Getting A Seat At The Table - Ungagged Las Vegas 2017
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Transcript of Getting A Seat At The Table - Ungagged Las Vegas 2017
[email protected] | @pixelchefs // [email protected] | @BongersP
GETTING A SEAT AT THE TABLE
[email protected] | @pixelchefs // [email protected] | @BongersP
[email protected] | @pixelchefs // [email protected] | @BongersP
[email protected] | @pixelchefs // [email protected] | @BongersP
[email protected] | @pixelchefs // [email protected] | @BongersP
[email protected] | @pixelchefs // [email protected] | @BongersP
[email protected] | @pixelchefs // [email protected] | @BongersP
[email protected] | @pixelchefs // [email protected] | @BongersP
Who The Hell Are You?
Building Sites and Doing SEO Since 2006
Digital Marketing Manager for Westgate Resorts Timeshare Division
Owner of Pixelchefs.com
Founding Member of Orlando SEO Site Clinic
Alex Alexakis
[email protected] | @pixelchefs // [email protected] | @BongersP
WESTGATERESERVATIONS.COM
[email protected] | @pixelchefs // [email protected] | @BongersP
WESTGATERESERVATIONS.COM
[email protected] | @pixelchefs // [email protected] | @BongersP
Good Job Team, We did SEO.
[email protected] | @pixelchefs // [email protected] | @BongersP
Soooooo…...Where are All the Sales?
[email protected] | @pixelchefs // [email protected] | @BongersP
Changes Since 2015
● 20 algorithmic changes + RankBrain
● Manual or algorithmic site penalties
● Multiple changes in Google’s search result pages (Desktop & Mobile)
● Massive increase in mobile searches
● Numerous new features and additions that push organic search results below the fold.
[email protected] | @pixelchefs // [email protected] | @BongersP
Some Of My Favorite Places to Read.
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HOW DO WE GET A SEAT ON THE TABLE ?
HOW ABOUT SEO DRIVING THE STRATEGY FOR ALL OTHER CHANNELS ON THE TABLE?
[email protected] | @pixelchefs // [email protected] | @BongersP
[email protected] | @pixelchefs // [email protected] | @BongersP
[email protected] | @pixelchefs // [email protected] | @BongersP
Where Do We Start?
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Understand & Communicate with All Marketing Channels
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@jayleennazario
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@jayleennazario
[email protected] | @pixelchefs // [email protected] | @BongersP
[email protected] | @pixelchefs // [email protected] | @BongersP
[email protected] | @pixelchefs // [email protected] | @BongersP
Cost Per Lead = Cost/CallsKPIS: Total Cost Per Channel & Call Metrics (goals)
$1000 / 50 = $20
[email protected] | @pixelchefs // [email protected] | @BongersP
Cost Per Sale = Total Cost / Total Sales
KPIS: Total Cost Per Channel & Total Conversions
$1000 / 10 = $100
[email protected] | @pixelchefs // [email protected] | @BongersP
ROI = Total Revenue – Total Cost
KPIS: Sales Revenue Per Channel & Total Cost
$5000 - $1000 = $4000
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Channel Total Cost Cost Per Lead Calls Total Sales Revenue ROI ($) ROI (%)
SEO $1,000 $10 100 15 $7,500 $6,500 87%
PPC $4,000 $65 200 20 $10,000 $6,000 60%
EMAIL $2,000 $33 60 13 $6,500 $4,000 62%
[email protected] | @pixelchefs // [email protected] | @BongersP
@Pixelchefs@BongersP