TV Monthly Fact Sheets · sport 21.30. mf laetud relvaga mf maailmade sÕda news movies movies (%)...

TV Monthly Fact Sheets

June 2009

TV Monthly Fact Sheets – January 2009

Television Audience Measurement Survey

Estonian Television Audience Measurement Survey (TAM Survey) has been conducted since

2003. Aim of the survey is to collect information about TV, video and DVD viewing patterns of

the Estonian population aged 4 years and older.

TAM Survey is a panel survey, data is collected continuously from the same sample ie panel.

Panel size is 275 households ie ca 610 persons. Data collection is done with use of TV

meters which are installed to the panel households. AS Emor is using TV meters produced by

DA-design OY.

Model of the Estonian households is used to form the panel of the TAM Survey. Several data

sources are taken into account while planning the model: census from year 2000, up-to-date

population data from Estonian Statistical Office and data from the Establishment Survey.

Panel is formed and maintained by using the following control variables: region, type of the

settlement, main language used at home, household size, type of household, number of TV

sets, reception type and ownership of either VCR or DVD player.

To check the formed sample its structure is compared to the corresponding data of the

universe. If necessary, the data are weighed to ensure the representability of the sample.

Weighting is done by region, settlement type, nationality, gender and age.

Estonian population aged 4 or older form the universe of the survey. Size of the universe is

1 282 094 people (ESA 01.01 2008).

TV Monthly Fact Sheets

Graphs are divided into 4 major sections:

1. Baltic's Comparison – general monthly overview of TV landscape in Baltics

2. Trends – five year trend of share and reach, share of current month divided by days

3. Top Programs – Top 10 programs of the main channels

4. Channel Profile – channel profiles by share and reach

Contacts

Contractor of Estonian Television Audience Measurement Survey (TAM Survey) is AS Emor.

Ownership rights of TAM Survey data belong to AS Emor. Phone: 626 8500 Fax: 626 8501 E-mail: [email protected] Web: www.emor.ee Address: Tammsaare Business Centre A.H. Tammsaare tee 47, 7th floor Tallinn, 11316

TV Monthly Fact Sheets - June 2009 Baltic's Comparison

EstoniaTarget Group: 4+

Target Size ('000): 1 282

Period: 01.06.2009-30.06.2009

Reach condition: at least 1 min

Source: TNS Emor

Daily Reach ('000) (h:m)

ETV 442 0:27

Kanal2 472 0:38

TV 3 444 0:28

Kanal 11 149 0:4

TV 6 116 0:3

ETV 2 110 0:2

PBK 255 0:24

3+ 140 0:6

Ren TV Estonia 139 0:5

MTV Eesti 35 0:0

RTR Planeta Baltic 160 0:7

NTV Mir 154 0:6

Video/DVD 55 0:5

Seitse 42 0:0

Other channels 477 0:41

Total TV 873 3:17

Rtg(000) Rtg% Rch(000) Rch% Shr%

164 12.8 285 22.3 36.5

158 12.4 248 19.4 47.9

156 12.1 230 17.9 31.0

143 11.1 215 16.8 29.7

143 11.1 217 16.9 33.8

139 10.9 185 14.5 57.4

136 10.6 212 16.5 26.5

135 10.5 231 18.0 26.7

132 10.3 214 16.7 33.5

131 10.2 210 16.4 28.9

120 9.4 164 12.8 25.8

120 9.4 217 16.9 25.8

118 9.2 182 14.2 26.1

116 9.0 190 14.8 23.6

112 8.8 271 21.1 27.6

111 8.7 138 10.7 24.5

110 8.6 129 10.0 23.1

110 8.6 233 18.2 27.1

109 8.5 271 21.1 28.7

109 8.5 226 17.6 26.1MF KIIRENDUS MOVIES Kanal2

ChannelGenreProgram

VALIMISTE ÕHTU CURRENT AFFAIRS ETV

VABADUSSÕJA VÕIDUSAMBA AVAMINE

SUVEREPORTER

TV 3

Kanal2

ETV

HUMAN INTEREST

MOVIES

Top 20 Programs

Total TV

Kanal2

TV 3

Kanal2

ETV

ETV

Kanal2

Kanal2

ETV

ETV

Kanal2

Kanal2

Kanal2NEWS

NEWS

SPORTS EVENT

INFORTAINMENT

KESKERAKONNA ESIMEHE TLN LINNAPEA E.SAVISAARE AVALCURRENT AFFAIRS

SPORT 21.30.

MF LAETUD RELVAGA

MF MAAILMADE SÕDA

NEWS

MOVIES

MOVIES

Daily Share (%) (%)

RTR Planeta Baltic

NTV Mir

ETV 2

PBK

3+

Ren TV Estonia

MTV Eesti

ETV

Kanal2

Other channels

Video/DVD

Seitse

Kanal2

ETV

Kanal2

NEWS

CURRENT AFFAIRS

INFORTAINMENT

HUMAN INTEREST

CURRENT AFFAIRS

TV-GAME

INFORTAINMENT

OTHER ENTERTAINMENT

TV 3

Kanal 11

TV 6

VÕSAREPORTER

60 X IFF

VÕIDUPÜHA PARAAD

SUUR LOTOKOLMAPÄEV

VÕSAREPORTERI HUUMORI-ERI

SUVEREPORTER+

KAKS KANGET EESTI REKORDID

AKTUAALNE KAAMERA

JALGPALLI SÕPRUSKOHTUMINE: EESTI-PORTUGAL

VÕSAREPORTERI SEKSI-ERI

KRIMI

MF ÄMBLIKMEES

34.4

36.8

34.6

11.6

9

8.6

19.9

10.9

10.9

2.7

12.5

12

4.3

3.3

37.2

13.5

19.4

14.4

1.9

1.7

1.2

12.1

3

2.4

0.2

3.5

3.1

2.4

0.2

21


EstoniaTarget Group: 4+


Period: 01.06.2009-30.06.2009


Source: TNS Emor

Total TV Daily Ratings %

Time Zones

Channel Rtg% Rch% Rtg% Rch% Rtg% Rch% Rtg% Rch% Rtg% Rch% Rtg% Rch% Rtg% Rch%

ETV 1.4 14.9 1.3 6.9 2.9 11.9 5.6 19.4 4.6 12.4 1.5 5.9 0.1 1.3

Kanal2 1.0 14.0 3.0 9.4 6.0 16.4 9.8 24.7 5.6 13.4 2.5 8.2 0.7 3.5

TV 3 1.0 13.2 2.2 9.1 4.7 13.4 4.7 18.9 5.0 12.6 2.7 8.8 0.5 3.3

Kanal 11 0.2 4.4 0.3 2.1 0.3 2.6 0.5 3.8 0.6 3.0 0.4 2.2 0.1 1.0

TV 6 0.1 3.4 0.3 2.1 0.4 2.3 0.4 2.7 0.5 2.7 0.5 2.0 0.1 1.0

ETV 2 0.0 1.8 0.1 1.1 0.3 2.9 0.5 3.9 1.0 3.4 0.1 0.9 0.0 0.1

PBK 1.1 11.7 2.5 6.6 3.8 8.9 4.3 10.7 2.6 7.5 1.3 4.0 0.2 1.4

3+ 0.2 4.6 0.5 2.5 0.8 3.2 1.1 4.2 1.0 3.8 0.6 2.2 0.1 0.9

Ren TV Estonia 0.2 5.0 0.6 2.8 0.6 3.2 0.5 3.3 0.7 3.2 0.4 1.9 0.0 0.5

MTV Eesti 0.0 1.3 0.0 0.4 0.1 0.5 0.0 0.4 0.1 0.6 0.0 0.3 0.0 0.1

RTR Planeta Baltic 0.4 6.4 0.6 3.1 0.8 3.9 1.1 5.0 0.9 3.7 0.5 2.1 0.0 0.4

NTV Mir 0.4 6.3 0.4 2.5 0.8 3.7 1.0 4.7 0.8 3.6 0.3 1.5 0.1 0.6

Video/DVD 0.3 2.1 0.4 1.0 0.6 1.3 0.6 1.5 0.5 1.1 0.3 0.7 0.1 0.3

Seitse 0.0 1.4 0.0 0.5 0.0 0.4 0.0 0.6 0.1 0.7 0.1 0.5 0.0 0.2

Other channels 2.4 20.3 4.0 11.7 4.1 13.3 4.4 16.3 5.4 15.0 3.6 9.6 1.1 5.2

Rating% and Reach% by Time zones

25:00-29:0005:00-16:00 16:00-18:00 18:00-20:00 20:00-22:00 22:00-23:30 23:30-25:00

0%

10%

20%

30%

40%

50%

05

:00

-0

5:1

5

05

:30

-0

5:4

5

06

:00

-0

6:1

5

06

:30

-0

6:4

5

07

:00

-0

7:1

5

07

:30

-0

7:4

5

08

:00

-0

8:1

5

08

:30

-0

8:4

5

09

:00

-0

9:1

5

09

:30

-0

9:4

5

10

:00

-1

0:1

5

10

:30

-1

0:4

5

11

:00

-1

1:1

5

11

:30

-1

1:4

5

12

:00

-1

2:1

5

12

:30

-1

2:4

5

13

:00

-1

3:1

5

13

:30

-1

3:4

5

14

:00

-1

4:1

5

14

:30

-1

4:4

5

15

:00

-1

5:1

5

15

:30

-1

5:4

5

16

:00

-1

6:1

5

16

:30

-1

6:4

5

17

:00

-1

7:1

5

17

:30

-1

7:4

5

18

:00

-1

8:1

5

18

:30

-1

8:4

5

19

:00

-1

9:1

5

19

:30

-1

9:4

5

20

:00

-2

0:1

5

20

:30

-2

0:4

5

21

:00

-2

1:1

5

21

:30

-2

1:4

5

22

:00

-2

2:1

5

22

:30

-2

2:4

5

23

:00

-2

3:1

5

23

:30

-2

3:4

5

24

:00

-2

4:1

5

24

:30

-2

4:4

5

25

:00

-2

5:1

5

25

:30

-2

5:4

5

26

:00

-2

6:1

5

26

:30

-2

6:4

5

27

:00

-2

7:1

5

27

:30

-2

7:4

5

28

:00

-2

8:1

5

28

:30

-2

8:4

5

Monday to Sunday

Monday to Friday

Saturday and Sunday


LatviaTarget Group: 4+


Period: 01.06.2009-30.06.2009


Source: TNS Latvia


LTV1 647 0:23

LTV7 486 0:7

LNT 839 0:35

TV3 795 0:32

PBK 524 0:22

TV5 Rīga 437 0:8

3+ 351 0:6

RenTV Baltija 330 0:6

PBMK 116 0:1

TV6 144 0:2

RTR Planeta Baltija 334 0:7

Video/DVD 70 0:4


Total TV 1505 3:20


239 10.9 347 15.9 26.4

237 10.9 591 27.1 25.4

226 10.4 410 18.8 23.0

220 10.1 535 24.5 27.0

220 10.1 336 15.4 27.2

210 9.6 392 18.0 19.9

209 9.6 333 15.3 29.1

208 9.5 375 17.2 23.8

198 9.1 314 14.4 26.8

188 8.6 397 18.2 23.1

186 8.5 453 20.8 20.5

185 8.5 264 12.1 22.0

181 8.3 321 14.7 23.9

179 8.2 304 13.9 23.2

178 8.1 258 11.8 19.7

177 8.1 260 11.9 25.4

177 8.1 432 19.8 21.1

176 8.1 457 20.9 20.0

176 8.1 239 11.0 21.2

176 8.1 361 16.6 18.9

Eiropas čempionāts basketbolā sievietēm. LAT - HUN Sports events TV3

Ziņu dienests piedāvā... Current affairs LTV1

Krasina aizstāvība 2 Serials LNT

TV 3 ziņas Newscast, flashes TV3

Eiropas čempionāts basketbolā sievietēm. LAT - ESP Sports events TV3

Panorāma (Sestdienā) Newscast, flashes LTV1

Panorāma (Svētdienā) Newscast, flashes LTV1

UgunsGrēks Serials TV3

LNT ziņu "Top 10" News magazines LNT

Kas notiek Latvijā? Current affairs LTV1

Ielenkumā 2: Tumšā teritorija Movies TV3

Nekā personīga Current affairs TV3

LNT ziņas Newscast, flashes LNT

Ievainotais General enrichment TV3

LNT ziņas (Sestdienā) Newscast, flashes LNT

Eiropas čempionāts basketbolā sievietēm. LAT - RUS Sports events TV3

LNT ziņas (Svētdienā) Newscast, flashes LNT

LNT ziņas. Vēlēšanas '09. Rezultāti Party political broadcasting LNT

Sapņu līgava Quizzes/ Contests LNT

de facto Current affairs LTV1

PBMK

TV6

RTR Planeta Baltija

Other channels

Total TV

Top 20 Programs

Program Genre Channel

Video/DVD

(%) Daily Share (%)

LTV1

LTV7

RenTV Baltija

LNT

TV3

PBK

TV5 Rīga

3+

29.7

22.3

38.5

36.4

24.0

20.0

16.1

15.1

5.3

6.6

15.3

3.2

41.4

11.5

3.6

17.4

16.2

10.9

3.9

3.1

2.7

0.5

0.8

3.4

1.9

24.2


LatviaTarget Group: 4+


Period: 01.06.2009-30.06.2009


Source: TNS Latvia


Time Zones


LTV1 0.7 11.4 1.4 7.0 3.7 12.2 6.0 18.3 4.1 12.3 1.1 3.9 0.1 0.7

LTV7 0.3 7.1 0.7 3.9 1.0 7.0 1.0 7.7 1.4 7.7 0.6 3.7 0.1 0.6

LNT 1.6 17.6 3.0 9.5 4.3 14.5 7.1 22.3 4.3 14.2 2.0 7.1 0.6 3.2

TV3 1.2 14.6 2.5 8.4 4.6 15.6 6.5 19.9 5.3 15.1 2.5 7.8 0.4 2.5

PBK 0.9 11.2 2.1 6.4 3.2 9.7 4.2 12.8 3.3 10.1 1.4 4.7 0.1 1.3

TV5 Rīga 0.2 6.1 1.0 4.6 1.5 7.5 1.4 8.3 1.4 7.4 0.3 2.3 0.1 0.8

3+ 0.2 6.1 0.6 3.2 0.7 4.3 1.0 5.9 1.2 5.8 0.6 2.8 0.1 0.8

RenTV Baltija 0.3 6.4 0.5 3.4 0.7 4.3 0.9 5.6 0.9 4.7 0.4 2.5 0.0 0.5

PBMK 0.1 2.5 0.1 0.9 0.1 1.1 0.1 1.2 0.1 1.0 0.1 0.5 0.0 0.3

TV6 0.0 1.9 0.1 1.0 0.1 1.2 0.4 2.2 0.3 2.2 0.2 1.3 0.0 0.4

RTR Planeta Baltija 0.3 7.0 0.6 3.6 1.0 5.0 1.2 6.3 1.0 5.1 0.5 2.3 0.0 0.5

Video/DVD 0.2 1.6 0.4 0.9 0.4 1.1 0.5 1.1 0.5 1.0 0.2 0.6 0.0 0.2

Other channels 2.7 21.7 4.5 13.3 5.1 15.5 6.3 20.3 6.6 18.7 3.7 10.4 0.9 4.3


05:00-16:00 16:00-18:00 18:00-20:00 20:00-22:00 22:00-23:30 23:30-25:00 25:00-29:00

0%

10%

20%

30%

40%

50%

05

:00

-0

5:1

5

05

:30

-0

5:4

5

06

:00

-0

6:1

5

06

:30

-0

6:4

5

07

:00

-0

7:1

5

07

:30

-0

7:4

5

08

:00

-0

8:1

5

08

:30

-0

8:4

5

09

:00

-0

9:1

5

09

:30

-0

9:4

5

10

:00

-1

0:1

5

10

:30

-1

0:4

5

11

:00

-1

1:1

5

11

:30

-1

1:4

5

12

:00

-1

2:1

5

12

:30

-1

2:4

5

13

:00

-1

3:1

5

13

:30

-1

3:4

5

14

:00

-1

4:1

5

14

:30

-1

4:4

5

15

:00

-1

5:1

5

15

:30

-1

5:4

5

16

:00

-1

6:1

5

16

:30

-1

6:4

5

17

:00

-1

7:1

5

17

:30

-1

7:4

5

18

:00

-1

8:1

5

18

:30

-1

8:4

5

19

:00

-1

9:1

5

19

:30

-1

9:4

5

20

:00

-2

0:1

5

20

:30

-2

0:4

5

21

:00

-2

1:1

5

21

:30

-2

1:4

5

22

:00

-2

2:1

5

22

:30

-2

2:4

5

23

:00

-2

3:1

5

23

:30

-2

3:4

5

24

:00

-2

4:1

5

24

:30

-2

4:4

5

25

:00

-2

5:1

5

25

:30

-2

5:4

5

26

:00

-2

6:1

5

26

:30

-2

6:4

5

27

:00

-2

7:1

5

27

:30

-2

7:4

5

28

:00

-2

8:1

5

28

:30

-2

8:4

5

Monday to Sunday

Monday to Friday

Saturday and Sunday


LithuaniaTarget Group: 4+


Period: 01.06.2009-30.06.2009


Source: TNS Gallup


BTV 1037 0:16

LNK 1457 0:38

TV3 1461 0:38

LTV 1209 0:21

Lietuvos Rytas TV 468 0:3

PBK 356 0:9

TV6 430 0:4

TV1 494 0:5

MTV Lietuva 79 0:1

LTV2 344 0:2

Video & video games 85 0:3


Total TV 2153 2:59


447 13.8 720 22.2 37.3

427 13.2 459 14.1 40.7

391 12.1 419 12.9 42.5

358 11.0 500 15.4 38.4

345 10.6 551 17.0 29.9

329 10.1 582 18.0 29.4

327 10.1 710 21.9 26.4

298 9.2 735 22.7 26.5

296 9.1 501 15.5 29.5

285 8.8 820 25.3 23.6

274 8.4 931 28.7 27.8

272 8.4 576 17.8 28.5

272 8.4 624 19.2 24.3

268 8.3 412 12.7 32.9

264 8.1 537 16.6 25.9

264 8.1 392 12.1 24.4

262 8.1 448 13.8 26.8

250 7.7 368 11.3 30.9

243 7.5 662 20.4 23.2

239 7.4 631 19.5 26.6

TV3 ŢINIOS News TV3

The Librarian: Return to King Solomon's Mines Movie TV3

Twins Movie TV3

TV3 VAKARO ŢINIOS News TV3

SAVAITĖS KOMENTARAI Info-analytical programme TV3

18:45 News LNK

FARAI Docu-drama TV3

SUPERKAKADU. GERIAUSIOS LAIDOS TV magazine LNK

GYVENIMAS PAGAL MOTERIS. GERIAUSIOS LAIDOS TV magazine LNK

PAVOJINGAS SANDĖRIS Movie LNK

ŠVENČIAME VARDINES: JONINĖS Music TV3

POLICIJOS AKADEMIJA IV. CIVILIAI PATRULIAI Movie LNK

22:00 News LNK

NUODĖMIŲ DEŠIMTUKAS TV magazine TV3

ABIPUS SIENOS. GERIAUSIOS LAIDOS Publicistic LNK

NEKVIESTA MEILĖ 4 Series LNK

NEMYLIMI Series TV3

ŪKIŠKAS POŢIŪRIS Special interest LNK

ES NAUJIENOS Special interest LNK

NEMYLIMI. FINALINĖ SERIJA Series TV3

LTV2

Video & video games

Other channels

Total TV

Top 20 Programs

Program Genre Channel

MTV Lietuva

(%) Daily Share (%)

BTV

LNK

TV3

LTV

Lietuvos Rytas TV

PBK

TV6

TV1

32.0

44.9

45.0

37.3

14.4

11.0

13.3

15.2

2.4

10.6

2.6

34.3

8.9

21.2

21.3

11.7

1.9

5.3

2

2.6

0.3

1.1

1.9

21.7


LithuaniaTarget Group: 4+


Period: 01.06.2009-30.06.2009


Source: TNS Gallup


Time Zones


BTV 0.8 12.5 1.2 6.3 1.7 9.6 3.0 15.5 3.1 10.8 1.1 4.9 0.1 0.8

LNK 1.5 18.8 3.7 10.3 6.9 20.5 6.7 23.8 5.7 17.8 2.3 7.5 0.3 2.4

TV3 1.7 18.9 3.4 10.1 4.9 18.8 6.9 23.7 5.7 16.9 3.7 9.2 0.5 3.6

LTV 1.2 16.8 1.4 7.1 2.7 13.6 4.9 19.2 2.7 11.8 0.8 3.7 0.0 0.8

Lietuvos Rytas TV 0.2 5.1 0.2 2.0 0.3 3.7 0.7 6.1 0.7 4.5 0.3 2.0 0.0 0.3

PBK 0.5 5.6 1.0 3.3 1.4 4.2 1.4 4.8 1.1 4.3 0.5 2.1 0.1 0.7

TV6 0.2 4.7 0.5 2.6 0.4 2.2 0.6 4.0 0.6 4.7 0.2 2.1 0.0 0.3

TV1 0.3 5.4 0.4 2.6 0.4 2.8 0.8 5.2 1.0 5.4 0.4 2.2 0.0 0.3

MTV Lietuva 0.0 1.0 0.1 0.5 0.1 0.5 0.1 0.6 0.1 0.5 0.0 0.3 0.0 0.2

LTV2 0.1 2.2 0.2 2.1 0.3 3.4 0.4 4.3 0.4 3.1 0.1 0.8 0.0 0.1

Video & video games 0.2 1.2 0.3 0.8 0.4 0.9 0.5 1.0 0.4 0.8 0.2 0.5 0.1 0.2

Other channels 2.3 16.6 3.5 9.3 4.1 13.7 5.3 16.5 5.3 14.0 3.0 8.4 0.7 4.1


05:00-16:00 16:00-18:00 18:00-20:00 20:00-22:00 22:00-23:30 23:30-25:00 25:00-29:00

0%

10%

20%

30%

40%

50%

05

:00

-0

5:1

5

05

:30

-0

5:4

5

06

:00

-0

6:1

5

06

:30

-0

6:4

5

07

:00

-0

7:1

5

07

:30

-0

7:4

5

08

:00

-0

8:1

5

08

:30

-0

8:4

5

09

:00

-0

9:1

5

09

:30

-0

9:4

5

10

:00

-1

0:1

5

10

:30

-1

0:4

5

11

:00

-1

1:1

5

11

:30

-1

1:4

5

12

:00

-1

2:1

5

12

:30

-1

2:4

5

13

:00

-1

3:1

5

13

:30

-1

3:4

5

14

:00

-1

4:1

5

14

:30

-1

4:4

5

15

:00

-1

5:1

5

15

:30

-1

5:4

5

16

:00

-1

6:1

5

16

:30

-1

6:4

5

17

:00

-1

7:1

5

17

:30

-1

7:4

5

18

:00

-1

8:1

5

18

:30

-1

8:4

5

19

:00

-1

9:1

5

19

:30

-1

9:4

5

20

:00

-2

0:1

5

20

:30

-2

0:4

5

21

:00

-2

1:1

5

21

:30

-2

1:4

5

22

:00

-2

2:1

5

22

:30

-2

2:4

5

23

:00

-2

3:1

5

23

:30

-2

3:4

5

24

:00

-2

4:1

5

24

:30

-2

4:4

5

25

:00

-2

5:1

5

25

:30

-2

5:4

5

26

:00

-2

6:1

5

26

:30

-2

6:4

5

27

:00

-2

7:1

5

27

:30

-2

7:4

5

28

:00

-2

8:1

5

28

:30

-2

8:4

5

Monday to Sunday

Monday to Friday

Saturday and Sunday

TV Monthly Fact Sheets - June 2009 Trends

Rch% Shr (h:m) Rch% Shr (h:m) Rch% Shr (h:m)

January 79.7 4:17 78.1 4:08 83.4 4:37

February 79.7 4:20 78.7 4:18 81.8 4:24

March 78.5 4:05 77.8 4:01 79.8 4:12

April 77.0 3:37 75.3 3:26 80.5 4:02

May 75.0 3:24 73.9 3:14 77.4 3:46

June 71.7 3:13 69.8 3:00 75.8 3:40

July 67.1 3:04 65.5 2:52 70.6 3:30

August 71.5 3:22 71.4 3:17 71.8 3:32

September 74.2 3:24 73.2 3:15 76.4 3:43

October 77.0 3:41 75.8 3:33 79.5 3:57

November 77.5 3:52 77.1 3:46 78.4 4:05

December 78.0 4:07 77.4 4:00 79.1 4:23

January 76.9 4:14 76.4 4:05 78.0 4:33

February 78.5 4:35 77.2 4:26 81.3 4:57

March 78.3 4:17 76.7 4:03 81.8 4:46

April 77.1 3:51 75.5 3:35 80.5 4:28

May 75.0 3:38 73.6 3:22 78.0 4:14

June 70.4 3:24 69.1 3:10 73.1 3:55

July 67.6 3:10 66.4 2:58 70.1 3:38

August 70.4 3:19 70.3 3:09 70.7 3:41

September 74.4 3:28 74.3 3:15 74.6 3:54

October 77.1 3:56 76.9 3:42 77.7 4:25

November 77.5 4:05 77.4 3:52 77.6 4:33

December 77.6 4:22 77.8 4:11 77.1 4:45

January 77.6 4:26 77.4 4:11 78.1 4:58

February 78.1 4:27 77.3 4:10 80.0 5:03

March 77.5 4:08 76.4 3:48 79.9 4:49

April 77.2 3:59 75.6 3:39 80.7 4:41

May 75.7 3:42 74.2 3:22 78.9 4:24

June 70.3 3:17 68.5 2:55 74.2 4:06

July 67.2 3:16 65.9 2:56 70.0 3:58

August 68.9 3:11 67.3 2:54 72.3 3:49

September 73.6 3:37 72.6 3:19 75.5 4:14

October 74.7 3:49 73.9 3:31 76.5 4:28

November 76.6 4:07 75.4 3:50 79.2 4:44

December 76.5 4:24 75.6 4:05 78.4 5:05

January 77.1 4:21 76.3 4:03 79.0 5:02

February 76.5 4:19 75.3 3:57 78.9 5:08

March 76.3 4:17 75.4 3:57 78.1 5:00

April 75.3 3:47 74.0 3:28 77.9 4:30

May 73.1 3:37 72.3 3:17 75.1 4:22

June 69.5 3:30 68.1 3:09 72.6 4:13

July 66.3 3:09 66.3 2:55 66.2 3:43

August 70.5 3:42 70.6 3:27 70.4 4:14

September 73.0 3:37 73.5 3:23 71.9 4:09

October 75.3 3:52 75.3 3:42 75.4 4:15

November 76.9 4:09 76.5 3:56 77.7 4:37

December 77.1 4:27 76.6 4:08 78.3 5:05

January 77.4 4:20 76.8 4:03 78.6 4:57

February 76.6 4:20 76.6 4:10 76.5 4:41

March 77.3 4:17 77.3 4:05 77.4 4:42

April 76.9 3:50 76.6 3:33 77.5 4:26

May 73.7 3:35 72.1 3:15 77.2 4:18

June 68.1 3:17 67.1 2:59 70.3 3:56

July

August

September

October

November

December

20

08

20

07

20

06

20

09

Daily Reach% & Daily Share%

Non-EstonianEstonianTotal (4+)

20

05


Daily Share % (Estonian)

TV3

Russian channels

Other

Niche channels

ETV

Kanal 2

Russian channels - PBK, RTR Planeta, 3+ (added 03.01.2005), NTV Mir (added 01.01.2005), Ren TV Estonia (added 01.12.2007)

Niche channels - MTV Eesti (added 04.09.06), Kalev Sport (01.02.08-30.04.09), Kanal11 (added 27.03.08), TV6 (added 01.04.08), ETV2 (added 08.08.08), Neljas (01.12.08-31.03.09)

0%

10%

20%

30%

40%

50%

Jaanuar

Veebru

ar

Märts

Aprill

Mai

Juuni

Juuli

August

Septe

mber

Okto

ober

Novem

ber

Dets

em

ber

Jaanuar

Veebru

ar

Märts

Aprill

Mai

Juuni

Ju

uli

August

Septe

mber

Okto

ober

Novem

ber

Dets

em

ber

Ja

an

ua

r

Veebru

ar

Märts

Aprill

Mai

Juuni

Ju

uli

August

Septe

mber

Okto

ober

Novem

ber

Dets

em

ber

Ja

an

ua

r

Veebru

ar

Märts

Aprill

Mai

Juuni

Ju

uli

August

Septe

mber

Okto

ober

Novem

ber

Dets

em

ber

Ja

an

ua

r

Veebru

ar

Märts

Aprill

Mai

Juuni

Juuli

August

Septe

mber

Okto

ober

Novem

ber

Dets

em

ber

2005 2006 2007 2008 2009

ETV Kanal 2 TV3 Russian channels Other Niche channels


Daily Share % (Non-Estonian)

NTV Mir

3+

RenTV Estonia

Estonian channels

Other

ETV

Kanal 2

Estonian channels - ETV, Kanal2, TV3, MTV Eesti (added 04.09.06), Kalev Sport (01.02.08-30.04.09), Kanal11 (added 27.03.08), TV6 (added 01.04.08), ETV2 (added 08.08.08), Neljas (01.12.08-31.03.09)

0%

10%

20%

30%

40%

50%

Ja

an

ua

r

Veebru

ar

Märts

Aprill

Mai

Juuni

Ju

uli

August

Septe

mber

Okto

ober

Novem

ber

Dets

em

be

r

Ja

an

ua

r

Veebru

ar

Märts

Aprill

Mai

Juuni

Ju

uli

August

Septe

mber

Okto

ober

Novem

ber

Dets

em

ber

Ja

an

ua

r

Veebru

ar

Märts

Aprill

Mai

Juuni

Juuli

August

Septe

mber

Okto

ober

Novem

ber

Dets

em

be

r

Jaanuar

Veebru

ar

Märts

Aprill

Mai

Juuni

Juuli

August

Septe

mber

Okto

ober

Novem

ber

Dets

em

be

r

Ja

an

ua

r

Veebru

ar

Märts

Aprill

Mai

Juuni

Ju

uli

August

Septe

mber

Okto

ober

Novem

ber

Dets

em

be

r

2005 2006 2007 2008 2009

PBK RTR Planeta Baltic NTV Mir 3+ RenTV Estonia Estonian channels Other


Daily Share%

0%

5%

10%

15%

20%

25%

30%

35%

40%

1.0

6.2

009

2.0

6.2

009

3.0

6.2

009

4.0

6.2

009

5.0

6.2

009

6.0

6.2

009

7.0

6.2

009

8.0

6.2

009

9.0

6.2

009

10.0

6.2

009

11.0

6.2

009

12.0

6.2

009

13.0

6.2

009

14.0

6.2

009

15.0

6.2

009

16.0

6.2

009

17.0

6.2

009

18.0

6.2

009

19.0

6.2

009

20.0

6.2

009

21.0

6.2

009

22.0

6.2

009

23.0

6.2

009

24.0

6.2

009

25.0

6.2

009

26.0

6.2

009

27.0

6.2

009

28.0

6.2

009

29.0

6.2

009

30.0

6.2

009

ETV Kanal 2 TV3


Daily Share%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

1.0

6.2

009

2.0

6.2

009

3.0

6.2

009

4.0

6.2

009

5.0

6.2

009

6.0

6.2

009

7.0

6.2

009

8.0

6.2

009

9.0

6.2

009

10.0

6.2

009

11.0

6.2

009

12.0

6.2

009

13.0

6.2

009

14.0

6.2

009

15.0

6.2

009

16.0

6.2

009

17.0

6.2

009

18.0

6.2

009

19.0

6.2

009

20.0

6.2

009

21.0

6.2

009

22.0

6.2

009

23.0

6.2

009

24.0

6.2

009

25.0

6.2

009

26.0

6.2

009

27.0

6.2

009

28.0

6.2

009

29.0

6.2

009

30.0

6.2

009

PBK 3+ Ren TV Estonia RTR Planeta Baltic NTV Mir


Daily Share%

0%

1%

2%

3%

4%

5%

1.0

6.2

009

2.0

6.2

009

3.0

6.2

009

4.0

6.2

009

5.0

6.2

009

6.0

6.2

009

7.0

6.2

009

8.0

6.2

009

9.0

6.2

009

10.0

6.2

009

11.0

6.2

009

12.0

6.2

009

13.0

6.2

009

14.0

6.2

009

15.0

6.2

009

16.0

6.2

009

17.0

6.2

009

18.0

6.2

009

19.0

6.2

009

20.0

6.2

009

21.0

6.2

009

22.0

6.2

009

23.0

6.2

009

24.0

6.2

009

25.0

6.2

009

26.0

6.2

009

27.0

6.2

009

28.0

6.2

009

29.0

6.2

009

30.0

6.2

009

Kanal 11 TV 6 ETV 2

TV Monthly Fact Sheets - June 2009 Top Programs

Top 10 Programs

ETV Program Weekday Rtg %

VABADUSSÕJA VÕIDUSAMBA AVAMINE M......

VALIMISTE ÕHTU ......S

60 X IFF ....F..

VÕIDUPÜHA PARAAD .T.....

AKTUAALNE KAAMERA MTWTFSS

JALGPALLI SÕPRUSKOHTUMINE: EESTI-

PORTUGAL..W....

SPORT 21.30. MTWTF..

TULETULEMINE MT...SS

SÕJAS JA RAHUS .T.....

DOKF LAULEV REVOLUTSIOON ..W....

Kanal2 Program Weekday Rtg %

SUVEREPORTER MTWTF..

VÕSAREPORTER M......

SUUR LOTOKOLMAPÄEV ..W....

VÕSAREPORTERI HUUMORI-ERI M......

SUVEREPORTER+ .....SS

KAKS KANGET EESTI REKORDID ...T...

VÕSAREPORTERI SEKSI-ERI M......

KRIMI .T.....

KESKERAKONNA ESIMEHE TLN

LINNAPEA E.SAVISAARE AVALDUSM......

MF LAETUD RELVAGA ...T...

12.4

11.1

11.1

10.9

9.4

9.4

8.6

7.7

7.6

7.4

0% 5% 10% 15% 20% 25% 30% 35%

12.8

12.1

10.6

10.5

10.3

10.2

9.2

9.0

8.7

8.6

0% 5% 10% 15% 20% 25% 30%


Top 10 Programs

TV3 Program Weekday Rtg %

MF ÄMBLIKMEES M......

MF MAAILMADE SÕDA M......

RAJALT MAHA ......S

MF BEVERLY HILLSI VÕMM 3 .....S.

MF ÜLE MÕISTUSE M......

MF SPIOONIMÄNGUD M......

MF PÕRUNUD PROFESSOR ....F..

MF MONA LISA NAERATUS ......S

SEITSMESED UUDISED SUVEL 20.00 MTWTF..

MF SHANGHAI SHERIF ......S

PBK Program Weekday Rtg %

EESTI UUDISED MTWTF..

JÄLG MTWTF..

VREMJA MTWTFS.

MEREPATRULL MT.....

JALGPALLI MM VALIKTURNIIR:VENEMAA-

SOOME..W....

KESKERAKONNA JUHI E.SAVISAARE

AVALDUS.T.....

KAKS TÄHTE ......S

OOTA MIND M......

MF KADUMINE .....S.

IMEDE PÕLD ...TF..

8.8

8.5

8.0

7.3

7.2

7.2

6.9

6.8

6.5

6.2

0% 5% 10% 15% 20% 25% 30%

6.4

5.5

5.1

5.0

4.6

4.5

4.4

4.3

4.3

4.2

0% 5% 10% 15% 20% 25% 30%


Top 10 Programs

3+ Program Weekday Rtg %

SELGELTNÄGIJATE VÕITLUS .T.....

MF VÕRRAND TUNTUD SUURUSTEGA .....S.

MF ARMASTUSE KARDIOGRAMM .....S.

MF RASKED KURITEOD ......S

EMME,MA ARMASTAN PALGAMÕRVARIT MTWT...

INTUITSIOON ..W....

MF N.L.Õ-NÕUKOGUDE LAPSEPÕLVE

ÕUDUSED......S

DR HOUSE ...T...

SELETAMATU,AGA TÕSI .T.....

MF NAABERMAJA PORNOSTAAR ......S

2.6

2.0

1.6

1.4

1.4

1.3

1.3

1.3

1.3

1.3

0% 5% 10% 15% 20% 25% 30%

TV Monthly Fact Sheets - June 2009 Channel Profile

Profile

ETV Kanal2 TV3

GENDER

Male

Female

NATIONALITY

Estonians

other

AGE

4-14

15-24

25-34

35-54

55+

EDUCATION

Basic

Secondary

Higher

INCOME per family member

up to 2000 EEK

2001-3000 EEK

3001-4000 EEK

over 4000 EEK

no answer

INDIVIDUAL INCOME

up to 3000 EEK

3001-4000 EEK

4001-6000 EEK

over 6000 EEK

no income/no answer

47

53

95

5

6

8

12

32

41

27

55

18

14

13

29

30

15

6

18

19

51

6

46

54

97

3

3

4

9

31

54

20

60

21

21

11

33

25

9

4

23

18

50

6

Profile by Reach

Profile by Share

45

55

96

4

8

12

14

31

36

31

56

13

13

13

28

28

19

7

18

20

50

6

37

63

97

3

6

11

14

31

38

28

63

9

13

17

30

24

17

8

16

24

46

7

46

54

96

4

9

12

15

30

34

32

54

14

13

12

27

28

20

7

19

18

50

5

42

58

97

3

9

13

18

30

31

32

58

11

14

13

28

26

20

9

19

20

46

6


Profile

Kanal11 TV6 ETV2

GENDER

Male

Female

NATIONALITY

Estonians

other

AGE

4-14

15-24

25-34

35-54

55+

EDUCATION

Basic

Secondary

Higher


up to 2000 EEK

2001-3000 EEK

3001-4000 EEK

over 4000 EEK

no answer

INDIVIDUAL INCOME

up to 3000 EEK

3001-4000 EEK

4001-6000 EEK

over 6000 EEK

no income/no answer

42

58

94

5

6

12

19

36

27

25

54

21

13

8

26

36

17

7

19

18

52

4

29

72

97

3

6

13

18

38

27

20

59

21

18

9

21

33

19

7

25

19

42

6

Profile by Reach

Profile by Share

56

44

93

6

9

16

16

34

22

31

54

14

12

9

26

29

23

9

19

18

49

4

59

41

96

4

13

22

18

35

12

36

54

11

8

9

28

24

31

13

23

14

46

4

53

47

85

15

6

6

15

36

36

28

52

20

15

8

27

32

17

9

20

15

51

4

55

45

86

14

4

3

9

36

48

26

49

25

25

8

26

28

13

8

24

15

51

3


Profile

PBK 3+ RenTV Estonia

GENDER

Male

Female

NATIONALITY

Estonians

other

AGE

4-14

15-24

25-34

35-54

55+

EDUCATION

Basic

Secondary

Higher


up to 2000 EEK

2001-3000 EEK

3001-4000 EEK

over 4000 EEK

no answer

INDIVIDUAL INCOME

up to 3000 EEK

3001-4000 EEK

4001-6000 EEK

over 6000 EEK

no income/no answer

44

56

18

82

4

9

10

38

38

21

58

21

13

15

26

31

15

7

20

24

42

6

37

63

8

93

2

8

7

34

49

20

58

22

16

19

30

21

14

8

28

27

32

6

Profile by Reach

Profile by Share

41

59

16

84

6

9

14

35

36

25

61

14

12

10

27

32

19

9

16

19

49

7

32

68

8

92

7

16

14

35

28

29

60

11

11

9

25

34

22

7

16

21

52

5

46

54

21

79

3

6

13

37

40

17

63

21

8

15

29

36

12

5

14

29

47

4

49

51

16

85

1

6

13

32

48

17

65

17

11

15

32

30

12

5

18

30

43

4

TV Monthly Fact Sheets · sport 21.30. mf laetud relvaga mf maailmade sÕda news movies movies (%)...

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