UK Stroke Forum 2015 TOOLKIT

10th UK Stroke Forum ACC Liverpool 1-3 December 2015

2 UK Stroke Forum 2015 TOOLKIT

Materials included: • Banner advert –foremailsignaturesandwebsites(JPGandPNGformat)

• Short listing for websites

• Promotional copy foruseinemailshots/newsletters

• PowerPoint slide foruseinupcomingpresentations(speakers)orplasmasscreensatotherevents(canalsobeusedforSAexhibitions)

• Example tweetsandshortlinkstouse

• Electronic flyer–A5flyer(6versions)

• Logo (EPS,JPGx4ofeach)

• Image bank(selectionofphotos)

• UKSF brand guidelines

UK Stroke Forum 2015 Promotional Toolkit

Here are some tips and ideas of how you can ensure your colleagues and peers know what is happening in Liverpool on 1-3 December 2015. Our toolkit is designed to help you communicate the key messages of the conference and is interactive so that you can access the item you need when you need it! We have also included guidelines on usage of the UKSF brand. ThetoolkitisforanyoneinvolvedinUKStrokeForum2015andweencourageyoutouseasmanydevicesasyoucantopromotetheconferencetoyourcolleaguesandwidernetworks.(Coalition members, programme committee members, UKSF steering committee members, UKSF speakers, Stroke Association offices and staff, University colleagues, sponsors, journals…and more besides).ThisPDFexplainstheitemsandonthewebpageitselfyou’llfindeachrelevantlinkforyoutodownloadtheelementyourequire.

UK Stroke Forum Toolkit

3UK Stroke Forum 2015 TOOLKIT

UK Stroke Forum Toolkit

A5 Flyers

UK Stroke Forum 2015

Join us to celebrate our10 year anniversary!

Why should you attend?

• Join the debate with key players shaping the stroke agenda• Engage with over 1,300 professionals from across the whole

stroke care pathway• Three accredited training streams and eight interactive

educational workshops to choose from - giving you practical ideas to improve your own practice

• Hear from a wide range of inspiring and world-class speakers with a choice of over 25 sessions, each focused on a different aspect of stroke care

• Discover the latest industry developments from over 50 exhibitors

1-3 December 2015 ACC Liverpool

The UK’s largest multidisciplinary conferencefor stroke care professionals

REGISTER NOW

ukstrokeforum.org

@UKStrokeForum #UKSF15UK Stroke Forum

FullColour

WehaveanA5flyeralreadydesignedforthisyearsconference.ThisisavailableinPDFformatandwecanprovideaprintreadyversionorawebversionwhichissuitableforemailingouttokeycontacts.

Thereisalsoablackandwhiteversionavailableforuseinmonoprinting.

UK Stroke Forum 2015

Join us to celebrate our 10 year anniversary!

Why should you attend?

• Join the debate with key players shaping the stroke agenda• Engage with over 1,300 professionals from across the whole stroke care pathway• Three accredited training streams and eight interactive educational

workshops to choose from – giving you practical ideas to improve your own practice• Hear from a wide range of inspiring and world-class speakers with a choice of over 25 sessions, each focused on a different aspect of stroke care• Discover the latest industry developments from over 50 exhibitors

Register online at ukstrokeforum.org

1-3 December 2015 ACC Liverpool

The UK’s largest multidisciplinary conference for stroke care professionals

#UKSF15

Early birdoffer - save15% until28 August

Blackandwhiteversionformonoprinting

Links to A5 Flyer Files

A5FlyerEarlybirdWebA5FlyerEarlybirdPrintA5FlyerStandardRateWebA5FlyerStandardRatePrint

Links to A5 Advert Files

A5AdvertEarlyBirdWebA5AdvertEarlyBirdPrint

4 UK Stroke Forum 2015 TOOLKIT

UK Stroke Forum Toolkit

Email Signature

Wehavethefollowingemailsignaturegraphictopromotethisyearsconference.Insertthisgraphicintothefooterofyouremail.

EmailSignaturegraphic

Emailsignaturegraphic,in-situ

5UK Stroke Forum 2015 TOOLKIT

UK Stroke Forum Toolkit

Web banners

Webbannersin-situ

Webbanner728x90px

We have the following web banners available to promote this years conference. 120 x 600px (Skyscraper banner) and a 728 x 90px version.

Links to A5 Flyer files

UKSF2015webbanner728x90pxjpeg

UKSF2015webbanner728x90pxpng

UKSF2015webbanner120x600pxjpeg

UKSF2015webbanner120x600pxpng

UK Stroke Forum Toolkit

6 UKStrokeForum2015TOOLKIT

PowerPoint

We have the following PowerPoint slide designed to promote this years conference. Please feel free to use this slide in your upcoming presentations or a plasma screens at other events.

Arial40pt

Arial28pt

Arial36pt

ExamplePowerPointslide

Link to PowerPoint file

PowerPointpresentationslidetemplate

UK Stroke Forum Toolkit

7UKStrokeForum2015TOOLKIT

Website copy

Copy For Short Listing For Websites

(91words)The10thUKStrokeForumConferencewilltakeplace1-3December2015–ACC,Liverpool•TheUK’slargestmultidisciplinarystrokeconference•Discoverthelatestdevelopmentsinstrokeresearchandpracticefromleadingexpertsinthefield•Updateyourstrokeknowledgeattheaccreditedtrainingday•Unrivalledopportunitiestoshowcaseyourwork–fromresearchtoservicedevelopmentandclinicaltrials.•Raiseyourcompanyprofile–sponsororexhibit.

Keydates

•Registrationopen:30Juneuntil28November2015•EarlyBirdregistrationdeadline:28August

Formoreinformationvisitwww.ukstrokeforum.orgJointheconversation(Twittersymbol)@ukstrokeforum#UKSF15(Linkedinsymbol)UKStrokeForum

(50Words)The10thUKStrokeForumConference1-3December2015–ACC,Liverpool•TheUK’slargestmultidisciplinarystrokeconference•Discoverthelatestdevelopmentsinstrokeresearchandpracticefromleadingexpertsinthefield•Registrationopenuntil28November2015•EarlyBirdregistrationdeadline:28August•www.ukstrokeforum.org

Jointheconversation(Twittersymbol)@ukstrokeforum#UKSF15(Linkedinsymbol)UKStrokeForum

(25Words)10thUKStrokeForumConference1-3December2015LiverpoolUK’slargestmultidisciplinarystrokeconferenceRegisterNow-EarlyBirdcloses28Augustwww.ukstrokeforum.org(Twittersymbol)@ukstrokeforum#UKSF15(Linkedinsymbol)UKStrokeForum

8 UKStrokeForum2015TOOLKIT

UK Stroke Forum Toolkit

Copy For Reasons To Attend:

VersionOne:

•TheUK’slargestmultidisciplinaryconferenceforstrokecareprofessionals•Findoutthelatestinstrokeresearch•Learnnewskillsfromexpertsinthefield•Enhanceyourstrokeknowledge•Showcaseyourinnovations•Jointhedebatewithkeyplayersshapingthestrokeagenda

VersionTwo:

•Jointhedebatewithkeyplayersshapingthestrokeagenda•Engagewithover1,300professionalsfromacrossthewholeStrokecarepathway•Threeaccreditedtrainingstreamsandeightinteractiveeducationalworkshopstochoosefrom–givingyoupracticalideastoimproveyourownpractice

•Hearfromawiderangeofinspiringandworld-classspeakerswithachoiceofover25sessions,eachfocusedonadifferentaspectofstrokecare

•Discoverthelatestindustrydevelopmentsfromover50exhibitors

Copy For Event Features:

Eventfeatures•1,300attendees•Threedays,includingadedicatedtrainingdaywithachoiceofstreamsdependingonyourrole•Over20mainconferencesessions,eachfocusedonadifferentaspectofstrokecare•Over90expertspeakersandresearchersgivingtalksonthelatestresearchupdatesandserviceimprovements•Over60exhibitionstandsshowcasingnewinnovationsandindustrydevelopments•Over180researchpostersincludingon-goingtrials•Practicalworkshops•Debatesessions•Strokesurvivorssharingtheirexperiences•Meetingsforthelatesttrialupdates•CPDcontribution

Jointheconversation(Twitterlogo)@ukstrokeforum#UKSF15(Linkedinlogo)UKStrokeForum

KeyDatesRegistration:Opennowuntil28November2015EarlyBirdregistrationdeadlineis28August2015

9UK Stroke Forum 2015 TOOLKIT

UK Stroke Forum Toolkit

Social Media

Exampletweetsandshortlinkstouse.UsetextfromtheCopyforpromotionaltoolkitdocumentandperhapsdoamock-upofanexampletweet.

RegistrationisnowopenfortheUKStrokeForumConference1-3December2015@LiverpoolACC.Registerherehttp://bit.ly/1DIHTQV#UKSF15

#UKSF15registrationisnowopen!TheUK’slargestmultidisciplinarystrokeconference,1-3Decemberat@ACCLiverpoolhttp://bit.ly/1M7lWj2

UKStrokeForumConference1-3December2015@LiverpoolACC.15%offwithEarlyBirduntil28Aughttp://bit.ly/1DIHTQV#UKSF15

@UKStrokeForum2015registrationopen.Booknowtoengagewithover1300strokecareprofessionals!//strk.org.uk/1JOtqdm#UKSF15

JoinusatUKStrokeForumConference1-3December2015@LiverpoolACC.15%offwithEarlyBirduntil28Aughttp://bit.ly/1DIHTQV#UKSF15

UKStrokeForumConference1-3December2015.Seeataglanceprogramme.15%offwithEarlyBirduntil28Aughttp://bit.ly/1DIHTQV#UKSF15

ColourSocialMediaIconsLinkedIn(Left)Twitter(Right) UKSFTwittericon

10 UKStrokeForum2015TOOLKIT

UK Stroke Forum Toolkit

UKSF Logo

TherearetwoversionsoftheUKSFlogo,ahorizontalversionandverticalversion,pleaseusewhicheverismostsuitableforyourrequirements.

Wherepossible,thelogoshouldfitacrossthefullwidthorheightofthepagedependingonwhetheryouareusingtheverticalorhorizontalversionofthelogo.

Minimum sizeTomaintainclarityofthelogo,the‘S’ontheStrokeAssociationlogoneverappearsmallerthan7mminheightonprintedmaterialandthe‘S’shouldneverappearsmallerthan42pixelsinonlineapplications.

Thelogocomesinfullcolourformat,butthere’salsoablackonwhiteversionforuseinmonoprinting.Wherepossiblepleaseusethefullcolourversion.

Thelogocomesinthefollowingformats:

EPSVectorfilescanberesizedwithoutcompromisingqualityandareforuseprimarilyonprintedmaterials.

JPGBitmapgraphic;foruseonlineandinMircosoftOfficeapplications.

10th UK Stroke Forum

ACC Liverpool 1-3 December 2015

Sponsorship and Exhibition Prospectus

TheMulti-disciplinaryStroke Conferenceof the year

Developed byhealthcare professionals forhealthcare professionals.

Multi-disciplinary teamssharing best practiceand developments instroke care.

Continued professionaldevelopment through freetraining sessions.

www.ukstrokeforum.org

UKSF Banners.indd 1 4/2/2012 11:38:48 AM

Examplesoflogousage;landscapeonaA4document,andportraitonapullupbanner.

11UKStrokeForum2015TOOLKIT

UK Stroke Forum Toolkit

Colour-Landscapeversion

Reverselogoinblack-Landscapeversion

Colourandreverselogoinblack-Portraitversion

Minimum sizeThe‘S’ontheStrokeAssociationlogoneverappearsmallerthan7mminheightonprintedmaterialandthe‘S’shouldneverappearsmallerthan42pixelsinonlineapplications.

7mm

Links to logo files EPS files

UKSFlogoblacklandscapeUKSFlogoblackportraitUKSFlogocolourlandscapeUKSFlogocolourportraitJPG files

UKSF_logoblacklandscapeUKSFlogoblackportraitUKSFlogocolourlandscapeUKSFlogocolourportrait

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UK Stroke Forum Toolkit

UKSF Colour Palette

Primary Colour Palette

Secondary Colour Palette

Ourprimarycoloursarebright,vibrant,andfreshandshouldalwaysbepresentinanypromotionalmaterialscreated.Oursecondarycolourpalettewaschosentocomplementourprimarycolourpalette.

Belowarethereferencesforourcolourpalette.Pantone/CMYKreferencesareforuseinprintedmaterialsandRGBforuseonline

Pantone638cC:75M:0Y:25K0R:0G:186B:198

Pantone109cC:0M:10Y:100K:0R:225G:221B:0

Pantone213cC:0M:100Y:20K0R:237G:6B:119

Pantone376cC:55M:0Y100K:0R:128G:195B:68

Pantone144cC:0M:55Y:100K:0R:246G:139B:31

Pantone241cC:25M:100Y:0K:0R:189G:26B:141

13UKStrokeForum2015TOOLKIT

UK Stroke Forum Toolkit

UKSF Branded items

Pullupbannerexamples.

TheMulti-disciplinaryStroke Conferenceof the year

Developed byhealthcare professionals forhealthcare professionals.

Multi-disciplinary teamssharing best practiceand developments instroke care.

Continued professionaldevelopment through freetraining sessions.

www.ukstrokeforum.org

UKSF Banners.indd 1 4/2/2012 11:38:48 AM

Continual Professional Development

Use your programme book mark to map your learning across the whole stroke pathway.

Prevention and managing risk

Hyper-acute and acute care

Hospital care & rehabilitation

Post-discharge care

www.ukstrokeforum.org

UKSF 2014 banner 2150mmx850mm.indd 1 16/10/2014 10:31:38

UK Stroke Forum Toolkit

14 UKStrokeForum2015TOOLKIT

UKSF Fonts

OurfontofchoiceisHelvetica.Thisfontshouldbeusedonallprofessionallydesignedmaterials.Helveticaisavailableinarangeofweightsregular,italic,light,medium,bold,black.

WhenHelveticaisnotavailableforuseonlineandondocumentsproducedinMircosoftOfficepleaseuseArialasanalternative.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!ӣ$%^&*():;.

HelveticaNeueLTCom55Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!ӣ$%^&*():;.

HelveticaNeue LT 65 MediumRegular

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!ӣ$%^&*():;.

HelveticaNeue LT 75 BoldRegular

UK Stroke Forum Toolkit

15UKStrokeForum2015TOOLKIT

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?£$€%&@():;.

Arial

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?£$€%&@():;.

Arial Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!?£$€%&@():;.

Arial Bold

16 UK Stroke Forum 2015 TOOLKIT

UK Stroke Forum Toolkit

16

UKSF Photo examples

Wehaveawideselectionofphotographsavailablefrompreviousconferences.Belowareaselectionofthephotographsavailable.

17UK Stroke Forum 2015 TOOLKIT

UK Stroke Forum Toolkit

17

Checklist

1. Email your contacts with the flyer and promotional text

2. Network with your contacts and hand-out promotional flyers

3. Ask your organisations website team to upload the flyer and text - on to your website events pages - as your e-signature - as a website banner on the home page

4. Engage with your twitter and linked-in networks to spread the word online and get involved with the pre-conference buzz #UKSF15

5. Include the UKSF PowerPoint slide into your upcoming presentations explaining the forum, its aims and the key dates for this year’s conference

The Northern Ireland Stroke Conference 2015

18 UK Stroke Forum 2015 TOOLKIT

Register NOWukstrokeforum.org

We look forward to welcoming you on 1-3 December 2015 for the 10th UK Stroke Forum