Trending the Future - Mobile Trends 2
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TRENDING THE FUTURE 150 days of digital marketing & advertising MOBILE TRENDS
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Transcript of Trending the Future - Mobile Trends 2
T R E N D I N G T H E F U T U R E
150 days of digital marketing & advertising
M O B I L E T R E N D S
one year ago
Source: Pew Research
of Americans had a smartphone
35%
54%today
Source: Nielsen
of Americans have a smartphone
1.5Mnew smartphones are being activated every day
*
U.S. Smartphone AdoptionSource: Nielsen, PEW
54%
Jun.2011
Jul. Aug. Sep. Oct. Nov. Dec. Jan.2012
Feb.
41%SMARTPHONES
44%
46% 48%
58% FEATUREPHONES
56%
54% 52%
*On Average - Source: Flurry
smartphones are now the majority
(in some countries)
what about the rest of the world?
billion people in the world7 billion
mobile phone subscriptions6*
*6.97B - Source: Google, ITU
4B
0
2B
16M
6B
1.2B
SmartphoneSubscriptions
Mobile PhoneSubscriptions
6.1B
Global Smartphone vs. Mobile Phone Subscriptions
Q4:11, Source: ITU
only about 19% are smartphones
U.S. Technology Adoption RateMaturity: Time from 10% to 40% penetration
5 years10 years15 years
Smartphone
Mobile phone
Telephone 39 YEARSbut technology replaces itself exponentially
2000 2002 2004 2008 2010 2012 20142006 2016
WE ARE HERE
0.5M
1M
1.5M
2M
2.5M
Personal Computers
Smartphones
Tablets
Global Internet Device SalesSource: BI Intelligence
so, if you think mobile is big now, just wait
8%CHINA
28% UNITEDSTATES
9%
33%
26%
34%
13%
17%
24%
21%
Share of New iOS and Android Activations% of Global Total, Source: Flurry
Jan.2011
Mar. May Jul. Sep. Nov. Jan.2012
China has already outpaced America’s rate of smartphone adoption
70%
59%57%
25%22%
EgyptIndiaSouthAfrica
US
Percentage of Mobile-Only Internet UsersSource: mobiThinking
UK
and often, a smartphone is someone's only internetconnection
4
0
2
Population7 Billion
MobilePhone
Electricity Internet TV PCDrinkingWater
6
40
0
20
Adoption70%
60
Global Technology AdoptionSource: BI Intelligence
mobile phones have become a global lifeline
mobile changes everything
“for a long time, many companies have paid lip service to the need for
a mobile strategy and a mobile investment, but it is now more
important than ever to make a real commitment to mobile.”
- B. BONIN BOUGH, VP of GLOBAL DIGITAL ENGAGEMENT, KRAFT FOODS
Source: Forbes
do you have a global mobile strategy?
what will mobile mean for your business...
1. right now?2. in the next 6 months?3. in the next 12 months?
right now
better tools = more creativity
Together, the new GoPro Wi-Fi combo kit and app make a powerful tool for anyone who wants to capture their adventures with dynamic cinematography.
Read More: Engadget
+
With over 500 million mobile users, Facebook’s acquisition of Instagram shows their commitment to creativity as the core of their business. Without a living base of content, Facebook is just an empty shell.
Source: Facebook Read More: TechCrunch
Printstagram and a half-dozen other similar sites are extending the content of these new tools into the physical world by making it easy for people to print their Instagram photos.
Check It Out: Printstagram
Cinemagram dials the technology of Instagram up a notch by letting users create and share photo/video hybrid animated GIFs.
Check It Out: Cinemagram
2009
2020 the Internet’s size and growth are fueled by creativity
VOLUME OF INFORMATION ONLINE
Source: IDC
300 millionphotos are uploaded to Facebook every day
Source: Facebook
48 hoursof video are uploaded to YouTube every minute
Source: YouTube
how do you harness these tools of creativity in a way that
involves your audience?
FOR YOUR NEXT CAMPAIGN:
the next 6 months
Pizza Hut earned $7 million in sales in their first year after launching a mobile ordering app.
Source: Dallas Business Journal
that was two years ago...
Fashion retailer Rue La La recently saw mobile sales jump to 53% of their daily total. They project that that figure will hit 75% by the holidays.
Source:
Starbucks is now averaging a million mobile transactions a week, representing a tenfold increase year-over-year since launching their My Rewards mobile payment system in January 2011.
Source: MSN Money
“People move through lines more quickly when they pay with smartphones. And since phone purchases are made with money preloaded onto Starbucks loyalty cards, the chain incurs fewer credit card fees, resulting in cost savings.”
- Adam Brotman, Starbucks Chief Digital Officer
soon all transactions will be mobile
but you need an expensive app to really make mobile work for
your business... right?
fortunately, it’s about to get easier
Now anyone can pick up a Square card reader at the Apple Store, Walgreens, Staples, or FedEx Office.
Read More: Engadget
Apple Passbook, Google Wallet, and Microsoft WalletHub may also soon play a big role in the mobile payments space and make it easy for companies to accept mobile payments at scale.
Read More: Apple Passbook
Lowe’s rolled out 42,000 iPhones to employees across over 1,700 stores around country in just 8 months. If they can, other brands can too.
Read More: Apple
technology always gets cheaper
if you don’t build it, someone else will. plan
ahead or plan to piggyback. (either way, make a conscious and smart decision)
IN THE NEXT 6 MONTHS:
the next 12 months
“it’s not about the hardware; it’s about the hardware that
facilitates action.”- ANDREW WILSON, VICE PRESIDENT, EA SPORTS
Source: SXSW BrandLand
title goes here
Watch the Video: YouTube
On their latest tour, Coldplay unleashed the new Xyloband, radio-controlled LED wristbands that can be programmed to flash and change color together. Imagine the possibilities for other events...
Check It Out: www.xylobands.com
Apps like Circle, Highlight, and Banjo are trying to bring people together in real life via mobile app concepts, but their real-life relevance has yet to be proven.
Nike wrote the book on merging digital and physical with Nike+. Now they’re taking it to the next level with the new Nike FuelBand, Fuel app, and Kinect training game for Xbox 360.
Read More: PSFK
Strava is revolutionizing the way we think about running and cycling by allowing athletes to track their routes, set personal records, and compete against friends, locals, and pros.
Check It Out: www.strava.com
See The Case Study: Chevy Game Time
Chevy’s Super Bowl Game Time app cut the future of multiscreen advertising with a participatory app experience that synced with the timing of their TV ads to deliver live trivia for a chance to win a car.
Microsoft recently announced the new Xbox SmartGlass, a multi-device app that will let publishers create interactive companion content across screens for a deeper content experience.
Read More About It: techradar
Perhaps the most exciting thing about the upcoming Microsoft Windows 8 is that it will share the same code base across all devices, making it more efficient to scale experiences across platforms.
Read More: Engadget
Currently, the best way to efficiently deliver a great experience across all devices is through responsive web design that flexibly adapts as screen sizes change.
Try Resizing Your Browser Window On: www.space150.com
small technology can have a big impact when connected
what’s your multiscreen strategy?
IN THE NEXT 12 MONTHS:
I N S U M M A R Yhave a mobile strategy
harness new creation tools to engage with your audience
get ready for mobile payment - plan ahead or plan to piggyback
multiscreen advertising is coming - figure out how your brand fits in
Nicole NewvilleVP Strategy & Media
@nicolenewville
Jake SzymanskiStrategist
@jakeszy
T H A N K Y O U
SPECIAL THANKS TO:
Cassie Broeckert, Craig Key, Elsa Perushek, James Wiltshire, Marc Jensen, Matt Hunstad, Todd Townley
