReflecKon and Validated Learning)
PERFORMANCE MEASUREMENT (InnovaKon AccounKng)
(-‐) (+)
PLANNING (Value ProposiKon)
Example
DropBox’s Business Model
(Enterprise Supply Chain of an Online File-‐sharing Service)
Copyright 2013. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing The visual layout of the Strategic OrgDev Canvas is inspired by Osterwalder & Pigneur’s Business Model Canvas (2010)
LEAN ORGANIZATIONAL DEVELOPMENT CANVAS for DropBox (2007) Strategic Problem Solving and Supply Chain Management Canvas (With Key Metrics)
Value Proposi9on (VP)
PRODUCT, ENTERPRISE, or ORGANIZATION CUSTOMERS
Shared Value (PROFIT; Customer Experience)
(-‐): PAIN (COST) Cost Structure (C$)
(+): DELIGHT (BENEFIT) Revenue Streams (R$)
Product
(Minimum Viable Product/ Screencast/Video/ Landing Page/
Mock-‐up/Prototype/ Pilot (Dra_) SoluLon/ Complete SoluLon)
Engagement: /AcquisiKon: 75,000
AcKvaKon:
RetenKon:
Revenue: Paid upgrades
Referral:
Staffing Cost:
Customer AcquisiKon Cost:
Equipment/Infrastructure/Facility Cost:
DistribuKon/LogisKcs Cost:
Material/Info’ Cost:
(Cloud-‐based, File-‐hosKng Industry)
Low-‐end computer users with mulKple devices and files
High-‐end computer users with mulKple devices and files
Top 3 Features q Seamless experience
in sharing files
q Access files from any compuKng device
q No flash drive
Top 3 Problems q Difficult to
synchronize files across mulKple compuKng devices
q Inaccessible files/documents
q ForgeKng flash drives
“Simplify your life”
Easy-‐to-‐use file-‐sharing
“Works like magic”
Get Work Done
LEAN ORGANIZATIONAL DEVELOPMENT CANVAS for DropBox (2007) TacKcal Problem Solving and Supply Chain Management Canvas (With Top 3 Problems and Features as well as Key Metrics)
The Visual Layout of the TacLcal OrganizaKonal Development Canvas is adapted from The Business Model Canvas (www.businessmodelgeneraKon.com) and is licensed under the CreaKve Commons A?ribuKon-‐Share Alike3.0 Un-‐ported License
Key Partners (KP)
Key Ac9vi9es (KA)
Key Resources (KR)
Value Proposi9on (VP)
Customer Segments (CS)
Environment (Trends/Forces)
Shared Value (PROFIT; Customer Experience)
Engagement: /AcquisiKon: 75,000
AcKvaKon:
RetenKon:
Referral:
Staffing Cost:
Customer AcquisiKon Cost:
Equipment/Infrastructure/Facility Cost:
DistribuKon/LogisKcs Cost:
Material/Info’ Cost: (-‐): PAIN (COST) Cost Structure (C$)
(+): DELIGHT (BENEFIT) Revenue Streams (R$)
Amazon S3; Xdrive; MediaMax; Box
Superior Customer Experience
Unfair Adv.
Channels (CH)
• Website/Emails • Viral MarkeKng:
Video/Referrals
Customer Rela9onships (CR)
Easy-‐to-‐use file-‐sharing
“Works like magic”
“Simplify your life”
Top 3 Features q Seamless experience
in sharing files
q Access files from any compuKng device
q No flash drive
Top 3 Problems q Difficult to
synchronize files across mulKple compuKng devices
q Inaccessible files/documents
q ForgeKng flash drives
Low-‐end computer users with mulKple devices and files
High-‐end computer users with mulKple devices and files
Revenue: Paid upgrades
Get Work Done
Copyright 2013. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing VDD University for Leaders, Managers, and Entrepreneurs
LEAN STARTUP COCKPIT (LSC) For Business Model Plan Date: …………………………….
QuesKons for Dynamically Organizing and Managing Ideas Using a Universal Problem Solving (UPS) Canvas
PAST: Done (History)
WHAT HAVE YOU DONE?
PRESENT: Doing (Today)
WHAT ARE YOU DOING?
FUTURE: To Do (Someday)
WHAT DO YOU WANT TO DO?
PAST (“AS WAS”) Business Model Canvas (Business Model/Chain/
Ecosystem)
PRESENT (“AS IS”) Business Model Canvas (Business Model/Chain/
Ecosystem)
• (+): Strengths • (-‐): Weaknesses
FUTURE (“TO BE”) Business Model Canvas (Business Model/Chain/
Ecosystem)
• (+): OpportuniLes • (-‐): Threats
Copyright 2013. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing VDD University for Leaders, Managers, and Entrepreneurs
LEAN STARTUP COCKPIT (LSC) For Organiza9onal Development Plan Date: …………………………….
QuesKons for Dynamically Organizing and Managing Ideas Using a Universal Problem Solving (UPS) Canvas
PAST: Done (History)
WHAT HAVE YOU DONE?
PRESENT: Doing (Today)
WHAT ARE YOU DOING?
FUTURE: To Do (Someday)
WHAT DO YOU WANT TO DO?
PAST Organiza9onal Dev. Canvas (Business Model/Chain/
Ecosystem)
PRESENT Organiza9onal Dev. Canvas (Business Model/Chain/
Ecosystem)
FUTURE Organiza9onal Dev. Canvas (Business Model/Chain/
Ecosystem)
Tools for the Universal Problem Solving (UPS) Cycle and Game
UNIVERSAL PROBLEM SOLVING (UPS) CYCLE AND GAME (Sample Job/Task: Discover, Validate, and Solve a Big Urgent Market Problem (BUMP))
Steve Blank’s Methodology of CUSTOMER DEVELOPMENT STACK: * Customer Development – Steve Blank * Lean Startup (Agile Product Development) -‐ Eric Ries * Business Model Canvas – Alexander Osterwalder
Rod King’s Visual Ideas Management Tool of LEAN STARTUP COCKPIT: * Past/Present/Future Space of Lean Organiza9onal Development Canvas (5 Regions of AcLvity for Universal Problem Solving)
1. Problem (Customer/Niche/Market) Discovery, Analysis, and ValidaKon 2. Planning (Business Model/Chain/Ecosystem) 3. System (Product) Building and ExecuKon 4. Performance Measurement 5. Learning and ReflecKon
Copyright 2013. Dr. Rod King. [email protected] & h?p://businessmodels.ning.com & h?p://twi?er.com/RodKuhnKing VDD University for Leaders, Managers, and Entrepreneurs
Waterfall (Business) Planning