UNIVERSUM STUDENT SURVEY 2014 · Universum annually conducts quantitative and qualitative research...
Transcript of UNIVERSUM STUDENT SURVEY 2014 · Universum annually conducts quantitative and qualitative research...
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UNIVERSUM STUDENT SURVEY 2014University Report | US EditionMichigan Technological University | Business
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About Universum
2014 | US | Students | Business
With over 25 years of experience researching the field of employer branding, Universum is a recognized world leader with tried and tested frameworks.
Universum annually conducts quantitative and qualitative research with over 700,000 talented individuals to gather insights into their career preferences, communication habits and their perception of potential employers.
For our clients around the world, Universum is a trusted partner providing solutions and services to develop, improve and implement tailored employer branding strategies.
Universum is the thought leader in employer branding, with local experts in research, consulting and communication solutions, offering high-quality insights.
Universum’s unique global reach ensures the comparability of research results across markets. We partner with approximately 2,000 of the top academic institutions in the world.
Universum employs smart, friendly and professional experts and consultants, who work with our clients in long-term partnerships.
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How we help Higher Education Institutions
2014 | US | Students | Business
UNDERSTAND
THE CAREER PREFERENCES AND EXPECTATIONS OF STUDENTS AND ALUMNI
IDENTIFY
THE BRAND PERCEPTION AND ATTRACTIVENESS OF YOUR
COLLEGE/UNIVERSITY
ATTRACT
RELEVANT EMPLOYERS TO CAMPUS
RECRUIT
PROSPECTIVE STUDENTS FOR BSC, MSC AND/OR MBA LEVELS
Universum is the global leader in the field of employer branding and talent research. Through our market research, consulting and communication solutions we aim to close the gap between the expectations of employers and talent and support Higher Education Institutions in their roles.
Through our unique insight into the recruitment challenges of employers and the dynamics of the talent market, we help nearly 2000 universities worldwide to:
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Our clients and media partners
2014 | US | Students | Business
Some of the world’s most attractive employers
Some of the world’s most trusted publishers
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What we cover in the report
3. EMPLOYER EVALUATIONThis chapter analyzes the employer branding efforts and relative attractiveness of different employers towards your students.
2014 | US | Students | Business
4. UNIVERSITY BRAND PERCEPTION This chapter evaluates your university brand, as perceived by your current students and by students at other universities in US, who would choose Michigan Technological University if they could begin their studies again.
2. CAREER PROFILE EVALUATIONThis chapter provides insights on the career preferences and expectations of your students in comparison to the overall surveyed population of students in US.
5. APPENDIXAdditional data on topics covered in previous sections.
1. EXECUTIVE SUMMARYA summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick, visual overview of the career profile of your students.
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About the Universum Student Survey | US Edition
2014 | US | Students | Business
METHODOLOGY
THE QUESTIONNAIRE Created based on 25 years of experience,
extensive research within HR, focus groups and communication with both our clients and students.
Global perspective - local insight.
DATA COLLECTIONConducted via an online survey, distributed via university contacts, the Universum Panel and local partners.
WEIGHTINGIn order to provide our clients with reliable data we set targets per main field of study and educational institution to reflect the actual distribution of students. Weighting is used to compensate for discrepancies from the targets.
Note that only data based on all students or on all students within a main field of study is weighted. Breakdowns like gender, high achievers or other more specific target groups are not weighted.
FIELD PERIODOctober 2013 to January 2014
311 Educational institutions
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• University reports can be based on the total number of respondents from all main fields of study, or may be specific to a main field of study. This particular report is specific to: Business.
Groups in this report
2014 | US | Students | Business
Global
15,939
Your university
US
The comparisons in this report are based on: Business
Participating students from your university. Throughout the report, this group is referred to as ”Michigan Technological University”.
Participating students from 311 educational institutions in US. Throughout the report, this group is referred to as “All universities”.
Students participate annually in Universum’s global career research. ~600,000
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Table of contents
2014 | US | Students | Business
EMPLOYER EVALUATION
CAREER PROFILE EVALUATION
EXECUTIVE SUMMARYAPPENDIX
UNIVERSITY BRAND PERCEPTION
9
52%
Students’ profile and summary of preferences
2014 | US | Students | Business
Average age (years):
20.7
48%
Top 3 most used communication channels:
• Employer websites• News websites advertisements• Lectures/case studies as part of curriculum
Top 3 industries:• Auditing and Accounting• Management and Strategy Consulting• Banks
Top 5 most attractive attributes:• Secure employment (Job Characteristics)• Professional training and development (Job Characteristics)• Leaders who will support my development (People & Culture)• Variety of assignments (Job Characteristics)• High future earnings (Remuneration & Advancement Opportunities)
Top 3 career goals:• To have work/life balance• To be secure or stable in my job• To be a leader or manager of people
Top 3 career profiles:• Leader• Harmonizer• Idealist
Average expected annual salary:
Average reported GPA3.3
Michigan Technological University
Year of graduation:
50,833 USD
39%15%21%24%
SeniorJuniorSophomoreFreshman
10
40%
Students’ profile and summary of preferences
2014 | US | Students | Business
Average age (years):
22.3
60%
Top 3 most used communication channels:
• Employer websites• Social networks/communities• Career fairs
Top 3 industries:• Management and Strategy Consulting• Auditing and Accounting• Media and Advertising
Top 5 most attractive attributes:• Leaders who will support my development (People & Culture)• Professional training and development (Job Characteristics)• Respect for its people (People & Culture)• Secure employment (Job Characteristics)• A friendly work environment (People & Culture)
53,817 USD
Top 3 career goals:• To have work/life balance• To be secure or stable in my job• To be competitively or intellectually challenged
Top 3 career profiles:• Leader• Entrepreneur• Idealist
Average expected annual salary:
3.5
All universities
Year of graduation:
Average reported GPA
35%33%25%6%
SeniorJuniorSophomoreFreshman
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• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
Students’ most attractive employers
All universities | Business Michigan Technological University | Business
2014 | US | Students | Business
1. Google (21.21%)
2. Apple (15.15%)
3. Central Intelligence Agency (12.12%)
3. Nike (12.12%)
3. Peace Corps (12.12%)
3. Starbucks (12.12%)
3. Target (12.12%)
3. Under Armour, Inc. (12.12%)
9. American Cancer Society (9.09%)
9. Blizzard Entertainment (9.09%)
1. Google (20.69%)
2. Walt Disney Company (14.21%)
3. Apple (12.61%)
4. EY (Ernst & Young) (12.59%)
5. J.P. Morgan (11.53%)
6. Deloitte (11.46%)
7. PwC (PricewaterhouseCoopers) (10.38%)
8. Nike (10.19%)
9. Goldman Sachs (9.52%)
10. KPMG LLP (7.15%)
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• This is an extract from a University Report based on the results of the Universum Student Survey 2014. Please visit www.universumglobal.com for more information about Universum and our global research.
Summary of your University Brand Perception
2014 | US | Students | Business
Percentage of students who would choose to study at their current university if they could make the choice again:
Average university recommendation score:
TOP OF MIND ASSOCIATIONS
All universities
8.27.6
All universities
55%22%
Michigan Technological
University
Michigan Technological
University
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Table of contents
2014 | US | Students | Business
EMPLOYER EVALUATION
CAREER PROFILE EVALUATION
EXECUTIVE SUMMARYAPPENDIX
UNIVERSITY BRAND PERCEPTION
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Career Profile Evaluation
This chapter provides insights on the career preferences and expectations of your students in comparison to the total student population surveyed in US. The information and insights in the report will help you to:
Evaluate the career profile of your students on an aggregated level, as well as the talent trends that have evolved over the past years.
Find out what differentiates your students from those at other universities and which aspects make them unique.
Improve the visibility of your students to top employers by being able to communicate their unique strengths to employers in a quick and efficient way.
2014 | US | Students | Business
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• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important. • ‘Career goals’ refer to what students want from employment in the long term, whereas ‘attributes’ refer to things sought by students from their first employer.
Career goals
2014 | US | Students | Business
Michigan Technological University
First choice
Second choice
Third choice
21%
43%
14%
7%
14%
0%
0%
0%
0%
36%
7%
7%
21%
7%
7%
7%
7%
0%
21%
0%
21%
14%
14%
14%
7%
7%
0%
79%
50%
43%
43%
36%
21%
14%
14%
To have work/life balance
To be secure or stable in my job
To be a leader or manager of people
To be competitively or intellectually challenged
To be dedicated to a cause or to feelthat I am serving a greater good
To be autonomous or independent
To be entrepreneurial or creative/innovative
To have an international career
To be a technical or functional expert
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• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important. • ‘Career goals’ refer to what students want from employment in the long term, whereas ‘attributes’ refer to things sought by students from their first employer.
Career goals
2014 | US | Students | Business
All universities
First choice
Second choice
Third choice
23%
23%
13%
13%
10%
8%
5%
3%
2%
22%
19%
14%
10%
12%
10%
6%
4%
3%
19%
14%
13%
13%
13%
11%
8%
5%
4%
63%
56%
39%
37%
36%
29%
19%
11%
9%
To have work/life balance
To be secure or stable in my job
To be competitively or intellectually challenged
To be dedicated to a cause or to feelthat I am serving a greater good
To be a leader or manager of people
To be entrepreneurial or creative/innovative
To have an international career
To be autonomous or independent
To be a technical or functional expert
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All universities
• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important. • The graph shows career goals chosen as first, second or third choice in 2014.
• The alternatives in the legend are sorted according to importance in 2014. Thus, the most important career goal in 2014 is at the top of the legend.
Career goals across time
2014 | US | Students | Business
1
2
3
4
5
6
7
8
9
2011 2012 2013 2014
To have work/life balance
To be secure or stable in my job
To be competitively or intellectually challenged
To be dedicated to a cause or to feel that I am servinga greater good
To be a leader or manager of people
To be entrepreneurial or creative/innovative
To have an international career
To be autonomous or independent
To be a technical or functional expert
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• In which industries would you like to work most after graduating? You can choose up to 3 industries.
Most preferred industries (1-10)
2014 | US | Students | Business
38%
38%
25%
19%
19%
13%
13%
13%
13%
13%
25%
29%
22%
8%
5%
3%
2%
22%
10%
6%
Auditing and Accounting
Management and Strategy Consulting
Banks
Consumer Goods
Insurance
Automobiles and Parts
Engineering and Manufacturing
Media and Advertising
Non-Governmental Organizations(NGOs)/Non-Profit Organizations (NPOs)
Software and Computer ServicesMichigan Technological University
All universities
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• In which industries would you like to work most after graduating? You can choose up to 3 industries.
Most preferred industries (11-20)
2014 | US | Students | Business
13%
6%
6%
6%
6%
6%
8%
5%
6%
2%
11%
5%
4%
1%
1%
2%
Tourism
Educational and Scientific Institutions
Energy
Health Care Equipment
Public Sector and Governmental Agencies
Retail
Aerospace and Defense
Chemicals
Construction
Consumer Electronics and HouseholdAppliances
Michigan Technological University
All universities
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• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?
Expected annual salary
2014 | US | Students | Business
50,833 USD
Michigan Technological
University
53,817 USDAll universities
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• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?• What is your gender?
Expected annual salary | Gender gap
2014 | US | Students | Business
52,824 USD
57,898 USD
Female
Male
All universities
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All universities
• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?• What is your gender?
Expected annual salary | Gender gap across time
2014 | US | Students | Business
This chart illustrate female expected salary
as a share of male expected
salary.
Female/Male salary ratio
91%90%91%91%
2014201320122011
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• To which of the following types of student organizations do you belong? Select all that apply.• To which specific organizations do you belong?
• Please speak to your account manager for further information about the specific organizations most popular among your students.
Most popular types of student organizations
2014 | US | Students | Business
58%
39%
30%
24%
18%
56%
36%
20%
23%
10%
Academic or professional clubs and societies
Volunteer work and community service
Recreational activities and hobbies
Fraternity/sorority and similar socialorganizations
Sports teamsMichigan Technological University
All universities
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• This framework has been developed by Universum and is based on specific research within HR, as well as focus groups and general communication with both our clients and students.
The Universum Drivers of Employer Attractiveness
2014 | US | Students | Business
The contents and demands of the job, including the learning opportunities provided by the job• Challenging work• Client interaction• Control over my number of working hours• Flexible working conditions• High level of responsibility• Opportunities for international travel/relocation• Professional training and development• Secure employment• Team-oriented work• Variety of assignments
The monetary compensation and other benefits, now and in the future • Clear path for advancement• Competitive base salary• Competitive benefits• Good reference for future career• High future earnings• Leadership opportunities• Overtime pay/compensation• Performance-related bonus• Rapid promotion• Sponsorship of future education
The attributes of the employer as an organization• Attractive/exciting products and services• Corporate Social Responsibility• Environmental sustainability• Ethical standards• Fast-growing/entrepreneurial• Financial strength• Innovation• Inspiring management• Market success• Prestige
EMPLOYER REPUTATION & IMAGE JOB CHARACTERISTICS
REMUNERATION & ADVANCEMENT OPPORTUNITIES
The social environment and attributes of the workplace• A creative and dynamic work environment• A friendly work environment• Enabling me to integrate personal interests in my schedule• Interaction with international clients and colleagues• Leaders who will support my development• Recognizing performance (meritocracy)• Recruiting only the best talent• Respect for diversity• Respect for its people• Support for gender equality
PEOPLE & CULTURE
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All universitiesMichigan Technological University
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question.
Relative importance of each driver
2014 | US | Students | Business
Employer Reputation & Image
People & Culture
Job Characteristics
Remuneration & Advancement Opportunities
24%27%
22%
27%
22% 25%
27%27%
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All universities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
Driver attractiveness across time
Employer Reputation & Image
People & Culture
Job Characteristics
Remuneration & Advancement Opportunities
2014 | US | Students | Business
15
20
25
30
35
2011 2012 2013 2014
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• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
Employer Reputation & Image | Attractive attributes
2014 | US | Students | Business
47%
47%
42%
26%
26%
21%
21%
21%
16%
11%
39%
40%
31%
28%
36%
21%
33%
29%
13%
18%
Ethical standards
Financial strength
Market success
Attractive/exciting products andservices
Inspiring management
Corporate Social Responsibility
Innovation
Prestige
Environmental sustainability
Fast-growing/entrepreneurialMichigan Technological University
All universities
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• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question..
• Which of these attributes are most important to you? (Max. 3)
Job Characteristics | Attractive attributes
2014 | US | Students | Business
72%
56%
39%
22%
22%
22%
22%
11%
11%
6%
47%
48%
27%
30%
15%
28%
31%
23%
21%
17%
Secure employment
Professional training anddevelopment
Variety of assignments
Challenging work
Control over my number of workinghours
Flexible working conditions
Opportunities for internationaltravel/relocation
High level of responsibility
Team-oriented work
Client interactionMichigan Technological University
All universities
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• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
People & Culture | Attractive attributes
2014 | US | Students | Business
60%
52%
48%
44%
32%
16%
16%
16%
8%
4%
49%
46%
43%
32%
42%
24%
16%
15%
15%
10%
Leaders who will support mydevelopment
Respect for its people
A creative and dynamic workenvironment
Recognizing performance(meritocracy)
A friendly work environment
Enabling me to integrate personalinterests in my schedule
Interaction with international clientsand colleagues
Recruiting only the best talent
Respect for diversity
Support for gender equalityMichigan Technological University
All universities
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• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
Remuneration & Advancement Opportunities | Attractive attributes
2014 | US | Students | Business
41%
41%
41%
35%
29%
29%
24%
18%
12%
12%
32%
34%
41%
46%
44%
24%
28%
9%
17%
12%
Competitive base salary
Good reference for future career
High future earnings
Leadership opportunities
Clear path for advancement
Sponsorship of future education
Competitive benefits
Overtime pay/compensation
Performance-related bonus
Rapid promotionMichigan Technological University
All universities
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• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
• This table shows the most attractive of the 40 attributes, taking into account the overall importance of the driver categories to the students. This analysis gives a summarized 360 degree view of what influences employer attractiveness.
Students’ overall top 10 preferences
2014 | US | Students | Business
All universitiesMichigan Technological University
Employer Reputation & Image
People & Culture
Job Characteristics
Remuneration & Advancement Opportunities
emp 1. Secure employment ning a 2. Professional training and development
uppo 3. Leaders who will support my development f ass 4. Variety of assignments
ure e 5. High future earnings for it 6. Respect for its peopleial st 7. Financial strengthve ba 8. Competitive base salaryl stan 9. Ethical standardset su 10. Market success
uppo 1. Leaders who will support my development ning 2. Professional training and development
for it 3. Respect for its people emp 4. Secure employment
ork e 5. A friendly work environment ure e 6. High future earnings
amic 7. A creative and dynamic work environmentp op 8. Leadership opportunities
or ad 9. Clear path for advancementve ba 10. Competitive base salary
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• The Universum Career Profiles are based on the attributes that students select as most important. More details can be found in the Appendix.
The Universum Career Profiles
2014 | US | Students | Business
LEADER: A student who aims to be inspired and supported by management and searches for jobs where he/she can apply and further develop his/her leadership skills. This student is not afraid of making decisions and taking responsibility.
INTERNATIONALIST: A student who is open-minded and prefers international surroundings. This type of student enjoys meeting new people, traveling and working abroad.
IDEALIST: A student who pursues ethical and sustainable principles and values. This student is strongly attracted to employers whose mission and vision are in line with his/her own principles and standards.
HUNTER: A student who focuses on monetary aspects. This student chases financially lucrative and competitive jobs.
CAREERIST: A student who continuously wants to develop. This type of student wants to follow a promising career path within a prestigious and meritocratic environment.
ENTREPRENEUR: A student who appreciates working in an evolving environment, in which he/she can solve changing and challenging problems.
HARMONIZER: A student who prefers a stable work environment that is characterized by a respectful and balanced management philosophy.
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• Which of these are most important to you? • The Universum Career Profiles are based on the attributes that students selected as attractive for their first employer. See more details in Appendix.
The Universum Career Profiles
2014 | US | Students | Business
Michigan Technological University
All universities
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Table of contents
2014 | US | Students | Business
EMPLOYER EVALUATION
CAREER PROFILE EVALUATION
EXECUTIVE SUMMARYAPPENDIX
UNIVERSITY BRAND PERCEPTION
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Employer Evaluation
This chapter analyzes the employer branding efforts and relative attractiveness of different employers towards your students. The information and insights in the report will help you to:
Evaluate relative performance of different employers and understand what challenges they face. Use these insights to successfully manage your corporate relationships.
Provide tangible feedback to your existing corporate partners on their employer branding efforts towards your students. Understand if the activities they organized have been effective.
Understand which employers your students would like to meet and want to learn more about. Use these insights to bring new employer partners into cooperation with your organization.
2014 | US | Students | Business
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• For layout reasons, the employer’s name can be shortened in this report.
The Universum Rankings
2014 | US | Students | Business
“Now choose the 5 employers you most want to work for, your 5 Ideal Employers.”
“Have you applied or will you apply to these companies/ organizations?”
“Below is a list of companies and organizations. For which of these employers would you consider working?”
CONSIDERED EMPLOYER RANKING
(as many as applicable)
IDEAL EMPLOYER RANKING
(maximum five employers)
POTENTIAL APPLICANTS’ RANKING
(Yes, I have applied or will apply)
FULL COMPANY LIST (230 employers within each
main field of study)
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BUSINESS
Official Ideal Employer Ranking | US 2014
2014 | US | Students
Employer Rank 2014
Percent 2014 Employer Rank
2014Percent
2014
Google 1 20.69% 0 Morgan Stanley 16 5.04% 1Walt Disney Company 2 14.21% 0 NBCUniversal 17 5.01% -1Apple 3 12.61% 0 Nordstrom 18 4.72% -3EY (Ernst & Young) 4 12.59% 0 Procter & Gamble (P&G) 19 4.47% 1J.P. Morgan 5 11.53% 1 U.S. Department of State 20 4.31% 2Deloitte 6 11.46% 1 Bank of America Merrill Lynch 21 4.29% 9PwC (PricewaterhouseCoopers) 7 10.38% 1 Target 22 4.20% 1Nike 8 10.19% -3 Facebook 23 4.19% -5Goldman Sachs 9 9.52% 0 U.S. Department of the Treasury 24 3.85% 3KPMG LLP 10 7.15% 0 Starbucks 25 3.84% -4Amazon 11 6.79% 3 Central Intelligence Agency 26 3.78% -2Microsoft 12 5.84% -1 Marriott 27 3.58% 2Major League Baseball (MLB) 13 5.82% NEW - The Boston Consulting Group (BCG) 28 3.48% 11The Coca-Cola Co. 14 5.75% -2 McKinsey & Company 29 3.42% 13FBI 15 5.23% -2 Hilton Hotels Corporation 30 3.32% -2
Trend Trend
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The Universum Recruitment Funnel
2014 | US | Students | Business
WOULD THEY CONSIDER WORKING FOR YOU?
HAVE THEY APPLIED OR WILL THEY APPLY TO YOU?
DO STUDENTS KNOW WHO YOU ARE?
ARE YOU THEIR IDEAL EMPLOYER?
Awareness
Consideration
Desire
Application
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Michigan Technological University | Business
• Below is a list of companies and organizations. For which of these employers would you consider working?
Considered Employer Ranking | Top 30
2014 | US | Students | Business
Employer Rank 2014
Percent 2014 Employer Rank
2014Percent
2014
Google 1 54.55% 1 Procter & Gamble (P&G) 15 33.33% 18Apple 2 48.48% 8 State Farm Insurance 15 33.33% 643M 3 45.45% -2 Boeing 18 30.30% 1Ford Motor Company 3 45.45% 1 Goldman Sachs 18 30.30% 88Walt Disney Company 5 42.42% 1 J.P. Morgan 18 30.30% 88Johnson & Johnson 6 39.39% 13 Kellogg 18 30.30% 15Microsoft 6 39.39% 0 Liberty Mutual 18 30.30% 37Nike 6 39.39% -4 Major League Baseball (MLB) 18 30.30% NEW -Target 6 39.39% 4 Sony 18 30.30% 1The Coca-Cola Co. 6 39.39% 4 Yahoo! 18 30.30% 23Wells Fargo & Company 6 39.39% 49 AT&T 26 27.27% 53Amazon 12 36.36% -8 Central Intelligence Agency 26 27.27% 29Delta Air Lines 12 36.36% 21 Dell 26 27.27% 7General Motors 12 36.36% -2 eBay, Inc. 26 27.27% 53Facebook 15 33.33% 18 General Electric 26 27.27% -7
Trend Trend
40
Michigan Technological University | Business
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
Ideal Employer Ranking | Top 20
2014 | US | Students | Business
Employer Rank 2014
Percent 2014 Employer Rank
2014Percent
2014
Google 1 21.21% 0 BMW Group 9 9.09% NEW -Apple 2 15.15% 4 Facebook 9 9.09% 24Central Intelligence Agency 3 12.12% 30 Major League Baseball (MLB) 9 9.09% NEW -Nike 3 12.12% 0 MGM Resorts International 9 9.09% 24Peace Corps 3 12.12% NEW - Amazon 15 6.06% 18Starbucks 3 12.12% 30 Boeing 15 6.06% 18Target 3 12.12% 3 Coach 15 6.06% NEW -Under Armour, Inc. 3 12.12% 30 Dick's Sporting Goods 15 6.06% 18American Cancer Society 9 9.09% 10 DOW Chemical 15 6.06% -12Blizzard Entertainment 9 9.09% 24 FBI 15 6.06% -2
Trend Trend
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Michigan Technological University | Business
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.• Have you applied or will you apply to these companies/organizations?
Potential Applicant Ranking | Top 10
2014 | US | Students | Business
Employer Rank 2014
Percent 2014
Grant Thornton LLP 1 8.00% NEW -Peace Corps 1 8.00% NEW -Amazon 3 4.00% NEW -Apple 3 4.00% -1BMW Group 3 4.00% NEW -Central Intelligence Agency 3 4.00% NEW -Deloitte 3 4.00% -1DOW Chemical 3 4.00% 3EY (Ernst & Young) 3 4.00% -1FBI 3 4.00% 9
Trend
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• Which of the following attributes do you associate with each employer? Please select as many as applicable.• Which of these attributes are most important to you? (Max. 3)
• The attributes are sorted clockwise according to attractiveness as rated by your students. 12:00 is the most attractive attribute.
Michigan Technological University
All universities
2014 | US | Students | Business
Employer Reputation & Image | Associations with Ideal Employers
43
• Which of the following attributes do you associate with each employer? Please select as many as applicable.• Which of these attributes are most important to you? (Max. 3)
Job Characteristics | Associations with Ideal Employers
2014 | US | Students | Business
Michigan Technological University
All universities
• The attributes are sorted clockwise according to attractiveness as rated by your students. 12:00 is the most attractive attribute.
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• Which of the following attributes do you associate with each employer? Please select as many as applicable.• Which of these attributes are most important to you? (Max. 3)
• The attributes are sorted clockwise according to attractiveness as rated by your students. 12:00 is the most attractive attribute.
People & Culture | Associations with Ideal Employers
2014 | US | Students | Business
Michigan Technological University
All universities
45
• Which of the following attributes do you associate with each employer? Please select as many as applicable.• Which of these attributes are most important to you? (Max. 3)
• The attributes are sorted clockwise according to attractiveness as rated by your students. 12:00 is the most attractive attribute.
Remuneration & Advancement Opportunities | Associations with Ideal Employers
2014 | US | Students | Business
Michigan Technological University
All universities
46
• Please write the first word that comes to mind when you think of these employers. • These are answers written in by students who chose each company as an Ideal Employer.
• Spelling mistakes might occur.• The size of the words are adapted for each chart.
Top of mind associations with Ideal Employers
2014 | US | Students | Business
Michigan Technological University
All universities
47
The Universum communication channels framework
2014 | US | Students | Business
• Career guidance websites• Employer websites• Job boards• Live webinars with employers• Mobile apps• News websites advertisements• Professional networks/communities• Social networks/communities• Targeted emails
• Advertisements in business magazines• Advertisements in lifestyle magazines & other
periodicals• Career guides/books• Career magazines for students• News print media advertisements• Recruitment brochures• University press & student organization
publications
• Direct mailings• Outdoor/billboard advertisements• Radio advertisements• TV advertisements
• Career fairs• Employer presentations on campus• Employer-sponsored events• Informational interviews• Lectures/case studies as part of curriculum• Skills sessions organized by employers• Student conferences
OTHER CHANNELSIN-PERSON
DIGITALPRINT
48
• Through which channels have you learned about these employers?
Students most used communication channels
2014 | US | Students | Business
48%
37%
19%
19%
15%
15%
11%
11%
11%
11%
7%
7%
7%
7%
4%
52%
19%
14%
32%
13%
27%
32%
20%
7%
24%
9%
14%
9%
11%
20%
Employer websites
News websites advertisements
Lectures/case studies as part of curriculum
Social networks/communities
Advertisements in lifestyle magazines & otherperiodicals
Professional networks/communities
Career fairs
Employer presentations on campus
Radio advertisements
TV advertisements
Informational interviews
Outdoor/billboard advertisements
Student conferences
Targeted emails
Career guidance websitesMichigan Technological University
All universities
49
Table of contents
2014 | US | Students | Business
EMPLOYER EVALUATION
CAREER PROFILE EVALUATION
EXECUTIVE SUMMARYAPPENDIX
UNIVERSITY BRAND PERCEPTION
50
University Brand Perception
This chapter evaluates your university brand, as perceived by your current students and by students at other universities in US, who would choose Michigan Technological University if they could begin their studies again. The information and insights in the report will help you to:
2014 | US | Students | Business
Monitor the effectiveness of your communication and activities in building a strong university brand.
Find out how likely your students are to recommend your university to friends and family members.
51
• Which of the following influenced you the most to choose your university? • The chart shows the top 10 factors that influenced your students when choosing Michigan Technological University.
Why did your students choose your University? (1/2)
2014 | US | Students | Business
50%
25%
25%
25%
13%
13%
13%
13%
38%
18%
18%
20%
13%
22%
10%
40%
1%
10%
University rankings
Friends
Information event at university (e.g. open campus day)
Parents
Alumni of the university
Students of the university
Teachers or career guidance counselors at the school Iwas attending
Tuition fees
Advertising in print media
Career & university fairsMichigan Technological University
All universities
52
• Which of the following influenced you the most to choose your university? • The chart shows the top 10 factors that influenced your students when choosing Michigan Technological University.
Why did your students choose your University? (2/2)
2014 | US | Students | Business
38%
8%
5%
2%
2%
2%
6%
4%
14%
2%
19%
Information event at the school I was attending
Media coverage, including articles in newspapers andmagazines
Offered the option of paid work placement
Online advertising
Online social networks/communities (e.g. Facebook)
Printed promotional material, including catalogues andbrochures
University directories/guides
University's website
Videos produced by the university
OtherMichigan Technological University
All universities
53
• How satisfied are you with your current educational institution?
How satisfied are your students with Michigan Technological University?
is the average score among your
students
is the average score for all universities
2014 | US | Students | Business
6.8 8.0
Michigan Technological University
All universitiesExtremely satisfied
Not at all satisfied
25%
20%
24%
15%
6%4%
3%2%1%1%
11%
22%22%22%22%
10987654321
54
All universitiesMichigan Technological University
• If you could begin your studies again at any educational institution, would you choose your current college or university?
If your students could begin their studies again, would they choose Michigan Technological University?
2014 | US | Students | Business
Yes, definitely No, not at allMaybe Yes, definitely No, not at allMaybe
22%
78%
0%
55%35%
10%
55
• Which other college or university would you consider instead?
If students could begin their studies again, they would choose…
2014 | US | Students | Business
22%
78%
0%
55%
44%
1%
Current college or university
Another University
Foreign University
Michigan Technological University
All universities
56
• If you could begin your studies again at any college or university, which would you choose? • The results are based on respondents who answered ”maybe” or ”No, not at all” in question ”If you could begin your studies again at any educational institution, would you choose your current college or university?”
If students could begin their studies again | Preferred universities
2014 | US | Students | Business
78%would choose another university. The most
preferred are presented in the table.
22%of your students would
choose Michigan Technological Universityif they made the choice
again.
Michigan Technological University
University Rank Percent
University of Michigan - Ann Arbor 1 29%Albion College 2 14%Michigan State University 2 14%University of California - Los Angeles 2 14%
57
• If you could begin your studies again at any college or university, which would you choose? • The results are based on respondents who answered ”maybe” or ”No, not at all” in question ”If you could begin your studies again at any educational institution, would you choose your current college or university?”
If students could begin their studies again | Preferred universities
2014 | US | Students | Business
45%would choose another university. The most
preferred are presented in the table.
55%of the students would choose their current
university if they made the choice again.
All universities
University Rank Percent
University of Texas - Austin 1 5%Harvard University 2 5%New York University 3 4%Stanford University 4 4%University of California - Los Angeles 5 3%University of Pennsylvania 6 3%Columbia University 7 3%University of Southern California 8 2%University of Michigan - Ann Arbor 9 2%University of California - Berkeley 10 2%
58
• If you could begin your studies again at any educational institution, would you choose your current college or university? • The chart presents the universities with the highest share of their students answering that they would choose them again, if they were to begin their studies again.
• Only universities with at least 30 respondents are presented in the table.
Universities with the largest share of loyal students
2014 | US | Students | Business
By loyal students we mean students who
would definitelychoose their current education institution, if they could begin their studies again.
100%
80%
78%
75%
69%
69%
68%
67%
67%
67%
Bowdoin College
University of Wisconsin - Madison
Brigham Young University
Virginia Tech
Ohio State University
Florida State University
University of Michigan - Ann Arbor
Texas A&M University
University of Alabama
University of Southern California
59
• What is the first word that comes to mind when you think of your current educational institution? • These are answers written in by students. • Spelling mistakes might occur.
Top of mind associations with Michigan Technological University
2014 | US | Students | Business
YOUR STUDENTS
60
• How likely is it that you would recommend your educational institution to friends or family?
Would your students recommend Michigan Technological University to a friend or family member?
is the average score among your
students
is the average score for all universities
2014 | US | Students | Business
7.6 8.2
Extremely likely
Not at allMichigan Technological University
All universities
42%
15%14%
10%
6%5%3%2%2%1%
25%25%
13%
38%
10987654231
61
• Which of these career services have you used at your educational institution? Please select as many as applicable.• Which of these are most important to you? Please select a maximum of three alternatives.
Evaluation of career services offered by Michigan Technological University
2014 | US | Students | Business
62
• How would you rate the career services offered at your educational institution?
Rating of career services
is the average score among your
students
is the average score for all universities
2014 | US | Students | Business
7.6 7.7
Poor ExcellentMichigan Technological University
All universities
23%
15%
23%
17%
9%7%
3%2%1%1%
8%
17%
33%
25%
8%8%
10987654321
63
• Are you aware of/do you use the following career related services offered by your university?
Are students aware of all career services you provide?
2014 | US | Students | Business
Aware and using Unaware, but would useAware, but not using Unaware and wouldn’t use
55%
73%
45%
64%
36%
45%
40%
45%
45%
27%
36%
27%
55%
36%
40%
45%
9%
9%
18%
20%
9%
9%
9%
Career advice by professors and lecturers
Career fairs at university
Career guidance material (e.g. brochures, guidance website, newsletter)
Company workshops/presentations organized by the university
Job application preparation/training
Online vacancy search/job board with external offers
Services offered by the departmental/faculty career service
Services offered by the university's central career service
64
Table of contents
2014 | US | Students | Business
EMPLOYER EVALUATION
CAREER PROFILE EVALUATION
EXECUTIVE SUMMARYAPPENDIX
UNIVERSITY BRAND PERCEPTION
65
• Which educational institution do you attend?
Educational institutions (1/11)
2014 | US | Students | Business
University Total University Total
Arizona State University 1.6% University of Florida 0.9%University of Houston 1.4% University of Illinois - Urbana-Champaign 0.9%CUNY Baruch College 1.4% University of Texas - San Antonio 0.9%Michigan State University 1.2% University of Maryland - College Park 0.8%Ohio State University 1.2% Texas Tech University 0.8%Texas A&M University 1.1% University of South Carolina - Columbia 0.8%Pennsylvania State University 1.1% Temple University 0.8%University of Central Florida 1.0% DePaul University 0.8%Georgia State University 1.0% Rutgers University - New Brunswick 0.8%University of Georgia 1.0% Syracuse University 0.8%California State University - Northridge 0.9% University of Texas - Austin 0.8%Florida State University 0.9% University of Arizona 0.8%Boston University 0.9% Louisiana State University 0.8%University of Missouri - Columbia 0.9% Northeastern University 0.8%
66
• Which educational institution do you attend?
Educational institutions (2/11)
2014 | US | Students | Business
University Total University Total
University of Minnesota - Twin Cities 0.7% Virginia Tech 0.7%Kennesaw State University 0.7% Brigham Young University 0.7%Oklahoma State University 0.7% University of Kansas 0.6%University of Tennessee 0.7% University of Arkansas - Fayetteville 0.6%University of Southern California 0.7% Auburn University 0.6%New York University 0.7% CUNY Queens College 0.6%University of Wisconsin - Madison 0.7% University of Iowa 0.6%Florida Atlantic University 0.7% CUNY Brooklyn College 0.6%University of South Florida 0.7% Colorado State University 0.6%California State University - Long Beach 0.7% University of Oklahoma 0.6%Purdue University 0.7% Indiana University 0.6%Kent State University 0.7% Towson University 0.6%University of Massachusetts - Amherst 0.7% Eastern Michigan University 0.6%California State University - Fullerton 0.7% University of Cincinnati 0.6%
67
• Which educational institution do you attend?
Educational institutions (3/11)
2014 | US | Students | Business
University Total University Total
George Mason University 0.6% Indiana University of Pennsylvania 0.4%University of Nebraska - Lincoln 0.6% University of California - Riverside 0.4%University of North Carolina - Chapel Hill 0.5% Fordham University 0.4%Portland State University 0.5% University of Pennsylvania 0.4%University of Mississippi 0.5% Baylor University 0.4%James Madison University 0.5% Boston College 0.4%University of Washington - Seattle 0.5% Northern Arizona University 0.4%University of Delaware 0.5% Northern Kentucky University 0.4%University of North Florida 0.5% University of Hawaii 0.4%Miami University of Ohio 0.5% University of North Texas 0.4%Ball State University 0.5% University of Oregon 0.4%Florida International University 0.5% Bentley University 0.4%University of Colorado - Boulder 0.5% California Polytechnic State University - San Luis Obispo 0.4%University of New Mexico 0.5% University of California - Berkeley 0.4%
68
• Which educational institution do you attend?
Educational institutions (4/11)
2014 | US | Students | Business
University Total University Total
New Mexico State University 0.4% Loyola University - Chicago 0.3%Cornell University 0.4% University of California - Los Angeles 0.3%University of Michigan - Ann Arbor 0.4% California State University - Fresno 0.3%University of California - Santa Barbara 0.4% Villanova University 0.3%Drexel University 0.4% Howard University 0.3%San Diego State University 0.4% Southern Methodist University 0.3%Texas State University - San Marcos 0.4% SUNY Albany 0.3%University of Texas - Dallas 0.4% Appalachian State University 0.3%Clemson University 0.4% Utah State University 0.3%Old Dominion University 0.4% Northwestern University 0.3%Texas Christian University 0.4% University of San Francisco 0.3%Kansas State University 0.4% George Washington University 0.3%Rutgers University - Newark 0.4% University of Virginia 0.3%University of Miami 0.4% University of Alabama 0.3%
69
• Which educational institution do you attend?
Educational institutions (5/11)
2014 | US | Students | Business
University Total University Total
St. Joseph's University 0.3% Santa Clara University 0.3%University of Massachusetts-Lowell 0.3% SUNY Stony Brook 0.3%College of Charleston 0.3% Georgia Institute of Technology 0.3%CUNY Medgar Evers College 0.3% Boise State University 0.3%East Carolina University 0.3% University of Kentucky 0.3%Florida A&M University 0.3% University of Texas - Arlington 0.3%Montclair State University 0.3% University of Wisconsin - Milwaukee 0.3%University of Illinois - Chicago 0.3% SUNY Binghamton 0.2%University of Rhode Island 0.3% Indiana State University 0.2%University of South Alabama 0.3% University of Dayton 0.2%Washington State University 0.3% Loyola Marymount University 0.2%Robert Morris University 0.3% University of Michigan - Dearborn 0.2%University of Notre Dame 0.3% Central Michigan University 0.2%Tulane University 0.3% CUNY College of Staten Island 0.2%
70
• Which educational institution do you attend?
Educational institutions (6/11)
2014 | US | Students | Business
University Total University Total
Georgia Southern University 0.2% Emory University 0.2%Iowa State University 0.2% Ramapo College 0.2%North Carolina State University - Raleigh 0.2% Rochester Institute of Technology 0.2%Southeastern Louisiana University 0.2% American University 0.2%University of Akron 0.2% Middle Tennessee State University 0.2%University of Nevada - Las Vegas 0.2% University of California - Davis 0.2%University of Texas - El Paso 0.2% University of California - Santa Cruz 0.2%Western Washington University 0.2% University of Connecticut 0.2%Morgan State University 0.2% Wichita State University 0.2%Chapman University 0.2% Virginia Commonwealth University 0.2%Georgetown University 0.2% University of Vermont 0.2%Marshall University 0.2% Babson College 0.2%SUNY Buffalo 0.2% Hampton University 0.2%Rhode Island College 0.2% Wake Forest University 0.2%
71
• Which educational institution do you attend?
Educational institutions (7/11)
2014 | US | Students | Business
University Total University Total
Fairfield University 0.2% Bradley University 0.2%Arkansas State University 0.2% Lehigh University 0.2%Illinois State University 0.2% California Polytechnic State University - Pomona 0.2%Murray State University 0.2% California State University - Chico 0.2%Northern Illinois University 0.2% California State University - San Marcos 0.2%University of California - Irvine 0.2% Clark Atlanta University 0.2%University of Louisville 0.2% Mississippi State University 0.2%University of North Carolina - Charlotte 0.2% Missouri State University 0.2%University of Northern Colorado 0.2% Oregon State University 0.2%University of San Diego 0.2% San Jose State University 0.2%West Virginia University 0.2% Texas Pan American University 0.2%Western Kentucky University 0.2% University of Colorado - Denver 0.2%University of Richmond 0.2% University of Idaho 0.2%Harvard University 0.2% University of Northern Iowa 0.2%
72
• Which educational institution do you attend?
Educational institutions (8/11)
2014 | US | Students | Business
University Total University Total
University of Utah 0.2% University of Alaska - Fairbanks 0.1%Wayne State University 0.2% University of Massachusetts-Dartmouth 0.1%Seton Hall University 0.2% University of Toledo 0.1%University of Puerto Rico 0.2% University of Wisconsin - Whitewater 0.1%Rutgers University - Camden 0.1% College of William and Mary 0.1%Washington University in St. Louis 0.1% Butler University 0.1%Prairie View A&M University 0.1% Fairleigh Dickinson University 0.1%University of Washington - Bothell 0.1% University of Chicago 0.1%Bowling Green State University 0.1% University of Maryland - Baltimore County 0.1%CUNY Hunter College 0.1% Brown University 0.1%CUNY New York City College of Technology 0.1% Columbus State University 0.1%Eastern Illinois University 0.1% Creighton University 0.1%Marquette University 0.1% Idaho State University 0.1%North Dakota State University 0.1% Providence College 0.1%
73
• Which educational institution do you attend?
Educational institutions (9/11)
2014 | US | Students | Business
University Total University Total
Radford University 0.1% Alabama A&M University 0.1%Regis University 0.1% Bryant University 0.1%Southern Illinois University 0.1% Cleveland State University 0.1%Texas Southern University 0.1% Fort Hays State University 0.1%University of Central Missouri 0.1% Saginaw Valley State University 0.1%University of Denver 0.1% Southern Utah University 0.1%University of Maine 0.1% St. Cloud State University 0.1%University of Pittsburgh 0.1% Tennessee State University 0.1%University of West Georgia 0.1% Trinity University 0.1%Western Connecticut State University 0.1% Truman State University 0.1%Youngstown State University 0.1% University of New Hampshire 0.1%Columbia University 0.1% University of Ohio 0.1%Morehouse College 0.1% University of St. Thomas - St. Paul 0.1%Vanderbilt University 0.1% University of Wyoming 0.1%
74
• Which educational institution do you attend?
Educational institutions (10/11)
2014 | US | Students | Business
University Total University Total
Western Michigan University 0.1% Tuskegee University 0.1%Wright State University 0.1% University of Rochester 0.1%Xavier University 0.1% Princeton University 0.1%Stanford University 0.1% Bucknell University 0.1%Michigan Technological University 0.1% Case Western Reserve University 0.1%Yale University 0.1% La Salle University 0.1%Carnegie Mellon University 0.1% Manhattan College 0.1%Duke University 0.1% Pace University - New York City 0.1%New Jersey Institute of Technology 0.1% Pace University - Westchester 0.1%St. John's University 0.1% Southern New Hampshire University 0.1%Rensselaer Polytechnic Institute 0.1% Southern University and A&M College 0.1%University of Evansville 0.1% St. Louis University 0.1%Texas Woman's University 0.1% University of Mary Washington 0.1%Dartmouth College 0.1% University of Missouri-St. Louis 0.1%
75
• Which educational institution do you attend?
Educational institutions (11/11)
2014 | US | Students | Business
University Total University Total
University of New Orleans 0.1% Oakland University 0.0%Lafayette College 0.0% South Dakota State University 0.0%Massachusetts Institute of Technology 0.0% Stevens Institute of Technology 0.0%Alcorn State University 0.0% University of California - San Diego 0.0%Johns Hopkins University 0.0% University of Louisiana at Lafayette 0.0%Rice University 0.0% Bowdoin College 0.0%Tufts University 0.0% Wesleyan University 0.0%Embry-Riddle Aeronautical University - Daytona Beach 0.0% Smith College 0.0%Barnard College 0.0% Huston-Tillotson University 0.0%California State University - Dominguez Hills 0.0% Spelman College 0.0%CUNY City College 0.0% Worcester Polytechnic Institute 0.0%DePauw University 0.0% Mills College 0.0%Hofstra University 0.0% Kettering University 0.0%Keene State College 0.0% California Institute of Technology 0.0%Lewis University 0.0% Rose-Hulman Institute of Technology 0.0%North Carolina A&T State University 0.0% Other 5.2%
76
• Please select your major(s)/main area(s) of study.
Areas of study
2014 | US | Students | Business
BUSINESS/COMMERCE (1/3)
Area of studyMichigan
Technological University
All universities
Accounting / Auditing / Taxation 24% 25%Marketing 24% 16%Management 18% 10%Management Information Systems 12% 4%Finance 9% 20%Actuarial Science 6% 1%Supply Chain Management 6% 3%Business Administration & Management 3% 9%Economics 3% 11%Human Resource Management 3% 4%International Business 3% 6%Non-Profit Administration 3% 1%Operations 3% 1%Project Management 3% 1%Sports Management 3% 2%
77
• Please select your major(s)/main area(s) of study.
Areas of study
2014 | US | Students | Business
BUSINESS/COMMERCE (2/3)
Area of studyMichigan
Technological University
All universities
Statistics 3% 2%Strategic and Organizational Communication 3% 1%Advertising 0% 4%Banking 0% 2%Broadcasting, Telecommunications, and Mass Media 0% 1%Business Law 0% 1%Communication Studies 0% 4%Digital Communications and Multimedia 0% 2%Entrepreneurial Studies 0% 3%Film and Media Arts 0% 2%Financial Management 0% 2%Financial Planning 0% 2%Healthcare Administration 0% 3%Hospitality Management 0% 2%Industrial Management 0% 0%
78
• Please select your major(s)/main area(s) of study.
Areas of study
2014 | US | Students | Business
BUSINESS/COMMERCE (3/3)
Area of studyMichigan
Technological University
All universities
Information, Risk & Operations Management (IROM) 0% 1%Insurance 0% 1%Journalism 0% 2%Labor Studies 0% 0%Logistics 0% 1%Merchandising & Retail / Fashion Apparel 0% 1%Prelaw 0% 1%Public Administration & Policy 0% 1%Public Relations 0% 3%Radio and Television 0% 1%Real Estate 0% 1%Restaurant Management 0% 0%Sales 0% 1%Speech Communication 0% 0%Tourism 0% 1%Undeclared 0% 2%Other Business 6% 5%
79
The Universum Career Profiles (1/2)
2014 | US | Students | Business
HARMONIZER• Respect for its people (2)• Enabling me to integrate personal
interests in my schedule (3)• Team-oriented work (1)
• Secure employment (2)• Control over my number of working hours (3)• Flexible working conditions (3)• Overtime pay/compensation (1)
The Universum Career Profiles are based on the Universum Drivers of Employer Attractiveness. Different attribute selections produce different Career Profiles. To match a certain profile, a minimum amount of points must be reached.
CAREERIST• Prestige (3)• Recruiting only the best talent (3)• Clear path for advancement (3)• Market success (1)• Professional training and development (1)
• Sponsorship of future education (2)• Rapid promotion (3)• Recognizing performance (meritocracy) (2)• Good reference for future career (3)
ENTREPRENEUR• Fast-growing/entrepreneurial (3)• A creative and dynamic work
environment (3)• Challenging work (1)
• Variety of assignments (1)• Innovation (2)• Attractive/exciting products and services (1)
6 out of 11 points
7 out of 15 points
12 out of 21 points
80
The Universum Career Profiles (2/2)
2014 | US | Students | Business
INTERNATIONALIST• Opportunities for international
travel/relocation (3)• Interaction with international clients and
colleagues (3)
HUNTER• Competitive base salary (3)• High future earnings (3)• Performance-related bonus (2)
• Competitive benefits (1)• Client interaction (1)• Financial strength (1)
IDEALIST• A friendly work environment (1)• Ethical standards (3)• Corporate Social Responsibility (3)
• Environmental sustainability (3)• Support for gender equality (2)• Acceptance towards minorities (2)
6 out of 14 points
6 out of 6 points
6 out of 11 points
LEADER• Leadership opportunities (3)• Leaders who will support my
development (3)
• High level of responsibility (2)• Inspiring management (2)
5 out of 10 points
81
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