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TEAM : DETROITMembers: Linse v.c

Ananth josephNithin premArun chandy

Presentation PlanIndian Telecom IndustryUninor

Company Profile History

Parent companiesCurrent scenarioSWOT Analysis

New MARKING MIX

INDIAN TELECOM INDUSTRY One of the fastest growing cellular markets in the world

in terms of number of subscriber additions.

This segment is estimated create revenue worth 740 Cr.

3G will give an additional boost to the and is expected

to reach 122 billion by the mobile gaming industry.

15 players in the market.

BATH MEIN DUM HAI

Sigve Brekke (MD)

Type : Joint ventureIndustry : TelecommunicationsFounded : 2009Headquarters : Gurgaon, IndiaKey people : Sigve Brekke (MD)Products : Wireless, Telephone,

Internet.Owner(s) : Telenor Group (67.25%)

Unitech Group (32.75%)Website : Uninor.in

COMPANY PROFILE

HISTORY• Joint venture between Telenor(67.25%) and Unitech

Group(32.75%)

• Started Mobile services in India in December 2009 focusing on the GSM technology.

• India’s 8th nation-wide mobile operator operating in 8 out of 22nd telecom circles in the country.

• Hub Head Offices at Delhi, Kochi, Chennai, Bangalore, Hyderabad, Kolkata, Patna, Mumbai, Lucknow, Guwahati, Chandigarh,Indore

PARENT COMPANIES

TELENOR Founded in 1855, largest company in Norway,

with headquarters located at Fornebu, close to Oslo’an.

The 6th largest mobile phone operator in the world, with more than 172 million subscribers.

Unitech India’s second largest real estate investment

company Based in New Delhi and ranks 1484 in

Forbes Global 2000companies, 32nd in India

CURRENT SCENARIO

SUBSCRIBERS (million)/ MARKET SHARE (%)

SUBSCRIBER MARKET SHARE/RANK PER CIRCLE

SWOTANALYSIS

STRENGTHSJoint venture between world’s 6th largest telecom company and India’s 2nd largest real estate company. Decentralized management structureDifferent segmentation strategy as compared to competitors.

WEAKNESSIt has still not launched postpaid schemes.Late entrant in the market.Too much outsourcing may go against the health of the company.Ineffective advertisements

OPPORTUNITIESFalling handset prices and tariff rates.Increasing network distribution.Amount spent on Mobile per month (average)-Boys-

Rs. 125 (71% of pocket money)Girls-

Rs.106 (62% of pocket money)

THREATSStiff competition with companies

like like Airtel,Docomo Reliance, BSNL, Vodafone ,Aircel etc.

Extensive Government regulations through TRAI Involvement in 2G spectrum case

NEWMARKETING

MIX

PRODUCT• Night calls(10pm-6am) 1st month free• Rs.3 minimum balance for internet usage.• No roaming charges• Free messages• Jackpot scheme

PRICE• Sim price Rs.35 with 1 day internet

package(200 mb)+ Rs.20 internet package.• Rs.33 for night pack(10pm-6am).

PROMOTION Virat Kohli as the Brand ambassador Increase the margin for retailers Proper network coverage Change the advertisement with the new brand

ambassador Sponsoring the major events happening in

India More advertisement campaign

PLACEIncrease the outletsMore efficient call centre

SUGGESTIONS & RECOMMANDATION

Change the existing customers through portability with good tariff plan

Make better customer relationshipWider the network coverage areaBring more effective advertisementsMore involvement in CSR activitiesIntroduce postpaid scheme

THANK YOU