„Transmedia Storytelling“Impulse for the Hamburg Writers Group-Meeting | December, 2010Christian Riedel

New technologies change the way we tell stories. The stories do not change so fast.

h"p://www.youtube.com/watch?v=ejL3nMl9hRY

Stories are about life and love.

Stories are about heroes.

h"p://www.youtube.com/watch?v=cZUUVV2rjoc

Twi"er.com/Tiny_tales

Stories can be very short.

The ingredience for a good story are still the same.

CharacterTheme Conflict EmpathyChange

Nevertheless combining media-plattforms to tell a story allows a deeper experience for your audience.

Conspiracy  for  good  by    Tim  Kringh"p://youtu.be/wN590e-­‐fopc

This is called:

„TRANSMEDIA STORYTELLING“

Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.

So, for example, in The Matrix franchise, key bits of information are conveyed through three live action films, a series of animated shorts, two collections of comic book stories, and several video games. There is no one single source or ur-text where one can turn to gain all of the information needed to comprehend the Matrix universe.

http://www.henryjenkins.org/2007/03/transmedia_storytelling_101.html

„Classic“ StorytellingCinema/TV/Written/Theater Branding

Advertising/Public Relations

Interactive Software Apps/Games/Service

Transmedia Storytelling

Digital Basis 1: Convergence

Digital Basis 2: Social Media

BrandedApplications

ExperienceConvergence

BrandedEntertainment

In order to think Transmedia it is

necessary to look at a story beyond the

layer of plattform separation.

Co-CreationDialogue

Sharing&Spreading

The Multimedia

Website

Virtual and PhysicalSpace blurring into each other

Alternate Reality

Points/Batches Immersive Graphics

Makes everyting digital mobile

The Book

The Theatre The Cinema

The Opera

The TVStory Social MediaPlattforms

TheMobile

Experience

TheGaming

Experience

Layer of PlattformSeparation

Digitalisation Layer

SocialisationLayer

Mobilisation Layer

GamificationLayer

Content is releasedfrom plattform.

Combines formallyseparated media plattforms

Particpation

The TV-Spot

Story created for a specifc media-plattform

Adds Social Contextto Digitalized Content

Everything can become a game.

Digital Gaming adds:

The first step into Transmedia Storytelling is to go

from creating a story towards creating a

STORYWORLD.

It‘s like the Star Wars Universe: Every fictional planet

can contain a million stories.

Theme Character

Conflict Empathy

Story 1

Storyworld

Theme Character

Conflict Empathy

Story 2

Theme Character

Conflict Empathy

Story 3

Theme Character

Conflict Empathy

Story n

A STORYWORLD allows you to

tell multiple and uique stories

that can be told differently but

relate to another.

Transmedia Experience

Text

Acting

Game ArchitecturePictures

Voice

Video

,Language‘

Level of Audience Participation

Low HighLinearNarrative

VirtualWorld

SandboxGame

Branchingtree-like Narrative

CoCreating

A Transmedia Experience is a

complex architecture based on

four related quadrands

Live

Digital

Devices

Social Plattforms

Distribution Technologies & Plattforms

How do I tell a Story within the world?

How much audienceparticipation is allowed?

Whitch plattformssuit the story best?

How can stories be connected?

How do new plattforms make new stories possible?

AlternateRealityGame

Consumption Participant

So how to approach „Transmedia Storytelling“ as a writer*

*or any other creative thinker

Think big:

What is the world, the mission behind a

single story?

Explore digital Plattforms, engage in online conversations always thinking: How can I use this for Storytelling?

h"p://www.flickr.com/photos/donsolo/2334687676/sizes/l/in/photostream/

Play games to understand interactivity.

BECOME A MARKETEERFirst: Because every brand owns a story.

Second: Because everything you do online is marketing.

Read this great article: http://tinyurl.com/autorentreff-transmedia2

h"p://workbookproject.com/culturehacker/2010/07/07/transmedia-­‐storytelling-­‐geXng-­‐started/

And watch this great talk: http://tinyurl.com/autorentreff-transmedia

Start doing stuff.

ThanksChristian Riedel

Writer, Creative Consultant[Transmedia Storytelling, Planning and Ideaspotting]

@mindcaffeine on twittercreativeglasses.blogspot.com

www.creativeglasses.de