Trimax Manly Chamber - Increasing Brand Awareness - Ranking -Traffic

Your ONE STOP I.T. & INTERNET MARKETING SHOPwww.trimaxsolutions.com

http://trimaxsolutions.com/

About Trimax Solutions 6+ years of websites and internet marketing as well as automation and integration 100+ clients

Max Dagenais (Computer Science / Commerce degree) 20 years of corporate application development specialising in automation and

integration 6+ years specialising on websites and internet marketing

In House Expertise Website, e-Commerce design and development Internet Marketing and Social Media SEO Branding / Graphic Designwww.trimaxsolutions.com Website design Sydney Northern Beache

sSEO Sydney Northern Beaches

http://www.trimaxsolutions.com/

http://www.trimaxsolutions.com/ProductsandServices/WebsiteDesign.aspx


http://www.trimaxsolutions.com/ProductsandServices/SearchEngineOptimizationSEO.aspx

Trimax Solutions - 2 main GoalsIncreasing Sales Internet Marketing to increase online presence

Website(s) Social Media SEO Advertising

Reducing Costs Automation (reduce manual work and duplication of work)

Often employees are the major expense for most companies Integration

Often a lack of processes and duplication of work and tasks make day to day business inefficient

www.trimaxsolutions.com Website design Sydney Northern Beaches

SEO Sydney Northern Beaches





Internet Marketingto

Increase Brand Awareness and Ranking/Traffic The EASY WAY!







How to increase your Google Rankings and Brand Awareness the EASY way!

Now business owners can increase their companies' Google rankings AND brand awareness simultaneously!

By using a combination of the following strategies, companies can achieve the best possible results in these challenging times for business:

1. SEO strategies2. Web Site(s) / e-Commerce3. Content Generation4. Blogging5. Social Media (Facebook, Twitter, Linked In, YouTube, Pinterest, Instagram, Google+)6. Databases7. Video Strategies / Webinars8. Paid Advertising ( Adwords, Facebook Advertising, Linked In) www.trimaxsolutions.com Website design Sydney Northern Beache






Combine and integrate the strategies

It’s important to combine different strategies which will work together.

The objective is to start small and build your Internet Marketing strategy according to priorities and then maintain it.

It all starts with the appropriate keywords and good dynamic content as good search engine optimisation (SEO) is very much content dependant.

This is why generating good content on a regular basis is very important to maintain and increase website rankings.







Techniques to Increase Ranking - Overview







Techniques to Increase Ranking Starts with Keywords for Products and Services

Add SEO ON Page – On every page of the website Off Site – On external sites such as social media sites and other sites

Blogging

Social Media Facebook/Twitter Linked In Google+ YouTube Pinterest

Google Adwords Campaigns

Facebook Advertising

Linked In Advertisingwww.trimaxsolutions.com Website design Sydney Northern Beache






Ranking - Organic (Free)

Organic (Free) - below 1-3 Adwords in Google Websites and SEO / Blogging / Social Media – VERY competitive







Ranking – Google Paid advertising

Google Adwords (can be expensive due to competition) Pay-per-click (PPC)







Ranking – Social Media Paid advertising

Social Media Advertising (Good value for money) Facebook

Ads Promote

Linked In Business to Business Ads

You need to trial different options at different times with your products / services to find out what works the best.







Steps and Techniques Recommended

By using a combination of the following strategies, companies can achieve the best possible results in these challenging times for business:

1. SEO strategies2. Website(s) / e-Commerce3. Content Generation4. Blogging5. Social Media (Facebook, Twitter, Linked In, YouTube, Google+)

Pinterest, Instagram)6. Databases / Newsletters7. Video Strategies8. Paid Advertising ( Adwords, Facebook Advertising, Linked In)







1. Search Engine Optimisation (SEO)

We compare SEO with losing weight and dieting!

Why?

Because unfortunately there are no magic pills!

It’s a combination of actions and tools which must be implemented and then be maintained otherwise your ranking will drop

SEO used to be quite technical and provided by web designers/developers, but not anymore. SEO and Google ranking is primarily now based on good content since major changes in Google Ranking algorithm. Dynamic content is now key and can be generated by your Content Manager and Marketing staff.







1. Keywords/Competitor Analysis

Search Engine Optimisation (SEO) and Ranking starts with keywords which are generated based on the services or products offered.

Keywords searches analysis (brand + Products/Service+Location)

https://adwords.google.com www.googlekeywordtool.com (Newest Google Keyword Tool)

Competitor analysis.

Once a good understanding of the keywords and competitor analysis has been generated, the best keywords strategy can be applied to the entire site to improve the ranking and the progress is to be followed monthly.

A monthly analysis can be generated to show how well the site is performing at the keywords and competitor level.



https://adwords.google.com/

http://www.googlekeywordtool.com/





1. ON Page SEO analysis and recommendations

After the Keywords Strategy has been defined, as per the prior Keywords/Competitor Analysis, an On Page analysis should be done for every page of the site to rank each individual page the best way possible:

Title Descriptions Keywords Content Headers (H1, H2, H3) Internal links (name and description) Images (name and Alt description)







1. ON Page SEO – Meta tags and contentMeta Tags

Title Description Keywords

(Brand +) product + area eg: hair cut Manly Northern Beaches

life insurance Sydney Northern Beaches

Headers (H1, H2, H3) must include keywordsContent

Keywords MUST appear in the content for maximum keywords effect Images

Name and alt description are VERY important to increase ranking







1. ON Page SEO - Meta tags and content

Links Links name and description are VERY important to increase ranking for specific

keywords Use brand and keywords in links names and descriptions

Eg: Contact Trimax instead of Contact Us About Trimax instead of About Us

Menus Use brand and keywords in menu names

Eg: Contact Trimax instead of Contact Us About Trimax instead of About Us







2. Website / eCommerce

Dynamic website with full Content Management System (CMS) to allow maintenance of all content on any page as the site grows

Websites must be mobile to display on tablets but more importantly the mobile way on smart phones (vertical scrolling only)

Have one product / service per page and have the meta tags and content specifically for that product/service

Must allow opt-in or registration to build your database

Meta Tag information is very important to include keywords

Content must include keywords and match meta tags keywords to rank wellwww.trimaxsolutions.com Website design Sydney Northern Beache






3. Content Generation - StepsCreate content once and generate and distribute as much output as possible (without

duplicating the content)

1. Create an Article about a product, service or information1. Add the article to your site (.pdf)

2. Add a Blog post about the article 1. a quick summary of the article and link to the article

3. Publish/Post blog entry to social media sites1. Facebook2. Twitter3. Google +4. Linked In5. Pinterest

4. Send the article as a newsletter to your website user database







3. Content Generation - Extra

Info graphic (images) Add to PInterest Instagram Flicker

Video / Presentation Youtube Vimeo Viddle Blip TV

Audio (extract audio from video)

iTunes

Create pod cast

Upload podcast siteswww.trimaxsolutions.com Website design Sydney Northern Beache






4. Blogging (dynamic and content based)Bogging is a way to share all information such as success stories,

testimonials, news, product or service information and more. Generate trust from the customer and keep them coming back to the site. Combat negative posts - ORM

Only blog if you have good information to share. If you have nothing to blog about, DON’T blog

Keywords and content are very important in blog posts as blogs rank really well.

DO NOT DUPLICATE content as Google will penalise you.







4. Blog and Social Media Integration

Blogging is one of the best ways to share information with customers as it ranks really well with Google and integrates well with the Social Media Platforms. Write the information once and publish everywhere – time saving and efficient Link blog posts back to your website

Integrating blog posts from your website to multiple social media sites Increases ranking and traffic every time you blog. Increases the chances to be found by users searching on that particular site.


Social Media Sydney Northern Beaches




http://www.trimaxsolutions.com/ProductsandServices/SocialMediaMarketing.aspx

5. Social Media (Content based)

Why Should You Use Social Media?

Lots of people on social media. If you don’t use social media you are losing out.

Google likes recent dynamic content and therefore loves Facebook, Twitter, Google+, YouTube, Linked In, Pinterest and Instagram.

Social media sites generate free content by allowing people to post comments and information Great tool but needs to be monitored and moderated

Use the right social media site(s) for your business and or product or services







5. Social Media

Down side of Social Media?

So much content / posts / information which can be overwhelming and simply not enough time to digest it all.

Information / Posts can be short lived as they can easily be lost within all the other posts.

Best not to mix personal and business on social media. Create business accounts/pages on each social media site for business use.








Which Social Media Channels Should You Use and Why?

Facebook Has over 845 Million users globally and over 10.7 Million users in Australia Most of your customers will be on Facebook – You need a strong presence here *** Soon to be 3rd search engine tool after YouTube and Google

Twitter Not just for tweeting but can be used mainly for backlinks to the sites Lets you engage with your customers if needed (real time customer connections)

Linked In The number one social media sites for B2B marketing Access to professional contacts, information and news A high % of jobs are found on Linked In

But don’t just use Linked in to find a new job!








Which Social Media Channels Should You Use and Why?

Google+ Google’s competitor to Facebook – Owned by Google which means possible high ranking and traffic New Google+ Local replacing Google Places.

Provides a standardised ranking system

YouTube YouTube has 11 times more searches than Google Video is the future of Internet Marketing Information or training videos (slideshow / PowerPoint presentations) Also owned by Google which means possible high ranking and traffic

Pinterest Pinterest is relatively new site based on the sharing of visual content 21% of customers have brought a product/ service after seeing it on the site

Good conversion ratewww.trimaxsolutions.com Website design Sydney Northern Beaches






5. Social Media (Content based)How Can Social Media Benefit Your Business? Increases brand awareness (get more people to know and talk about you) Increases Ranking and SEO Increases traffic to your website Increases users database (clients and potential clients)

Facebook Likes (database of users on Facebook) Linked In Connections

Leading to… Generating new clients (not coming from the website) Selling more products/ services to existing clients Creating new products/ services to sell to existing and new clients

…Increase Leads and Saleswww.trimaxsolutions.com Website design Sydney Northern Beaches







Trimax’s Social Media Recommendations For Your Company

It is very important to have your business’ information on your website as well as on the different Social Media platforms to link back to your websites.

We recommend having a presence on all these sites under a business account or page:

Remember Google+ and YouTube, as Google owns these and ranks their content well and will continue to do so.

It is also important to brand and provide appropriate SEO on those sites as well which will be similar to the websites (Social Media Optimisation – SMO)www.trimaxsolutions.com Website design Sydney Northern Beache

sSocial Media Sydney Northern Beaches





6. User Database / Newsletters and Campaign Management

It is important to build a user database which can be done both on your business website and social media sites.

This will enable you to provide and share information with customers using campaign management, newsletters, blogging and social media posts.

It is very important to continuously inform and guide users with relevant

information to continue building that trust. Again, it is content and information driven (unique dynamic content).







7. Videos Strategies

Videos are the future of Internet MarketingVideos rank very well in search enginesVideos are used for:

Marketing products and services Provide information and guidance Capturing presentation Capturing on screen presentations Providing support to users and clients Internal Training and documentation







8. Google Adwords Campaign / Facebook Ads / Linked in Ads (paid advertising)

Once the Keywords/Competitor Analysis and On Page SEO Analysis have been conducted, it is quick and easy to create different Google Adwords Campaigns promoting products or services.

Google Adwords enable you to find out how much money you spend per day, by key words and by campaign. You can turn the campaigns on and off as necessary.

Linked in Ads and Facebook Ads and Facebook Promote are relatively new which means fewer advertisers competing and therefore good value for money. Your ads and promotion have a better chance of being seen. They are both good value for money as compared with Google Adwords.


Google Adwords Sydney Northern Beaches




http://www.trimaxsolutions.com/ProductsandServices/GoogleAdwordsManagement.aspx




8. Google Adwords Campaign / Facebook Ads / Linked in Ads (paid advertising)

Facebook Ads are currently one of the most targeted advertising opportunities allowing you to target by Interest, Sex (Male or Female) or Location. Many people spend a lot of time on Facebook - lots of opportunities

LinkedIn ads let you target specific job titles, job functions, industries or company size. They enable you to more narrowly target the people who buy what you are selling. LinkedIn Ads are excellent for high-margin, niche B2B sales.

Statistics are available to see how well each campaign is performing and can be changed as per the results obtained.










Extras – more strategies










9. OFF SITE SEO – Articles Sharing and Social Bookmaking

Once the best possible SEO has been applied to the websites and blogging and Social Media has been integrated, different strategies are then applied outside the website in order to increase the visibility of a brand by using existing content such as articles, newsletters, videos and images. These articles, videos, newsletters and more are uploaded to many different

sites and linked back to your website.

This generates backlinks which is a very important part of SEO. Google ranks backlinks very well.







10. Articles Library – Campaign

Articles, newsletters and any other documents can be added in an Articles Library on a website just like a Blog module for posts.

An Articles Library is dynamic It ranks well Allows organising in categories which provides a better user experience.







11. User Surveys

Surveys can be very good to get feedback from current clients and also from potential clients

Allowing you to capture potential new client details and start interacting and communicating with them







12. Data Entry Forms and Testimonials

Data entry forms and testimonial forms can easily be added to the sites to capture both client testimonials and any specifically required information.







Conclusion

Increase Brand Awareness and Ranking/Traffic

All starts with Keywords

Generation of good content

Blogging good content

Use of Social Media to publish and post outside the websites

Links back to your website (backlinks)

Paid advertising – Google Adwords, LinkedIn ads, Facebook ads and Promotion

Monitor ranking and return on adverts (monthly)







Conclusion

It’s therefore important to start with appropriate keywords for the products and services and to generate good content to provide good information to current customers and potential new customers with the use of SEO and Social Media to promote Brand Awareness, Ranking and therefore Traffic.

Following the steps specified above, with our guidance and implementation, you would certainly increase the internet presence and ranking for your business using the existing platform, while improving the look and feel and building on the extra required functionality.







Questions ?







Thank You !







Contact Trimax Solutions for more info

At Trimax Solutions, we can get you started with social media in creating the right strategy for your business to optimise the use of social media.

Our SEO product combined with our Social Media product are the perfect combination to get the best ranking/traffic as well as brand awareness for your business

Visit us at www.trimaxsolutions.com and don’t hesitate to contact us for a free no commitment consultation.








Trimax Manly Chamber - Increasing Brand Awareness - Ranking -Traffic

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