Wikimedia mobile trends
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Transcript of Wikimedia mobile trends
Mobile trendsWikimedia Analytics Team
Monthly Metrics Meeting31 July 2014
Overview
readership and contribution trendseditor acquisitioneditor activation
anonymous editing
desktop site mobile site app
desktop
tablet
phone
device class
target siteTerminology
Global contributions and readership
Contributions desktop → desktop site
3,000,000
2,000,000
1,000,000
phone → appContributions
tablet → desktop site
Contributionstablet → mobile site
phone → app phone → mobile site
Newly registered users mobile site
Editor activation
https://meta.wikimedia.org/wiki/Research:Mobile_editor_engagement/Editor_activation
EN
RU
FR
EN
Editor activation: tablets
Anonymous editors: tablets
Summary
massive asymmetry between readership and contributions mobile is helping reach new markets
editor acquisition and activation on upward trendtradeoff between editor activation and anon editing
Questions?
Thanks to: Leila Zia, Oliver Keyes, Aaron Halfaker, Toby Negrin, Maryana Pinchuk, Dan Garry, Carolynne Schloeder