12/09 Travel Oregon Partnering Opportunities Handouts

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C ENTRAL C ASCADES G EOTOURISM P ILOT P ROJECT Geotourism Is… Tourism that sustains or enhances the geographical character of a place-its environment, heritage, aesthetics, culture, and the well-being of its residents. (National Geographic) Geotourism… Serves as an “umbrella” that integrates a variety of tourism niches and approaches including: Ecotourism Adventure Tourism Nature-Based Tourism Cultural Tourism Heritage Tourism Culinary Tourism Civic Tourism Helps both communities and visitors think and operate on a regional scope and across boundaries. Focuses on identifying, protecting, enhancing, and celebrating those geographic components that make a region what it is, the special characteristics that form its essence. Establishes a forum for discussing, planning, and implementing sustainable tourism efforts. Builds on the experience gained from other Geotourism projects that came before and seeks to add value through the creation of interactive web application to complement the standard MapGuide. Involves a number of players helping to initiate the project with more to come on board as the Stewardship Council is developed. Sustainable Travel International Sustainable Northwest Travel Oregon Washington State Tourism Rural Development Initiatives USDA Forest Service USDI BLM Washington Department of Fish and Wildlife Clackamas County Tourism Development Council Geotourists Are… A market of about 55.1 million travelers who seek authentic experiences, care about the protection and preservation of the places they visit, and are willing to spend more money to achieve these goals. Average ages range from 43-55 years, average household incomes are high with 38-46% earning more than $75,000 annually, average number of leisure trips taken each year is 4 or more, and educa- tion levels are also high. The Central Cascades Geotourism Project… Is a printed MapGuide and interactive website that are designed to promote natural and cultural attractions as well as en- courage a sense of pride in local communities. The project addresses the need to preserve the region’s shrinking cultural and environmental assets and to revitalize small, rural communities through diverse economic development strategies.

Transcript of 12/09 Travel Oregon Partnering Opportunities Handouts

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CENTRAL CASCADES

GEOTOURISM PILOT PROJECTGeotourism Is…Tourism that sustains or enhances the geographical character of a place-its environment, heritage, aesthetics, culture, and the well-being of its residents. (National Geographic)

Geotourism…• Serves as an “umbrella” that integrates a variety of tourism niches and approaches including: Ecotourism Adventure Tourism Nature-Based Tourism Cultural Tourism Heritage Tourism Culinary Tourism Civic Tourism • Helps both communities and visitors think and operate on a regional scope and across boundaries. • Focuses on identifying, protecting, enhancing, and celebrating those geographic components that make a region what it is, the special characteristics that form its essence.

• Establishes a forum for discussing, planning, and implementing sustainable tourism eff orts.• Builds on the experience gained from other Geotourism projects that came before and seeks to add value through the creation of interactive web application to complement the standard MapGuide. • Involves a number of players helping to initiate the project with more to come on board as the Stewardship Council is developed. Sustainable Travel International Sustainable Northwest Travel Oregon Washington State Tourism

Rural Development Initiatives USDA Forest Service USDI BLM Washington Department of Fish and Wildlife

Clackamas County Tourism Development Council

Geotourists Are…A market of about 55.1 million travelers who seek authentic experiences,

care about the protection and preservation of the places they visit, and are willing to spend more money to achieve these goals. Average ages range from 43-55 years, average household incomes are high with 38-46% earning more than $75,000 annually, average number of leisure trips taken each year is 4 or more, and educa-tion levels are also high.

The Central Cascades Geotourism Project…Is a printed MapGuide and interactive website that are designed to promote natural and cultural attractions as well as en-courage a sense of pride in local communities. The project addresses the need to preserve the region’s shrinking cultural and environmental assets and to revitalize small, rural communities through diverse economic development strategies.

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Planning:Concept Development and Initial Approval by National Geographic .......................................................... Fall 07/Spring 08

Confi rmation of Key Partners and Initial Project Submittal .......................................................................................... Spring 08

Development of Geotourism Stewardship Council ............................................................................................................. Fall 08

Offi cial Project Launch .............................................................................................................................................................. Winter 08

Outreach Forums and Site Nominations:Community Outreach Forums Across the Region ........................................................................................................... Winter 09

Call for Nominations and Initial Selection by Stewardship Council ......................................................... Winter 09/Spring 09

Final Site Selection by National Geographic ...................................................................................................................... Spring 09

Product Development:Development of Interactive Website ....................................................................................................................... Fall 08-Spring 09

Development of MapGuide ................................................................................................................................. Spring 09/Summer 09

Completion and Distribution of MapGuide ........................................................................................................... Fall 09/Winter 09

Follow up Projects through Stewardship Council ............................................................................................................. Ongoing

Geotourism MapGuide / National Geographic Partnership$120,000 Guidance from National Geographic on establishing a Geotourism strategy in the Pacifi c Northwest. Co-branded map production. Data

collection, drafting and editing of a MapGuide. Project management, monitoring and evaluation. 50,000 copies of map printed locally or by NGS.

Online Geotourism Map Website$75,000 Creation of an interactive digital map for web and DVD applications using the data colleted during the creation of the MapGuide. Note

that the digital and paper maps are complimentary tools that can be used by both local people and visitors alike.

Project Fieldwork Tasks:$105,000 Execute all organizational and outreach activities to ensure participatory planning of local communities in all phases of the MapGuide

creation process. Organize and manage relationships with local stakeholders and partner organizations. Organize a public relations

campaign to inform the public in the Central Cascades about the initiative. Distribute outreach materials. Identify, engage, and organize

the Geotourism Stewardship Council. Monitor and Evaluate the project; document lessons learned, and measure predetermined success

metrics. Implement a regional, national and international marketing campaign.

Total Project Budget: $300,000 Please note that the overall budget for the project is $300,000 of which $235,000 has been secured as of August 2008

PROJECT BUDGET & SCOPE

Geotourism - Central Cascades Style…

• A homegrown project that seeks to leverage our impact and eff ectiveness by linking up with a national eff ort under the National Geographic brand. It is a ground up approach that meets the needs of our participating organizations.

• Builds on the Pacifi c Northwest’s iconic features including the Cascade volcanoes, the Columbia River, our vibrant heritage and culture, our link to salmon, the beauty and bounty of our forests, and our identities as north westerners.

• Is a bi-state eff ort that highlights the Central Cascades, with Mount Rainier NP and Crater Lake NP as the anchors.

• Is a pilot project and a launching platform for what could become state-wide initiatives in Oregon and Washington.

MapGuide BoundariesThe initial pilot project will feature the Central Cascade Mountains, stretching from Crater Lake in the south to Mt. Rainier in the north. Rough MapGuide boundaries are as follows:• Northern boundary: Highways 512 and 410 in Washington from I-5 east to Hwy 97 in Yakima

• Eastern boundary: Highway 97 from Yakima south to Oregon Highway 62 junction at Chiloquin

• Southern Boundary: Highway 138 to 62 west from I-97 to I-5

• Western Boundary: Interstate 5 from junction with Hwy 138 in Oregon at Roseburg to junction with Highways 512/410 in Washington at Puyallup

PROJECT COMPONENTS & TIMELINE

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How to Sponsor this Initiative...Sponsorship Levels & Benefi ts

Whether a Platinum, Gold, Silver or Bronze Sponsor you will receive maximum exposure and publicity as a partner. Please note that all custom partnership

and cross-promotional opportunities are subject to discussion and approval by and between project partners and sponsors.

PLATINUM SPONSOR – $50,000• Headline recognition in all community geo-forums throughout the Central Cascades

• Headline recognition in all press releases

• Prominent logo positioning on MapGuide back cover

• Dedicated promotional page on project website

• 7,500 copies of the MapGuide

• Commemorative framed MapGuide

• Custom partnership for cross-promotion

GOLD SPONSOR – $25,000• Prominent logo positioning in all community geo-forums throughout the Central Cascades

• Recognition in all press releases

• Prominent logo or other graphic recognition on website

• 3,750 copies of the MapGuide

• Commemorative framed MapGuide

• Custom partnership for cross-promotion

SILVER SPONSOR – $10,000• Logo positioning in all community geo-forums throughout the Central Cascades

• Recognition in press releases

• Logo or other graphic recognition on website

• 1,500 copies of the MapGuide

• Commemorative framed MapGuide

• Partnership Opportunities

BRONZE SPONSOR - $5,000• Recognition in press releases

• Logo or other graphic recognition on website

• 750 copies of the MapGuide

• Commemorative framed MapGuide

• Partnership Opportunities

$1,000 SPONSORSHIP BENEFITS• Logo or other graphic recognition on website

• 100 copies of the MapGuide

• Partnership Opportunities

*Optional map distribution fulfi llment through Travel Oregon and or Washington State Tourism

Design Assistance AvailableThe design and production of your creative materials is not included in your sponsorship fee. If you prefer to not pro-duce your own creative materials, you can opt to work with our designers on related marketing collateral. They require you to submit camera-ready artwork, a high resolution copy of your logo, etc. Please contact Brian T. Mullis via email at [email protected] for more information. Sponsorship Contributions

All sponsorship contributions should be sent to the address below with project name on the memo line of your check, payable to Sustainable Travel International:

Brian T. Mullis, President

Sustainable Travel International 2885 May StreetHood River, Oregon 97031Re: Central Cascades Geotourism MapGuide Project

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Interested in Partnering? How to Get Involved… If you are interested in getting involved or providing in-kind support such as donating lodging or food, please contact one of the following individuals:

Brian Mullis Sustainable Travel International [email protected] (800) 276-7764

Kristin Dahl

Travel [email protected](503) 378-2104

Michelle Campbell

Washington State [email protected](360) 725-4181

Host a Meeting in

Your Community!Sign up with Laurel MacMillan Rural Development [email protected] (503) 803-8260

CENTRAL CASCADES

MAPGUIDE BOUNDARIES

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FY ’09/’10 Planned Co-op Opportunities

Draft Version (subject to change)

12/8/08

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Budget Travel

Arthur Frommer's Budget Travel magazine is published monthly except for combined issues in December/January and July/August by Newsweek Budget Travel. It’s a newer travel magazine showing solid and steady growth. It has a low overall cost, combined with strong circulation that makes it an efficient buy.

Planned Co-op Partner Media Space Rates – Draft Version (subject to change)

670 Hawthorne SE, Suite 240, Salem, OR 97301, phone: 503.378.8850, fax: 503.378.4574, www.traveloregon.com

OREGON. WE LOVE DREAMERS.

ISSUE SEASON

GEOGRAPHIC

DISTRIBUTION CIRC.

CLOSE

DATE

COST OF

PG

Jul/Aug 2009 Culinary OR, CA, WA, ID 125,000 4/1/2008 $4,556

Sep 2009 Culinary OR, CA, WA, ID 125,000 6/1/2008 $4,556

Oct 2009 Culinary OR, CA, WA, ID 125,000 7/1/2008 $4,556

March 2010 Outdoor Rec. OR, CA, WA, ID 125,000 12/1/2008 $4,736

April 2010 Outdoor Rec. OR, CA, WA, ID 125,000 1/1/2009 $4,736

May 2010 Outdoor Rec. OR, CA, WA, ID 125,000 2/1/2009 $4,736

* Availability subject to change without prior notice

** 2010 issue dates to be confirmed after updated edit calendars released (late '09)

ISSUE SEASON

GEOGRAPHIC

DISTRIBUTION CIRC.

CLOSE

DATE

COST OF

PG

July 2009 Culinary OR, CA, WA, ID 331,000 3/20/2009 $15,937

August 2009 Culinary OR, CA, WA, ID 331,000 4/20/2009 $15,937

September 2009 Culinary OR, CA, WA, ID 331,000 5/20/2009 $15,937

October 2009 Culinary OR, CA, WA, ID 331,000 6/21/2009 $15,937

* Availability subject to change without prior notice

** 2010 issue dates to be confirmed after updated edit calendars released (late '09)

Bon Appetit

celebrates the world of great food and the pleasure of sharing it with others. Every issue invites readers into a hands-on experience, engaging them in all aspects of the epicurean lifestyle—cooking, dining, travel, entertaining, shopping and design.

ISSUE SEASON

GEOGRAPHIC

DISTRIBUTION CIRC.

CLOSE

DATE

COST OF

PG

March 2010 Outdoor Rec. OR, CA, WA, ID, UT, AZ, MT 270,000 11/20/2008 $10,641

April 2010 Outdoor Rec. OR, CA, WA, ID, UT, AZ, MT 270,000 12/18/2008 $10,483

May 2010 Outdoor Rec. OR, CA, WA, ID, UT, AZ, MT 270,000 1/18/2009 $10,483

* Availability subject to change without prior notice

** 2010 issue dates to be confirmed after updated edit calendars released (late '09)

Golf Digest

This monthly magazine is edited for golf enthusiasts at all levels of ability - from beginners to low-handicap players to help them improve their play and enjoy the game more. Regular features in the magazine include golf travel, health & fitness, player profiles, and course rankings, such as "America's 100 Greatest Golf Courses," the game's oldest ranking.

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The New Yorker

The New Yorker reports and reflects on the world at large with wit, sophistication, and originality. With its distinctive coverage of culture and art, fiction and non, business and politics, science and technology, The New Yorker offers its community of dedicated readers a unique perspective on current ideas and evolving issues, weekly.

National Geographic Adventure

National Geographic Adventure is the ultimate guide to the adventure lifestyle. It serves and inspires people who have a passion for the outdoors, enjoy mental and physical challenges, and are interested in learning about the cultural and natural resources that make travel destinations unique. The Magazine’s readers are market trendsetters who thrive on new experiences and lead values-driven lives. Its editorial mission supports National Geographic's corporate mission to inspire people to care about the planet.

670 Hawthorne SE, Suite 240, Salem, OR 97301, phone: 503.378.8850, fax: 503.378.4574, www.traveloregon.com

OREGON. WE LOVE DREAMERS.

ISSUE SEASON

GEOGRAPHIC

DISTRIBUTION CIRC.

CLOSE

DATE

COST OF

PG

July 2009 Culinary OR, N.CA, N. NV, WA, ID 147,000 4/1/2008 $10,478

August 2009 Culinary OR, N.CA, N. NV, WA, ID 147,000 5/1/2008 $10,478

September 2009 Culinary OR, N.CA, N. NV, WA, ID 147,000 6/1/2008 $10,478

October 2009 Culinary OR, N.CA, N. NV, WA, ID 147,000 7/1/2008 $10,478

* Availability subject to change without prior notice

** 2010 issue dates to be confirmed after updated edit calendars released (late '09)

Gourmet

The ultimate resource for people who are passionate about today's culinary culture. Food, wine, restaurants, and travel are the essential ingredients for some of life's best experiences—and only Gourmet brings these to life in an unrivaled environment of modern luxury and classic style.

ISSUE SEASON

GEOGRAPHIC

DISTRIBUTION CIRC.

CLOSE

DATE

COST OF

PG

March 2010 Outdoor Rec. National 625,000 11/23/2008 $8,663

April 2010 Outdoor Rec. National 625,000 12/23/2008 $8,663

May 2010 Outdoor Rec. National 625,000 2/1/2009 $8,663

* Availability subject to change without prior notice

** 2010 issue dates to be confirmed after updated edit calendars released (late '09)

ISSUE SEASON

GEOGRAPHIC

DISTRIBUTION CIRC.

CLOSE

DATE

COST OF

PG

July 2009 Culinary OR, SF, SAC, LA, SEA, NYC 372,000 5/15/2008 $25,783

August 2009 Culinary OR, SF, SAC, LA, SEA, NYC 372,000 6/15/2008 $25,783

September 2009 Culinary OR, SF, SAC, LA, SEA, NYC 372,000 7/15/2008 $25,783

* Availability subject to change without prior notice

** 2010 issue dates to be confirmed after updated edit calendars released (late '09)

Planned Co-op Partner Media Space Rates – Draft Version (subject to change)

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Travel Oregon Digital Advertising Sales Overview

In January, 2009 Travel Oregon will test a digital display advertising program on www.TravelOregon.com. This three month test program will be restricted to eleven (11) of the most high-traffic areas of the site and be sold on a quarterly basis. Content Page Unit Size 2008 Estimated

Traffic # of spots

Explore Oregon 728 x 90 400,000 4 Explore Oregon/Oregon Coast 300 x 250 315,000 3 Explore Oregon/Southern Oregon 300 x 250 140,000 1 Explore Oregon/Portland Metro 300 x 250 150,000 1 Explore Oregon/Mt Hood Columbia

300 x 250 145,000 1

Explore Oregon/Willamette Valley 300 x 250 127,000 1 Explore Oregon/Central Oregon 300 x 250 97,000 1 Explore Oregon/Eastern Oregon 300 x 250 83,000 1 Experiences Landing 300 x 250 108,000 1 Seasonal Offerings Landing 728 x 90 97,000 1 Travel Tools Landing 300 x 250 100,000 1 RATES:

• Advertising Rates are based on a flat monthly fee of $400 per position offered in quarterly increments.

• Print advertisers in any of Travel Oregon’s publications (Travel Oregon magazine,

Oregon Trip Planner and the Kids Guide) will be eligible for the package rate of $300 per month.

GUIDELINES:

• Advertisers should be a legitimate tourism related business such as a destination marketing organization, local chamber of commerce tourism department, attraction, lodging property, restaurant, recreation related business, arts and culture related organizations, etc.

• Travel Oregon reserves the right to refuse any advertising contract from a category not approved or recognized as a legitimate tourism related business.

• Advertising positions will be offered on a quarter-by-quarter basis. One advertiser cannot book the entire year in advance.

• At the beginning of each quarter all advertising positions will be made available. Previous advertisers will not have the right of first refusal for any positions.

• An email blast will go out through the Travel Oregon list-serve to announce that ad positions are available prior to the beginning of each quarter.

• The advertising positions will be locked in on a first come, first serve basis upon receipt of a signed contract.

• Travel Oregon has the right to revisit this policy, cost structure and availability of inventory during the course of the year based on demand.

• While the advertiser has creative control of the individual ad units, Travel Oregon retains all rights to ensure that all ads don’t compromise the integrity of the brand.

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TRAVEL OREGON – INTERACTIVE OPPORTUNITIES

TravelOregon.com Listings/Editorial What Opportunity

Investment? How Can I Get in?

ATTRACTIONS

Allows consumers to look at Oregon’s attractions, from Antiques, to History Heritage and Family Fun to Breweries & Wineries Detail (What info is available on the detail page?) Location information - Photo - Description - Near by map: Shows nearby events, dining, and places to stay

FREE!

Contact Bryant Marban, [email protected] or call 503.378-4577

EVENTS

Allows consumers to look at Oregon’s unique events – from fairs and festivals to rodeos and plays Detail (What info is available on the detail page?) Location information - Photo - Description - Near by map: Shows nearby attraction, dining, and places to stay

- FREE - Events/DMOs that are OFEA partners and are part of the print publication get added value

Contact OFEA – Jill Ingalls, [email protected] Or contact Bryant Marban, [email protected] or call 503.378-4577

PLACES TO STAY

Allows consumers to search and view lodging options in the state – be it campgrounds, RV parks or hotels/motels Detail (What info is available on the detail page?) - Location information - Photo - Description

All lodging properties in Oregon receive a free basic listing (location, phone etc.) Enhanced listing (photos, description etc.) are available starting at a cost

Contact OLA – Lori Little at [email protected], 503.682.4422 OR Visit: http://www.oregonlodging.com/

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What Opportunity

Investment? How Can I Get in?

- Near by “mashup” map: Shows nearby attractions, events and places to dine - Amenities (33 amenities; 15 searchable – e.g. “WIFI & Pet friendly hotels in Bend”)

[Oregon Lodging Association members have opportunities to bundle costs with Destinations Guide]

TRIPS WE LOVE

Suggested trip ideas from Oregonians & Scenic byways

Detail (What info is available on the detail page?) - Narrative Itineraries that provide consumers guided road trip ideas. - Distance - Starting point - Best time to drive - “Good for” guide (children, teens, families, couples, outdoor

Contact Mo Sherifdeen at [email protected] or call 503.378.8850

OUTDOORS

Guide to outdoor recreation in Oregon; allows users to search by activity (e.g. hiking) and location (Portland) Detail (What info is available on the detail page?) -Location -Description -Near by “mashup” map: Shows nearby attractions and places to stay

Free! Who Provides Data Wildernet.com, Oregon State Parks, Oregon State Marine Board

Contact Mo Sherifdeen at [email protected] or call 503.378.8850

PLACES TO DINE

Allows consumers to search by location, cuisine type and amenities

Free

Bryant Marban, [email protected]

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What Opportunity

Investment? How Can I Get in?

Detail (What info is available on the detail page?) -Name/location info -Description -Cuisine Type -Price range ($-$$$ etc.) -Good for: fine dinning, casual/family dinning, Quick services and carryout, Bar & tavern entertainment -Near by “mashup” map: Shows nearby events and places to stay

We’re looking for “unique” and “memorable” Oregon dining experiences. Factors contributing include food quality, menu selection, use of local foods, service, ambience and value. Examples of places currently on the list are: Foley Station (La Grande), Higgins Restaurant (Portland) and Adam’s Place (Eugene).

or call 503.378-4577

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Online Editorial & Marketing Opportunities What Opportunity

Investment? How Can I Get in?

TRAVEL OREGON E-NEWSLETTER

Our consumer E-newsletter aims to keep Oregon top-of-mind through feature stories and editorials, unique escape ideas, suggested itineraries and special promotions and contests. The e-newsletter is sent monthly to approximately 150,000 subscribers. Storylines for future issues ‘in-the-works’ are solicited from our partners throughout the state and accepted throughout the year. Deadline: Submissions for each issue are due one month prior to issue date.

FREE!

Contact: Emily Watson at [email protected] or 503.223.0304 Or Mo Sherifdeen at [email protected] or call 503.378.8850

TRAVEL OREGON BLOG

What is your favorite part of Oregon? If you have a story to tell, we’d love to hear it! We strive to provide authentic first person narratives of what it’s like to live, work and travel Oregon, in order to bring the Oregon experience to life. Additionally, if you know of any local blogger who’re writing great stories…LET US KNOW. We’d love to feature them.

FREE! Writer’s guidelines found at: http://blog.traveloregon.com/bloggers-wanted/

Mo Sherifdeen at [email protected] or call 503.378.8850

GO SEE OREGON

GoSeeOregon.com is a social network site for Oregon visitors and residents. Benefit: -Build credibility for Oregon by showcasing objective reviews from travelers; -Allows customers to get personalized recommendations

FREE for all editorial use. Pay

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What Opportunity

Investment? How Can I Get in?

based on lifestyle by likeminded customers Opportunities: -Editorial: Content syndication by region or city -Editorial: Placement of trip ideas -Targeted advertiser program