Tv advertising

TV

ADVERTISING

BY: CHELDY S. ELUMBA-PABLEO, MPA;LlB

WHAT IS ADVERTISEMENTS Is a paid announcement, as

of goods for sale or services, in the newspapers, magazines, radio, television, emedia and other communication medium.

a public notice, especially in print.

the action of making generally known; a calling to the attention of the public. CHELDY S. ELUMBA-PABLEO, MPA;LlB

PURPOSE OF ADVERTISEMENT

Media advertising should be part of an overall promotion campaign that targets a desired audience. The type of ad you choose depends on which type of action you want from your users.

CHELDY S. ELUMBA-PABLEO, MPA;LlB

PURPOSE OF ADVERTISEMENT

Delivering message to convince the consumers and prospective consumers about the company’s products and/or services.

Enhances the company’s image.

Demonstrate the new uses for established products.

Reinforce salespeople’s individual message.CHELDY S. ELUMBA-PABLEO, MPA;LlB

KINDS OF ADVERTISEMENTS


DOMAIN NAME ADVERTISING

Commonly done through pay per click search engines.

Advertisers often lease space directly on domain names that generically describe their product.

It is also called as “direct navigation” or “type in web traffic”CHELDY S. ELUMBA-PABLEO, MPA;LlB

ONLINE ADVERTISING

Form of promotion that uses the internet and world wide web for expressed purposes of delivering marketing messages to attract customer.

It is delivered by AD Server


RADIO ADVERTISING

Ads are broadcast as radio waves to the air from a transmitter to an antenna and to the receiving device.

Airtime is purchased from a station or network in exchange of airing the commercial.

Ads that is broadcast through a radio station.


PRINT ADVERTISING

If an advertisement is printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium, then it comes under the banner of print advertising.


TV ADVERTISING

It is a commercial that has something to with the audio and video production.

Is still considered the most effective MASS-MARKET advertising format-2014 survey (7 years study)Used of television as the main medium for advertisement CHELDY S. ELUMBA-PABLEO, MPA;LlB

ADVANTAGE OF A TV AD TV advertisements combine video

and audio to make a compelling sales pitch for most clients. Radio advertisements may be cheaper, but they don't offer pictures. Newspaper advertising has still pictures, but little else that would boost a client's sales. In TV advertisements the money of the potential clients is well spent to build their business.CHELDY S. ELUMBA-PABLEO, MPA;LlB

http://media.about.com/od/televisionandradio/a/How-To-Sell-Radio-Advertisements.htm

TYPES OF TV ADVERTISING


TOPICAL AD

is the simplest to produce and has a specific goal. You want to give the audience a call to action EXAMPLE: to tune into tonight's newscast or pick up tomorrow's paper.

Use topical ads when you have exclusive content that will compel people to read, listen or watch, or when you need a quick boost in your audience numbers.

Topical ads have a short shelf life.CHELDY S. ELUMBA-PABLEO, MPA;LlB

INFOMERCIAL

Long-format tv commercials, typically 5 minutes or longer.

It is portmanteau of words INFOrmation and comMERCIAL

Commonly have customer’s testimonials.

PURPOSE: create impulse purchase through a toll free telephone numbers or websites.

IMAGE AD

Considered the opposite of a topical. It has a long life because it's not geared toward getting people to the newsstand or newscast for specific content. Instead, an image ad builds your brand by highlighting the qualities you want the audience to associate with your media product. CHELDY S. ELUMBA-PABLEO, MPA;LlB

COMPARISON ADVERTISING

puts aside imagery for hard facts. This is another way to set yourself apart from competing companies.

If your audience isn't noticing the reasons why your media product is unique, comparison ads may be the solution. But care must be taken not to appear mean-spirited. If your station wants to be seen as the friendly, neighbourly station, comparison advertising may not work at all.


PRODUCT PLACEMENT

A product or a brand is embedded in entertainment and media.

Personally endorsed by an actor during a movie or a teleserye.

EXAMPLE: In a film, the main character Daniel Padilla drinks NESCAFE CREAMY WHITE brand of coffee.


CUSTOMER TESTIMONIAL

allows a user to do the talking, touting the benefits of your media company. These ads are often considered more credible than other forms of advertising because "real people" are seen as more trustworthy than an announcer making the pitch.


http://media.about.com/od/managementresources/a/Media-Strategy-And-How-To-Plan-Your-Media-Companys-Future.htm

JUMP ON THE BANDWAGON

common in advertising. It seeks to convey that "everyone is buying a product, so shouldn't you?"A fledgling Top-40 radio station can try to convince listeners that "everyone is making the switch" away from the long time #1 rated competitor. This can persuade people who want to be part of a trend and don't want to be left behind.


THE BANDWAGON TECHNIQUE

Bandwagon is seen in many commercials where it seems as if everyone is doing the same thing or has the same thing so you should buy it. It is a very important technique since it is in our nature to want to fit in to society’s way of thinking. The people designing the commercials use that against us to convince us of what is acceptable in our society and what is unacceptable. Overall they tell us what they are selling is a good fit and that’s what we want. CHELDY S. ELUMBA-PABLEO, MPA;LlB

THE BANDWAGON TECHNIQUE USED IN POLITICS

The bandwagon technique is so effective that it’s used not just in television commercials and posters, but in politics and microeconomics. Politicians use the bandwagon techniques in campaigns when deciding on what sides to take in debates.CHELDY S. ELUMBA-PABLEO, MPA;LlB

PROOF OF PERFORMANCE

p.o.p., is unique in that it is released after a big event. You want to showcase how your media company handled a big story, like an election night or hurricane."When TYHOON YOLANDA battered the coast, Action News was there. We had live reports, emergency information and kept you safe until the danger was over. The next time bad weather threatens, turn to ABS-CBN."


http://media.about.com/od/mediawritingtips/a/Election-Night-Coverage-Tips-For-Reporters.htm

But be careful about bragging too much. That can be a turnoff, especially in a crisis involving the loss of life. You don't want to say, "When 10 people died, we were the first to tell you!" and have your audience accuse you of poor taste. CHELDY S. ELUMBA-PABLEO, MPA;LlB

THE BEST MEDIA ADVERTISING STRATEGY The best media advertising strategy

doesn't rely solely on any one of these forms of media promotion. By creating a mix of ads, you can target the needs of a specific situation in order to get the most results from your audience. CHELDY S. ELUMBA-PABLEO, MPA;LlB

http://marketing.about.com/od/marketingglossary/g/mediastratdef.htm

http://media.about.com/od/mediacareer/a/How-To-Promote-Yourself-In-Media.htm

THANK YOU FOR READING!

by: CHELDHAYE

Tv advertising

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