UninorA Telenor Group Company

Gujarat

Maharashtra & Goa

Andhra Pradesh

UP West

UP East

Bihar & Jharkhand

Launched in 2009, Uninor today has over 36.5 million subscriptions in its 6 operating circles. Together, these circles represent over 50% of India’s population.

Uninor serves the mass market with a

focus on basic services on Voice, SMS and Internet with the most affordable tariffs.

In addition to the 6 operating circles Uninor has secured recently secured spectrum in the 7th circle of Assam where services will start shortly.

Uninor achieved breakeven in 2013 within 4 years of operations and is now making fresh investments to expand the network and retail in its circles.

One of India’s Youngest Mobile Network Operators

Assam

7 Mhz

6.8 Mhz

7.2 Mhz

6 Mhz

6.4 Mhz

5 Mhz

5 Mhz

Building its growth on a strong foundation

Strong ownership

Expertise and backing of the Telenor Group. Long term commitment towards operations in India

1.Rooted in values

A strong culture which defines the Uninor way, within the organisation and in the market

2. Simple Strategy

Focus on basic services, mass market distribution, lowest tariffs, ultra-low cost operations

3.Challenger brand

Brand and Products firmly positioned as the best in value

4. Mass-market Distribution

State of the art and automated Distribution ManagementRelationships based on transparency

5. Ultra efficient Network

Technology, alternate planning, business aligned capacity management

Higher traffic at lower costs than competition

6. Young & Engaged Team

Younger than peers at every levelOpen office, flat structure, quick decisions, agile.

Highest Engagement across Telenor Group

7. Clearly defined ambitions

Fastest operator in India to achieve break-even.Strong targets for future growth!

8.

More than 166 million consolidated mobile subscriptions, Q4 2013

• Mobile operations in 13 markets in Norway, Europe and Asia

• A voting stake of 43 per cent (economic stake 33 per cent) in VimpelCom Ltd. with 215 mill. mobile subscriptions in 17 markets

• Among the top performers on Dow Jones Sustainability Indexes

• Revenues 2013: NOK 105 bn

Part of the Telenor Group

Revenue distribution

23%

25%

44%

6%2%

NorwayEurope excl NorwayAsiaBroadcastOther

Norway

SwedenDenmarkBulgariaHungary

SerbiaMontenegro

BangladeshIndia

PakistanThailandMalaysia

3.2

2.41.8

3.93.23.1

0.374

47.128.0

33.427.9

10.9

Norway

Serbia

Montenegro

Bangladesh

India

Pakistan

Thailand

Malaysia

Sweden

Denmark

Hungary

Bulgaria Myanmar

1. Strong

Ownership

Values driven from the start

Make it easy

Keep promises

Be inspiring

Be respectful

Define a common approach for all our employees on how we do business

Fundamental guide for taking care of our customers

Set the standard for how we work in order to create sustainable value for our shareholders, customers, employees and partners

2. Rooted

in Values

Three Pronged Strategy

Best on Mass MarketDistributionStrong mass-market distribution,Channel partner loyaltyPreferred across points of access

Best on servicing basisBest value in basic voice & internet services. Quality network in operating circles

Low Cost OperationsInnovate everyday in cost optimizationLean OperationsCluster Strategy

3. Simple

Strategy

Traditional Way Uninor Way

• Operations managed at circle and zonal level

• High performance subsidising low performance

• P&L at company level• Functional organisation

• Operations managed at cluster (often district) and mini-cluster (tehsil) level

• 6 Circles -> 50 Zones -> 219 Clusters -> 952 Mini Clusters

• Network, distribution, product planning, measurement and P&L at cluster level

• All clusters performing• Empowered cluster organisation• Profitable Assets across the value chain

Focus = Company Focus = Cluster

> 0> 0

Vishakhapatnam

EastGodavariWest

Godavari

Khammam

KrishnaGuntur

Prakasam

Nellore

Chittoor

CuddapahAnantapur

Kurnool

Mahbubnagar

Nalgonda

Medak Warangal Vishakhpatnam

EastGodavariWst

Godavari

Khammam

KrishnaGuntur

Prakasam

Nellore

Chittoor

CuddapahAnantapur

Kurnool

Mahbubnagar

Nalgonda

Medak Warangal

Strategy in Action: Network OperationsCluster Strategy

Market Positioning– Sabse Sasta (Lowest Tariffs)

• Unbeatable on the most affordable basic services

• Direct communication – clear message

• No celebrities – value proposition is the hero

4. Challenger

Brand

9

Internet strategy – Sabse Sasta (most affordable) Internet for All

‘Internet for all’ ambition at Uninor aims to

• Give access to basic internet on mobile at the most affordable rates

• Offers “internet” services (such as Facebook, Whatsapp) and not “data” units of consumption (KBs and MBs)

Already at No. 4 position on revenue and customer market share in the best circles

Revenue market share & rank*

Subscriber market share & rank*

4

4

4

5

5

6

4

4

4

5

5

7

• 345,000 points of sale• 1400 exclusive stores-2nd

highest network among all operators in the 6 operating Circles

• Unique Store formats – Express Stores, Quick Service Outlets

• Innovative channels – top-ups and new connections offered by auto drivers, milkmen and more

• State-of-the-art Automated Distribution Management System

• 8 million customer interactions every day

Second highest exclusive store networkIn the 6 operating circles

5. Mass-market

Distribution

Auto-recharge: Innovative first in the industry. Auto-drivers in Maharashtra trained to offer top-ups and new connections to passengers

Lowest Cost per Minute Erlang/Site/MHz: Uninor compared to incumbent

Multi-vendor, tech-agnostic managed services

Gain sharingwith partners

Outsourced needs-basedcustomer service

Cost innovation mindset across functions

Operation modelbased on partnerships

Cost per minute Q4 2013

Incumbent Uninor

~30 paise ~18.60 paise

>198m subs ~32.7m subs

30% more efficient networkAligned with business goals – handles higher traffic at lower costs

Incumbent's data is for PAN India Operations; Source: TRAIUninor data is based on 6 operative circles

6. Ultra

efficient Network

Incumbents

Flat structure, open office, culture of transparency and respect

Confidence in Organisation's Leadership

Growth and Development

Behaviour Change Index

Operational Excellence

Service QualityCooperation

Living the Values

Living the Values Behaviour Indicator

Goals

0

50

10091

85

82

909188

91

89

92

7266

66

747676

79

79

83

Uninor Telenor

7. Young & Engaged

Team

• One Team, One brand – a clear Sense of Pride

• Infusion of Competitive spirit and a culture of Transparency, empowerment and Trust

• Highest Employee Engagement Scores in Telenor Group on all criteria

• As measured by Kenexa, Uninor features amongst the top xy % on employee engagement scores in the world.

• Uninor recognized as leading Talent sourcing ground for Telenor group resulting in resource mobility in International Assignments.Uninor Employee Engagement Scores

highest in Telenor Group on all criteria

Building Sustainable Business

• Uninor’s Corporate Responsibility Program is built around the concept of creating shared value both for business and society. Our CR initiatives are built on our core competence–communications. We focus our efforts in three key areas that create shared value for business and society.

• Enable • Safe• Climate

WebWise

Sensitising and empowering children towards online safety and security.

Uninor Unites

An active approach towards employee engagement to make a difference to the communities around them.

Sampark

A GSMA supported program to increase tele-dentsity among women with high commercial viability

Expand: Network Infrastructure

15

Enhance: Internet for all

Engage: Empowerment

Uninor Mission 2014

30% expansion of network and retail in the operating circles.

Doubling the percentage of subscribers who use mobile internet. Double revenue from Internet services.

Be the most exciting place to work for employees who want challenge and development