GROUP 4: BÙI THỊ XUÂN HỒNG NGUYỄN ÁI PHƯƠNG LOAN PHAN THỊ HIỀN TRANG TRẦN THỊ LÊ VIN

TELEVISION ADVERTISING

INDUCTOR:NGUYỄN THÁI SƠN

CONTENTSDEFINITION1

FUNCTIONS2

3

ADVERTISING EXPENDITURE4

STRENGTHS AND WEAKNESSESS5

6

7

COMPARISON WITH PUBLICATION

CONCLUSION

HOW TO MAKE ADVERTISEMENT EFFECTIVE

DEFINITION

Advertising is attempting to influence the buying behavior of your customers or clients by providing a persuasive selling message about your products or services.

Television advertising is sending of promotional messages or media content to one or more potential program viewers.

FUNCTIONS

Cultural

4 FunctionsCommercial

Economic

Social

HOW TO MAKE ADVERTISEMENT EFFECTIVE

They choose TV channel suitably. Content must convey all purposes of

advertisement which are set out. It’s important that not mention competitor in

advertisement. The word is checked carefully.

HOW TO MAKE ADVERTISEMENT EFFECTIVE

Advertisers make a strong impression on customer to attract them.

Creation need have in advertisement. Human psychology is also a necessary factor

in advertisement.

ADVERTISING EXPENDITURE

CHANEL TIME EXPENDITURE (Milion Vnd)

VTV1A 5H30 – 17H 3.5 – 15

B 17H – 24H 3.5 – 40

VTV3

D 6H – 11H15 2.5 – 15

C

11H15 – 19H 5 -40

9H30 – 18H 11 – 45

19H35 – 24H 3.5 – 70

VTV2F 6H – 24H 2.5 – 10

E 0H – 24H 2.5 - 5

STRENGTHS AND WEAKNESSES

STRENGTHS Creating value and immediately impact for the

products or services. Approaching amount of customers. Promoting customers creation and imagination. Conveying messages with sight, sound and

motion. Credible, flexible.

STRENGTHS AND WEAKNESSES

WEAKNESSES High production costs, preparing for a long time. The quality and content isn’t good enough. If the company don’t buy additional time, the

customers don’t see ads again. There’s too much Television advertising. It’s difficult to brand positioning. It’s difficult in changing or updating information.

COMPARISON WITH PUBLICATION

The same: send information to customers

Difference:

Television advertising Pulication

• Animation.• Communicating through

pictures, music, languages, sound effects,....

• Don’t keep trade message for a long time.

• Pictures don’t move.• Communicating through writting

and pictures.• Can be taken away in the car, on

the plane,...

CONCLUSION

Television advertising can cover most, share the most information, make people anywhere master information.

Television advertising show a higher level, requires skill, knowledge of advertising, as well as the dependable people have certain qualification.

CONCLUSION

Many companies with strong economic potential

they want to dominate the market to cover the entire market and ahead of competition.

Television advertising’s time is very short but it expresses lots of businessmen’s ideas to persuade customers.

THANK YOU FOR LISTENIN

G