Trans-media Storytelling: Reality televisions use of multiple media platforms. _x001a_

Trans-media Storytelling:Reality televisions use of multiple media platforms. Cassandra WibawaSarah Abiharb Zoe Koulouris

Trans-mediastories told across multiple media H. Jenkins vital part of our media culture, this idea of multimodal storytelling. a good transmedia franchise attracts a wider audiencein different media platforms. H. JenkinsPlanned from the point of commissioning- not an add-on.

Case study: BIG brotherReality TV shows were the first to experiment with the use of various media platforms Transmedia has given B.B the ability to create a deeper connection with audiences and have them engage with the program on multiple levels. makes use of many different platforms:Smartphones/ mobile devices/ landlines Online voting/ social media votingYouTube channelEXAMPLE 1: the website rewards visitors with content specific to this online platform. Live video feedsContestant biosYouTube channel with past contestantsLinks to social media platforms

EXAMPLE 2: ability for users to vote, makes them feel as if their participation has the ability to change the course of the narrative (or reality TV show).

Elizabeth evans trans-media Emerging new media technologies are leading to the creation of new forms of narrative content and audience engagement. Audiences response and their ability to willingly integrate Transmedia (gaming, mobile television, downloaded episodes)What viewers want or how they will engage with a multiplatform text beyond the initial phase.Transforming the traditional definition of television and its specific characteristics. How audiences are engaging with extensions of a television text and how they engage with initial core episodes.How this relates to BB: Watching episode onlineBig Brother personas through social mediaCharacters become real

Evans, E. (2011) Transmedia Television: Audiences, New Media, and Daily Life, New York, Routledge. (Pg 40, 55)

Carlos scolaris transmediaTrans-media storytelling through the perspective of semiotics Has given storytellers the ability to create heavyweight narrative brands. audience segments single text consumerssingle media consumerstransmedia consumersbased on these levels, the storyteller needs to create various entry points into their story in order to appeal to a wide range of audiences. fiction is the brand expressed through characters, topics and aesthetic style of the functional world. How this relates to BB: The Big Brother World can be engaged with on multiple platforms Each audience needs to be thought out and have the ability to engage with the material, moving between various media platforms

Transmedia Consumer

Single Media ConsumerSingle Text Consumer

Leigh edwards transmedia Reality TV gained popularity by exploiting on recent media trends, including new directions in storytelling, emotional appeals to audiences, and taking content from TV to other media platforms.Reality TV follows the popularity of multi platform storytelling.The transmedia product is able to exist on its own but also contribute to the larger whole.The major development of transmedia in TV is for programs to generate a range of related media items.How this relates to BB: Mixing genres Turning cast members into charactersAudience interaction & fan participations

Edwards, L. H, (2013) The Triumph of Reality TV: The Revolution in American Television. 1st ed. California, USA. (Pg. 1-4)

Key pointsTransmedia elements are not add-ons Different artifacts should be able to stand aloneWhen you think about your project have an in depth understanding of audience and what their involvement will be within the narrativeAudience interaction and fan participation is made easierGood media franchise attracts a wider audienceBig brother has shown that reality television can also make use of the ever-expanding multimodal platformsTransmedia elements when working together can make a whole new world of its own- the brand is the narrative.

2014Introduction10.0.02014Zoe's Slide 110.0.02014zoe's slide 2 final10.0.02014Sarah's P210.0.02014zoe's slide 310.0.02014Cass' Slide10.0.02014Conclusion10.0.0