Outspoken - Mobile Marketing Case Studies
description
Transcript of Outspoken - Mobile Marketing Case Studies
Case Studies
1
• Largest Aggregator in North America
• #1 Text Message Marketing Platform in the US
• Featured as a Top Mobile Messaging Vendor by Forrester
• Since 2004 Outspoken has sent nearly 12 billion messages for top brands
• Executed 40,000+ campaigns for Top National and Local Brands
• Award winning platform:
Named Top
Messaging Platform Among 250 Top
Private Companies
Among 100 Top
Private Companies
Entertainment Financial Media QSR CPG Retail
Results with Outspoken
• 4x in-store traffic vs email & other digital tactics
• 300% increase in engagement over traditional SMS
• 400% annual database growth
• Over 98% of MMS messages opened v. 10% email
• 10x the ROI with MMS v. email for redemptions & purchases
Challenge
• With email becoming less effective for driving sales, store
traffic & engaging teens, CR was looking for a new method to
reach their younger demographic
Solution
• Using MMS video to turn couponing into an engaging story-
based program to connect Charlotte with their audience,
drive in-store traffic & increase sales
Results with Outspoken
• JITB hit annual mobile subscriber goal in only 1 month
• Opt-out rate less than 12%, under half the industry average
• Data base has grown over 2,000% since switching from SMS to MMS
• 3-5x coupon redemption over email depending on offer
Challenge
• With over 600 franchises, Jack in the Box wanted a better way to
target local customers and drive them in-store
Solution
• Engaged and connected brand with customers on a hyper-local level
• Location-based offers delivered by franchise
location & time-delivered immediate prior to meals
Challenge
• Build and create a segmented mobile database to better target and drive customers in-store
Results with Outspoken
• Tens of thousands of mobile subscribers in just over 2 months
• CTR between 15-30% for all mobile campaigns
• Created and built segmented data base that allowed future messaging
• Long-term: next phase will focus on targeted mobile coupons to drive in-
store & sales for Holidays
Solution
• Created 3 different Text-to-win sweepstakes for PUMA, DC Shoes, and Reebok in preparation for the Holiday season
• Sent customers targeted messages based on their preferred shoes brans
Challenge
• Hot 97 wanted to create a real-time mobile engagement strategy for its Annual Hip Hop Concert Summer Jam 2013
Results with Outspoken • Hot 97 grew their mobile database by over 2,000 • Deepened customer loyalty converting fans into mobile
subscribers for primed to re-engage • Over 20,000 images & text messages received • Thousands of images texted in via MMS
Solution
• Using real-time moderation, fans were invited to share their photos and text via MMS, Instagram, and twitter to be seen throughout the stadium
Results with Outspoken • Successfully added a new revenue channel • MMS Advertisements CTR over 15% • Doubled annual mobile Ad revenue in 6 months after using AdStitch in 2012 • Only Outspoken offers a way to append advertising onto video messaging
Market • Pittsburg
Media Type • Television
Mobile Database Size • +10,000 subscribers
Solution
• WPXI’s Used AdStitch to attach location & time-based advertisements to its mobile video content
• Educated sales team on selling MMS mobile advertising
Local Advertisement
Solution • Our tech & Infrastructure provide the needed scalability, throughput, and
reliability for Syniverse to support their clients
Results with Outspoken
• Currently deliver hundreds of millions of messages a month
• Provide Syniverse a 99.99% uptime
• Provide top client service, custom reporting, and quarterly updates
Challenge
• Needed a Tier 1 Aggregator that could provide a high SLA and scale to support its massive volume
Who
• Syniverse, the largest Tier 2 aggregator in North America
• Supports 8 of the top 10 largest financial institutions
• Supports key providers of technology and infrastructure