Final Uninor 2

8/8/2019 Final Uninor 2

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PRESENTED TO

PROF. P.K.SABHERWAL

OPERATIONS MANAGEMENT


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Presented By:-

o Jayshree Valvi C-12

o Manali Patil C-38

o Neeta Singh C-57

o Suchita More C-58

o Pranati Manavi C-59

o Smruti Agrawal C-60


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INTRODUCTION

Uninor is a joint venture between Unitech

Wireless and Telenor.

Telenor group of Norway holds 67.25% stake inthe Company.

It is GSM MOBILE CELLULAR SERVICE

PROVIDER.

Uninor is the 11th GSM operator after Aircel,

Airtel, Idea, Loop, docomo and many more.


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ARENA


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Launch of Uninor 3rd December, 2009

Launched in 8 telecom Circles in India.

Hub Head Offices at Delhi, Kochi, Chennai,

Banglore, Hydrebad, Kolkata, Patna, Mumbai,

Lucknow, Guwahati, Chandigarh, Indore.


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WHY DID THEY LAUNCH????

To lead a telecom Player in the Country

To go beyond the immediate functionalities of

prices, plans and schemes.

Uninor wants its Brand to be placed in YoungPeoples life.

To Target market Share.


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MISSION

Maximize the enabling effect of mobile

telecommunications

Promote safer products and services

Make responsible business practices part of

everything we do.


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MARKET SEGMENTATION

- Urban

- Rural


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VVEHICLE


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Ab mera number hai

BRAND AMBASSADOR

Y O U N G G E N E R AT I O N

TAGLINE


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ADVERTISING AREAS

Newspapers

Radio

Cinema hall

Television

Outdoors

Trains

Pamphlets

Story Board etc..


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CORPORATE SOCIAL

RESPONSIBILITY

Encourage Women Entrepreneurship in the

Villages of Lucknow, Tamil Nadu etc.

Usage of Computer

Usage of Mobile Connectivity & Services

vocational training and certificate courses in

Computer Education

Launch of Citizen Centre


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RESEARCH DESIGN

Explanatory Research Design:

To find out more insight about mobile Consumer

behavior through Focus Group Interview of 10 12

members.

Descriptive Research Design:

To find out best course of action through E-Mail

Interviews.


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FIELD WORK

Common Residents

Under Graduate Students

Graduate Students

Post Graduate Students

Office Goers


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DIFFERENTIATOR


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Missed call Alert Service Free for 90

days

Changing plans

Last 6 digits number of your choice

Free Excess to social networking sites

TRUE LIFETIMEVALIDITY

Different plans for different states


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MARKET SHARE OF

UNINOR


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STAGING


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STAGING

CHANGING MOVES

CELL ON WHEELS for expansion in

Kumbh mela in Haridwar.

Effective Slogan in different languages.

2 4 X 7 Badalta Plan.

Value for money services.

The Move is aimed at becoming mass market

telecom brand.


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FUTURE PLANS

Uninor will roll out mobile services in all of 22

existing telecom circles in India.

Uninor has set its sight on 8% market share by

2018

Tie up with Local retailers.


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ECONOMICLOGIC


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Investment made in Uninor & Revenue

Increase in market

a) Points of sale

b) Distributors

c) Exclusive shops

Prices compared to others

Reduce time-to-market

- Infrastructure sharing

- GSM Equipment at competitative cost


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Uninor has entered into network and base station

service agreements with partners

- Telecome sharing agreement

- Quippo telecome LTD.

- Wireless IT info services Ltd.

- ALCATEL-Lucent

IT systems and outsource networks

- State-off the art speech

- Data quality


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STRENGTH

WEAKNESS

OPPORTUNITIES

THREATS SWOT


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CONCLUSION


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www.uninor.in

www.google.com

www.coai.com/statistics.php

OPERATION MANAGEMENT

S. D. SHARMA

REFFERENCES


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Final Uninor 2

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