University of Nigeria Feasibility...University of Nigeria Research Publications Author OGBU, Cosmas...

82
University of Nigeria Research Publications OGBU, Cosmas C. Author PG/MBA/93/18063 Title A Feasibility Study On The Prospects Of Establishing A Piggery Farm In Enugu-Ezike Faculty Business Administration Department Management Date September, 1998 Signature

Transcript of University of Nigeria Feasibility...University of Nigeria Research Publications Author OGBU, Cosmas...

  • University of Nigeria Research Publications

    OGBU, Cosmas C.

    Aut

    hor

    PG/MBA/93/18063

    Title

    A Feasibility Study On The Prospects Of Establishing A Piggery Farm In Enugu-Ezike

    Facu

    lty

    Business Administration

    Dep

    artm

    ent

    Management

    Dat

    e September, 1998

    Sign

    atur

    e

  • CERTIFICATION

    Ogbu, Cosmas Chijama -a pos tgradua te s t u d e n t %n t h e Department

    o f Management wi th R e g i s t r a t i o n No. PG/MBA/93/18063 - has

    s u c c e s s f u l l y completed t h e requirements f o r t h e course and

    r e s e a r c h work f o r t h e Degree Master o f Busj-ness Adminis t ra t ion i n

    Management. The work embodies i n t n i s p r o j e c t r e p o r t is o r i g i n a l and

    has n o t besn submi t ted i n p a r t o r f u l l f o r any o t h e r Diploma o r

    Qegree o f t h i s o r any o t h e r u n i v e r s i t y .

    ( Head o a ~ e ~ a r t r n e n t ) (Supe rv i so r )

  • DEDICATION

    To the memory of my Iatc brother Hyacinth Ogbu: Like 11 candle in the wind, that bounteous force thal stood by my side just flickered and d i d , leaving I~chintl a lingering pain.

  • This study is an attempt t o pr-obe into the potentials of pig prod~~cr ion er-r~erprise I in Ni!leria, by making an articulate study of the basic requiremerlts necessary for I commercial investment: in a tnodern pigclet-y farm. It seek:; to t.st;hlish tirat pig pl oc111ctio1\ i:; ;I pt u1it;hlc itlvestrrlul~t tur Nigeria etltrcpr c:rwur s. Chapter oric sc\-s O I I ~ t t 11: ~ ) ~ I c ~ ~ ~ I - c ) I I I I ( ~ , ~ I ~ I ~ ~ I ~ o : ; ~ . : '11r(1 t11i: l j ro l>lc~r~ o f t t ~ : r CLC'II 1.11,

    while chapter two dwells on the theoretical franework and the review of the existing literature, thereby defining the dilection of the stt~cly. This exercise crystallised irlto two working a:;suinptions, th;it there is ii scar-lly body o f information on how t o rear pigs in modert~ ways in the country and that desi~l tc the existence of incipient demai~d for por.k, production level is still very low. In cthapter three, the method of research was set down. A total of 8 0 pork

    cons rmers and 16 pork se1ler.s in the four cornmc~tlities in ~ n u ~ u - ~ z i k c were involt~ed in the study. Tkle town was chosen because of i ts divetse religious back!yound, with a good representation of adherents of Christian, traditional and Mosltbm religions, which is very critical factor in the dernand for pork. In the study, each participating consirrrw wiis required to fill irr a ciuestiorrr~ait.c: cont.ail~iriy 1 3 caref A y construcred questiorls, while each seller- was asked l o frll orre corrcainirlg I 6 cll-restions. In Ct~apter four, data was p~esz r~ ted and arlalysed. Ttlt: resultanr tr~er~d stlowed

    that ihere exists a large, growing undertrapped rnarket for poi-k, m d the pi-oblerns of the pork sellers are found t o be largely lack of storage facilities, capital, irnage of pcrk and the belief among many that it is usually infected by diseases. However, the feasibility report based or) the research findings are presented in

    Chapcer Five X-raying market and plarlt capacity, materials input, location and site, project engineering, plant organisation and overhead costs, rrlmpower, pr-oject impltmentation, financial and economic evaluation. At the end, i t is estdblished that there exists ;I gond pr.o:;pt:ct for the project i t ) t l iu towri. Arl;rly:.,el; of pr'0jt:~Lcd fiila~rcial r atios stwwed yr UIIL n~ar girls as t~ iy l i as 30 per writ in t l ~ e f~rsc year, with the expected rise up t o 59.2 per L ~ I I ~ by the f i f th year. Return on the Equity (ROE) is 43 per cent in the first year, alrd 160 per cent by the f i t i t l year. Return on investment (ROI) is also estimated a t 2 4 per cent by the first year, rising t o 88.3 per cent by the fifth; while the current ratio is 72 per cent in the first year, before irlakirlg a quai-rtun~ leap t o 93.1 per cerlt by the fifth. -I'he pay- back period is projected t o be at 2.04 years, and the break-eve11 point as a rate of utilisation of production capacity is 19.1 4 per cent. Final;y, the study establishes tha.t pig production enter,pr-ise in a typical Nigeria

    rural :mviror~rnent is not only feasible but very profitable.

  • ACKNOWLEDGEMENTS

    No srucly of \h is narurc is \he wIc el'fort only of irs author. 1 owe m ~ t c h to Professor E.U. I ~ n a p , who s u p e r v i ~ ~ l the entire stages ol' this work.

  • 'J'.lBI.E OF CONTENTS TITLE PAGE CERTIFICATION DED!CA'TION ACKNOWLEDGEMENTS AB S'L'R ACT TABL,E OF CONTIINTS

    CHAPTER ONE: 1NTRODUCTION BACKGROUND TO THE STUDY STATEMENT OF PROBLEM PURPOSE OF STLDY SIGKIFICANCE OF STUDY LIlCIITATION OF STUDY

    CHAPTER TWO: CONCEI'TUAI, 1:OUND,4rl'IONS FEASIBILITY AN11 VIABILITY I'IPPKAISALS FEASIBILlTY ANtILYSIS INDICATORS LITERATURE REVIEW ON PIG PRODUCTION IN NIGERlA

    Cl-1AI"IXR THREE: IIRSEAIICH ~IISTHODOLOCY SOLJKCES OF DA1.A METE-IQDS OF INVESTIGATION DE'TERI\/lINA'I'lOh OF SLIMPLE SIZE

    CHAPTER FIVE: THE FEASIBILITY IIEPORT MARKET AND PL4NT CAPACITY IvIATERIAIS INPL'T LOCATION AND SITE PROJECT ENGINE.ERINC PLANT OKGANIS.4TION AND OVERHEAL) COSTS MANPOWER PROJECT IIvlPLEMENTATION FINANCIAL AND ECONOMIC EVALUATION

    CI-IAJ'TEII SIX: SUMMARY AND CONC1,USION

  • CHAPTER 01'.J1;'

    logy c:f the i n s r u s t r i a l i s e d n a t i o n s . Thus, t h e p u b l i c sector' dominated

    t h e economic scene, wti i le t h e p r i v a t e s e c t o r p layed ori1.y p e r i p h e r a l role.

    I a a d v e n t e n t l y : government a p p r o p r i a t e d more r e s p o n s i b i l i t y t h a n it

    cod1.d .?f f ' i c i e n t l y d i s c h a r g e . Everybody looked up t o i t ; -for the ,:conon~ic,

    p o l i t l c : t l l , s o c i a l , i n d u s - t r i a l and t e c h n o l o g i c a l emanc ipa t ion of Lhe

    N i g e r i t n na t io i l . P r o v i s i o n o f s h e l t e r , j o b s , f o o d , e d u c a t i o n and i-teal-th-

    carc wcrc a 1 1 s e e n as tiic e x c l u s i v e duLy of govcrnnlent ( J o h n Lzc, 1993,

    1) :! ) . '1'11: counLry gn incd the lr:verag(: L o colic: L t ~ r c ~ u ~ ~ i i i . k ~ ; : rii:;cvv( i',y ui

    i n t h e 1 980:i, c c o n o r ~ ~ i c r e c e s s i o n , i n t e r n a t j o i i d dcL L or id Lhc a d j u s Lrnent

  • The programme opened t h e market f o r s m a l l and medium- s c a l e

    e n t e r p r i s e s , i n terms of a c c e s s t o r e s o u r c e s and m a r k e t s . N i g e r i a n s

    ~ o o k t h e c h a l l e n g e and a r e now found i n d i v e r s e b u s i n e s s s p h e r e s ,

    rxost of whict. were h i t h e r t o n e g l e c t e d .

    However, an imal b r e e d i n g seems n o t t o have ga ined s i g n i f i c a n t l y

    from t h e growth i n e n t e r p r e n e u r s h i p v e n t u r e s . The r e s u l t 2 ; t h a t

    meat which is t h e m a j o r h ~ ; o u r c e . . o f p r o t e i n i n t h e c o u n t r y has

    remained s c a r c e and u n a f f o r d a b l e b y - l o w income e a r n e r s . .

    T h i s r e s e a r c h e r b e l i e v e s t h a t through a w e l l - a r t i c u l a t e d

    plsogramme or, p f g p r o d u c t i o n , t h e p r i c e s of meat may come do.i*lfi and

    mEny inare peop le cou ld a f f o r d t o have i t i n t h e i r menu.

    The opt imism i s p r e d i c a t e d on t h e n a t u r e of p i g , which b e l o n g s t o

    t h ? group of domes t i ca ted a n i m a l s , g e n e r a l l y c a l l e d monogas t r i c o r

    no:l-ruminant an imals . It i s a v o r a c i o u s e a t e r whose foods r a n g e froin

    t a m c r o p s , waste p r o d u c t s t o o f f a l s of l i v e s t u c k and p o u l t r y . These

    foods a r e e f f e c t i v e l y c o n v e r t e d i n t o pork, which y i e l d s e d i b l e p r o t e i n

    and food! o f h i g h c e l o r i f i c v a l u e .

    But p i g p r o d u c t i o n i n N i g e r i a , excep t f o r a few i s o l a t e d c a s e s

    a r e s t i l l l a r g e l y i n t h e hands of t h e n a t i v e s u b s i s r e n c e f a r m e r s .

    T h e r e f o r e improvement h a s been q u i t e s low, a s t h e an imals a r e c sad i t i c j -

    n a l l y l e f t t o scavenge f o r foods w i t h l i t t l e o r no a t t e n t i o n s p a i d

    t o them. T h i s h a s l e d t o s m a l l l i t tcr s i z e , l i igh m o r t a l . i t y r a t e ,

    and low p r o d u c t i v i t y .

    The i n t e r e s t f o r t h i s s t u d y t h e r e f o r e a r i s e s f rom t h e b e l i e f that

    by e : ; t a b l i s h i n g r a t i o n a l e and t h e requ i rements i n e s t a b l i s h i n g a modern

    piggi:ry farm i n a r u r a l s e t t i n g l t k e Enugu-Ezike, t h e r e s e a r c h e r may

    have c o n t r i b u t e d t o t h e q u e s t f o r a b e t t e r i u ~ k ~ o v e d pork p r o d u c t i o n

    p rogrannes i n t h e c o u n t r y .

  • I-I; h a s been es t&l i sk led I h - t p r o t e i n i n h k e i n N i g e r i a h a s reds-iced

    (.!I>;.(!; 1, I ( ; i . ( I 11 :,v(.!C I L ~ I c yciir;; LIZ -jut: 1, i r ~ ~ , : ~ ~ l l : ; c ~ ~ ~ u ~ : r l i ~ i ~ ~ pl'(>pOr 1; ~ 0 1 1 01' L , ~ I c :

    p o p u l , ~ ( ; ion c.nri af'l'ortl s~ut'f'i ciurlL i ~ l t n l t e 01' 1r1c:~iL p : ~ l,c i n. ' T ~ I c I I C : ~ I LLIL

    and n ~ l L r - i t i o n : ~ l survey- conducLcd by Lkic 1;cderal. O f f i c e oi' SLal;isl.ic:; i n

    1988( .:i Uun I. Anadu, 1'390, P . 2 ) e s t a b l i s h e d that t h e !l+.Lions u rban

    c e n t r ~ : s have high p r o p o r t i o n of malnour ished p o p u l a t i o n w h i l e o v e r 20

    p e r c e n t of c h i l d r e n aged f i v e oi- l e s s J-ears are i n d i r e s t a t e of' m a l n o u r i s

    rnent . blany N i g e r i a n s have gave i n t o f i s h e r y , c s t t l e rear ing, g o a t r y , p o u l t r ;

    among o t h e r s , b u t their. efforts have n o t a c h i e v e d t h e d e s i r e d r a t e of

    s u c c e s s . Neanwhile, n o t many peop le have e x p l o r e d -tho econo~nic s u p e r i o r i - i ; , ~

    of' 11i[,s over o~i;her red mi?;lt. Y t : t , pigs arc rncrc p ro1 i l ' ic : t h a n r ; ~ L L l e ,

    s h e e p , o r goal;. II; is a l s o cstirnatud t h t p i g s i n the c o u n t r y pi>orluce a b o ~

    t e n a . ~ d wean e i g h t p e r L i t t e r and t h a - t Lhcy are c a p a b l e oi' prod i l c t ing -Lr:lc.

    1 t i . J y 1 . I n a d d i t-Lcin, p i g s hiivc~ h i ~ i h c r I'cct~rlili.l;y, higt-l,.:~~ ma.turXi-I,,;.

  • F u r p a s e of t h e S t u d y

    T h j - s s t c d y i s i r k e n d e d t o make a v a i l a b l e e o m p r e h e n s i ~ e

    in2ormat : ' -on o n t h e p r e l i m i n a r y p r o j e c t d e s i g n a n d e z o n o m i c d

    a n a l y s i s re n , b o o s t i n q p r o t e i n i n t a k e ainonq t h e p o g u l a e e , a n d

    g e n e r a t i n g n e a n i n q f u l employment f o r t h e p e o p l e .

  • Thic, i . n v e s t i g a t i o n i s s i g n i f i c a n t i n a v a r i e t y i i L ways. Ir: tile

    f Lr :;t pl.ace, t:hrS f c a : ; i b i l i t y : ; t ~ i l y 011 t h c prospect:; O : i L J i j t : r ~if8.irn1i.tll;

    coil ld bc of good u s e t o prospect i v c -Investors r i Ll.vc:; t n c k p r o d u c t i o n ,

    whc, may Eind i t a u s c f u l i n s i g h t i n t o t h e i n d u s t r y nlld a g u i d e t u

    s i n i l a r s t u d i e s i n t h e i r ow11 g e o g r a p h i c a l a r e a s . Secondly , t h e s t u d y

    mar be b e n e f i c i a l t o o t h e r r e s e a r c h e r s on s p e c i f i c A s p e c t s of p i g g e r y

    farming, as i t may s e r v e as a u s e f u l sp r ingboar f i . F i n a l l y , t h e genera l .

    p u k l i c may g a i n u s e f u l i l l s i gh t from t h a s t u d y on t h e modern W;LYS o f p i g

    p r s d u c t i o n and t h e r e b y change t h e i r conse rva t iv r . b e l i e f s abou t p i g s b e i ~

    d i r t y , and in fes i -cd w i ~ h d l s e ; ~ s e s .

  • O I I C u~ , i . ! c t t .I.lil~l l;trtl.on ul. tlil:; s ~ u c l y i:, i t : ; i ~ ~ c t l . t i . - t l ~ .c 1.1: l . i~ l i i r - j w t u r c .

    I t tlrxwt; i t s di1t.n i rom J l f rerent: f i e 1 . d ~ u f s t u d y : Ik inagemcl~t , i \k : r j cu l tu re ,

    Environ.nenta1 s t u d i e s , C i v i l Eng ineer ing rind F inance . I!& means t t ls t

    the b u l k of t h e d a t a used a r e a s g l e a r ~ e d Erom proi 'ess i .onals in r e l e v a n t

    f i e l d s of s t u d y . T h e r e f o r e , r e l i a b i l i t y of t h e d a t a i s ~s t h e e x t e n t

    o f a u t h o r s c i t e d o r pe rsons i n t e r v i e w e d . A s a r e ~ u l t , t h e r e s e a r c h e r d i d

    nor go i n t o t h e i n t r i c a c i e s of p r o d u c t i o n t e c h n i q u e s but: adcpted produc-

    t i o n method which p r a c t i t i o n e r s and r e s e a r c h e r s o c p i g p r o d u c t i o n

    p o i n t e d o u t were most s u i t e d f o r t h e e ~ w i r o n m e n t G S t h e a r e a u n i l ~ r s t u d y .

    i n ada;.ton, d a t a c o l l e c t e d from ifie s m a l l - s c z l e farmers were 1.imite.d

    Lo w11.1 t they could r e c o l l e c t from memory rii.r~ce they d i d n o t keep m i . t cen

    r e c o r d s .

    .\noth,?r remark:ibli.! l i m i t a t i o n t o t h i s r e s e a r c h w,.t:; f i w n c c . . T h i s

    rcsca::ctlc r .",as c o n f r o n t e d by ; I I o t oL l o l s i s t i c a l L o t - t . l ( . ~ ~ c c k s is ing

  • CHAPTER TWO f

    CONCEPTUAL FOUNDXl'IONS --

    F e a s i b i l i t y and V i a b i l i t y A p p r a i s a l s :

    ?re-f e a s i b i l i t y l f e a s i b i l i t y t o d e s i g n t r a n s f e r s i x g e i s econonlical..ly

    t h e prime s t e p i n a p r o j e c t ' s l i f e . I n t h e Uni ted S t a r e s , major f e d e r a l

    a c q u i s i t i o n s a r e by p o l i c y proceeded by thorough f e a s i b i l i t y s t u d i e s

    ( D . C le land and King Will iatns, 1988, p. 41) . P r o j e c t a p p r a i s a l i n v o l v e s

    ;L c r i t i c a l e v a l u a t i o n of a p r o j e c t from t h e p o i n t s o f v i e w o-f market:,

    t echno logy , f i n a n c e , management and economy. A l l t h e s e a s p e c t s shou ld bg!

    p r o p e r l y s t u d i e d because they a r e p i v o t a l t o t h e s u c c e s s f u l o p e r a t i o n a f

    t h e p r o j e c t . The n e g l i g e n c e of any p a r t t h e r e o f may r i s k o r l i m i t : t l - ~ e

    expec tzd p r o f i t a b i l i t y of t h e vencure (E.U.L. Image, 1995, p . 6U3).

    According Cleland and W i l l i a m s ( l 988) , a p r o j e c t u s u a l l y s t a r t s ,is t'

    i d e a i s exp lored f o r f i n a n c i a l and t e c h n i c a l f e a s i b i l i t y i n t h e f e a s i b i l r

    o r p r e f e a s i b i l i t y s t a g e . I t i s t h e r e s u l t of t h e i n v e s t i g a t i o n of t h i s

    c r u c i a l s t a g e t h a t de te rmines whether t o go i n t o o t h e r a s p e c t s which

    i n c l u d e c a p a c i t y d e c i s i o n , l o c a t i o n c h o i c e , f i n a n c i a l a r rangements , over -

    a l l s c h e d u l e and budget f o r ~ n u l a t i o n and t h e o r g a n i s a t i o n s s e t up. It i s

    a t t h i s s t a g e t h a t t h e f i n a l l $ o / n o go" d e c i s i o n is taken .

    F e a s i b i l i t y a p p r a i s a l s answer t h e q u e s t i o n , ' c C ~ n 1 t i t be done ' .

    Any venturewhose f e a s i b i l i t y i n v e s t i g a t i o n i n d i c a t e s n e g a t i v e r e t u r n s

    on Lnvestment ( K O I ) i s u s u a l l y n o t under taken , excep t of c o u r s e t h e

    p r o j e c t i s non-commercial i n n a t u r e and t h e pr imary moti-ve behind it:

    i s not p r o f i t b u t s o c i a l b e n e f i t s .

  • F e a s i b i l i t y and V i a b i l i t y I n d i c a t o r s

    I n o r d e r t o unde r s t c lnd t h e i s s u e s i n t h e a s s e s s m e n t o f t h e f e a s i b i -

    l i t y and v i a b i l i t y of a p r o j e c t , i t i s n e c e s s a r y t h a t we l o o k a t t h e

    a s p e c t s t h a t would g u i d c a p r o j e c t a n a l y s t do a good work o f t h e f e a s i b i l i t y

    s t u d y . S c h o l a r s w r i t i n g on t h i s s u b j e c t have d i f f e r e n t names f o r t h e s e

    a s p e c t s , s u c h a s c r i t e r i a , components , i n d i c a t o r s o r g u i d e l i n e s , b u t t h i s

    d i f f e r e n c e l i e s o n l y i n n o m e n c l a t u r e , a s t h e b a s i c e l e m e n t s of p r o j e c t

    f e a s i b i l i t y r ema in t h e c e n t r a l i s s u e .

    N . I k e d i a n y a (1975) :;ees f e a s i b i l i t y a p p r a i s a l a s a dependen t v a r i a b l e

    i n c l u d i n g t h e p11ys i c a l , t e c h n o l o g i c : ~ l , l e g a l , f i n a n c i a l , ecnnomic , marke t

    and m e r c h a n d i s i n g , p r o f i t a b i l i t y , v i a b i l i t y , s o c i a l , p o l i t i c a l and o t h e r

    s t r a t e g i c c o n s t r a i n t s ,

    imaga (1995) however c r y s t a l i s e d t h e s e a s p e c t s i n t o f i v e , name1.y -

    marke t , t e c h n i c , ~ l , f i n,lni. ia1 , econornic and managemen t . He i n c o r p o r a t e s i s s u e s r e l a t i n g t o s o c i o - p o l i t i c a l c o n s t r a i n t s u n d e r economic a n a l y s i s .

    However, J o s e p h Luske t and J a c k bIann (1978) i d e n t i f i e d economic ,

    m a r k e t , p h y s i c a l and f i . n ~ n c i a l f a c t o r s a s t h e most germane t o d e t e r m i n i n g

    E e a s i b i l i t y . They wcom?a~ ; se t l t h c soc io -po l i t i c a l c o n s i d e r a t i o n u n d e r

    p i ~ y s i c a 1 a s p e c t s ant1 s k i pl)ed t e c h n i c a l a s p e c t .

    .I . A . 1Ji1icl1 (1997) iso o u t 1 inctl w!tat h e c a l l e d s i x i n d i c a t o r s , Viz.

    t e c h n o l o g i c a l , p l ~ y s i c a - I , s o c i o - p o l i t i c a l , l e g a l , economic and f i n a n c i a l

    i n d i c a t o r s . .

    Fo r 1:he pu rpose c ~ f t h i s s t u d y , however , we have found I m a g a ' s a s p e c t

    more app r .>p r i , i t e :IS t l i c y ~ i p p e a r Inore p r e c j s e , wl~i . le i n c o r p o r a t i n g t h e

    c r i t ic

  • Market Aspect

    Llrider tk.e nlarlcet a s p e c t of f e a s i b i l i t y s t u d y , - n v e s t i g a t i o n is

    c d r r i c d o u t t o a s c e r t a i n t h e p o t e n t i a l nlrrrkec f o r t h e p roduc t . L L

    c o n s i d e r s t h e e x i s t i n g s u p p l y and demand p a t t e r n , t h e major cornper i t ions

    w i t h i n t h e mzrket . It a l s o i n v o l v e s t h e q u a n t i t a t i v e and q u a l i t a t i v e

    a n a l y s i s of b o t h t h e p r o d u c t s o f f e r e d and t h e m a r k e t ' s r e a c t i o n t o them,

    p r o d u c t s and a b s o r p t i o n t r e n d s - t o f i n d whether t h e market i s s a t u r a t e d

    o r u n d e r s u p p l i e d .

    T h i s a s p e c t of t h e s t u d y a l s o ought t o under take market segnientatioxi

    and p r o d u c t d i f f e r e n t i a l a n a l y s i s , i n o r d c r t o d i v i d e t h e t o t a l market

    i n t o p r o d u c t c h a r a c t e r i s t i c s such a s l o c a t i o n , t y p e , s i z e , p r i c e o r

    o r i . e n t ; i t i o n [:hat can be r e l a t e d purposefully 1-..o cor l su l~~crs and t o C l ~ e

    e x i s t i n g c m p e t i t i o n t o gu ide i n t h e p r o d u c t development (Lusket alld

    Muln, 1378 11.. I O ' I .

    T e c h n i c a l Aspect

    T e c h n i c a l : ; ~ u d y i s concerned wich t h e t e c h n o l o & , i c a l r e c l u i r c r ~ ~ c n t s o f a

    p r o j e c t , whether i t i s v i a b l e from t e c h n i c a l and e n g i n e e r i n g p o i n t s of

    view. T h i s t e c h n i c a l a p p r a i s a l i n v o l v e s t h e a n a l y s i s of t h e teclillology/

    p r o d u c t i o n p r o c a s s , p l a n t c a p a c i t y , machinery and e o u i p ~ n e n t ~ n l c l t c r i a l s

    and i n : m t s , Locrr t ion/prujecc s i t e , b u i l d i n g and c i v l c works, mL! ~ , r o j e c t

    c h c + r t s and l a y o u t (Imaga, 1995, p. 607) .

    T h i s a s p e c t .-tQnwt.rs t h e q u e s t i o n whether t h e p r o j e c t i s r e a l i s a b l e

    w i t h i n t h e a v a i l a b l e t echnology , l d b u u r Lorce and s k i l l and o t l ~ c c

    p h y s i c a l c o n s t r a i n t s . T h i s is i m p o r t a n t because i t af:ects t h e ~ o s t

    o f development and d e t e r m i n e s whether t h e p r o j d c t can b t devclupeil , even

    when o t h e r a s p e c t s a r e p o s i t i v e .

  • Financial Aspect

    This aspect of the .study determines whetlier. a prsject is financially I

    profitable in a given environment. The major sources of funds for projects I

    are equity and debt. These sources are critically anal-ysed under this I

    aspect and a proper mix determined.

    The financial analysis is an exercise that begins with the calcu- . .

    lation of the total project cost, followed by preparation of projected

    income stetements and then the breakeven point, as well as, internal rate

    of return. The format used for this analysis vary from analysts to

    cnalysts and in accordance with available information and convenience.

    But the purpose of analysis is always the ascertainment of the financial

    position and the profitability of a project (Imaga, 1995 p. 611).

    Economic A S D ~ C ~

    Economic analysis has two facets: economic benefits and impact of

    a project to the social-economic well being of the people. This aspect is

    more important to the government which statutorily hawthe development

    of socio-economic infrastructure as its main objective. This aspect

    involves the analysis of value added, impact on foreign exchange position,

    employment effect, and environmental impact. It also evaluates the

    influence of economic conditions on the project.

    It requires the review of the general economic conditions so as

    to determine the past trend, :he current position and the future direction

    of the national economy. Here, the analyst looks at the economic environ-

    ment but instead of considering the possibility of establishing the

    project, he now considers how the economy will affect the growth and

    sustenance of the project.

  • This a n a l y s i s i s very important e s p e c i a l l y i n t he case of swine Y -

    product ion because pork meat a s i t i s known i n t h i s country today i s

    l a r g e l y income e l a s t i c : any major s h i f t i n economic f o r t u n e may a f f e c t I i t f o r good o r f o r bad, depending on the d i r e c t i o n of t he economic t u r n . I

    David C l i f t o n and David Fyffe (1977), p. 8) s e e . t h i s a spec t a s

    s o c i a l p r o f i t a b i l i t y a n a l y s i s , and lump toge the r market, t e c h n i c a l and

    f i n a n c i a l a s p e c t s a s economic f e a s i b i l i t y s tudy.

    Management Aspect

    Management a n a l y s i s i s o f t e n neglec ted i n . f e a s i b i l i t y s t u d i e s of

    ,nany pro jecb . P r o j e c t s wi th h igh p o t e n t i a l s have been knowrto come t o

    r u i n s because of poor management s k i l l s of t he p ~ o p l e i n charge.

    There =Ire p r o j e c t s t h a t demand a g red t deal- of ulanagement s k F l l s ,

    s t a r t i n g from the f e a s i b i l i t y t o design and product ion t o t u rn over and

    s t a r t up. And such p r o j e c t s may meet wi th gr ie f i f the r i g h t t y p e o i

    managers a r e not i n charge.

    I t i s important a t the f e a s i b i l i t y s t a g e t h a t t h e a ~ a i l ~ l b i l i t y of

    t he r i g h t c a l i b r e of management team and t h e i r procurclnent r e q u i ~ ~ e r n e n t ~

    a r e a s c e r t a i n e d and considered along o t h e r f a c t o r s i n determining the

    f e a s i b i l i t y and v i a b i l i t y of a p r o j e c t .

    This managerial a spec t is necessary because i t i s t h e managers t h a t

    determine how t h e resources a r e a l l o c a t e d and t ransicrmed i n t o t h e

    product ion process , through and wi th o t h e r people, towards t h e achievement

    of t he ovcra11 o b j e c t i v e s of t he p r e j e c t . I n soi!ie complex p r o j c c t s l i k e

    A j 61c,kutd St,ecl Complex, ii~~inagement is '1 critics'. success Lactor whLch

    oi~l:l~t t o ! )e glveu p r l m ~ r y c~onsidcra t i 0 1 1 I n tlic? f i ~ ~ s l b i l l t y 2 1 1 ~ 1 Lys L:, ,

  • Review of Literature on Pig Production

    i. Experimentation and Breeds:

    Literature on pig production in Nigeria is still scanty. Most of the

    studies on pig production as reported in books and journals are works

    done in America and Europe, especially with regards to marketing and

    production. Thus we have to adopt their methods, irrespective of the

    perculiarities of the environment.

    As far back in time as 18th Century, meaningful experimentation on

    pig production h ~ s started in the western nations of Europe and America.

    The Yorkshire (large white), the world's most popular breed, originated

    in Britain at the time. Both Japan and the Soviet Uniun too were in the

    late 20th Century trying to breed leaner hogs with the help of iru~~ortant

    breeds (The New Encyclopadia Britanica, P. 437).

    However, scientific breeding was concentrated in Europe and the

    United States of America. Theremarkable breakthrough in the United

    States in the experiment with Maize in which two inbred strains were

    countercrossedto give an improved yield of 20 percent, started more concer;

    efforts towards breeds of pigs. The experiment was copied with pigs by

    the University of Minnesota and else>;here by 1937. They crossnatched

    the inbred. lines Tamwarth and Landrace to produce minnesota and China

    No. 2 line (Canadian Yorkshire $Poland China) and these breeds have

    been cross-bred commercially thereafter. Since then,

    similar workshave been undertaken in other places in United Scates and

    the results were the maryland, montana, Belt:-ville and Palouse breeds. I n

    Canada too, the Lacombe is the product of a similar result (Encycl.-.pr:dia

    Britannica, vol 17, p. 1070).

  • S r a n t y as t h e l i t e r a t u r e on N l g e r i ~ n P i g p r o d u c t l o n may t e , ~ h ~ ~ t

    w does n o t however mean1 t h a t t h e c o u n t r y i s comple te ly b e r e f t of any

    ii1(1 ,1 i i L u \ : ~ u I c I 1 arts i n t l i ; i ~ rel:,lrd. 'I'llc E ' l rn t Is t11;~t L I : I . e l l orL: of N i f : r ! - I r h n p i g p r o d u c e r s a r e l a r g e l y e m p i r i c a l arid no t f o m d e ( l on modern s c i e n -

    I

    t- i iLc l o g i c and c x p e r i m c n t a t i o n l i k e t h o s e i n Eurolw a d Unitcd SL:~tt?:i .

    iluwevcr, c r l o r t s by N i g c r l a n Producers have y i e l d e d a fcw I 1 1 t l i ~ : c ~ i ~ i r t r s

    . h e e d s o f p i g s . The predominant b r e e d s h i e t h o s e t h a t evo lved by a d o p t i o n

    t o t r o p i c a l environment o r by cross-mat ing t h e l o c a l v a r i e t i e s w i t h

    improved e x o t i c b r e e d s . C o n s i d e r a b l e improvements have no doubt been made

    by g r a d l n g u p , t o s u c h a n e x t e n t t h a t p e r h a r p s t h e n a t i v e p i g s 'lie no

    _ o n g e r t y p i c d i n d i g e n i o u s p i g s of many y c a r s ago. D . Kroesk.? ( I ,173, p . 15 )

    p o i n t e d o u t t h a t upgrad ing p i g s w i t h h i g h l y p roduc t Lve exot ic : hrc-ecis r e . + u l t s

    i n h e a v i e r weamers and f a s t e r f a t t e n i n g s t o c k i n comparison w i t h t h e l r

    n a t i v e p d r e n t s .

    T h e l o c a l b r e e d s however e n j o y p r e f e r e n c e i n roany t r o p i c a l . c o u n t r i e s

    bccausc they a r c cheaper t h a n t h e e x o t i c b r e e d s and are more ~ V , I I L ; i L l e

    t o t h e l o c a l f a r m e r s . They u s u a l l y have s m a l l e r l i t t e r and eve:, body

    s i z e v h l c h concluiee mo-rc t o ~ ~ 1 1 3 1 1 s c a l e extcnsivc? t y p e of pi.g rc;~r:lng

    t h a t a r e p r e p o n d e r a n t i n A f r i c a and most t h i r d wor ld c o u n t r i e s . I n

    a d d i t i o n , t h e y a r e more adap t i .ve t o t h e l o c a l c.or,dit:ions anil more r e s i s -

    t a n t t o t h e t r o p i c a l d i s e a s e s 2nd c l i m a t e

    C. h v e n d r a and M.F. F u l l e r (1979, p . 7 ) l i s t e d some c f thc: i n d i g c -

    nous b r e e d s which c r e Iound i n t h e t r " p i c s a s , nmo;~g o t h e r s : A\h.int:i

    (Ghana) . Hairosi (Camerou-) . l b c e r i ~ (Co-.go), J a I a j s = l ( l ' h i l ip inc l s ) , k~.wai (China) , Cuino and Cardo Cosca te (Malaysia) P i a u ( I j r d z i l ) , l h l i i w s e ( i ~ l d o n e s i n ) and Kwai (Tha i l and) .

  • The e x o t i c breeds t h a t enjoy popu la r i t y and h igh r a t e of adoptic

    i n the t r o p i c s inc lude : Large whi te (Yorkshire) , Berkshi re , l a r g e

    b lack , Durcc J e r s e y s , Landrace, Hampshire and Poland China. I n Nigel

    hokever, l a r g e white and landrace a r e the most popular .

    ii. Production and Marketing Problems:

    The s o c i a l image c a r r i e d by p i g s i s a t t h e r o o t s of some of t h e

    p e r c u l i a r problems a s soc i a t ed wi th p i g product ion and marketing i n

    many p a r t s of t he world. The sacredness and t h e r e l i g i o u s connotat ic

    a sc r ibed t o p i g s i n many c u l t u r e s of t he world make i t a taboo t c

    adherents of c e r t a i n r e l i g i o n s . For i n s t ance , i n New Guinea and Japz

    r i t u a l c l eans ing was necessary f o r those who come i n con tac t w i t h pig

    and pork i s forbidden t o Jews and moslems. They have come symbolise

    degrada t ion i n c h r i s t i a n pa rab le s and words de r ived from them have cc

    ;o be u n i v e r s a l words of abuse.

    P ius Nweke (1986, p. 45) s a i d t h a t pork was popular among Niger:

    r u r a l dwel le rs because i t provided them wi th cheap source of a n i r n ~ l

    p r o t e i n , po in t ing out t h a t whi le t he demand f o r q e a t products l i k e

    bee f , mutton, chicken e t c increased during t h e o i l boom e r a i n t h e

    count ry , t h a t of p i g showed no s i g n i f i c a n t changes. This he a t t r i -

    buted t o t h e percept ion he ld by people about pork.

    This may be r e spons ib l e f o r t h e low number of p i g s i n t h e coun

    Less than t e n percent of t he product ion i s undertaken i n commercial

    farms. And even t h e subs i s t ence r e a r e r s of t h e animal i n t h e r u r a l

    a r e a s a r e few. The s i t u a t i o n i s a f a r c ry from what o b t a i n s i n scr

    o t h e r l e s s developed c o u n t r i e s of South Eas t Asia and South Ameri::.

    where many poor f a m i l i e s i n r u r a l a r e a s r e a r one o r two p i g s a t t h

    back yard a s means of saving f o r t he r a iny day (H.B. Davidson, 195

    P. 8 ) .

  • The predicament of t h e N i g e r i a n p i g g e r y i n d u s t r y was made more

    m a n i f e s t by a s t u d y on t h e p r o d u c t i o n sys tems and t y p e s of p r o d u c e r s

    of swine i n Sou thern Z a r i a . The s t u d y found t h a t w h i l e 98% of t h e

    1)l.g; were r a i s e d on s u ~ a l l f a m i l y fa rms , tlic r c ~ n a i n h l ; two p c r c e n t wer

    i n s t i t u t i o n a l o r l a r g e p r o d u c t i o n u n i t s . This r e f l e c t s t h e p a t t - e r n o

    pii ; p r o d u c t i o n i n most p a r t s of t h e c o u n t r y w i t h e x c e p t i o n of Hendel,

    Kw.xa, Imo, Oyo, Anambra, Enugu and Cross River where u;,, t o 8Z were

    r e a r e d i n commercial f a rms (Zeb Taiwo, 1995, p. 1 0 ) .

    What i s obv ious from t h e above is t h a t p i g p r o d u c t i o n i n N i g e r i a

    i:; s t i l l low and c h a t t h e p r o d u c t i o n p r o c e s s i s a r c h a i c and inappru-

    p r i a t c f o r modern p i g g e r y e n t e r p r i s e s .

    Tllis s t u d y t l ~ c r e f o r c a t t e m p t s t o i n v e s t i g a t e f c a s i b i l . i t y a ~ ~ d

    .)respects of e s t a b l i s h i n g a p i g p r o d u c t i o n fa rm i n Enug-Ezi.ke, wic'h

    a v iew t o f i n d i n g s o l . u t i o n s t o t h e i d e n t i E i c l l problems o f under-

    p r o d u c t i o n and poor p r o d u c t i o n sys tems.

  • CHAPTER THREE

    RESEARCH METHODOLOGY --

    S o u r ~ ? of Data: -.

    The s u b j e c t of t h i s r e sea rch i s t o i n v e s t i g a t e t h e f e a s i -

    bi1ir:y of e s t a b l i s h i n g a modern piggery farm i n Egugu-Ezike.

    The s tudy tht. :r~?fou?involves an ex tens ive i n v e s t i g a t i o n of t he

    market and t h e p a t t e r n of consumption of porks i n t h e a r e a .

    It a l s o involves proper knowledge of t he modern methdd of p i g

    product ion a v a i l a b l e i n t he country. Therefore, d a t a have been

    obta ined from both primary and secondary sources.

    The d a t a from t h e primary sources a r e o b t a i n e i by adminis-

    t rz . t ion of ques t iona i r e s . Ques t iona i res a r e designed f o r

    consumers and s e l l e r s of pork, while in te rv iews a r e adopted ;is

    2 ,neans t o e x t r a c t information from producers and d e a l e r s -on p i g s ,

    scaff of Minis t ry of Agr icu l turc Enugu, s t a f f of Federa l Live-

    st..ock Centre , Okpuje, e t c and d e a l e r s on b y i l d i n g m a t e r i a l s and

    v ix t inaxydrugs i n Enugu s t a t e , t o a s c e r t a i n r e l e v a n t p r i c e s .

    Secondary d a t a a r e sourced from works i n t e x t s : books,

    j ou rna l s , newspapers, magazines and unpublished m a t e r i a l s .

    Methods of Invest igat ioi-L

    To grapple w i th t h i s problem, we have t o i n v e s t i g a t e t h e

    market f o r t he product . This i s because i t i s one of t'ne key

    determinants of the f e a s i b i l i t y of a p r o j e c t . The n a r k e t w i l l

    be surveyed us ing a sampling method. The a r e a s t o be sampled

    have been s e l e c t e d on the b a s i s of t h e fou r autononous communi-

    t i p s in t h e town w h i 1 ~ t h e 11n-f tc t n ho c ~ m n l o r l h g ~ r r , haan ,-hr.,-n.-.

  • usi.1~ random sapling. The questionnaires are randomly adminiscered to

    people who live in the communities: Umnuozzi, Umuitodo, Essodo, and Ezeoc

    The researcher also intends to probe into the production and : . . .

    management of pigs, the cost factors of the civil engineering and other

    facilities needed in the farm etc through personal interviews and

    sustained participation approach.

    The sustained participation~approach is a method of detailed

    study of a social phenomenon, so that all the structural mechanisms and

    aspects of the phenomenon could be researched. This method has been

    applied to the study of the operations of the Federal Livestock Farm

    (Pig Unit), Olcpuje in Nsukka T,ocal Government Area and the Intergrated

    Feed Breeders farm, Isi Uja also in Nsukka Local Government Area. These

    are pig farms managed in modern ways, and have helped the researcher see

    in practice some of the techniques of pig production.

    Determination of Sample Size:

    In this study, the researcher defines the consumers (universe)

    as people who individually have the potency of earning money and who

    can affect and or effect purchase decisions on the foods they eat.

    In designing of survey, one must confront the problem of the size

    of the sample to be selected from the population. The implications

    of the sample size decisions are obvious: if the sample is too large,

    time and efforts are wasted; if the sample is toc small, inadequate

    info::mation is obtained. That is why various statistical methods have

    been deviced to arrive at appropriate sample sizes in researches.

    When probability sampling is used to determine the sample size

    from the uiliverse (consumers) ;

  • we have standard formulas for deriving the desired size. Clifcon

    and Fyffe (1977, p. 12) reco~nmend that the appropriate formula for

    determining the size of sample, using random sampling is:

    Where n = Sample size

    p = Percentage of consumers who will buy the prodxct

    z = The standard error units that corresponds to the required reliability (using a normal distribution'table).

    In order to resolve the difficulty inherent in this formula which

    is determining the percentage of the universe which will purchase the

    product, thz researcher has conducted a pilot study of the universe.

    The pilot study has been conducted by administering three ( % ) question-

    naires to pork consumers living in each of the four communities,

    selected on random basis. All the questionnaires were returned.

    However one in Umuitodo, two in Essodo, two in Umuozzi and one in

    Ezeodo who were sampled were not williqg to buy. On the whole, we

    h;d s i x out of twelve dissenting to purchase. From this study, the

    percentage of consumers who would buy the product was put at 50%.

    If therefore we assume that 95% reliability is sufficient in

    the study and that the sample size is small in comparison with the

    universe and that the precision - d of the percentage will be - + 10 percent, using a normal probability table, where the number of

    standard error unit Z that corresponds to the required reliability of

    55% found to be 1.9'6, we can then s~bstitute figurcs in the formula

    thus : n = 50 (50) (1 .96)2 = 9604 = 96

    1 o2 100

  • This implies that if a random sample of 96 consumers are conducted,

    an estimate with a 95% probability that he sample percentage within

    + - 10 percent would be obtained.

    The researcher however intends to sample the entire population

    of pork sellers in the town, because the initial investigation has

    shown that there are just a few of them, who could conveniently be

    reached. The regular pork sellers number 16 on the whole: eight in

    Umuozzi, four in Umuitodo, three in Essodo and one :-n Ezeodo

    communities.

  • C.HAPTER FOUR

    DATA PRESENTATION, INTERPRETATION AND ANALYSIS:

    The primary data on the market and marketing situation

    of pigs was collected using questionnaires - (see appendix).

    T h r s data is separated and organised into meaningful order for

    better understanding and analysis. On the whole, 1 1 2 question-

    aires were distributed to pork sellers dnd consumers. Out of

    the number 96 returned their own, in a response pattern of 80

    consumers and 16 pork sellers.

    This represents 86% re~rieval rate on the whole, and 83% and

    100% retrieval rates from the consumers and pork sellers respec-

    tively.

    The researcher found the response rate significant enough

    to yield a reliable result and decided to carry on with the s t u d y .

    Consumption of Pork

    Table 4.1: --

    i ~:ommunity

    Umuozzi

    Umui todo

    l!!ssorlc8

    No. of Respondents

    37

    18

    Percent

    46.25

    22.50

    18-75

    12.50 .- -

  • The table indicateathat a significant proportion of the p x k

    consumers ( 46 .25%) live in Umuozzi conununity, while Umuitodo, Essodo

    and Ezeodo are inhabited by 22.5, 18.75 and 12.5% of pork consuming

    respondents respectively.

    Characteristics of Consumers

    Table 4.2

    Sex

    The number of male that responded to questionnaire outnumbered

    Male 5 2 Female 1 28

    1

    females significantly at the proportion of 65:35.

    Table 4.3

    No. of respondents

    65 35

    Percent I

    Table 4.4

    Percent

    51.25

    Religion

    Christian

    Muslim

    Traditional

    Others

    Age 30 31 - 40 41 - 50 51 and above

    No of consumers

    4 5

    . No of Consumers

    2 9 2 1 17 13

    3

    3 5

    1

    80

    Percent

    03.75

    43.75

    01.25

    100

  • Table 4.5 -.-

    -.

    Annual/ income ( W ) -.

    Lzss than 15,000

    16,000 - 25,000 26,000 - 35,000 36,000 - 45,000 Above 45,000 --

    I

    No of consumers

    15

    4 6

    12

    5

    Percent -- 18.75

    57.50

    15.00

    06.25

    (32.50

    The analysis of the personal data of the respondents shows that

    65% of pork consumers are males and 35% are females. It also indicai

    that the majority of pork consumers were of the ages of 30 or less.

    rhe trend shows that the meat is gaining in popularity, the table

    4.4 (ages) indicates a progressive growth in conswnption of pork

    towards che younger ages. ofthe 80 consumer:; sampled, 29 were 30

    years or less; 21 were 30 years or less; 17 were aged between

    41 - 50 years, while 13 were 51 and above,

    On the religious inclination of respondents, the percentage

    distribution as shown in table 3 were as follows; Christians 51.25,

    Muslims 3.75, traditional 35% and others one percent. This findin?

    indicates a strong presence of both Christian and tr~+ditional relig

    in the area. This means that those who see eating of pork as tabu

    on the basis 02 religion is negligible as it is not restrained by

    christianity, while those who practice traditional religion are

    known to patronise pork heavily especially during their festiviti,

  • 'The iilcorne c l i s t r i h u t l o ~ i p a t t e r n of t he r e s p o n d e n t s ( t a b l c , . 5 )

    h l ~ o w s L h t about 46X e a r n between W16,000 - 25,000 p e r ilnnum.

    18.751 ea rn less than W15,OCO; i l v c p c r c c n t earn between W36,000 -

    W45,000, whi le o n l y two p e r c e n t e a r n above W45,000. The i n f e r e n c e

    from t h e t a b l e i s t h a t most of t h e p o p u l a t i o n i s w i t h i n t h e income

    range of W16,000 - H25,OOO, and t h a t pa t ronage d e c l i n e s p r o g r e s s i v e l y a s income i n c r e a s e d . T h i s r e f l e c t s t h e wide ly h e l d b e l i e f t h a t pork

    i:; a meat f o r t h e poor .

    Sources of Pork Consumed

    Do you e a t pork meat?

    I f y e s , why?

    Tab le 4 .7

    Response

    Yes

    No -

    No of Consumers

    6 1

    19

    80 -.-

    -----

    A v a i l a b i l i t y

    P a l a t a b i l i t y

    V a r i e t y

    Uniqueness

    P e r c e n t

    76.25

    23.75

    100 ---. -

    No of Consunrers

    20

    18

    12

    11 - 6 1

    P e r c e n t - 32.78

    29.50

    19.67

    18 .03

    1 00 -- .. -

  • I f no, why?

    Table 4.8 ----

    Rel ig ion

    I i i r t y Habbits

    Fa tness

    Diseases -

    How o f t e n do you e a t pork?

    --- No of Consumers

    5

    6

    4

    4

    19

    Table 4.9

    Percent

    26.32

    31.57

    21 .05

    21 .05

    100

    - Everyday

    Once a s e e k

    Regular ly

    Once a month

    Occasional ly

    lo of Consumers

    12

    15

    18

    10

    2 5

    Where do you buy the pork from?

    Table 4.10

    ------ Native market

    Meat shops i- Producers t--

    No of Consumers

    65

    L

    Percent -- 15 .OO

    18.75

    22.50

    12.50

    31.25

    100 -

    Percent

    81.25

    1.25

    17.50

    100

  • Most consumers in te rv iewed (76.25%) p a t r o n i s e pork, whi le 22%

    d i d no t . Those tha: e a t pork gave a v a i l a b i l i t y , p a l a t a b i l i t y ,

    v a r i e t y and uniqueness a s t h e i r reasons f o r accep t ing pork, b c t

    w i th a v a i l a b i l i t y topping t h e l i s t wi th 32.78% ( see t a b l e 7 ) .

    Those who d i d no t e a t pork gave va r ious reasons a s s o c i a t d

    r e l i g i o n , d i r t y h a b b i t s , f a t con ten t s and d i s e a s e s . Again, 31.25%

    of thasrb:;.h,-, e ~ : t p o r k do s o occas iona l ly , 15% everyday; 18.75X once a

    week, 22.5% r e g u l a r l y and 12.5% once a month ( t a b l e 9 ) .

    A ma jo r i t y of t h e consumers (81.25%) buy pork from t h e n a t i v e

    market , 17.5;2 from producers , whi le a marginal 1.25% buy from meat

    shops. The t r e n d i s exp la inab le by t h e v i r t u a l absence of nodern

    meat shops i n t h e town.

    P r i c e s of Pork i n Re la t i on t o Other Meat Types

    A t what p r i c e pe r kilogramme do you buy meat?

    Table 4.11

    - WKg -- loo - 110 111 - 120 121 - 130 131 - 140 N o response

    No of Consumers

    15

    7

    9

    15

    34

    Percent

    18.75

    08.75

    11.25

    18.75

    42-50

    How do you view pork i n r e l a t i o n t o o t h e r meat types?

  • T a b l e 4.12 -

    More expensive i- - 1 - 06.25 - - Less expensive --

    I f o f f e r e d choice , which meat would you p r e f e r ?

    .

    Table 4.13

    Ln t a b l e 4.11, w e can s e e t h a t ma jo r i t y of t he consumers 42.50%

    d id not i n d i c a t e the price:, o1 pork pcr kilograrame, because most of

    them bought t h e i r meat from t h e open market where meat i s not so ld

    by weight. P r i ce s given by respondents were as h igh a:; dl00 t o

    W140 per kilogramme, Sor those who admit ted t o buying by weight.

    When t h e consumers were asked t o make a choice of meat, ch icke

    was ahead of t h e pack wi th 31.25% of respondents shswing prefcrenc.2

    f o r i t ( t a b l e 4.13). Others followed i n ch i s order : beef 20%,

    goa t ( l 8 .75 ) , pork ( l8 .75%), games (11.25%) and o t h e r s (6.252).

    No of Consumers Percent

    Pork

    Beef

    Coat

    Chicken

    I Caws

    ' Others -

    -

    15

    16

    15

    25

    9

    5

    80

    ---

    18.75

    20.00

    18.75

    31.25

    11.25

    06.25 - 100

  • NARKETING OF PIGS (PORK)

    Characteristics of the Sellers -

    Table 4.14

    Percent -- 5 0

    25 18.8

    06.2

    Name of Community

    Umuozzi Essodo

    Umuitodo

    Ezeodo ,-.---

    Male

    Female 12.5

    No of Consumers

    8

    4 3

    1

    Table 4.16

    Table 4.15

    Marital Status No oE Consumers Percent

    Nnrried 12

    Single 4 25

    No of Sellers

    3Oyrs or less 1 t . 3 1 3lyrs - 40yrs

    2 i 12.5 i 41yss - 50yrs 8 50 I

    i 5lyrs - 60yrs i 3 18.7 (

  • Table 4.19

    -- Rel ig ion

    C h r i s t i a n i t y

    1:;lamism

    Trad i t i ona l i sm

    Others

    Do you engage i n o t h e r jobs?

    Table 4.20

    No of S e l l e r s

    6

    0

    10

    0

    16

    I f yes , s p e c i f y

    .- Percent

    37.5

    0

    62.5

    0

    100

    r

    No of s e l l e r s Percent

    Farming 4 I 40

    Wine tapping 5 5 0

    Trading 1 10 1

    1

    From the responses gathered from t h e survey , i t has been observed

    t h a t men dominate t he bus iness of pork s e l l i n g i n t he town. A whopping

    87.5% of them were males, while only 12.5% were femal-e s e l l e r s . O f

    t he se se l l - e r s 6 . 3 % of them were l e s s than 3 1 y e a r s , 12.5% were between

    31 and 40 years , 50% of them were between 51 a n d f8O y e a r s , while 1 Q c-/ - - - - - -I---- c,-,

  • Majority of the sellers were christians, while 35% were practi-

    tioners of traditional religion. Apart- from selling pork 62.5 of

    them engage in other business, namely wine tapping, farming and

    trdding (table 20).

    What are the sources of pigs slaughtered by you?

    Table 4.21

    Who are your major customers?

    No of sellerss

    Own animals 1

    Bought from producers 5

    Bought from middlemen 10

    Boughc from another state -

    16

    Persent

    6.3

    31.2

    62.5

    -

    100 m

    What are the classes of pigs slaughtered?

    I Households Butchers Hotels Middlemen Table 4.23

    I No of seilers

    8

    0

    No 6f sellers

    Porkers 4 Boars 1

    S ~ W S 3 Combination 8

    16

    Percent

    5 0

    0

    Percent

    25

    06.3

    18.7 50

    100 -.

    6 37.5

    2 1 12.5

  • What are the determination of the selling prices?

    Table 4.24

    - Quality of meat Quantity of meat

    Weight of meat

    I No of sellers Percent,,

    4 25

    10 62.5

    2 10

    16 100

    How do you preserve CnSbld pork after the day's business'?

    Table 4.25

    By boiling frying By freezing

    No left over

    No of sellers Percent

    6 37.5 0 0

    10 62.5

    What .?roblems are encountered in marketing pork in the rown?

    Table 4.26 --

    NO of sellers

    Leck of storage facilities

    Disease infection 3

    Poor image of pork 5

    16

    By what measures are prices of pigs determined?

    Table 4.27

    Percent --

    31.25 18.75

    --

    By weight By vi;ual size

    No of sellers

    4 12 - 16

    Percent

    25

    75

    100

  • H i m many pigs do you slaughter i n a month'!

    No. of s e l l e r s

    2

    3

    8

    1

    1

    1

    How much do y ~ u pay for a pig?

    Table 4.29: --

    -- PI

    Lcss than 2000

    2000 - 3000 5000 - 4000 About 5000

    Abov? 5000 --

    I

    No of sellers

    How much do you gain from selling a pork?

    - W -.-

    About ,500

    I,l)ou t 1000

    :\bout 2000

    About 3000

    About 4000

    -- No. of sellers

    -.--

    8

    Percent.

    12.50

    18.75

    50

    6.25

    6.25

    6.25

    Percent -

    Percent. - 50.00

    '15 . O O

    12.50

    1.2.50

    -

  • Sources o f P i g S l a u g h t e r e d . -

    M a j o r i t y of t h e pork s e l l e r s l>oui;hL pigs Lroar Ll~c 111Lddlc 111cr1

    oLlrers g o t from producers ;tnd those tllcy r e a r e d or1 t l ~ c l r owrr.

    ()u.- tntLtst ivcLy, 6Z.5Z 01 t h e s e l l e r s p r o c u r r e d p t g s Irorn tile middle-

    men, 31.2% from p r o d u c e r s , w h i l e 6.2;; i n d i c a t e d own p i g s a s t h e i r

    s o u r c e .

    752 df t h e s e l l e r s v a l u e t h e p i g s purchclsed by v i s u a l a ssessmen .

    whi le 25X de te rmine t h e v a l u e by p e r c e i v e d w z i g h t a s a s c e r t a i n e d by

    hand.

    From t h e f i n d i n g , a l l s e l l e r s s l a u g h t e r e d between 3 - 14 p i g s e v e r y week.

    C ~ ~ I S S C S of P i g s S l a u g h t e r e d and T h c i r R e s p e c t i v e P r i c e s : -- -- I i e s u l t s show t h a t 37.5% of s e l l e r s bought p l g s v a l u e d betwecn

    W2000 - 3000, 35X b o u g l l ~ f o r betwecn W3000 - 4000, lU.7SZ bought £01 about W5000, w h i l e o n l y 6.25% bought f o r above W5000.

    O f t h e 16 p i g s e l l e r s p o l l e d , 501 bought any combina t ions - p o r k e r s , b o a r s o r sows, 25% c o n c e n t r a t e d on p o r k e r s , 18.72 p a t r o n i s r

    sows, w h i l e 6.3% goes f o r b o a r s .

    P r e s e r v a t i o n oL unso ld Pork and Problems Encountered by t h e S e l i e r s

    The r e s u l t of t h e su rvey shows t h a t 62.5% of t h e pork s e l l e r s

    i n Ilnugu 1Czllw olwilys f i n i s h t h c i r s t o c k s on clay 01 s:Laughtcr i111ti

    t h e r e f o r e e x p e r i e n c e no l e f t o v e r , w h i l e 37.5X t h a t a d m i t t e d t o t h e

    problem of l e f t o v e r s a i d t h e y p r e s e r v e i t by b o i l i n g o r f r y i n g o r

    both . None of then1 made u s e of f r e e z i n g a s t h e i r i e s p o n s e s show.

    The ~>rob lems of t h e pork s e l l e r s v a r i e d frora I.ack of s t o r a g e

    f a c i l i t i e s , c a p i t a l , image of pork , and the b e l i e f among many t h a t

    i t i s u s u a l l y i n f e c t e d by d i s e a s e s .

  • MARKET :\NU .PLANT CAPACITY

    Demand and Market S t u d ~ -

    Pork i s consumed around t h e wor ld , b u t because i t i s r e g a r d e d

    a s o t aboo by some r G l i g i o u s groups s u i n a s Judaism and Islauiism,

    i t i:; v e r y unpopular among t h e pc6plc of Middle East iind some-locil l

    p o p u l a t i o n s i n A f r i c a and As ia . However i .~ Germany, Denmark, Poland

    and A u s t r i a i t is a v e r y c h e r i s h e d d e l i c a c y .

    Back home i n N i g e r i a , 2 i e w y e a r s ago po?k was 'hardly . ~ c c e p t a l i l e

    i n t h e c u i s i n e s of t h e peop le . The r e p u t a t i o n of pork a s b e i n g d i r t y ,

    d i s e a s e d and b a s e r e p e l l e d many N i g e r i a n s from ch ,e r i sh ing i t . At t h a t

    t ime, i t s consumption was l i m i t e d and o r p e r i o d i c a l , o f t e n r e s t r i c t e d

    LO t h e t ime 01 sonic t r a d i t i o n a l f e s t i v a l s .

    But today , t h e u s e of pork i s E a s t l y g a i n i n g in a c c e p t a n c e . Morc

    peop le a r e coming t o terlns w i t h i t as a d e c e n t meat t h a t shou ld bt.

    accorded s i m i l a r r e g a r d s and r e c o g n i t i o n as o t h e r meat t y p e s , such

    as ch icken , beef and mutton. T h i s i s e v i d e n t i n s u p e r marke t s and

    c h a i n s t o r e s i n u rban c e n t r e s i n t h e c o u n t r y w t e r e pork e n j o y prominer

    d i s p l a y s . Secondly, commercial p iggery e n t e r p r i s e s a r e now s p r i n g i n g

    a s thc? demand f o r pork h a s con t inued t o s o a r .

    Demand e s t i m a t e f o r pork i n Enugu-Ezike cou ld be done th roukh

    t h e c o ~ l ~ u r ! ~ p t i ~ i n r a t e s i n t h e a r e a whlch c o u l d be esi-irnated through thc

    number of p i g s s l a u g h t e r e d . F i g u r e s o b t a i n e d frorll r e g u l a r pork s e l l e l

    i n t h e iirL!il p u t t h e a v e r a g e number 01 p i g s s l a u g h t e r e d i n t h e Lown a t

    150 p e r month. The pr imary concern of t h e r u r a l b r e e d e r s is t h e

    f a t t e n i n g of t h e anirnals w i t h o u t c o n s i d e r a t i o n f c r 11sc o r a p p r o p r i a t e .

    nc?ss. When one c o n s i d e r s t h i s , i t cou ld be e s t i m a t e d that-the-sxies-*

  • brought to the market have an average weight of 100 kilogrammes.

    This estimate will put the demand for pork at 150,000 kilograrnmes

    per month (1,800000'kilogrammes per month).

    Future demand

    The demand for pork is entrapolated to be on the increase side

    in the future. Nigeria which is a highly populous country with an

    annual population growth rate of 2.5% is already experiencing food

    shortage problems. It is therefore expected that the country will

    seek succour in the prolificacy, quick generation interval acd high

    food conversion rate, of pigs by higher patronage of pork, more so

    now that greater intensive management systems have put paid to

    misapprehensions about the nature of pigs. Pork consumption no doubt

    will continue tc increase. It is now a common practice for pork to

    be served in our restaurants .i-n. form of exotic'menus~common in Western

    countries, such as bacon, ham, etc.

    A conservative estimate will put the rate of increase percent to

    10 per annum in the next few years, this general scenario is expected

    to i.mpact at a similar quantum on pork demand in Enugu-E3i.e. The

    projection for the- demand in the town is shown in the table below:

    Table 5.1 -- Demand Projection fox Pork (1995 -2000;

    1

    Kevenue at current of 120 per kg@mJ

    216.0

    237.6 ,. , - -261.4

    ---I 287.5

    316.3

    348.0

    Year -7 Quantity (kg) 1995

    !% 1997

    1988

    1999

    2000

    1800000

    -.--..-- 1980000 2178000

    2396000

    2636000

    2900000

  • The p r o j e c t i o n shows t h a t t h e dcn~aud f o r pork i n t h e a r e a w i l l

    b c abou t t h r e e t imes t h e q u a n t i t y demanded i n 1995 by t h e y e a r 2000,

    and t h e market p o t e n t i a l s f o r pork i n t h e town i s shown t o be abouc

    H348 m i l l i o n &t t h a t y e a r .

    Market Study

    P iggery e n t e r p r i s e s u s u a l l y adop t d i f f e r e n t approaches i n t h e

    p r o d u c t i o n and marke t ing of t h e i r p r ~ d u c t s . Some of them s p e c i i l i g e

    i n tKe p2oduct ion ahd s a l e of f i n e b red a n i m a l s , e s p e c i a l l y f o r

    f o u n d a t i o n s t o c k i n g . I n t h i s c a s e , a t t e n t i o n i s g i v e n t o deve lop ing

    s t r a i n s w i th d e s i r e d c h a r a c t e r i s t L c s . Some of the c h a r a c t e r i s t i c s

    d e s i r e d i n sows i n c l u d e q u a l i t y , l e n g t h of body, f e m i n i n i t y , and a

    w e l l - d e v e l o ~ e d udder , having two rows of t e a t s w i t h a t l e a s t s i x t e a t :

    i l l cilch row ; ~ n d capablc of suck.Lhg l i ~ r g e l i t ~ e r s of p I .~s . The ; ) o a r

    i l l t h e o t h e r haqd i s expec ted t o show q u a l i t y , n ~ a s c u l l n i t y , good

    d i s p o s i t i o n , and a b i l i t y t o s i r e s t r o n g r i g o r w ~ s p i g s . So t h e s e

    e n t r e p r e n e u r s s e e t h e i r m i s s i o n i n b u s i n e s s a s t h e p r o d u c t i o n of p i g s

    t h a t m a n i f e s t t h e s e q u a l i t i e s and which t h e y s e l l t o o t h e r f a r m e r s

    a s i n - p i g s s g i l t s , b o a r s , sows o r f e e d e r s .

    The second t y p e of t h e p i g s p r o d u c t i o n e n t . , ~ - r p r i s e s a r e i n t e r e s t e c

    i n t h e b r e e d i n g of q u a l i t y p o r k e r s t o be s l a u g h t e r e d and s o l d as pork.

    mcilt. Although some e n t e r p r i s e s may o p e r a t e a :ombination of t h e s e

    approaches , a g r e a t d e a l of them s p e c i n l i s e i n one.

    Thc m i s s i o n oL t h i s b u s i n e s s i s t o p rov idc meat t o t h e peop le

    .lt p r o f i t , and e f f o r t s s h a l l be c o n c e n t r a t e d i n t h e p r o d u c t i o n and

    m a r k e t i n g of porkers . These an imals a r e grown t o tl:u age and s i z e

    01' p o r k e r s , ,lnd a r c s o l d as p c r t h e i r weight t o tlle r e t a i l e r l o r

  • sl lugh te r o r i n t h e a l t e r n a t i v e , t h e an imals may be s l a u g h t e r e d m d

    packaged u i t h i n t h e farm and s o l d t o r e t a i l e r s ( ~ ~ s u a l l y meat s l~oy,s

    o r : ;uperni ;~rkcts) . l lh is bus inesv w i l l a l s o e x p l o r e c s t a b l i s h l n g s e l l

    poZ3ts where I t may c a r r y o u t d i r e c t s a l e s t o t h e f i n a l consumers.

    Producer I

    I

    Butcher (RZitailer) .

    1 > Consumer < I

    F i g 1: Market ing Channels f o r pork.

    The c u r r e n t wholesa le p r i c e s f o r q u a l i t a t i v e pork meat i n t h e

    c o u n t r y i s pu t a t a range of W120 - 150 p e r k i lo~ramrne . I n some mea

    shops and supermarke t s , t h e p r i c e d i f f e r e n t i a l s r a n g e from 15% t o

    30X p e r kilogramme h i g h e r t h a n t h e wholesa le p r i c e .

    Although i t has been c s t a b l i s h c d 111 o u r s u r v e y t h a t t h e r e are

    some s i g n i f i c a n t m i s g i v i n g s abou t pork meat, t h e e x i s t e n c e o f a marl

    prc: 1 ou11t1 nou ugh t o s u s t a i n b i g c n t e r p r i s c s i n t h e i n d u s t r y h a s bccr~

    e s t ~ t b l i s h c d . And one way t o Ilarnc~!;:; Llle p o t e n t i a l s t o advan tage i s

    th rough low-pr ic ing t e c h n i q u e , e s p e c i a l l y i n t h e p r h l r y a r e a of

    Afte:: c a x e f u l c o n s i d e r a t i o n of t h e c ~ s t of p r o d u c t i o n , t h e Grr

    of o t h e r meat t y p e s which a s o f now e n j o y more p : p u l a r i t y t h a n p o r

    and t h e r o l e Lhat t h e p r o d u c t i o n of t h i s i tern should p l a y i n Enugu

    Ezike i n p a r t i c u l a r , a p r i c e of W120 p e r kilogramme i s recommendec

    w i t l i a n expected mat b I I ~ margin OF a t l e a s t 15X. T h i s w i l l rnske 1

    p r i c e s v e r y t t t r a c t i v e i n r e l a t i o n t o o t h c c meat t y p c ~ l i k e b e e f :

    mut ton, ch icken e t c whose p r i c e s range o v e r W180/Kg.

  • Although t h e r e is o n l y s c a n t y s t a t i s t i c s i n a d e q u a t e t o e s t a b l i s h

    th(! i n d u s t r y demand f o r t h e p r o d u c t , p o i n t e r s from t h e su rvey on pork

    co~isuincrs conducted i n Enugu-Ezike i n d i c a t e t h a t t h e r e i s high p r e s e n t

    and p o t e n t i a l demand f o r t h e p roduc t . Even t h o s e whose a v e r s i o n - L o r

    purks i s hinged on such r e a s o n s zs d i r t i n e s s and d i s e a s e i n f e c t i o n

    .lrc expec ted t o be p o s i t i v e .~bouc pork when p r o p e r l y informed about

    t h e modern methods invo lved i n t h e i n t e n s i v e p i g g e r y e n t e r p r i s e s and

    how t h e s e ne thods e x c u l p a t e t h e b lemishes t h a t r e p e l them. T h i s w i l l

    be b e t t e r achieved i f a p u r p o s e f u l and i n t e n s i v e marke t ing e f f o r t i s

    c a r r i e d o u t on t h e consumers. It i s p r o j e c t e d based on t h e f i n d i n g s

    from t h e su rvey t h a t t h e company s h a l l be a b l e t o s e l l abou t 600

    p o r k e r s p e r annum.

    l u o r d e r t o e f f e c t i v e l y s e l l t h e p r o d u c t , j g g r e s s i v e and '

    a r t a c u l a t e d marke t ing s t r a t e g i e s have t o be adopted t o p l a c e n p o r k a t a

    r e a s o n a b l e comparison w i t h o t l i e r common nieat t y p e s t h a t e n j o y p o p u l a r i t ]

    i n o u r s o c i e t y .

    The f i r s t and v e r y paramount marke t ing s t r a t e g y i s t o produce a

    qua1 i t i 1 t i v c p roduc t . T h c g e n e r a l assumption I n o u r s a c i c t y i s rh ' l t

    pork i s an i n f e r i o r meat which do n o t en joy t h e pa t ronage o f d . i c c n t m m e n .

    e n t e r p r i s e i s expec ted t o employ modern p r o d u c t i o n t e c h n i q u e s t o

    produce pork t h a c w i l l prove wrong such misconcep t ions . The m o ~ t

    d e s i r a b l e pork i:; g r e y i s h i n c o l o u r , f i r m and f i n e g r a i n e d , w e l l

    marbLed and covered w i t h a n o u t l a y e r of f i r m w h i t e t i s s u e ( t h e New

    Encyclopeadia) . I n a d d i t i o n t o a h i g h q u a l i t y p o r k , t h e p r o d u c t i o n

    p r o c e s s and meat packaging shou ld bc I n t h e most s a n i t a r y of c o n d i t i o n

  • L O , : I lily L I W I c , ~ r u o C thosc wllo t-l~iulc I L i s a d i r t y u~ca t .

    It s h a l l a l s o be necessary t o engage i n a sys t ema t i c , aggress ive

    ~ C C S O L I ; ~ ~ s e l l i n g s t r a t e g y . dy t h i s means, the s a l e s team w i l l con tac t

    meat shops, supermarkets and departmental s t o r e s w i t h i n the town dnd

    o t h e r s nearby, and i f p o s s i b l e e n t e r i n t o supply arrangements with

    thcm. The s a l e of t he product i n such b lue ch ip market u n i t s w i l l

    h e l p enhance i t s r e p u t a t i o n among consurncrs. Moreover, t he e n t e r p r i s e

    s h a l l s e t up meat shops a t some designated c e n t r e s i n and around the

    town where t h e i r s a l e s persons w i l l be s t a t i o n e d t o s e l l t he product

    d i r e c t t o con-;umers. The l a t e r a p p r o ~ c h h a s the advantage oE enabl ing

    the sales team t o canvas; the inhe ren t n e r i t s i n t he product to t h e i r

    cus torners.

    with a q u a l i t y product and decent s e l l i n g p o i n t s , t h e e n t e r p r i s e

    i s expected t o a l s o engage the s e r v i c e of l o c a l a d v e r t i s e r s , e s p e c i a l l y

    those who have publ ic address system f L i c i l i t i e s and u s them t o inlorm

    t h e c o n s m e r s on the h igh po in t s 01 the product . The)' a r e t o c m v a s

    t h e decency, h igh q u a l i t y and n u t r i t i v e Galue of pork produced under

    t he modern product ion system l i k e the p r o j e c t i n case.

    I n a d d i t i o n , h a n d b i l l s may be d i s t r i b u t e d w!iere proper exp lana t ion

    i s m.lde of the modern management system of the p i g product ion process

    i n the f !rm ~ t s a g a i n s t the wi ld ly rei1rc.d p igs thiit abound i n tlle

    , ~ r e a , po in t ing out t he h e a l t h and d c i t a r y advantages i l lherent i n

    t l ~ fmn!s produced pork.

    A 1 1 these no doubt , w i l l he enough Ln Lhe f i r s t few yea r s t o

    make the product ga in s i g n i f i c a n t acceptance.

  • Market Pene t r a t ion and Accep tab i l i t y

    The p r o j e c t , upon commi.sslon.wi.11 be expected t o pene t r a t e an

    cap tu re about 22X of the present niarkce s i z e i n Enugu-Ezike. Lnfa

    i f there i s an i n f i n i t e capac i ty , a v a i l a b l e t o cne p r o j e c t , i t cou

    capture up t o 80% of t he market s i z e i n about i t s t h i r d year of

    opera t ion . Since the p r o j e c t would be the pioneer modern p i g farrr

    i n t h e town, i t s market share of 22% w i l l no t be i n any doubt.

    The prime market of t h e pork has been i d e n t i f i e d a s Enugu-Ezi

    bur the e n t e r p r i s e s marketing a c t i v i t i e s s h a l l s t r e t c h t o o t h v r ar

    e s p e c i a l l y the meat shops i n Erlugu s t a t e . It i s expected t h a t 702

    of the product would be so ld i n Enugu-Ezike, 30% i n Nsukka, Obollc

    Orie Orba and 10% i n Enugu and i t s environs. The p r o j e c t i s expec

    t o concent ra te on these t a rge t ed markets.

    Sa l e s Forecas t

    The s a l e s f o r e c a s t f o r t h i s p r o j e c t w i l l be based on the prcr

    yea r ly production and t l ~ e suggested market p r i c t . It i s expectec:

    ex-farm p r i c e f o r t h e pork w i l l be H120/kg. The p o t e n t i a l f o r t h

    p r o j e c t i s a s shown i n t a b l e 5.2

    Table 5.2 - Sa le s P r o j e c t i o n f o r t h e P r o j e c t --

    -- Year of Porkers ( a t 70lcg each) .-

    ----? - Sales a t W120/kg of C n p a c i t j

  • Revenue £row s a l e s t o t he p r o j e c t a t t h e c u r r e n t p r i c e s h a l l

    amount t o 242.7 m i l l i o n i n i t s f i r s t year of opera t ion . This i s

    expected t o i nc rease t o W5.04 m i l l i o n by t h e f i f t h yea r of opera t io :

    a t f h l l product ion u t i l i z a t i o n .

    P l an t Capacity

    The a n a l y s i s of demand and supply of pork i n t h e town has amply

    demonstrated t h a t t h e r e e x i s t s a huge p o t e n t i a l f o r breeding of pork1

    p i g s t he re . Cons t ra in ts i n t h e design f o r op t imal p l a n t capac i ty arc

    t hese fo re mainly the a v a i l a b i l i t y of improved s t o c k t o be used a s

    i n i t i a l s tock; funds f o r i n i t i a l c a p i t a l investment , and t h e r e q u i r e -

    n e n t s of minimal capac i ty t o breed porker p i g s economically and

    compet i t ive ly , v i s - av i s r u r a l producers who p r a c t i c e wild and e x t e n s i ~

    r e a r i n g which t akes minimal c o s t .

    Taking a l l t he se i n t o account , we recommend a farm s i z e capac i ty

    o:i 600 porker p i g s per annum, which w i l l s e rve about 22% of t h e t o t a l

    pcrk market i n Enugu-Ezike. The major c o n s t r a i n t s Se re i s t h e s e l e c t :

    of pure breed animals a s foundat ion s tock . To acqu i r e s t r a i n s t h a t

    possess t h e r i g h t t r a i t s o f t e n pose problems t o farmers because what

    arc? usua l ly a v a i l a b l e i n most farms s r e mixed breeds wi th no generat ic

    s t a t i s t i c s t o guide t h e farmer i n p ick ing the animals f o r t h i s farm.

    However, t h e farm i s expected t o c a r e f u l l y p i ck i t s foundat ion

    sto.:?~ from the ~ > i g s Progmy, Ckntre a t Okpu'je, i t w i l l s t a r t w i th

    53% capac i ty u t i l i s a t i o n i n t h e f i r s t year , t hea mwe up t o 802 i n

    t he second year before a t t a i n i n g the f u l l capac i ty l e v e l i n t h e

    t h i r d year .

  • The b a s i s f o r annual capac i ty u t i l i S A t i 6 f i - i s :

    i. t h a t t he farrowing of sows averaged a t twice a year and e i g h t p i g l e t s per l i t t e r ;

    ii. t h a t t he primary mission of t h e farm i s t o produce and s e l l porkers only;

    iii t h a t t h e animals t h a t possess t he d e s i r e d q u a l i t i e s a r e bred t sows and boars t o i nc rease t h e breeding s t o c k a t a r a t e t h a t would y i e l d the 600 porkers a-year product ion.

    Table 5.3

    Capacity U t i l i s a t i o n and Estimated Annual Capacity Praduct ion of PC

    MATERIALS- INPUT

    - - . -2 Mate r i a l a and Input

    An est imated yea r ly m a t e r i a l s c o s t f o r t he p ro j ec t ed f i v e y e z

    P a r t i c u l a r s ( ~ r . 1 / Yr.2 I

    U t i l i s a t i o n of capac i ty 153% ' 80%

    opera t ion a t 1995 c o s t cons tan t p r i c e s has been put a s fo l lows:

    Yr.3

    100%

    42000

    Year 1

    Year 2

    Year 3

    Year 4

    33600 T o t a l annual product ion (kg)

    The primary raw m a t e r i a l s i n p i g product ion i s t h e beginning

    Yr.4

    100%

    42000 L-

    22400

    ~ t o c k - 6 a ~ i n n i n g .st ockmay come i n form of p i g l e t s , weaners, q i l i s , boar

    Yr.5

    100%

    42000

    sows i n c h e i r requi red propor t ions according t o t.he s i z e of t he f

    in-pigs wi th boars f o r f u t u r e mating o r a combin&tion of them a s

    des i r ed by the farmer. The important t h ing i s t h a t t h e farmer i s

    guided by the des i r6d q u a l i t i e s i n t he s e l e c t i o n of t h e breeding

  • s ince i t is paramount t o the f u t u r e performance of t he farm. I n

    t h i s s e l e c t i o n , t he farmer i s guided by such f a c t o r s as p r o l i f i c i t }

    feed u t i l i z a t i o n e f f i c i e n c y , s i m i l a r i t y of co lou r , markings and

    conformation. Sows a r e d e s i r e d i f they show q u a l i t y , l eng th of

    body, f emin in i ty , well-developed udder, two rob:, of t e a t w i th a t

    l e a s t s i x t e a t s i n each row and capac i ty of suck l ing l a r g e l i t t e r s

    of p igs ; while t h e boar i s apprec ia ted i f i t has q u a l i t y , mascu l in i t

    good d i s p o s i t i o n and a b i l i t y t o s i r e s t rong , vigorous p igs (Encyclop

    Br i t ann ica , 1970 ed, p 107).

    For t he purpose of t h i s p r o j e c t , i t i s recommended t h a t in--pigs

    2e purchased a s t h e breeding s tock. I f t h i s i s done, i t i s expected

    10 f a c i l i t a t e t he progress of t h e f a r q a s l e s s t ime i s spent i n

    growing weaners t o mating s i z e o r mating g i l t s o r sows.

    Thus, the in-pigs and boars needed f o r t he d i f f e r e n t es t imated

    ~ ~ 1 p . 1 : i t i . e ~ a r e as Follows: 20 in-pigs 2nd -one boar f o r the beginning

    yea r , another t e n in-pigs added i h t h e second year , the t h i r d year

    e i g h t a r e added - and a t t h i r d s t a g e the number needed f o r t he farm

    i s a t t a i n e d .

    Ta3le 5.4

    No of In-pigs - Required

    1 20 1

    2 I 10

    -- Cost per I ~ r . Tot Boar (H) 1 No of -Boars Required

    1

    - - 9,000

    -

    Cost per In-pig ypl)

    "7500 I 1

    8 - I

    159 , O O

    75 ,oo II

    I - -

    -

    I - 1 60,OO I - I -

    - -

  • Another important m a t e r i a l s needed f o r t he sustenance of t h

    f a r u a r e t h e animal feeds . Feed r e p r e s e n t s about 43.4% of t he t

    c o s t of y o d u c t i o n s i n c e f eeds a r c very c o s t l y , i t i s recommende

    t h a t they be manufactured i n t h e farm. P igs a r e normally f e d w i

    d i e t s b u i l t on hay, spent g r a i n s , palm ke rne l c i l , f i s h waste ,

    groundnut cake, soyabeans meal, and sometimes cassava , a t va r iou

    combinations. It i s however recommended t h a t t h i s p r o j e c t adopt

    use of palm ke rne l kake (PKC), groundnut cake, soyabean meal, sp

    g r a i n , f i s h waste and such combinations which have been found no

    only economical bu t r i c h i n n u t r i e n t and a r e 6 f f i c i e n t l y i n u se

    many modern piggery e n t e r p r i s e s v i s i t e d i n course of our i n v e s t i

    The m a t e r i a l s needed f o r t h e product ion of -the complete corn

    of feeds f o r t h e 320 porkers f o r t h e f i r s t year on average consu

    t i o n r a t e of 200 kilogrammes of f eeds per porker a r e e s t i m a t ~ d : L

    shown i3 t a b l e 5.5

    Table 5.5 Feed Product ion

    ? l a t e r i a l

    PKC

    Groundnuc cake

    Soyabem cake

    Spent g ra ins

    F ish waste

    S a l t .- -

    Unit p r i c e ( W )

    16.8lkg

    13.O/kg

    25.0lkg

    -2.olkg

    1201kartons

    500lbag'

    Quanti ty - T o t a l Cost (W: 16 tones

    i 26,880 8 tones 104,000 4 tones

    43 tones

    24 ca r tons

    8 bags

    100,000

    86,000

    28,000

    4,000 2

    591,600

  • The t o t a l c o s t of primary m a t e r i a l s (p igs ) i n yea r one i s

    W159,000, while the c o s t 6f f eeds i s put a t W591,600. Therefore , t

    t o t a l m a t e r i a l c o s t s f o r t h e product ion of 320 po rke r s a r e e s t ima te

    a t W750,000 whi2h amounts t o W2,346 per porker f o r y e a r 1.

    I n year two, t he p ro j ec t ed product ion volume i s 480 porkers , a

    hold ing the above year one c o s t constant, we e s t ima te t h a t 10 a d d i t i

    in-pigs needed t o meet t a r g e t f o r the year w i l l c o s t W75,000 and t h .

    feeds f o r t h e product ion of t he p r o j ecrsed W48Orpprkers rare expected

    c o s t W887;400, whiSi'sli&^up t o W962,400. And f o r t h e t h i r d y e a r ,

    t o produce a t t h e f u l l capac i ty of 600 porkers per y e a r , e i g h t

    a d d i t i o n a l in-pigs a t t h e c o s t of 4460,000 a r e t o be added, and t h e

    m a t e r i a l needed'for feeding the animals a r e es t imated a t W1,109,250

    thus t o t a l l i n g W1,169,250. The c o s t f o r subsequent y e a r s a r e expec

    t o average a t t h i s amount (W1,169,250), a s t h e number of sows needel

    i n t he farm has been a t t a i n e d a t 38, and s h a l l remain a t t h a t u n t i l

    change i s e f f e c t e d on the farm capac i ty .

    Packaging Cost

    I n o fde r t o enhance the decency of t he product , pork i s u s u a l l :

    s o l d i n n e a t packs. The u s u a l method i s packing i t i n sma l l po1.y-

    thene bags. To pack 1000 kilogrammes of pork, an average of 1000

    small-s ize polythene bags a r e needed a t a c o s t of about W200

    (quan t i t y p r i c e ) .

    Annual package c o s t s a r e shown i n t a b l e 5.6

  • Year

    1

    2

    3

    4

    5

    Annual Prodn of Pack (kg)

    22,400

    33,600

    42,000

    42,000

    ' 42;ooo

    U t i l i t y Costs

    ( a ) E l e c t r i c i t y

    Annual Packing c o s t (W)

    4480

    6720

    8400

    8400

    -8400

    To produce porkers , t h e e l e c t r i c i t y usage i s l i m i t e d t o what

    is used by e l e c t r i c p i g brooder ( f o r warming p i g l e t s , weaners, and

    growers) and what i s consumed a t t he farm house f o r t h e farm hands.

    Cansumption i s es t imated t o c o s t about W12,500

    (,b) ke ros ine O i l

    About 200 l i t r e s of keros ine f o r lamps t o provide l i g h t i n t h e

    farm a t n igh t and s toves t o be used i n p l ace of e l e c t r i c P ig Brooders

    dur ing cases of power f a i l u r e s a r e requi red per annum. The c o s t i s

    es t imated a t W8.50 per l i t r e = W1700.

    ( c j Water

    Water c o s ~ s a r e es t imated a t W52,000 f o r t h e f i r s t year of

    opera t ion . This i s based on an es t imated W l O O O FeT-wi5iZk needed-fo - '

    f i l l t h e 500 ga l lon tank i n t h e farm. The t o t a l u t i l i t y charges

    a r e t abu la t ed i n t a b l e 5.7.

  • Table 5.7 Annual Utilitv Costs

    Supply Programme

    The breeding stock of in-pigs which are the primary material £01

    the farm is expected to be obtained from the Federal Livestock Depart

    Toral Utility cha (%>

    Electricity I . Kerosine .. i Charges (N) Charges(W) I I

    ment, Pig BreedingIProgeny Centre, Okpuje,'-Nsukka Local Government

    Water . Charges(8)

    Area, Enugu State, which is just 30 kilometres away from the locatios~

    site of the project. Since it is of paramount importance to stock

    qualitative breeds that would sire offsprings that will meet the '

    farmer's various desires of high fecundity, high maturity, short

    generation interval and the degree of lean meat or fat stored by the

    animal etc, the search for these initial stock may involve going to

    alternative sources such as Austen Farms; An&, Oyi Local Govern-

    ment Area, Anambra State. As already stated above, these animals

    will-be purchased in the following order: twenty (20) in-pigs

    and a boar in the first year, ten (10) in-pigs fcr year two, and

    eight in year three to make for the required number 38. These

    animals (38 in-pigs and a boar) are expected to yield not less than

    600 porkers per annum as from year three.

    These animals are expected to be of the exotic breeds such as

    large wh:te, landrace and some crossbreeds.

  • \\ lip ition, fuel for the farm's vehicle and kerosine oil for the standby lamps and stoves are easily procured in the many filling

    stations near the location. Furthermore, the presence of access

    roads to the location will no doubt facilitate the movement of iten

    to and from the project location. The availability c.f these utili-

    ties will contribute in no small measures to the successful operatic

    of the project.

    ii. Availability of Manpower

    The existing social amenities in the location will help attraci

    people into the area. The movement trend in the town is towards

    the headquarters where these amenities exist, and thus will make

    labour readily available for hire for the farm.

    iii Social Amenities -

    Thp i m n n r t a n t s n r i a l i n f r a s t r l ~ r t ~ ~ r e 1 i k e h n s n i ta1 s . nine-bc

  • v. Plant Size and Local Conditions -

    The piggery farm is medium in scale and is expected to cover

    a land spsce of about 1000 sq metres. The farm is located in a wide d

    expanse of land which is close by the Nkpamute-Igogoro road. The - i land is inexhautible in the near future and is copiously available

    for future expansion activities.

    Our findings also indicate that while a plot of land (50 X 50sqm)

    sells for W40,000-50,000 at some more central points, a plot of land

    here could be procured with W25,OOO. The site is quite serene and

    conducive to concentrated farming, in addition to being under no

    environmental threat.

    Environment Impact

    Contrary to general opinion, the pig is a clean animal if given

    sanitary surroundings. Most pigs are forced to live in anunsnnitary

    environment. Under an intensive management system, the type expected

    in the farm, the farm poses no environmental harzard to the people.

    On the contrary, the pig dungs when collected and dried are sold as

    manure which will help to enrich the environment with healthy plants.

    PROJECT ENGINEERING

    Lay out and Physical Coverage of Project

    The farm will be made up of three farm houses, each with an

    average of 16 pens. These houses will be arranged 'in a row in the

    eastern part of the farm, with a minimiurn of six feet gap to enable

    air to circulate freely in and around the houses. At the Southwest end

    of tte farm will be an office block, with three rooms attached for

    attendants.

  • J u s t c l o s e b y t h e farm houses , towards t h e s o u t h e a s t w i l l be Located

    a s t o r e house , where f e e d s and some farm implements w i l l b e s t o r e d .

    AC Clic ~ i o r t l i c r n - n ~ ~ s t p l r t of ~ l l c I'i~ral w I I1 he l o ~ i ~ t ~ ~ ~ l i ~ [ i i~h i~ tLOLr ,

    where tlic: 1;1r1n a n . l r n ~ ~ l s w l l l be s l aug l l t e red and packaged L n sali1l;dry

    c o n d i t i o n . f o r t h e onward t r a n s m i s s i o n t o t h e s e l l i n g p o i n t s . T h i s

    ar rnngement i s expecred t o e n a b l e t h e farm a t t e n d a n t s t o have s l e e p i n g

    abodes which a r e of s a f e d i s t a n w from t h o s e of t h e an imals . The

    c l o s e n e s s of t h e f e e d s s t o r e t o t h e p i g houses w i l l a l s o e n a b l e t h e

    f e e d i n g p r o c e s s t o be e a s i e r and l e s s cumbersome. The s p a c i o u s

    arrangement i n a d d i t i o n g i v e s room f o r f r e e nioveinent of farm p e r s o n n e l .

    1':nch f:irin house i s e s t i m a t e d t o covcr a f l o o r s l )ace oC 75sq

    lrletrus, t h e o l l l c e b l o c k i s t o cover 60sq nierre w h i l e t h e a b a L t o l r

    i s a l l o c a t e d 20sq met re . The p h y