Truth about Youth - Andi Whitwham
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Transcript of Truth about Youth - Andi Whitwham
Truth about Youth Truth about Youth Research Research
Project/ConferenceProject/ConferenceAndi Whitwham: PSHE ConsultantAndi Whitwham: PSHE Consultant
Bedford Borough CouncilBedford Borough Council
Background to social norms Background to social norms workwork
Initial pilot 2007Initial pilot 2007
Action research 2008/9Action research 2008/9
SEF Conference 2008SEF Conference 2008
Research project 2009/10Research project 2009/10
ProgrammeProgramme
DataData Research aimsResearch aims History of interventions according to History of interventions according to
Wes Perkins!Wes Perkins! Conference Conference FindingsFindings FeedbackFeedback
Attitude question towards AlcoholAttitude question towards Alcohol
Perception question on attitude to young people and Perception question on attitude to young people and alcoholalcohol
Comparison to CannabisComparison to Cannabis
Perception of Cannabis use of other studentsPerception of Cannabis use of other students
Comparison to Illegal drugsComparison to Illegal drugs
Perception of illegal drug use of other Perception of illegal drug use of other studentsstudents
Have you ever carried a weapon in Have you ever carried a weapon in school at any time?school at any time?
What action would you take?What action would you take?
Attitude towards sex and Attitude towards sex and relationshipsrelationships
Have you ever had sexual intercourse?Have you ever had sexual intercourse?
Research project aims Research project aims 2009/102009/10
Broaden the scope of the study:Broaden the scope of the study: Young People over estimated perceptions of their peers Young People over estimated perceptions of their peers
involvement in risky behaviours.involvement in risky behaviours.
The majority of Young People have a positive attitude and The majority of Young People have a positive attitude and do engage in sensible decision making.do engage in sensible decision making.
Are there any gender/age/socio economic differences Are there any gender/age/socio economic differences which may affect delivery and development of social which may affect delivery and development of social norms work?norms work?
How the approach can be used effectively in schools and How the approach can be used effectively in schools and communities.communities.
Native American WisdomNative American WisdomTribal wisdom of the Dakota Indians, Tribal wisdom of the Dakota Indians,
passed on from one generation to the passed on from one generation to the next:next:
““When you discover When you discover you are riding a you are riding a
dead horse, dead horse,
the best strategythe best strategy
is to dismount.”is to dismount.”
Because of much investment in ineffective Because of much investment in ineffective prevention strategies, often programs try a prevention strategies, often programs try a variety of ways to keep going with the dead variety of ways to keep going with the dead
horse:horse:
Because of much investment in ineffective Because of much investment in ineffective prevention strategies, often programs try a prevention strategies, often programs try a variety of ways to keep going with the dead variety of ways to keep going with the dead
horse:horse: Buying a stronger whip. Changing riders.
Appointing a committee to study the horse.
Visiting other sites to see how they ride dead horses.
Appointing an intervention team to reanimate the dead horse.
Hiring outside contractors to ride the dead horse.
Providing additional funding to increase horse performance.
Harnessing several dead horses together for increased speed.
Research Shows MisperceivedResearch Shows MisperceivedYouth Risk Behaviour Norms ExistYouth Risk Behaviour Norms Exist
Across All School Age LevelsAcross All School Age Levels In All Countries Where InvestigatedIn All Countries Where Investigated Across Subpopulations of YouthAcross Subpopulations of Youth In Community Populations of In Community Populations of
Young AdultsYoung Adults For Attitudes, Risk Behaviors, and For Attitudes, Risk Behaviors, and
Protective BehaviorsProtective Behaviors
Findings from the projectFindings from the project
SchoolsSchools InterventionsInterventions FlexibilityFlexibility PotentialPotential Partnership workingPartnership working CommitmentCommitment ResilienceResilience FundingFunding
Feedback from the ConferenceFeedback from the Conference~~
Truly inspirational Thank you!Truly inspirational Thank you! Wes Perkins presentation was superbly Wes Perkins presentation was superbly
interesting and thought provoking. Will be interesting and thought provoking. Will be musing on it for some time!!!musing on it for some time!!!
The social norms approach presents a The social norms approach presents a rational way of dealing with the issues of rational way of dealing with the issues of risky behaviours of young people-it risky behaviours of young people-it obviously works and the challenge is how obviously works and the challenge is how we implement this on a large scale in the we implement this on a large scale in the UK.UK.
Excellent conference. I really enjoyed it and Excellent conference. I really enjoyed it and look forward to further developing this look forward to further developing this work.work.
Fantastic conference-useful in so many Fantastic conference-useful in so many aspects. Certainly food for thought and aim aspects. Certainly food for thought and aim to change my working practice to relate to to change my working practice to relate to social norms data.social norms data.
Excellent day. Lets hope future funding Excellent day. Lets hope future funding enables us to embrace this-lets make it work!enables us to embrace this-lets make it work!
Excellent day! Thoroughly enjoyed all Excellent day! Thoroughly enjoyed all presentations and workshops.presentations and workshops.
Professor Perkins was fascinating to listen to Professor Perkins was fascinating to listen to and opened my eyes to a whole new way of and opened my eyes to a whole new way of thinking. I was engaged by his stats which is thinking. I was engaged by his stats which is unusual for me and could have spent the unusual for me and could have spent the whole day listening to his theories.whole day listening to his theories.
Get Over It 85
In Swindon, 60 % of young people said that if one of
their friends ’came out’, they would be supportive
Condoms 90
In Swindon, 90% of young people think you should always use a condom even if the girl is on the pill.
Sex Can Wait 80
In Swindon, 80% of young people have never had sex.
Chlamydia 55
In Swindon, 90 % of young people think you should always use a condom to
protect against STIs.
Studies have shown that Studies have shown that social normssocial norms are much more important than policy are much more important than policy makers have traditionally assumed.makers have traditionally assumed.
People are deeply People are deeply influencedinfluenced by the by the behaviour of those around them - and behaviour of those around them - and public policy should reflect that.public policy should reflect that.
We need to be We need to be smartersmarter about how about how information is presented to ensure information is presented to ensure messages really hit home.messages really hit home.
Advertising Advertising social normssocial norms can can snapsnap people out of fantasy that their drinking, people out of fantasy that their drinking, smoking or eating habits are the same as smoking or eating habits are the same as everyone else’s.everyone else’s.
Working with Working with communities and schoolscommunities and schools to develop young people’s to develop young people’s confidence confidence and self-esteemand self-esteem..
EmpoweringEmpowering them to take better them to take better decisions when young, so that they enjoy decisions when young, so that they enjoy greater greater healthhealth and and well-beingwell-being through through life.life.
The The majoritymajority of young people who don’t of young people who don’t take illegal drugs and do not get blind take illegal drugs and do not get blind drunk on a Friday night are celebrated.drunk on a Friday night are celebrated.
Andrew Lansley Secretary of Andrew Lansley Secretary of State for Public Health, Faculty State for Public Health, Faculty of Public Health Conference of Public Health Conference June 2010June 2010
We have read that this approach We have read that this approach worksworks
We know that it worksWe know that it works
What now?What now?
Thank you for listeningThank you for listening