Media ad market & TV ad in Russia . Current situation and forecast
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Transcript of Media ad market & TV ad in Russia . Current situation and forecast
Media ad market & TV ad in Russia.Current situation and forecast
Russian Ad Market in Europe and Worldwide
№Worldwide
№In Europe
Country Ad market in 2010 ($ mln )Ad market share
worldwide
1 USA 151 665 33,9%
2 Japan 43 297 9,7%
3 1 Germany 24 535 5,5%
4 China 23 208 5,2%
5 2 Gt. Britain 18 042 4,0%
6 3 France 13 181 2,9%
7 Brazil 12 950 2,9%
8 4 Italy 10 801 2,4%
9 Australia 9 705 2,2%
10 Canada 8 891 2,0%
11 5 Russia 8 235 1,8%12 6 Spain 8 127 1,8%
13 South Korea 6 665 1,5%
14 7 Netherlands 5 290 1,2%
15 Mexico 5 216 1,2%
16 Pan Arab Countries 5 089 1,1%
17 India 5 055 1,1%
18 8 Belgium 4 817 1,1%
19 South Africa 4 689 1,0%
20 9 Switzerland 4 246 0,9%
Source: ZenithOptimedia, АКАR (Russia)
Source: RosStat, АКАR.
Ad Market and Russian Economics
Ads(ATL+BTL)
Consumer Market
1.2%
GDP
Ads (ATL+BTL)
0.6%
Iq 2011:steady growth
Source: ACVI, AKAR
Media ad market in Russia, Iq 2010 – Iq 2011, bln. rub. (incl. VAT)
Iq 2010 Iq 2011
49
63
+28%
Ad revenues fluctuations by segments, Iq 2010 – Iq 2011, % (rub.)
Source: ACVI, AKAR
TV Radio Press Outdoor Internet Others Market
+29%+17% +13%
+20%
+60%
+16%+28%
Chart Title
Ad revenues fluctuations by segments, Iq 2008 – Iq 2011, % (rub.)
Source: ACVI, AKAR
TV Radio Press Outdoor Internet Others Market
+8%
-27%-39%
-19%
+140%
-27%
-3%
Chart Title
Source: ACVI, AKAR* incl. search ads
Media ad market segmentation, Iq 2010 – Iq 2011, %
TV
Radio
Press
Outdoor
Internet*Others
I q 2011
53%
4%16%
13%
13%1%
I q 2010
TV
Radio
Press
Outdoor
Internet* Others
53%
4%
13%
11%
18%
1%
Source: ACVI, AKAR
TV ad in Russia,January-May 2010 –2011,
bln. rub. (incl. VAT)
january-may 2010 january-may 2011
46.4
60.8
+31%
2011 Expectations
Source: ACVI, AKAR
2010 2011
250
304
Media ad market and TV ad in Russia, 2010-2011, bln. rub. (incl. VAT)
+22%
2010 2011
131
158
+21%
In II half 2011, the expected growth will be more modest in comparison with Iq, due to the higher growth level in late 2010
Media ad market TV ad
TV ad budget dynamics, 2008-2011, bln. rub. (incl. VAT)
1 2 3 4 5 6 7 8 9 10 11 12 -
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
2008 г 2009 г 2010 г 2011 г
Source: ACVI, AKAR
Media ad market in Russia. Forecast up to 2013 and perspective for
2020
Source: ACVI
Media ad market in Russia,2011 - 2020, bln. rub. (incl. VAT)
2011 2012 2013 2014 2015 2020
304357
409459
510
745
+22%
+14%+17
%
+11%
+12%
+10…11% annual
Source: ACVI
TV ad in Russia, 2011-2015, bln. rub. (incl. VAT)
2011 2012 2013 2014 2015
158182
205230
257
+21%+13%+15%
+12%+12%
Media ad market segmentation, 2011-2015 , %
Source: ACVI, AKAR* incl. search ads
2011
TV
Radio
Press
Outdoor
In-ter-net*
Others
52%
5%
13%
13%
17%
2%
TV
Radio
Press
Outdoor
In-ter-net*
Others
2015
51%
5%15%
12%
16%2%
Media ad market segmentation, 2011-2020, %
Source: ACVI, AKAR* incl. search ads
2011
TV
Radio
Press
Outdoor
In-ter-net*
Others
52%
5%
13%
13%
17%
2%
TV
Radio
Press
Outdoor
In-ter-net*
Others
2020
50%
4%14%
11%
17%3%
Does media measurement affect the ads market?
Russian measurement market level is proportionate to ad market development level
Thank you for your attention!
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