Global TV Ad-spending Market 2015-2019

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Global TV Ad-spending Market 2015-2019

The report discusses the following in-depth:

• Market Size and Forecast

• Market Segmentation

• Buying Criteria

• Vendor Landscape

• Business Segmentation

• Geographical Segmentation

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Global TV Ad-spending Market 2015-2019,

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Key Trends

Technavio’s Senior Analyst says, “One of the major drivers in the market is TV ads with digital touch points. This will increase the effectiveness of the ad campaign by 16%. As online purchases growing at a higher rate than in-store purchases, marketers see this as an opportunity to boost the effectiveness of the TV commercial.”

• TV advertising enables advertisers to create awareness about their products and influence the buying decision of consumers. Since TV is the most widely viewed medium worldwide, advertisers are drawn to this medium of advertising. Advertising on TV can be done using traditional commercial channels or multichannel campaigns.

• The global TV ad spending market is expected to grow at a CAGR of 4.52% during the period 2014-2019.

• Understanding the key drivers influencing the market

• Understanding the challenges faced by the market

• Activities of various stakeholders involved

• Key focus areas for the vendors

• Major trends that will shape the future of this market

• Vendor landscape and trajectory of the market

• Conclusion

Scope of The Report

A detailed analysis of each market driver, challenge

and trend isavailable in our report:

Global TV Ad-spending Market 2015-2019

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Vendors

To understand the vendor landscape and

for a full list of vendors view our report:

Global TV Ad-spending Market

2015-2019

American Express

Comcast

Ford Motor

American Express was founded in 1850 and is headquartered in New York, US. It engages in providing products and services such as, charge and credit payment card products and travel-related services to consumers and businesses worldwide.

Comcast, established in 1963, is headquartered in Philadelphia, Pennsylvania, US. It is a media and technology company that provides video, high-speed internet speed services, entertainment, sports, and news information to residential and business customers worldwide.

Ford Motor was established in 1903 and is headquartered in Michigan, US. The company is a manufacturer of automotives. It is also involved in vehicle financing.

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Market Landscape• TV ad-spending is the largest segment in the global ad-spending market.

• Advertisers continue to spend on TV advertising despite the emergence of online platforms.

• This is because TV is still the most viewed, most influential, and most favoured advertising media in the world.

• TV advertising has the ability to reach mass audiences. • The quadrennial effect will take place in 2016 because of US presidential

elections and the Olympic in Brazil, and again in 2018 because of the FIFA World Cup in Russia. During these years, TV revenues will grow considerably compared to other years.

• However, smartphones, which are increasingly being used as second screens while watching TV, can easily divert the attention of the viewer during the running of advertisements.

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Key Buying Criteria

Parameter Details

Appearance TV advertisements must reach a maximum number of target audience.

Brand Identity Broadcasters with high brand identity among viewers will gain more ads.

Cost Cost of airing an ad based on the time and popularity of the TV show.

Coverage Ads and campaigns should reach the maximum population from all geographies and demographics.

Content Advertisers are attracted toward popular and most viewed content.

Inventory Quality Inventory for TV ads should be of high quality.

Transparency There must be transparency of data and measurability.

• Growth Forecasts?

• Market Analysis?

• Revenue Forecasts?

• Regional and Country level Analysis?

• Competitive Structure?

• Emerging Trends?

• Vendor Landscape?

• Other?

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Global TV Ad-spending Market 2015-2019

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