1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.
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Transcript of 1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.
![Page 1: 1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649f145503460f94c2993a/html5/thumbnails/1.jpg)
1
TV Viewing TrendsPrince George CA - Diary
Updated Spring 2014
![Page 2: 1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649f145503460f94c2993a/html5/thumbnails/2.jpg)
2
Maps & Demographics
Market Info
![Page 3: 1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649f145503460f94c2993a/html5/thumbnails/3.jpg)
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Prince George CAWhere is it?
BC
ABSK MB
ONQC
NL
NBNS
PE
NL
YT
NTNU
![Page 4: 1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649f145503460f94c2993a/html5/thumbnails/4.jpg)
4
EM Map
![Page 5: 1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649f145503460f94c2993a/html5/thumbnails/5.jpg)
5
Prince George CTRL Demographics
P2+
P2-11
P12-17
P18+
P18-34
P18-49
P25-54
P35-54
P55+
F18+
F18-34
F18-49
F25-54
F35-54
F55+
M18+
M18-34
M18-49
M25-54
M35-54
M55+
0 10 20 30 40 50 60 70 80
74.3
67.9
33.7
19.2
18.2
4.3
5.8
9.1
3.3
5.9
5.4
34.2
19.7
18.3
4.7
5.5
9.5
3.4
5.9
5.3
6.4
Population Estimates (000)
Source: BBM Canada Geographical Reference Guide 2011-2012
![Page 6: 1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649f145503460f94c2993a/html5/thumbnails/6.jpg)
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Reach, Time Spent, Average Quarter Hour Audience
People Aged 2+
![Page 7: 1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649f145503460f94c2993a/html5/thumbnails/7.jpg)
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People 2+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV
Spring Fall0
102030405060708090
10094.3 95.192.9 92.593.4 92.893.5 91.994.5
90.589.3 91.987.2
82.8
94.689.992.1 2006
20072008200920102011201220132014
![Page 8: 1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649f145503460f94c2993a/html5/thumbnails/8.jpg)
8
People 2+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0
5
10
15
20
25
19.6 20.3
17.819.619.3
18.0
21.5
19.019.4 20.020.2
17.5
19.5
15.3
19.0
16.0
19.6987951807229
200620072008200920102011201220132014
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9
People 2+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
2
4
6
8
10
12
14
12.012.5
10.911.611.4
10.9
13.0
11.311.6 11.912.1
10.6
11.8
9.1
11.7
9.7
11.7
200620072008200920102011201220132014
![Page 10: 1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649f145503460f94c2993a/html5/thumbnails/10.jpg)
10
People 2+ - Weekly Reach %
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV
Spring Fall0
102030405060708090
100
89.1 89.389.0 88.788.6 88.987.8 88.089.9 86.983.5
87.584.877.4
91.8
8489.8
200620072008200920102011201220132014
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11
People 2+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0123456789
10
8.9 9.0
8.08.48.1
7.7
9.08.4
8.1 8.38.9
7.8
8.7
6.6
8.2
7.0
8.16867469879518
200620072008200920102011201220132014
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12
People 2+ - AQH Audience (000)
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
5
10
15
20
25
3027.2 27.8
24.7 24.824.0 23.5
27.5
25.024.3 24.6
26.8
23.7
26.5
19.5
25.3
21.2
24.2
200620072008200920102011201220132014
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Reach, Time Spent, Average Quarter Hour Audience
Children Aged 2-11
* Due to a small sample size, data cannot be provided for this audience
![Page 14: 1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649f145503460f94c2993a/html5/thumbnails/14.jpg)
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Reach, Time Spent, Average Quarter Hour Audience
Teens Aged 12-17
* Due to a small sample size, data cannot be provided for this audience
![Page 15: 1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649f145503460f94c2993a/html5/thumbnails/15.jpg)
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Reach, Time Spent, Average Quarter Hour Audience
Adults 18+
![Page 16: 1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649f145503460f94c2993a/html5/thumbnails/16.jpg)
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Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.094.4 94.993.0 92.894.4 92.393.7 93.495.3
91.889.6 91.688.985.1
93.990.1
93.9 200620072008200920102011201220132014
Adults 18+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
![Page 17: 1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649f145503460f94c2993a/html5/thumbnails/17.jpg)
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Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
21.9 22.5
19.921.621.1
19.7
23.221.3
20.522.322.8
20.521.2
17.1
20.9
17.9
21.6176470588235
200620072008200920102011201220132014
Adults 18+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
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Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
10.6 10.9
9.710.29.9 9.7
11.4
10.210.7 10.5
11.1
9.710.3
8.7
10.7
9.1
10.5200620072008200920102011201220132014
Adults 18+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
![Page 19: 1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649f145503460f94c2993a/html5/thumbnails/19.jpg)
19
Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.092.3 90.991.3 90.591.8 89.688.9 91.591.2 88.785.9
90.686.7
81.4
90.6
83.1
90.9200620072008200920102011201220132014
Adults 18+ - Weekly Reach %
Prime: M-Su 7p-11p
![Page 20: 1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649f145503460f94c2993a/html5/thumbnails/20.jpg)
20
Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
10.1 10.2
9.1 9.49.0 8.6
10.0 9.68.7
9.510.1
9.19.7
7.4
9.1
7.8
9.13235294117647
200620072008200920102011201220132014
Adults 18+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
![Page 21: 1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649f145503460f94c2993a/html5/thumbnails/21.jpg)
21
Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
24.4 24.7
22.1 22.221.1 21.1
24.523.022.6 22.4
24.4
21.5
23.6
18.9
23.4
19.8
22.2
200620072008200920102011201220132014
Adults 18+ - AQH Audience (000)
Prime: M-Su 7p-11p
![Page 22: 1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649f145503460f94c2993a/html5/thumbnails/22.jpg)
22
Reach, Time Spent, Average Quarter Hour Audience
Adults 18-34
* Due to a small sample size, data cannot be provided for this audience
![Page 23: 1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649f145503460f94c2993a/html5/thumbnails/23.jpg)
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Reach, Time Spent, Average Quarter Hour Audience
Adults 18-49
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24
Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.092.9 94.6
91.3 90.893.389.592.1 91.8
95.8
85.686.490.1
83.376.7
94.7
85.990.6
200620072008200920102011201220132014
Adults 18-49 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
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25
Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
17.2
19.5
14.8
17.016.614.9
18.6 18.016.1
16.917.0
14.413.3
10.5
15.5
9.6
13.0909090909091
200620072008200920102011201220132014
Adults 18-49 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
![Page 26: 1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649f145503460f94c2993a/html5/thumbnails/26.jpg)
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Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
5.3
5.8
4.4
4.94.8
4.3
5.65.8
5.14.84.7
3.73.8
2.7
3.6
2.3
3.1
200620072008200920102011201220132014
Adults 18-49 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
![Page 27: 1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649f145503460f94c2993a/html5/thumbnails/27.jpg)
27
Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.0
89.7 89.688.6 88.690.486.688.0 89.592.5
81.980.9
90.1
80.7
72.0
91.9
76.8
87.7200620072008200920102011201220132014
Adults 18-49 - Weekly Reach %
Prime: M-Su 7p-11p
![Page 28: 1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649f145503460f94c2993a/html5/thumbnails/28.jpg)
28
Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
9.09.8
7.58.37.9
7.2
8.8 8.9
7.5 7.68.1
6.96.8
5.3
7.4
4.6
7.09090909090909
200620072008200920102011201220132014
Adults 18-49 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
![Page 29: 1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649f145503460f94c2993a/html5/thumbnails/29.jpg)
29
Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.02.04.06.08.0
10.012.014.016.0
13.914.6
11.311.8
11.310.5
13.2
14.3
11.810.9
11.3
8.99.7
6.8
8.7
5.5
8.4
200620072008200920102011201220132014
Adults 18-49 - AQH Audience (000)
Prime: M-Su 7p-11p
![Page 30: 1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649f145503460f94c2993a/html5/thumbnails/30.jpg)
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Reach, Time Spent, Average Quarter Hour Audience
Adults 25-54
![Page 31: 1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649f145503460f94c2993a/html5/thumbnails/31.jpg)
31
Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.093.7 96.193.3 94.994.7 94.194.4 94.693.8
89.293.2 93.793.2
82.2
92.689.7
94.3 200620072008200920102011201220132014
Adults 25-54 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
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32
Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
19.4
21.6
16.4
19.619.218.1
22.6
19.418.4
19.920.418.8
17.4
13.4
16.9
13.213.1944444444444
200620072008200920102011201220132014
Adults 25-54 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
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33
Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
1
2
3
4
5
6
7
5.7
6.2
4.95.25.2
4.8
6.05.7
5.45.1
5.4
4.64.7
3.4
4.4
3.53.4
200620072008200920102011201220132014
Adults 25-54 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
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34
Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.091.3 93.390.9 93.192.1 91.592.2 93.490.3 87.889.7
93.789.9
79.4
88.884.8
91.8 200620072008200920102011201220132014
Adults 25-54 - Weekly Reach %
Prime: M-Su 7p-11p
![Page 35: 1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649f145503460f94c2993a/html5/thumbnails/35.jpg)
35
Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
9.910.7
8.3
9.59.0
8.6
10.49.6
8.8 8.99.7
8.88.6
6.5
7.8
5.8
7.47222222222222
200620072008200920102011201220132014
Adults 25-54 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
![Page 36: 1 TV Viewing Trends Prince George CA - Diary Updated Spring 2014.](https://reader036.fdocuments.us/reader036/viewer/2022062423/56649f145503460f94c2993a/html5/thumbnails/36.jpg)
36
Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.02.04.06.08.0
10.012.014.016.018.0
14.415.3
12.5 12.612.211.3
13.7 14.0
12.9
11.5
12.8
10.6
11.7
8.3
10.0
7.7
9.6
200620072008200920102011201220132014
Adults 25-54 - AQH Audience (000)
Prime: M-Su 7p-11p
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Reach, Time Spent, Average Quarter Hour Audience
Adults 35-54
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38
Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.095.5 96.495.3 95.796.0 95.597.1 99.096.1
92.895.7 93.897.1
91.095.3
89.390.2200620072008200920102011201220132014
Adults 35-54 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
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39
Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
20.621.9
17.8
20.420.919.4
23.3
20.218.3
21.0
23.7
20.919.8
15.817.6
14.715.3333333333333
200620072008200920102011201220132014
Adults 35-54 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
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40
Adults 35-54 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.00.51.01.52.02.53.03.54.04.55.0
4.3
4.7
3.73.94.0 3.9
4.3
3.53.4
4.14.4
3.43.5
2.9
3.6
2.62.3
200620072008200920102011201220132014
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Adults 35-54 - Weekly Reach %
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.093.1 93.894.0 94.093.0 94.195.7 97.2
92.1 91.193.7 93.893.686.9
90.484.4
90.2200620072008200920102011201220132014
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Adults 35-54 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
10.3 10.5
9.19.79.5
9.1
10.810.2
8.1
9.7
11.2
9.69.9
7.57.9
6.9
8.1
200620072008200920102011201220132014
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Adults 35-54 - AQH Audience (000)
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
10.711.2
9.4 9.49.2 9.1
10.0
8.7
7.5
9.4
10.4
7.9
8.8
7.0
8.2
6.26.1
200620072008200920102011201220132014
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Reach, Time Spent, Average Quarter Hour Audience
Adults 55+
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Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.098.6
95.096.6 96.096.2 97.696.3 95.295.8 98.393.6 92.094.8 94.894.0 94.9
98.1 200620072008200920102011201220132014
Adults 55+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
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Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.05.0
10.015.020.025.030.035.040.0
32.6
28.730.9
29.330.528.6
31.0 30.229.832.232.9
26.6
33.5
25.427.1 27.2
32.3
200620072008200920102011201220132014
Adults 55+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
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Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
4.23.9
4.2 4.24.14.3
4.6
3.7
4.5 4.6
5.2
4.7
5.34.9
6.0
5.4
6.5 200620072008200920102011201220132014
Adults 55+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
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Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.098.3
93.096.6
93.495.0 95.189.5
94.4
85.6
97.592.9
89.293.8 92.390.8 91.2
95.2 200620072008200920102011201220132014
Adults 55+ - Weekly Reach %
Prime: M-Su 7p-11p
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Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.02.04.06.08.0
10.012.014.016.0
12.2
10.8
12.211.111.0 11.0
11.5 11.711.0
12.513.2
11.1
14.2
10.111.2
11.711.5
200620072008200920102011201220132014
Adults 55+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
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Source: BBM Canada ; InfoSys+TV Diary; Prince George CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
7.87.3
8.37.9
7.58.2
8.6
7.1
8.28.9
10.49.9
11.1
9.7
12.411.711.5
200620072008200920102011201220132014
Adults 55+ - AQH Audience (000)
Prime: M-Su 7p-11p