Travel Oregon Content & Digital Strategy - WACVB Tech Conference 2014
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How Travel Oregon manages digital + content in order to inspire travel to Oregon.
Transcript of Travel Oregon Content & Digital Strategy - WACVB Tech Conference 2014
(Source: PhoCusWright. “Loco Over Local: Four Trends That Are Reshaping Tourism”)
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Occasional pre-trip questions – either TO or from writer’s account. e.g.
“We’re sending Russ and Laura to ride the Old West Scenic Byway….what should they (we) see/do?”
Images/stories from the trip (2-3)
Either TO or writer’s account
Story lives on TO.com
Video on YT (w/ abstract + link driving back to story)
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http://searchenginewatch.com/article/2241400/4-Steps-to-Panda-Proof-Your-Website-Before-Its-Too-Late