Cable TV Analysis Monthly Report Mar 15

About Ozone Solution Pakistan:Ozone Solution Pakistan is a UK based media monitoring and tracking company having potential to cater to emerging media tracking needs in the industry. Ozone Solutions carries the vision to partner with Pakistani industry in meeting challenges posed by new and emerging media platforms like Cable TV, Digital Media & FM Radio through a unique blend of foreign experience and local talent. Currently, Ozone is the only company in Pakistan to provide tracking of In-House Cable Channels.

Countrywide Tracking Coverage till March 2015Coverage SummaryTotal Cities: 16Total Head-ends: 93In-House Channels: 400+

S# CITIES CABLE HE

1 KARACHI 21

2 LAHORE 31

3 ISLAMABAD 4

4 RAWALPINDI 6

5 MULTAN 10

6 FAISALABAD 7

7 PESHAWAR 4

8 KOHAT 1

9 GUJRANWALA 2

10 BAHAWALPUR 1

11 RAHIM YAR KHAN 1

12 HYDERABAD 1

13 SUKKUR 1

14 GUJRAT 1

15 MUZAFARABAD 1

16 KHARIAN 1Disclaimer: OSP does not track all In-house cable channels operating in its covered cities.

Research Methodology:Monitoring of Cable TV in Pakistan is challenging.

This research reports minutes of Corporate Commercial Air Time on Cable in-house channels. It does not include advertisers like Real Estate, Beauty Parlours and other similar categories.

To monitor a network a single head-end is selected per city. For Example in Lahore DiGi Network is being distributed by 14 head-ends that airs similar transmission, in such cases, only a single head-end is monitored that will give 100% error free monitoring report.

Trend AnalysisComparison Feb 15 - March 15

Total Minutes of Corporate Commercial Air Time Only

Feb - CAT Mints March - CAT Mints

145,835

264,565

Feb 15 March 15

* March 2015 CAT has increased 45% as compare to Feb 2015.

Top 10 Categories% Share of Advt. (Corporate) Minutes

Personal P

roducts

Mattre

ss

Beverages

Confectionary

Cellular C

ommunication

Fabric

sFo

od

Oral C

are

Home Deco

ration

Lubric

ants Pro

ducts

20%

17%16%

14%12%

8%

5%

3% 3% 2%

Top 10 Advertisers

15%14%

12% 11%10%

8% 8% 7% 7% 7%

% Share of Advt. (Corporate) Minutes

Top 10 Brands

Horlicks

Master Molty Foam

Peek Freans Nan Khatai

Golden Pearl CosmeticsAl Karam

Faiza Cosmetics

McDonaldsZong

Ufone

Five Star Foam

16%

14%

12%11%

10%

8% 8% 7% 7%7%

% Share of Advt. (Corporate) Minutes

Top 10 Cable Networks

15%

13%

12%11%

10%9%

8% 8%7% 7%

% Share of Advt. (Corporate) Minutes

Top 10 Channels

13%12%

11%

10% 10% 10% 9% 9%8%

8%

% Share of Advt. (Corporate) Minutes

Trend AnalysisComparison City Wise Feb 15 & March 15

Total Corporate CAT Minutes of Advertising

LahoreKarachi

Multan

Islamabad

Peshawar

Rawalpindi

Gujranwala

Faisalabad

Hyderabad

BahawalpurSukkur

Gujrat

Muzaffarabad

Rahim Yar Khan

35%

17%

10% 10%

8%5% 5% 5%

2% 1% 1% 1% 1% 0%

31%

13%11%

8%10% 9%

4%6%

2% 4%

0% 0% 0% 0%

March - CAT % Feb - CAT %

THE END

For query on DATA, please contact:OZONE SOLUTION

For other queries, please contact PAS at:secretariat@pas.org.pk

Mr. IMRAN AHMED SHAIKHimran@ozonesolution.co.uk

0300-8298311