Mobile trends saultstemarie

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The Future of Mobile Dan Silivestru @confusement

Transcript of Mobile trends saultstemarie

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The Future of Mobile

Dan Silivestru

@confusement

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Trends in Mobile

Dan Silivestru

@confusement

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Mobile is…

Dan Silivestru

@confusement

YOU!

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Before we start!!!

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So I says to her… I says…

Mobile is going to be huge!

Let’s talk about mobile!

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Perspective

• Over Christmas 2012

– Over 17 Million device activations per day

– 20 million apps downloaded per hour

– Over 1.7 billion app downloads over the holidays

• $18 Billion in App Generated Revenue

• Mostly from micro transactions (less then 25 cents)

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OMG that IS huge!

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Rovio Case study (kinda)

• Angry Birds

• Over $70 Million value

• “over night” success

• Actually…

– 51 prior attempts

– 10 years!!!

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So you’re ready to build an app?

Too bad, that’s not what I’m going to be talking about here.

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Um so what am I talking about?

Discovering your problem

Their experience

Our technology

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Defining the problem and finding the solution

Building the

solution

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Ask yourself

• What problem am I trying to solve?

• Do people actually care?

• If they do, how will they use your service?

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The experience

• How does your customer find you?

• What is it you’re providing them?

• How does your customer find you?

• How are people using your service?

• How does your customer find you?

• Does context matter?

• How does your customer find you?

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Discovery

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App stores

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The Internet

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The Customer Experience

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Keep this in mind.

90% of mobile user experiences sucks!

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Sturgeon’s Revelation

90% percent of everything is crap!

Theodor Sturgeon

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Context matters

Sometimes :-)

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Our Technology

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Challenges

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Is the web the answer?

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Close, but…

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It’s coming

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tooling

And others…

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More perspective

• In 2012 in the USA

– 168 Minutes – TV time / day

– 70 Minutes – Browsing / day

– 127 Minutes – Mobile app usage / day

• In 2010 in the USA

– 162 Minutes – TV time / day

– 70 Minutes – Browsing / day

– 60 Minutes – Mobile app usage / day

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Multi Screen

• Phone

• Tablet

• Laptop / desktop

• Tv

• Car?

• Mer?

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So here’s the future!!!

Ready?

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YOU ARE!

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Thank you!

Dan Silivestru

@confusement

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Demo time