Mobile trends

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Parts of the presentation made during Todos mobile event

Transcript of Mobile trends

  • 1. MOBILE TRENDS & SOLUTIONS - PETER GULLBERG, VP PRODUCT STRATEGY

2. MENU MOBILE TRENDS TODOS SOLUTIONS TODOS MOBILE 3. Mobile trends WHAT APPLE TAUGHT THE WORLD 4. Mobile trends WHAT APPLE TAUGHT THE WORLD - If you want to surf the internet on your mobile, you need a working browser 5. Mobile trends WHAT APPLE TAUGHT THE WORLD - If you want to surf the internet on your mobile, you need a working browser- And it must be usable 6. Mobile trends APPLE ALSO TAUGHT THE WORLD... Consistency and Usability Managed application service Pay for content Security 7. Mobile trends APPSTORE A LOVE/HATE STORY Application Code of Conduct is strict and sometimes appear random You are not allowed to compete withApple - they wont let you in Jailbreaking the iPhone has alreadyproven not very clever 8. Mobile trends ANDROID - FACTS Google owns Android Open Source Android phones are coming big Competes with iPhone Expect to reach +14% market share in2012 Market push for Android with Google MapsVoice and Google Wave Application runs on a Java virtual machine(Dalvik) 9. Mobile trends ANDROID (LESS KNOWN) FACTS Requires a Google account Google in exclusive control of theRoadmap Exists in 3 versions (1.5, 1.6 and 2.0) Locked handsets - Operator controls theenvironment Risk of Platform Fragmentationhttp://www.cnn.com/2009/TECH/11/17/android.wired/index.html 10. Mobile trends A GLIMPSE OF THE SMARTPHONE MARKET 11. Mobile trendsAPPSTORE(S) 19 different AppStores Each is unique Managed by either Handset Manufacturers, Operator or Service Provider 12. Mobile trendsNFC Apple are right now integrating NFC into next generation iPhone/iPod Apple - will have a proprietary API, being able to control which application can access which services Nokia has a range of models on the market - pushing mobile payment Physical usage (Transit/POS-payments) Electronic Usage (3D-Secure/mBanking) 13. Mobile trends KEY TAKE-AWAYS Standards are important AppStore model seem to be the future We need to continue supporting a range of platforms There will be shift in platforms Managed service is not so bad after all Strong need to make each platform homogenous 14. MENU MOBILE TRENDS TODOS SOLUTIONS TODOS MOBILE 15. Todos Solutions ONE SYSTEM FOR ALL INDIVIDUAL SOLUTIONS 16. Todos Solutions SWITCHINGEND-USER DEVICES TO FOCUS FROM SYSTEM 17. Todos Solutions A CLOSER LOOK AT OUR PRODUCTS 18. MENU MOBILE TRENDS TODOS SOLUTIONS TODOS MOBILE 19. Todos Mobile Product RangeA CONVENIENT SOLUTION One solution - several technologies Todos onMobile Todos inSIM Todos bySMS 20. Todos onMobileMOBILE OTP Features: - Portable authentication - Support several handsets. More handset in the roadmap (Java, iPhone, Android) - Complement to existing solutions - Same functionality as other products, Login, Buy, Code, Sign med Advanced Signing - Enrolment solution 21. Todos onMobileFOR IPHONEHow it works User press Sign Enter the challenge Enters PIN Enters the response on his computer 22. Todos onMobileFOR IPHONEHow it works User press Sign Enter the challenge Enters PIN Enters the response on his computer 23. Todos onMobileFOR IPHONEHow it works User press Sign Enter the challenge Enters PIN Enters the response on his computer 24. Todos onMobileFOR IPHONEHow it works User press Sign Enter the challenge Enters PIN Enters the response on his computer 25. THANK YOU FOR YOUR ATTENTION