META - Mobile Europeans Taking Action - 2011 Quit Smoking Advertising Campaign

The BriefPromote awareness of Meta’s Quit Smoking Counselling Service for Thetford’s increasing migrant population.

The SolutionA series of adverts, posters and support literature was designed to simply communicate a main benefit of giving up smoking for individuals, partners, children and family whilst making the migrant audience aware of the local advisory service at their META Drop-in Centre which can help them. The message needed to be simple as it was reproduced in five different languages and the imagery had to represent the ethnicity of the people towards which the message was aimed.

Support Literature

Adverts and Posters

Trox UK - 2010 Corporate Advertising Campaign

The BriefTrox UK have an outstanding reputation for providing high quality products that are market-leading, innovative and technologically advanced. Service and complacency have been issues in recent years so an advertising campaign to reaffirm the company’s position and instill fresh confidence in their ability to deliver was required.

The SolutionA series of adverts was produced using imagery focussed around air and water - the core elements which the company’s products either move, heat or chill. Such imagery is not typically seen in the industry trade publications so that alone would attract attention.Coupled with a strong positioning headline - Trust Trox - the campaign served to generate interest in the changes happening at Trox and restore confidence in the reputation for which Trox is globally known.

Adverts

Parcelnet - Hermes Re-Brand

The BriefRe-brand the UK’s largest courier delivery network from Parcelnet to Hermes, including all internal and external communications.

The SolutionThe first role as lead agency was to develop the project team and governance reporting mechanisms. A full plan was formulated to cover all aspects of the re-brand, which included people, facilities, communications and customers. Each part of the plan had deliverables, actions and owners. TWO Marketing then designed, printed and delivered various marketing communications material for both internal and external customers. TWO Marketing also represented the UK on the European Steering Board to support the ongoing brand development.

Scratch Card Competitions

Campaign Advertising

Websites

Head Office Launch & Reception

Other services/products provided by TWO:

Strategic Planning & Management Key Staff Recruitment Photography Corporate Hospitality Corporate Gifts Vehicle Livery

Internal Communications

Web Banners

Staff Welcome PacksSupport Literature

Brand Development

ExCeL Exhibition Stand

2010 Thetford Festival Logo for Thetford Tourism & Heritage Partnership

The BriefCreate a logo to represent culture, music, the arts and physical activity in and around Thetford.

The SolutionA variety of solutions were offered but the logo chosen successfully captured all the important elements stated in the brief - from buildings/statues of historical interest and importance, cycling along the many marked pathways to music/theatre in a bright, vibrant and inviting icon.

2010 Festival Logo

Sailing Barge Victor

The BriefIdentify key stakeholders and create strategic plans for investment and visitor management.

The SolutionSailing Barge Victor, though in private ownership, has a mission to preserve an important vessel in the National Maritime Heritage register, and seeks to accomplish this through income-generating activities. The strategy to achieve sufficient levels of income is to target specific market segments including private individuals, corporate clients, affiliate groups and memberships, eg RSPB, Round Tables, etc. Additionally, the promotion of Victor amongst key influencing bodies and Maritime Heritage stakeholders is vital, eg Ipswich Maritime Trust, Maritime and Coastguard Agency, Local Authorities and the media in general.

Consistent branding and communication of values and messages across the diverse stakeholders and markets is a key factor in Victor’s success to date.

Large Format Posters

Photographic Canvasses

Website

Team Building literature

Promotional Literature

Stationery

2009 Re-Brand of UK Fire Ltd

The BriefThe previous UK Fire brand was tired, dated and appeared to imply associations with the National Front because of the Union Jack contained in the logo. The brief was to develop strategic plans for the marketing of UK Fire under a new corporate identity, including the development of investment opportunities/new markets and the introduction of new systems to streamline and create better efficiency, thereby transforming the image and operation of UK Fire to re-inspire confidence in the brand.

The SolutionInvestment opportunities were established via a venture capital company, new markets were identified in the Middle East and promoted through exhibitions in Dubai and Saudi Arabia, and new online and internal systems installed.

The creation of a crisp, clean, contemporary and striking identity representing a modern, forward-thinking company and apply it to every marketing application stationery, corporate literature, websites, product branding, signage, exhibition stands, vehicle livery and corporate merchandise. In addition, each product range had its own unique brand identity linked in style to the main logo.

Folders

Vehicle Livery

StationeryNew Logo

WebsiteProduct Literature & Data Sheets

Exhibition Displays

Product Branding

Corporate Brochure

2011 McDonald’s Promotional Campaign

The BriefTo increase footfall through the Chapelfield shopping mall store by means of an innovative marketing campaign.

The SolutionThe £50,000 give away was the solution we came up with promoted by awareness posters, banners, web banners, advertising, radio coverage and scratch card incentives. In the month of the campaign footfall increased by 18% in year on year comparison.

POS Displays

Shop Window Displays

Scratchcards

Promotional Leaflets

Promotion RulesWeb Banners

Advertising

2011 Bradecca’s Got Talent Show

The BriefAn in-house talent show for employees of McDonald’s. TWO Marketing were asked to produce all the support collateral to create a look and feel based on the TV Show “Britain’s Got Talent”

The SolutionCreating illustrations relevant to acts performing we created invites, stage wraps, banners, programmes, table cards and posters to make the participants and audience feel that they were taking part in something special - a team morale lifter. TWO were also commissioned to take all photography related to the event

Table & Stage Wraps

Roller banners

Programme

Event Photography

Table CardsParty Invites

Fashion trends come and go and yourcustomers want to keep up to date.

At Parcelnet we deliver styles direct to yourcustomers throughout the UK (and parts ofEurope too) up to 6 days a week

Find out more about Parcelnet, the UK’slargest courier delivery service provider, anddiscover why we’re one company that willnever go out of fashion.

0845 60 60 500or email us:sales@parcelnet.co.uk

Making perfectfashion sense

www.parcelnet.co.uk

Advertising Samples

A range of adverts for different clients designed to create impact and stimulate interest

Bryan Turner Kitchens

Norwich Sunblinds

up to 40 % offSelected Sun Blinds

January Jewelsby local artist

Annie Holgate

Another Masterpieceby Norwich Sunblinds

8 St Benedict Street Norwich

01603 615945Haverscroft Industrial Est Attleborough

01953 455415

Print_NSB_16

x4 27/4/06

14:14 Page

1

300x220_norfolk_glossy 27/3/06 10:44 am Page 1

Yaesu UK Ltd

Hermes

Parcelnet

In challenging times, when customers are no less demanding, you must be confident your supply chain partner has the credentials to see you through.

Hermes, Europe’s leading home delivery specialist, handles over 110 million residential parcel deliveries and collections every year in the UK … that’s a whole lot of smiles!

Our local couriers, over 7,500 of them, efficiently provide a friendly and flexible service up to six days a week … delivering a smile to the doorsteps in their own neighbourhood.

And with a great choice of industry-leading home delivery services, including next day, two day, two-five day, European, simple returns and retail stock collection, it is no wonder an impressive list of leading retail brands have already selected Hermes to support their much-valued reputation for quality customer service … call today to find out how we can do the same for you.

... spread the Hermes smile across your business

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There is nothing more uplifting than a smile...

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Drapers ad 280x210_v2.indd 2 28/04/2009 16:21

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Yaesu Ads_christmas.indd 1

19/08/2011 10:59

Advertising Samples

A range of adverts for different clients designed to create impact and stimulate interest

Ster Century Cinemas

Chenery Travel / Live

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15x3 clive ad.indd 1 04/06/2010 13:39

Christmas is almost upon us and you are struggling to think of gift ideas to surprise the special people in your life … well CheneryLive may just have the answer!

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Clive A5_FITC_Ad_aug_v3.indd 1 23/07/2010 16:07

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Clive A5_FITC_Ad.indd 1

18/05/2010 09:42

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19/07/2011 13:45

Advertising Samples

A range of adverts for different clients designed to create impact and stimulate interest

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