Uninor College Project Report

Indian Institute of Education & Business Management

A PROJECT REPORT

ON

“Go-to-market to find the target

people”

AT

BY

Paresh Patel

INDIAN INSTITUTE OF e-BUSINESS

MANAGEMENT, (IIeBM)

WAKAD, PUNE-57


INDIAN INSTITUTE OF EDUCATION & BUSINESS MANAGEMENT Let knowledge prevail

Survey No. 114/1/3, BhumkarWasti, Wakad-Marunje Road, Off Mumbai – Bangalore Highway,

Pune – 411057.Tel: 91 20 22932255 / 56, Web: www.iiebm.com , E-mail:[email protected].

TO WHOMSOEVER IT MAY CONCERN

This is to certify that Mr. Paresh Patel from Indian Institute of Education and

Business Management, Pune has successfully completed his Summer Internship Project

titled “Go-To-Market to find target people”at Uninor for 2 months (from 20.05.2010

to 20.07.2010) in partial fulfilment of the requirements of the Post Graduation Diploma

in Business Management (PGDBM)

He had been in touch with the faculty at the institute and received regular inputs related

to the project. We found him to be a committed, hardworking student.

We wish him all the best in his future Endeavours.

Place: Pune AUTHORISED SIGNATORY

Date:

http://www.iiebm.com/

mailto:[email protected]


Table of contents

Serial no Title Page no

1 Acknowledgement 5

2 Declaration 6

3 Synopsis 7

4 Introduction 8

5 Marketing Strategy 23

6 SWOT Analysis 28

7 Methodology 32

8 Observation & Finding 34

9 Conclusion 51

10 Bibliography 52


ACKNOWLEDGEMENT

It gives me great sense of satisfaction upon complection of this project in a

successful manner. However, this would definitely not have been possible without

the expert and timely guidance that I received from my mentors at every level and

stage of this project.

I express my deep sense of gratitude towards Mr. Akshay Sir for giving me a

chance to undergo my summer training at UNINOR. as very much indebted to

him for his valuable guidance on the analyzing market. I also thank ful to my

project guide Mr. Gaurav Sir for giving us guiding during the project .

I also express my humble gratitude to Mr Jai Singh, Director and Prof.

AnupamaLakhera, Placement co-ordinater of Indian Institute of e-Business

Management, Pune for their expert advice. They have been the guiding light, in

lighting me at every step of this project.

I also extend my heart-felt thanks of my other facilities and the administrative staff

at research centre and Uninor for their kind help and support.

Paresh Patel


DECLARATION

I do hereby declare that the project report entitled “Go-To-

Market to find target people” has been prepared and submitted in

partial fulfilment of the requirement for the award of the degree of

Post-Graduation Diploma in Business Management (PGDBM) by

Indian Institute of e-Business Management.

I also declare that this entire project report is a result of my whole

hearted effort in part or in full, has been provided in accordance

with the requirements of any other examination of this institute, or

any other institute.

Paresh Patel


SYNOPSIS

I would like to express my sincere thanks to all the readers of this report. This report mainly

speaks about the market research and launching of new telecom company in the market. This

report gives a brief idea about the market research and promotional activities of new telecom

company in the saturated Indian market.

Gone are the days when customers had very few options to choose their simcard but in present

era, where in every field there is a cut throat completion, so it is difficult to enter the market like

telecom because many telecom companies are already playing a big role. So it is very necessary

to fine a USP for the new telecom company.

The project I did during my Summer Internship Program was about the entry of new telecom

company in Maharashtra and Goa circle where a lot of big players are already playing a big role.

BharatiAirtel which is number one company in telecom and others like Vodafone, Idea, Aircel,

BSNL and MTNL,Reliance (GSM), Tata DoCoMo, virgin and Videocon are the big players

playing a big role in the Indian GSM telecom market.

Uninor the Telenor Unitech Company come in the market with a new innovative idea Dynamic

Pricing (DP). Branded as „24X7 Badalta Discount Plan‟, DP will offer call discounts that will

change from 5% to 60% with location and with time - with each cell phone tower broadcasting a

different discount. which is more cheaper than the one second billing plan introduce by “Tata

DoCoMo”. The “badalta discount plan” is already introduce in other circles of India like Andra

Pradesh, Utter Pradesh (east) ,Utter Pradesh (west), Karnataka, Tamil Nadu, Orissa circle etc.

which is still going in a very successful in the Indian telecom market. Uninor is looking at

launching services in five more circles by September this year. Uninor has license for 22 circles

and is present in 13 circles. It has spectrum in circles like Himachal Pradesh, Madhya Pradesh,

Punjab, Haryana where it is yet to launch its services.


INTRODUCTION

Uninor are a new mobile operator, with a localized approach to the Indian market. We combine

the force of India‟s second largest real estate company, Unitech Ltd and Norway-based Telenor,

the 6th largest mobile communications group in the world. Now we‟re bringing our services and

innovation in communications to all of India.

Holds a pan-India UAS license to offer mobile telephony services in each of India‟s 22

circles

Has also received spectrum to roll out these services in 21 of the 22 scircles

Presently, Uninor services are available in the thirteen telecom circles of UP West

(including Uttaranchal), UP East, Bihar (including Jharkhand), Orissa, Tamil Nadu,

Karnataka, Kerala , Andhra Pradesh, Maharashtra, Mumbai, West Bengal, Kolkata and

Gujarat

Telenor Group has invested INR 6135.63 crores through new shares to hold 67.25% equity

in the company.

The Telenor Group has proven itself to millions of customers around the world over a long

period of time. With over 150 years of telecom experience, the group is now present in 14

countries worldwide with 174 million mobile subscriptions as of Q4 2009 and over 40,000

employees across the globe. A dominant position in markets most similar to India, means the

group brings existing competencies in distribution, targeted offerings, customer lifecycle

management and organization culture to our operations in India.


As India‟s second largest diversified real estate major with over 30 years of presence across

locations nationwide, the Unitech Group comes into this joint venture as a partner with decades

of consumer facing experience in the Indian market, bringing with it deep insights into business

as well as consumer marketing in the diverse Indian market. The company also features in the

National Stock Exchange‟s bell weather S&P CNX Nifty Index.

This unique partnership gives us the advantage of the most extensive and the most relevant

experience to rollout services in India.


Parent Companies

Telenor

• Founded in 1855, Telenor is the largest company in Norway, withheadquarters located at

Fornebu, close to Oslo.

• An International wireless carrier with operations in Scandinavia,Eastern Europe and Asia.

• The 6th largest mobile phone operator in the world, with more than172 million subscribers.

Telenor started off in 1855 as a state-operated monopoly, named Telegrafverket as a provider of

telegraph services. The first ideas for a telegraph were launched within the Royal Norwegian

Navy in 1848, but by 1852 the plans were public and the Parliament of Norway decided on a

plan for constructing the telegraph throughout the country. Televerket began by building from

Christiania (now Oslo) to Sweden (Norway was at that time in a union with Sweden) as well as

between Christiania and Drammen. By 1857 the telegraph had reached Bergen (west coast) via

Sørlandet (south coast) and by 1871 it had reached Kirkenes (north coast). Cable connections

were opened to Denmark in 1867 and to Great Britain in 1869. The telegraph was most

important for the merchant marinewho now could use the electric telegraph to instantly

communicate between different locations, and get a whole new advantage within logistics.

http://en.wikipedia.org/wiki/Telegraph

http://en.wikipedia.org/wiki/Royal_Norwegian_Navy

http://en.wikipedia.org/wiki/Royal_Norwegian_Navy

http://en.wikipedia.org/wiki/Storting

http://en.wikipedia.org/wiki/Oslo

http://en.wikipedia.org/wiki/Sweden

http://en.wikipedia.org/wiki/Sweden-Norway

http://en.wikipedia.org/wiki/Drammen

http://en.wikipedia.org/wiki/Bergen

http://en.wikipedia.org/wiki/S%C3%B8rlandet

http://en.wikipedia.org/wiki/Kirkenes

http://en.wikipedia.org/wiki/Denmark

http://en.wikipedia.org/wiki/Great_Britain

http://en.wikipedia.org/w/index.php?title=Merchant_Marine_of_Norway&action=edit&redlink=1

http://en.wikipedia.org/wiki/Logistics


Unitech

• Unitech Group is India‟s second largest real estate investment company,and has recently

claimed to be the largest real estate builder in the country.

• Based in New Delhi and ranks 1484 in Forbes Global 2000 companies,32nd in India.

• Its construction business includes highways, roads, powerhouses,transmission lines, and it has

residential projects called Unitech Cities/UniWorld, in cities like Mumbai, Delhi, Kolkata,

Chennai, Hyderabad,Bangalore, Kochi, Noida, Greater Noida, Agra, Lucknow,

Varanasi,Gurgaon and Ghaziabad.

• Formed by Ramesh Chandra and originally formed as United Technical Consultant Private Ltd

in 1972 as a soil investigation company.


Infrastructure

• Tower Sharing-Wireless-TT Info ServiceLtd,QuippoTelecomInfrastructure Ltd.

• Telecom, network and radio services-lcatel,Lucent, HuaweiTechnologies India, Nokia Siemens

Networks and Ericsson.

• IT services and Infrastructure- Wipro Technologies

• Network management- Huawei, Ericsson and ZTE.

• Charging solutions for prepaid and postpaid customers- Telcordia.


UNINOR IN SOCIETY

At Uninor, we believe in safeguarding human worth. A non-discriminatory and respectful

attitude towards customers, colleagues and wider society will be the hallmark of our approach.

And we will work to be at the forefront in matters of health, safety, security and the environment.

Our primary responsibility is to help people communicate wherever they are. We will leverage

on our combination of local heritage and global telecom experience to develop products and

services that positively affect people‟s lives. Driven by our values, we will work to:

Maximize the enabling effect of mobile telecommunications

Promote safer products and services

Make responsible business practices part of everything we do.


PROMISE

Our vision is simple, yet powerful. We exist to help you get the full benefit of communications

services in your daily lives. We‟re here to help.

This means providing services that bring solutions to your everyday endeavors and needs,

enabling your future aspirations to come even closer.

We are driven by this promise to you.

- A promise to keep things simple. A promise to listen and respond. A promise to constantly

innovate, motivate and support; so you see change.

Change that takes you where you want to go.


VISION AND VALUES

We make our vision a reality by living our values..

These values, are embedded in our thoughts and enlivened in our actions. It is our values that

shape our personality and bring the brand Uninor alive. They reflect in the way we behave and

also in the products and services we offer.

We are here to:

Make it easy

We keep things simple. We make products and processes easy to understand, easy to use and

easy to choose. No waste. No jargon. No complications. We make things happen quickly, simply

and openly so that you understand us better.

Be inspiring

We are creative and innovative. We bring energy and fresh ideas to everything we do. We build

motivated teams, encouraging everyone – staff and customers – to do more, to try more, and to

be more.


Keep promises

We're honest and straightforward. We‟re reliable and responsible. We do what we say. We take

ownership. We‟re about actions, not words. We‟re about delivery, not over -promising. We

deliver on time and to the very best quality. And in the unlikely event that things do go wrong

you can rely on us to take responsibility and sort it out quickly and transparently.

You can rely on us.

Be respectful

We care about customers, communities and colleagues. We strive to know our customers and to

understand their needs. We are thoughtful and considerate. We listen and respond because we

know loyalty has to be earned. We‟ll listen to your needs and we will do our very best to answer

them. Your opinions and your feedback are always valued – they help us to create a better

service.


Plans that help you realize your dreams

As a generation we are restless. We constantly push ourselves towards growth and change. We

explore, we implore, we innovate; we do everything possible to try and get more from every

opportunity. We see thing as either right or wrong, there is no room for doubts; we don‟t let

anything slow us down.

At Uninor we share this feeling with you and our products are designed based on your needs and

ambitions. Our plans are simple; easy to understand, offer incomparable value and most of all are

designed to give wings to your ambitions


KEY PEOPLE


OBJECTIVE

The Indian communications scenario has transformed into a multiplayer, multiproduct market

with varied market size and segments. Within the basic phoneservice the value chain has split

into domestic/local calls, long distance players,and international long distance players. Apart

from having to cope with thechange in structure and culture (government to corporate), uninor

has had to gearitself to meet competition in various segments – basic services, longdistance(LD),

International Long Distance (ILD), and Internet Service Provision(ISP).It has forayed into

mobile service provision as well.

Objective of study are:

What marketing strategies the uninor is implementing to defend and increase the market

share.

To find who are the competitors of the uninor and the market shares of the

competitors and what strategies uninor is implementing to beat its competitors.

To find out how uninor react to the technology changes in the communications sector.

To know the customer preferences.

To understand the problems of mobile customers.

To study the basic need of the customer for switching from one Cell Company to another.

To compare the service of “Uninor” with that of the other market players.


To study telecommunication industry.

To study the company profile of Uninor.

To study customer satisfaction of Uninor.

31

To study various Marketing activities provided by Uninor.

To study the various services provided by Uninor.

To know the expectation of Uninor Customers.


MARKETING STRATEGY USED BY UNINOR

4 P’s of Marketing

Uninor recently launch their services in Maharashtra and Goa. It consider 4 P‟s of Marketing mix

such as Product, Price, Place, Promotion to launch their services in respective status.

Product

Company provides CDMA and GSM services in the market.

Price

Uninor the Telenor Unitech Company come in the market with a new innovative idea Dynamic

Pricing (DP). Branded as „24X7 Badalta Discount Plan‟, DP will offer call discounts that will

change from 5% to 60% with location and with time - with each cell phone tower broadcasting a

different discount. It has also introduced two call rate plans to attract customers to the GSM

mobile service. A „talkmore‟ at 29 paise base plan and „callmore‟ at 29 paise subscription plan.

These plans are designed for those customers who talk longer on their calls or those who make

more than four calls a day.

Place

Uninor holds a Pan- India UAS license to offer mobile telephony services in each of India‟s 22

circle. But at present, Uninor services are available in the sthirteen telecom circles of UP West

(including Uttaranchal), UP East, Bihar (including Jharkhand), Orissa, Tamil Nadu, Karnataka,

Kerala , Andhra Pradesh, Maharashtra& Goa, Mumbai, West Bengal, Kolkata and Gujarat.

Uninor is also looking at launching services in five more circles by September this year.


Promotion

The company promotes its product through its tag line “AabMera Number Hai”.It uses

Promotional techniques such as Advertisement, Sales Promotion, Banners, Hording etc. It keeps

campus ambassadors.


Promotion

Product Promotion

• Creative strategy- Informational with Positive appeal „Pride‟

• Slogan- „Abmera number hai‟

• Advertising in Hindi, Kannada, English and many more Indianregional languages.

• The series of television ads (by creative agency Leo Burnett) show„young people in real-life

situations‟ rather than models orcelebrities.

• Even the outdoor campaign show young, ambitious, real people looking for challenges,

wanting to make things happen.

• The company has around 2 lakh retail points across the countryincluding rural areas, apart

from 50 company-owned stores.

• Innovational promotion in small towns.

Institutional Promotion

• For brand empowerment, it is working an online initiative with social

media.

• Brand Philosophy- Empower People.


Media Mix

• Print and Broadcast ads

• Motion Pictures

• Brochure and booklets

• Posters

• Billboards

• POP displays

• Logos

Targeting

• The company is targeting for 8% market share in India by 2018.

• The country will have over 1.2 billion customers by 2018 as agains540 million now.

• Thus Uninor is targeting for 80 million customers by 2018.

• Break-even in 3 years

• Positive operating cash flow within 5 years in India.

• Targeting youth as well as all the ambitious people.


• Selective specialization targeting strategy

• First priority is to roll out across the country; a credible market share can be built only after

that. They hope to launch across the entirecountry by the end of the year

Value proposition

• Maximize the enabling effect of mobile telecommunications

• Promote safer products and services

• Make responsible business practices part of everything Uninordoes.

• Various value packs for ISD users- USA/Canada,Singapore/Malaysia, Gulf packs.

• Simple tariff plans which are easily understandable.

• Quick responses through circle heads.


SWOT Analysis

SWOT Analysis is a strategic planning method used to evaluate the Strengths,

Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It

involves specifying the objective of the business venture or project and identifying the internal

and external factors that are favorable and unfavorable to achieving that objective. The technique

is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s

and 1970s using data from Fortune 500 companies.

Strengths:-

Joint venture between world‟s 6th

largest telecom company and India‟s 2nd

largest real

estate company.

Least capital investment as various services are out sourced.

Different price strategy.

Decentralized management structure.

Different market segmentation strategy

Weakness:-

The first signs of Weakness in new Operators is now evident that Uninor[ a JV of Telenor and

Unitech Ltd] has confirmed that it will have a focused rollout in majority of 22 circles, while

meeting license obligations in all circles. Uninor also said that India capex plans have been

scaled down from Rs155 billion earlier to Rs 120-125 billion.

http://www.google.com/finance?q=OTC%3ATELNY

http://www.google.com/finance?q=BOM%3A507878


Uninor has just 12,000 base stations installed, much lower than the base stations required for

nationwide launch. This development is an indication of new operators feeling the heat due to

tariff wars in Indian telecom industry. We wait for more such signs especially foreign players‟

bids for 3G spectrum – we believe that a quick consolidation would be positive for incumbents

Opportunities:-

The telecommunications market, even though highly saturated in some regions

Offers great potential due to the ageing population and the sophistication of the

Consumers. It offers great opportunities through a careful market segmentation and

Exploitation of particular profitable segments. Different strategies should be pursued –

Simple phones and simplified pricing plans to the ageing population and more updated,

sophisticated solutions for younger generations. The expanding Boundaries of the marketcould

provide further opportunities by allowing Uninor to enter more aggressively into service and to

better enjoy the benefits of its high investment.

Threats:-

Competitor like Airtel, Reliance,Vodafone ,BSNL/MTNL etc.

Extensive government regulations through TRAI as regards introduction of new services.

Bloodbath in market due to price war.


Market opportunity Analysis

• Can the benefits involved in the opportunity be articulated convincingly to a defined

target market?

Ans-The strategy of „micro-segmentation and targeting youth‟ along with making common

youth as brand ambassador of the company shows that Uninor has very well defined its

target market. However it will have to watch its competitors‟ moves as well.

• Can the target market be located and reached with cost-effective media and trade

channels?

Ans-AsUninor has appointed over 1,000 distributors and is present in over 300,000 points of sale

and outsourced infrastructural services, it can reach target market along with being cost-

effective.

• Does the company possess or have access to the critical capabilities and resources needed

to deliver the customer benefits?

Ans-As the company has recently lined up a Rs 5,000 cr bridge finance with the State Bank of

India,which includes bank guarantees and a letter of credit that would help the company fund its

22 circle rollout.

• Can the company deliver the benefits better than any actual or potential competitors?

Ans-Uninor boasts of offering the cheapest call rate and all the regional heads are responsible for

responding to the concerned customers, they may deliver better services to consumers, but

Uninor will certainly have to keep giving better services at cheaper rate in order to gain its

competitors‟ market share as well as gaining potential buyers.


• Will the financial rate of return meet or exceed the company’s required threshold for

investment?

Ans-For this Uninor has sufficient loans from financial institutions and even its parent

companies Telenor and Unitech are providing ample financial support. Moreover Uninor has set

its target of getting Break-even in 3 years and Positive operating cash flow within 5 years in

India, so the company is right now investing in market building for itself.


Methodology adopted for the execution of the activity

As we know uninor is a new player in telecom industry in india. Before the company enters in

this field they have to know the current market scenario. To know the correct market scenario,

company has conducted the market survey in which they have to know the targeted customer for

their product.

Uninor has conducted this survey in under name of “Go To Market Survey to find the target

people”. The survey is conducted in three different categories :

Youth Go-To-Market survey.

Blue collers Go-To-Market survey.

Slum area Go-To-Market Survey.

The targeted customers are categorized in this three different categories :

Youth Go-To-Market Survey

In this category company mainly targeted the people from college students, school

students, multiplexses, shopping malls etc. where youth crowed is to be seen. As per analysis the

maximum number of sim card is used by the youth generation. So in this category they have

targeted the youth generation.

Blue Collers Go-To-Market Survey

As we know Blue Collers people means corporate persons, businessmans etc. in this

category company manily target the corporate persons so company started the survey in IT parks

in different area of pune where the company can easily target the blue coller peoples.


Slum area Go-To-Market survey

Company has also conducted the survey in different slum areas situated in pune. As trend

changes poor people also started to change their lifestyle. Now a day slum area people also

started using mobile phone instead of using landlines due to result in available of low cost

mobile phone available in the market.


OBSERVATION AND FINDINGS

Questionnaire:

1. Age:

15 yrs& below

16-25 yrs

26-34 yrs

35-45 yrs

46-50 yrs

51 & above

Answer

Age :

0

50

100

150

200

250

300

350

400

450

15 yrs &below

16-25yrs

26-34yrs

35-45yrs

46-50yrs

51 &above

RESPONDENTS

Percentage


2. Gender:

Male

Female

Answer

Gender:

3. Education level:

SSC/HSSC

Bachelors degree

Masters degree

professional degree

Others

593

107

M

F


Answer

Education:

4. Occupation:

STUDENT

IT/BPO Sector

CONSULTING/BANKING

SELF EMPLOYED

PROFESSIONAL

family business

Others

16 23.857 15.142 32

13

0

50

100

150

200

250

SSC/HSSC Bachelorsdegree

Mastersdegree

professionaldegree

others

Respondent

Percentage


Answer

1. Occupation:

5. Monthly income:

RS.0-500

RS.5001-10000

Rs.10001-15000

Rs.15001-20000

Rs.20001-30000

Rs.30001-ABOVE

Answer

Monthly income:

406

68

30

101

74

21 STUDENT

IT/BPO Sector

CONSULTING/BANKING SELF EMPLOYEDPROFESSIONALfamily business

others

0 100 200 300 400

RS.0-500

RS.5001-10000

Rs.10001-15000

Rs.15001-20000

Rs.20001-30000

Rs.30001-ABOVE

Respondent


6. Which brand you own:

RIM

TATA INDICOM

AIRTEL

VODAFONE

OTHERS

Answer

Brand you own:

7. What is your brand selection criteria:

Better features

Priced competitively

Have been using this brand

for long

Peers/family member using

&satisfied with the brand

Phone reviews

Catchy and attractive

advertisements

Others

130

58

246

97

169

RIM

TATAINDICOM

AIRTEL

VODAFONE


Answer

Brand selection criterion:

8. How much you are willing to pay per month for your phone (in Rs.)?

0-100

100-200

200-300

300-400

400 & above

165

263

143

42

17 39 31

Better features

Priced competitively

Have been using this brandfor long

Peers/family member using&satisfied with the brand

Phone reviews

Catchy and attractiveadvertisements

Others


Answer

How much you are willing to pay per month for your phone :

9. How often do you change (plan to change) service provider?

0-6 months

6months-1yr

1-2 yrs

2+ yrs

214

133

147

101

105

0 50 100 150 200 250

0-100

100-200

200-300

300-400

400 & above

Respondent


Answer

How often do you change (plan to change) service provider :

10. Would you like to stick to your current brand in future or willing to purchase another?

Yes

No

Answer

Would you like to stick to your current brand in future or willing to purchase another:

145

171

174

210 0-6 months

6months-1yr

1-2 yrs

2+ yrs

492

208 yes

no


11. Would you be ready to buy a new brand?

yes

no

Don‟t know

Answer

Would you be ready to buy a new brand :

12. What attracts you to brand in spite of it being new to brand?

Strong price advantage

Established brand name

Heavy promotional ads

Bundled with a service

Easier to use

Others

329

202

169 yes

no

don’t know


Answer

What attracts you to brand in spite of it being new to brand :

13. You are using?

Postpaid

Prepaid

If prepaid then:

Answer

You are using :

376

94

41

144

36

9

0 100 200 300 400

Strong price advantage

Established brand name

Heavy promotional ads

Bundled with a service

Easier to use

others

Respondent

186

514

postpaid

prepaid


14. What tariff you mostly choose?

Rs. 0-10

Rs. 10-50

Rs.51-100

Rs.101-200

Rs.201-300

above 300

full talktime

Answer

What tariff you mostly choose :

15. Which sort of schemes would you prefer?

Free calling

Free messaging

Per minute

Per second

Night calling

0 50 100 150 200 250

Rs. 0-10

Rs. 10-50

Rs.51-100

Rs.101-200

Rs.201-300

above 300

full talktime

Respondent


Answer

What sort of schemes would you prefer :

16. What is the frequency of your recharge?

Daily

Weekly

Monthly

occasionally

Answer

What is the frequency of your recharge :

0 100 200 300 400

Free calling

Free messaging

Per minute

Per second

Night calling

Respondent

40

311 219

130 daily

weekly

Monthly

occassionaly


17. What is your point of purchase of recharge and sim cards?

retail shops

company stores

Others

Answer

What is your point of purchase of recharge and simcards :

18. What following services you use?

Voice portal service

CRBT service

SMS (P to A)

WAP/GPRS

574

97

29

retail shops

company stores

others


Answer

What following services you use :

19. What are the sources from which you get the information about various services & plans

by operators?

Newspaper

Television

Radio

Hoardings

Friends and relatives

Others

156

78

183

283

0 100 200 300

Voice portal service

CRBT service

SMS (P to A)

WAP/GPRS

Respondents


Answer

What are the sources from which you get the information about various services and

plans by operators :

20. How you choose to decide the operator?

Network

Economical

Services like VAS

Better plans

What your friends and relatives

have

102

171

79

88

170

90

0 50 100 150 200

Newspaper

Television

Radio

Hoardings

Friends and relatives

Others

Respondents


Answer

How you decide to choose the operator :

21. What you expect from the operator?

Better connectivity

Wide coverage

Low tariffs

Better customer support

Good value added services

162

191

91

184

72

0 50 100 150 200 250

Network

Economical

Services like VAS

Better plans

What your friends and…

Respondent


Answer

What you expect from the operator :

22. Have you ever heard of Uninor?

Yes

No

Answer

Have you ever heard of Uninor :

230

142

210

59

59

0 50 100 150 200 250

Better connectivity

Wide coverage

Low tariffs

Better customer…

Good value added…

Respondent

202

498

Yes

No


CONCLUSION

I had been really fortunate to be a part of uninor which taught me

core marketing concepts and practical exposure to understand new

business strategies implemented in telecome industries.

Uninor is a company which delivers a value. This reflects its

prospected growth and augmented market shares in future.

Last but not the least, every summer internship is typically

designed to reflect some corporate etiquettes and height of

professionalism. It adds vibrant colours in management

learning……


BIBLIOGRAPHY

Company web site www.uninor.in

www.google.com

Marketing books of Philip Kotler

www.wikipidea.com

Some books of market research

Uninor College Project Report

Documents

Transcript of Uninor College Project Report