Traklight slides LES July 7th - Ready Set ... Not Yet!
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"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved. Ready, Set … Not Yet! Mary Juetten, Founder & CEO @maryjuetten @traklight July 7, 2014 LES: Silicon Valley Chapter
description
Crowdfunding update for LES Emerging Ventures.
Transcript of Traklight slides LES July 7th - Ready Set ... Not Yet!
"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved.
Ready, Set … Not Yet!Mary Juetten, Founder & CEO
@maryjuetten @traklightJuly 7, 2014
LES: Silicon Valley Chapter
L OVERVIEW
REWARDS BASED:Indiegogo, Kickstarter, Rocket Hub & 1500+ more
EQUITY BASED (non-accredited):Debt or Security
OTHER (accredited):Angel List, Lending Club, Prosper, MicroVentures
What they do.
• Genetic Art– Ts– Portraits
• Channels– Obsessed pet owner– Animal organizations
• Convert Steel shipping containers into medical clinics
• Cooling/Heating installed• Most of medical equipment
needs/electric and sink• Durable• Quickly Installed
Seriously?... Try again?
• Lessons learned• New plan of action• New cause• New business
opportunity
The new plan.
• Pre-Selling• HEAVY PR
– Social Presence– Local media
• Partnering• Get it in writing• New rewards structure• SCHEDULE
Results?!
IDENTIFY IP
PROTECT IP
PICK A PLATFORM
BUILD SOCIAL CAPITAL
CREATE A PITCH
CROWDFUNDING APPROACH
Got Intellectual Property?Why Care…
• IP theft costs $250 billion annually
• 100% of all companies have IP
• Intangible assets are often more than 75% of company values; startups more than 90%
Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
STEP 4: RAISE SOCIAL CAPTIAL
Success is directly related to Social Capital
Social Capital is more than Social Media
Quality not Quantity
social icon: creative nerds, iconarchive.com
ONLINE:
Campaign
Business Plan
Projections
Videos
Music
`
CREATE PITCH
ISSUER : JOBS Act
1. Registration & Incorporation in US2. Names – Directors, Officers, >20% SH3. Business Description & BUSINESS PLAN4. Prior years Tax Returns 5. Financial Statements6. Use of Proceeds7. Offering Details & Progress Updates8. Share price & methodology (VALUATION)9. Ownership & capital10. Capital (existing, offering & differences)
SEC RULES: 585 PAGES
SEC: 295 Questions
Equity/Debt Status
Ready,
Set,
Not Yet!
SEC Rule comment ended Feb 3rd, 2014
Intrastate live in several states
Photo credit – Richard Winchell
RULES – FORM C Disclosure
1. Registration & Incorporation in US2. Names – Directors, Officers, >20% SH3. Business Description ONLY4. Prior years Tax Returns 5. Financial Statements ONGOING & ANNUAL
REPORTS6. Use of Proceeds7. Offering Details & Progress Updates8. Share price & methodology (VALUATION)9. Ownership & capital10. Capital (existing, offering & differences)
GAAP Financial Statements
< $100K – CEO$100K to < $500K Review$500K = AUDIT by non-PCAOB but licensed
Certified Professional Accountant (CPA) Firm
Not the same CPA as preparations
Devil in the Details
$XM Valuation/ $X per share price/ Total $XK
Use of Proceeds MAKE SELL OPERATE
$XK Now $XK $YK $ZK
$XK Next $XK $YK $ZK
$XK Then $XK $YK $ZK
$
EQUITY CHALLENGES:
Business Plan
Financials
Attestation
Valuation
JOBS ACT 2.0?????
Financial Statements ONGOING & ANNUAL REPORTS
Audit relaxed
Total raised to $3m
#releasetherules
Questions?
Mary Juetten
@traklight @maryjuetten
www.traklight.com
TAKE OUR FREE RISK QUIZ
http://hub.am/1n6zjlJ
