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Standing Out from the Crowd What it takes to be different

when most employer brands end up the same

Richard  MosleyVP  StrategyUniversum

@rimosley

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It’s not so easy to be different

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1st – Visual Identity

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Teamwork

Empowerment

Performance

Career

Status

Learning

Purpose

Innovation

2nd - Brand Positioning

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Beauty

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Cleanliness

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Empowerment

Teamwork

Performance

Career

Status

Learning

Innovation

Purpose

2nd - Brand Positioning

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3rd – Signature Experiences

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From People Management Processes…to Employer Brand Experiences

If you want to stand out…

BE DIFFERENT

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LEGO seeks to attract people who think differently

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And strives to deliver an on-brand experience

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HR Revolution is in the Air

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Standing Out From the Crowd

#1  -­ Look  different

#2  -­ Talk  different

#3  – BE  different

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Questions? #AskGDSummit

Richard  MosleyVP  StrategyUniversum

@rimosley