Universal Brands at Brand2Global Conference
-
Upload
insites-on-stage -
Category
Business
-
view
417 -
download
0
description
Transcript of Universal Brands at Brand2Global Conference
www.insites-consulting.com @sebastienvl
Survival in
the City
www.insites-consulting.com @sebastienvl
Generation
Y(oung)
www.insites-consulting.com @sebastienvl
Fast Growing
Economies
www.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvl
Global Brand Tribes
www.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvl
Making Brands Locally Relevant
www.insites-consulting.com @sebastienvl
Leap frogging
www.insites-consulting.com @sebastienvl
Reverse
Innovation
www.insites-consulting.com @sebastienvl
Commercialization
www.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvl
Customer
Dialogues
www.insites-consulting.com @sebastienvl
Celebrate Diversity
www.insites-consulting.com @sebastienvl
Take your Time
www.insites-consulting.com @sebastienvl
Be Agile
www.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvl
Lost in translation
www.insites-consulting.com @sebastienvl
Language
is only 10%
of Culture
www.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvl
Motiv(n)ation
#1
www.insites-consulting.com @sebastienvl
The battle of
the screens
#2
www.insites-consulting.com @sebastienvl
Different
Country, Different
Story
#3
www.insites-consulting.com @sebastienvl
Managing Expectations
#4
www.insites-consulting.com @sebastienvl
Playing for
Attention
#5
www.insites-consulting.com @sebastienvl
How people
Say things is
equally
important as
what they say
www.insites-consulting.com @sebastienvl
Meet (y)our New Colleagues!
www.insites-consulting.com @sebastienvl
Filling our
Blind Spots
www.insites-consulting.com @sebastienvl
Our Eyes and Ears
www.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvl
@tomderuyck
Digging Deep Getting Close &
@tomderuyck
(Re)Defining The ‘category’
@tomderuyck
Understanding the
‘Brand Universe’
@tomderuyck
Re/Innovation
www.insites-consulting.com @sebastienvl
Sharing is Caring
www.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvl
www.insites-consulting.com @sebastienvl
uk.linkedin.com/in/sebastienvanlaere
@Sebastienvl
www.insites-consulting.com
Stay Hungry!
Head of Research Communities