#UKHUG 2016: How to Rank for Chocolate - Toast
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Transcript of #UKHUG 2016: How to Rank for Chocolate - Toast
![Page 1: #UKHUG 2016: How to Rank for Chocolate - Toast](https://reader033.fdocuments.us/reader033/viewer/2022042706/587346dc1a28abf21b8b8427/html5/thumbnails/1.jpg)
VAUGHNARMSTRONGTOASTINBOUND
HowtorankfirstforChocolate
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Howdoyourankfor?
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Youdon’t!!
Thanksforlistening…enjoythechocolate
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Rankingandkeywordsstartwith
BUSINESSSTRATEGY• Yourbusiness• Yourgoals• Yourmarket• Yourpersonas• Whereyoustart
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Datadrivenprocess–needinginterpretaMon
AUDIT(e.g.SEMRush)YOURWEBSITE• Keywords,trafficgenerators
• Breakintofirstpage/secondpage/etc.KEYWORDS,TRAFFIC,DIFFICULTY,RANK
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MatchingsuspectsPersonas
Buyingintent• cateringideasvs.weddingcateringoxford
KeywordAssociaTons=HIGHERCONVERSIONS
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Howdoyourankfor?
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Howdoyourankfor?
KeywordChain1
KeywordChain2
KeywordChain3
KeywordChain4
KeywordChain5
Placestosellchocolate?
Bestchocolatewebsites?
Howtorankfirstforchocolate?
KEYWORDS,PERSONAS,QUESTIONS
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Howdoyourankfor
“Howtorankfirstforchocolate”
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