Vancouver DMA Annual Viewing Trends Males 18-34, Total TV, By Daypart
TV Viewing Trends
48
1 TV Viewing Trends Guelph CA - Diary Updated Spring 2014
description
TV Viewing Trends. Guelph CA - Diary. Updated Spring 2014. Market Info. Maps & Demographics. Guelph CA. Where is it?. YT. NT. NU. BC. AB. NL. MB. SK. NL. QC. PE. ON. NB. NS. People Aged 2+. Reach, Time Spent, Average Quarter Hour Audience. People 2 + - Weekly Reach %. - PowerPoint PPT Presentation
Transcript of TV Viewing Trends
1
TV Viewing TrendsGuelph CA - Diary
Updated Spring 2014
2
Maps & Demographics
Market Info
3
Guelph CAWhere is it?
BC
ABSK MB
ONQC
NL
NBNS
PE
NL
YT
NTNU
4
Reach, Time Spent, Average Quarter Hour Audience
People Aged 2+
5
People 2+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV
Spring Fall0
102030405060708090
10098.4
93.297.3 95.694.8 95.594.7
88.894.7
91.185.7
92.387.8
92.495.9 94.9
90.8 200620072008200920102011201220132014
6
People 2+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall02468
101214161820
17.418.418.9
17.517.9 17.618.8
17.318.5 18.217.8 17.7
16.117.6
18.7 1918.1 2006
20072008200920102011201220132014
7
People 2+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
5
10
15
20
25
16.417.618.1
17.017.418.1
19.318.0
19.218.418.0 18.4
16.817.6
18.7 19.018.1
200620072008200920102011201220132014
8
People 2+ - Weekly Reach %
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV
Spring Fall0
102030405060708090
10092.3
87.889.4 91.7
83.590.487.4 84.8
88.885.6
82.487.0
83.187.1
90.6 88.486
200620072008200920102011201220132014
9
People 2+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0123456789
10
8.59.0
8.7 8.57.9 7.8
8.3 8.3
9.3
8.48.0 8.08.1
7.5
8.6 8.58.2
200620072008200920102011201220132014
10
People 2+ - AQH Audience (000)
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
10
20
30
40
50
60
40.243.3
41.6 41.238.6
40.342.7 42.8
48.1
42.540.3 41.542.3
39.0
44.7 44.442.1
200620072008200920102011201220132014
11
Reach, Time Spent, Average Quarter Hour Audience
Children Aged 2-11
* Due to a small sample size, data cannot be provided for this audience
12
Reach, Time Spent, Average Quarter Hour Audience
Teens Aged 12-17
* Due to a small sample size, data cannot be provided for this audience
13
Reach, Time Spent, Average Quarter Hour Audience
Adults 18+
14
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.098.0
94.196.9 95.494.9 97.395.089.7
94.4 92.488.2
93.687.7
91.896.5 95.292.9 2006
20072008200920102011201220132014
Adults 18+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
15
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
18.820.320.5
19.320.3 20.020.6
19.120.2 20.119.4 20.1
17.819.0
20.2 20.319.3
200620072008200920102011201220132014
Adults 18+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
16
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.02.04.06.08.0
10.012.014.016.018.020.0
14.315.515.7
14.415.5 15.916.3
15.817.0
16.215.7
16.5
14.816.0
17.3 17.516.4
200620072008200920102011201220132014
Adults 18+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
17
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.096.5
90.393.8 93.089.9
94.592.086.3
90.5 89.884.4
91.7
83.589.3
93.5 92.990.0
200620072008200920102011201220132014
Adults 18+ - Weekly Reach %
Prime: M-Su 7p-11p
18
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
9.510.4
9.9 9.69.4 9.39.5 9.410.3
9.78.8
9.49.18.7
9.9 9.89.3
200620072008200920102011201220132014
Adults 18+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
19
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.05.0
10.015.020.025.030.035.040.045.050.0
36.0
39.737.8
36.035.9 36.837.8 39.0
43.2
39.1
35.438.437.7 36.7
42.3 42.239.4
200620072008200920102011201220132014
Adults 18+ - AQH Audience (000)
Prime: M-Su 7p-11p
20
Reach, Time Spent, Average Quarter Hour Audience
Adults 18-34
* Due to a small sample size, data cannot be provided for this audience
21
Reach, Time Spent, Average Quarter Hour Audience
Adults 18-49
22
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.099.0
93.195.1 95.392.497.095.0
87.492.8 89.8
82.890.1
81.588.2
95.3 93.190.2200620072008200920102011201220132014
Adults 18-34 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
23
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall02468
101214161820
13.9
17.3
15.414.514.0
16.216.6
13.8
15.814.5
13.014.6
12.413.4
14.713.9
12.6
200620072008200920102011201220132014
Adults 18-34 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
24
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.01.02.03.04.05.06.07.08.09.0
10.0
6.3
8.2
7.57.0
6.3
8.88.3
7.2
8.7
6.46.4
7.16.6 6.56.6
5.95.7
200620072008200920102011201220132014
Adults 18-34 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
25
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.097.0
88.391.9 91.8
85.1
93.590.8
82.588.3 86.6
77.7
86.8
76.6
85.590.5 91.1
86.1
200620072008200920102011201220132014
Adults 18-34 - Weekly Reach %
Prime: M-Su 7p-11p
26
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.01.02.03.04.05.06.07.08.09.0
10.0
7.9
9.0
7.7 7.87.3
7.98.0
7.2
8.5
7.6
6.67.17.1
6.4
8.1
7.37.4
200620072008200920102011201220132014
Adults 18-34 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
27
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
17.8
21.1
18.8 18.6
16.3
21.420.0
18.7
23.3
16.916.2
17.2
18.8
15.8
18
15.516.6
200620072008200920102011201220132014
Adults 18-34 - AQH Audience (000)
Prime: M-Su 7p-11p
28
Reach, Time Spent, Average Quarter Hour Audience
Adults 25-54
29
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.0 100.093.9
98.9 95.895.3 98.496.290.2
95.0 93.187.8
92.986.3
92.498.2
94.492.4 200620072008200920102011201220132014
Adults 25-54 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
30
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
16.518.418.4 18.1
17.0 17.719.4
15.717.3 16.816.9
18.2
15.3 15.715.6 15.414.2
200620072008200920102011201220132014
Adults 25-54 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
31
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0123456789
10
7.3
8.38.47.9
7.6
9.38.9
7.7
9.3
7.77.2
8.3
7.2 7.47.0
6.45.8
200620072008200920102011201220132014
Adults 25-54 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
32
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.097.5
91.195.7 93.6
88.495.094.8
85.789.9 91.2
86.891.7
83.490.3
95.792.390.8
200620072008200920102011201220132014
Adults 25-54 - Weekly Reach %
Prime: M-Su 7p-11p
33
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
9.39.7
8.99.3
8.7 8.79.5
8.08.9 8.8
8.38.88.7
7.5
8.6 8.38.4
200620072008200920102011201220132014
Adults 25-54 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
34
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
20.621.9
20.3 20.219.7
22.821.8
19.7
23.9
20.2
17.8
20.220.6
17.719.3
17.317.3
200620072008200920102011201220132014
Adults 25-54 - AQH Audience (000)
Prime: M-Su 7p-11p
35
Reach, Time Spent, Average Quarter Hour Audience
Adults 35-54
36
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.0 100.093.9
98.5 96.297.1 97.795.9 94.497.593.1
88.293.1
86.994.4
97.694.594.9 2006
20072008200920102011201220132014
Adults 35-54 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
37
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
17.3
19.620.8
19.318.616.6
20.1
17.919.4
16.417.8
19.7
17.0 16.316.7 1615.6
200620072008200920102011201220132014
Adults 35-54 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
38
Adults 35-54 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.01.02.03.04.05.06.07.08.0
5.2
6.0
6.7
6.05.6
5.85.6
5.9
6.8
5.45.5
6.6
5.14.9
5.4 5.5
4.3
200620072008200920102011201220132014
39
Adults 35-54 - Weekly Reach %
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.097.9
93.096.0 94.492.5 94.295.190.4
95.790.4
86.891.6
86.090.6
96.593.192.9 2006
20072008200920102011201220132014
40
Adults 35-54 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
9.8 10.19.6 9.89.5
8.3
10.0
9.09.8
8.88.6
9.79.89.29.2
8.78.7
200620072008200920102011201220132014
41
Adults 35-54 - AQH Audience (000)
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.02.04.06.08.0
10.012.014.016.018.0
14.715.515.4 15.4
14.3 14.513.9
14.8
17.1
14.5
13.3
16.3
14.8
11.5
14.9 14.5
12.1
200620072008200920102011201220132014
42
Reach, Time Spent, Average Quarter Hour Audience
Adults 55+
43
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.094.9 97.0100.0
95.9100.0
96.895.2 96.095.6 96.997.3 97.696.9 96.898.9 97.697.0 200620072008200920102011201220132014
Adults 55+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
44
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
27.8 27.229.0 29.6
32.330.6
28.830.129.6 29.5
32.1
28.529.8 29.728.8 28.8
30.7200620072008200920102011201220132014
Adults 55+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
45
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
5.9 6.06.4
5.7
7.4
5.5
6.67.1
6.6
8.07.6
6.96.8
7.7
8.89.6
9.2
200620072008200920102011201220132014
Adults 55+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
46
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.094.9 95.496.3 95.9
99.2 96.394.3 94.892.6 94.796.3 97.694.1 94.1
97.9 95.995.8 200620072008200920102011201220132014
Adults 55+ - Weekly Reach %
Prime: M-Su 7p-11p
47
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.02.04.06.08.0
10.012.014.016.0
11.9
13.613.7 13.913.3
12.812.5
14.214.213.113.2 12.813.1 13.012.7 12.912.5
200620072008200920102011201220132014
Adults 55+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
48
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
12.8
15.115.2
13.4
15.2
11.4
14.3
16.715.7
17.8
15.6 15.515.0
16.8
19.2
21.4
18.7
200620072008200920102011201220132014
Adults 55+ - AQH Audience (000)
Prime: M-Su 7p-11p
