Ungagged 2015 Las Vegas 17 SEO, Conversion & Monetization Templates
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17 SEO, Conversion, Optimization & Monetization Templates We Used To Add $25 Million In Online Sales In The Past 9 Months
Roland FrasierDigital Marketer / Native Commerce
Principal
Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
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Strategies Driving Millions Of Website Visits Per Month
4,554,552 Monthly Website Visits From 3 Of 26 Sites
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12 Day Old Crafts Industry Blog
From 0 To 4,934 New Users In 12 Days
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12 Day Old Gun Industry Blog
From 0 To 41,234 New Users In 12 Days
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TEMPLATE #1:Retargeting sequences replace opt-in + auto-responder sequences
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Replace Opt-In Nurture With Retargeting Nurture
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Conversion Kicker: Google “Smart Lists” For Remarketing
Google Smart Lists beat our best human created custom audiences by $41.58 Revenue Per Click!
Source: digitalmarketer com/google smart list adwords remarketing
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Conversion Kicker: Facebook Lead Ads
Website conversion objective = 45% < CPL & 2x # of leads
Source: digitalmarketer com/facebook lead ads
Website conversion objective = 16% < CPL & 8x # of leads
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TEMPLATE #2:Build data-driven SEO friendly site structures
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Data Driven Keyword Research
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Templates 3 – 10: Create data-driven curated content quickly and easily
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TEMPLATE #11License content to leverage celebrity, build credibility and increase trust
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Branded ColumnsPeriodicalsComicsNewsAudio & VideoPublic Domain
Leverage Content:Content Licensing
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Leverage Content:Branded Columns
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Leverage Content:Branded Columns
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Leverage Content:Periodicals
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Leverage Content:Periodicals
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Leverage Content:Comics
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Leverage Content:News
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Leverage Content:Audio & Video
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Leverage Content:Public Domain
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TEMPLATE #12:Outsource content creation to 3rd
party sources to save time and money
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Leverage Content:Outsourced Content
Scripted.com33% Increase In KW Rankings72% Increase In Web TrafficFrom 0 To 51 Domain Rank in 3 Months
Source: Sripted.com Case Studies
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Leverage Content:Outsourced Content
Contently.com4,000% Increase In Blog Traffic100% Increase In Organic Search Traffic200% Increase In Lead Magnet Downloads
Source: Contently.com Case Studies
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Conversion Kicker: Template Videos Vs. Talking Head
The template video outperformed the talking head video by 25% > conversions to interest targeted audiences, 20% to email & 15% to website audiences!
Source: DigitalMarketer com/facebook video ad leads
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Tool Time: VeeRoll.com
Use this tool to create Facebook and YouTube video ads without needing a degree in video editing or ever having to appear on camera.
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Conversion Kicker: Dynamic Keyword Insertion Video Ads
1. Identify your best KWs2. Categorize them3. Create DKI Videos
Source: digitalmarketer com/youtube in stream ad tipsThe Results: 116% > Conversions
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Tool Time: DriftRock.com
Bulk FB ad creationTrigger ads based on weather, TV & other feedsAutomate FB custom audiencesSync FB Lead ads with your CRMDynamic keyword/image insertion ads
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TEMPLATE #13:Create search query driven content for MASSIVE SEO benefits: 50% of total content
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SurvivalLife.com: 487 Page 1 Keywords From A Single Post
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Use SEMRush To Determine Search Intent
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Use SEMRush To Determine Search Intent
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What Search Driven Content To Create
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Related Search & SERP Source To Find Content To Curate
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What Search Driven Content To Create
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Building A High Ranking Search Query Driven Post
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Move Between “Web” “Videos” & “Images” To Find Content
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“Create a list post based on 25 or more search queries for your topic. In the description for each list item include the search phrase, then link out to high authority sites with
relevant content”
Rank For Multiple Page 1 Keywords With 1 Post
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Cool, But Does It Drive Traffic?
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Summary of Template #13
Step 1: Do a Full Search for your keywords to discover your primary audience’s voice, sub-interests and niches.
Step 2: Find “listicle” topics via Related Search
Step 3: Create a listicle using data you discovered & link out to other people’s content on high authority domains.
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TEMPLATE #14:Create event or trend driven contentWith Press Release support:20% of total content
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Holidays
Movies CelebritiesSports Events
Trendy Sayings, Phrases, Places
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Holiday Research With SEMRush
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Holiday Research With SEMRush
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Export To Excel To Drill Down To Better Topics
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Resource: BuzzSumo.com
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Use BuzzSumo To Amplify Your Viral Lift
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Data-Driven Halloween Content Marketing Ideas
Dog costumes (14,800 searches). Pet related things (products, vet services, grooming, etc.).
Crafts (14,800 searches). Could apply to virtually any craft product.
List of jokes (14,800 searches). Create a listicle for any niche.
Masks (12,100 searches). Crafts to create masks, counseling/psychology (masks we wear). Dating (real person vs. their representative).
Desserts (9,900 searches), cookies (9,900 searches) and snacks (6,600 searches) work if you do anything food related.
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Data-Driven Holiday Content Marketing Ideas
Do the same thing for EVERY holiday, sports events, movies, elections in advance
Also… Celebrities… Trends
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Use Google Trends To Find More Topics
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Use Google Trends To Find More Topics
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Then Use SEMRush To Find Data-Driven Topic Ideas
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Now Tie The Data-Driven Topic To Your Niche
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Viral Lift Is The Gift That Keeps On Giving
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Case Study: Tie Current Events To Your Audience
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Brainstorming + Data = Content To Create
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Case Study: BuzzSumo Reveals Man Cave Trend
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Case Study: Confirm Search Volume For Trend
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Case Study: Use SEMRush To Pull Curated Content
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Case Study: Use SEMRush To Pull Curated Content
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Case Study: Check SERPs Until You Have Enough Content
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Case Study: 44,884 Monthly Page Views
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Template #14 Summary
Step 1: Check calendar. Create a list of trends, holidays, sports events, celebs & industry events to create content around.
Step 2: Check Google Trends/BuzzSumo for trending news/celebs/events.
Step 3: Create a Google Doc for the ideas from steps 1 and 2.
Step 4: Use SEMRush to find keywords/search volume & content to curate (using SERP Source).
Step 5: Match your topic and theme ideas to the search data and greenlight the content ideas that best match up to the search data.
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TEMPLATE #15:Find proven content winners and make them better: 20% of total content
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Step 1: Find link-worthy contentStep 2: Make something even betterStep 3: Reach out to the right people to let them know about it.
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Find Competitor Content With Lots Of Links
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Find Competitor Content With Lots Of Links
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Find Competitor Content With Lots Of Links
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Find Competitor Content With Lots Of Links
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Make it look better (improve design / photos / make an infographicUpdate it (it’s 6 years old)Increase length (make a 10 things list or 99 things)Make it more in depth (add video, more images, do’s & don’ts, etc.)
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Now, Let’s Find The People Most Likely To Link To It
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Paste The Article URL Into The Search Box
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Click On The Backlinks To See The Full List
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Export The List To A Spreadsheet To Refine It
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We Use Excel, But CSV Will Also Work
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Go Through The List To Find The Best Prospects
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Send The Best Prospects An Email Like This
Source: http://backlinko.com/skyscraper-technique
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Why We Want As Many Sharing Influencers As Possible
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How do you find & persuade influencers to share your content?
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Resource: Authority Spy
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Use Authority Spy To Find & Content Influencers
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Feature Them In A “Best Of” Post & Tell Them About It
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Try Different Tools To Automate The Process
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Case Study: DIYReady
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Case Study: DIYReady
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Template #15 Summary
Step 1: Find high-ranking, high-search targeted keyword volume content with 100 or more quality backlinks.
Step 2: Improve it.
Step 3: Reach out to all the influencers who linked to the original content and let them know about your new and
improved version.
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TEMPLATE #16:Create content to acquire high value links: 10% of total content
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TEMPLATE #17:Use BuzzSumo, Spike & the EMV calculator to “money-ball” content and ad shares
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Use BuzzSumo To See What Content Gets Shared Most
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Problem: Getting people to share is not easy
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Huge SEO Benefits From Each Post
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Fewer Posts Needed Because They Perform So Well
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DIYReady.com: 241 Page 1 Keywords From A Single Post
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Can a tool predict headline virality?
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Resource: Emotional Value Calculator -aminstitute.com/headline/
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Resource: Emotional Value Calculator -aminstitute.com/headline/
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DIYReady.com: 241 Page 1 Keywords From A Single Post
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DIYReady.com: Posts Most Shared On Facebook
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http://www.contentrow.com/tools/link-bait-title-generator
upworthygenerator.com
buzzfeed.com/awesomer/what-would-the-buzzfeed-post-about-you-be-called
blog.newswhip.com/index.php/2013/09/the-clickbait-headline-generator
Viral Headline Generators To Cheat With
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1. Write at a 5th grade level
2. Keep headlines to 60 characters and ask a question
3. Use negative superlatives in headlines (“never,” “worst”)
4. Use 80 – 180 words per post
5. Use compelling photos
6. Use 5 – 8 hashtags per post
7. Post on Saturday or Sunday between 10PM – 12AM Eastern time
8. Tease but don’t give it away in share text, headline, excerpt & image
9. Don’t write anything your mom would hate
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Video start frame action blur
Big RED video play button (Wistia defaults to grey)
Auto-play front-end offer / Click-to-play upsells
Animated GIF (no iPhone auto-play)
Don’t delay buy buttons
D/L videos in iPhone format & re-upload as main video (Wistia)
CTA after 10 seconds + multiple additional (like infomercials)
Follow up and exit pops go to Amazon
Show product and hands not people in videos
30 second “Billy Mays” style videos convert best
10 Best Practices From A TON Of Split Tests
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THANK YOU