20128005

Angirmaa Ganbat

TV

Advertising

Introduction to Communication

1. What’s advertising?

2. Types of Advertising media

3. Beginning of TV Advertising

4. Advantages of TV Advertising

5. Disadvantages of TV Advertising

6. TV Advertisements in Mongolia

“Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.” Leo Burnett

persuasionpersuasionengagementengagement

participationparticipationfacilitationfacilitation

conversationconversation

Television

Types of TV

Advertising

Audience Audience Size Size Attentive Attentive

viewersviewers

PermanenPermanence ce Targeting Targeting

Sight, sound and Sight, sound and motion motion

ChangesChanges

ExpenseExpense

Ad campaignAd campaign

Hitting the target Hitting the target

Avoiding commercialAvoiding commercial

Some TV Advertising Some TV Advertising in Mongoliain Mongolia

Some TV Advertising Some TV Advertising in Mongoliain Mongolia

some TV Advertisingsome TV Advertising in Mongoliain Mongolia

• http://www.articlesbase.com/advertising-articles/what-are-the-advantages-of-tv-ads-759482.html• http://adverlabs.com/advantages-of-television-advertising• http://www.ipa.co.uk/Page/What-exactly-is-advertising