#UKHUG 2016: Growth Driven Design - Get Focused

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Growth Driven Design Keeping Your Website Accountable Ross Lauder – Design Scien>st and General Marke>ng NERD ‘Get Focused on Marke1ng’ @rosslauder

Transcript of #UKHUG 2016: Growth Driven Design - Get Focused

Page 1: #UKHUG 2016: Growth Driven Design - Get Focused

GrowthDrivenDesign

KeepingYourWebsiteAccountable

RossLauder–DesignScien>standGeneralMarke>ngNERD‘GetFocusedonMarke1ng’@rosslauder

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HaveYouFiredThemYet?

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OurSurvey•  54%hadnewwebsiteinthepast2years•  72%hadnogoodleadgenonoldornewwebsite!

•  82%couldn’tsiteagoodreasonforwebredesign….KevinCostnerwaswrong!

•  Don’tletdatagetinthewayofabadwebsite.

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Issues?•  ProjectRunsOver•  ProjectGoesOverBudget

•  It’spainfulforallinvolved

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LikeInbound,whereisthepower?

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OldSkool!

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FiguringOUT•  HowDoImeasuregoodqualityweb-design?•  HowdoIcommunicatetothebusinesswedidagoodjobandlaunchedasuccessfulbuild?

•  Whydon’twebsitebuildshaveKPI’s

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Walkamile….

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ThereisaBe_erWay

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TheNewPlaybook

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TheNewClass!

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OldVsNew

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TheLandscape

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FreeToolsToImpactNow

•  Inspectlet–Actuallyrecordusersessions•  HotJar–Createaheatmapofac>vity!

•  Tawk.to–Interactwithusersonyoursite…actuallyaskthem!

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Registeryourinterestforthe2017UKHUG

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#UKHUG 2016: Common Technical SEO Issues - LexisClick and bandv

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