Link Journalism: Curation to increase trust, relevance, brevity and pageviews
Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014
-
Upload
nico-miceli -
Category
Business
-
view
218 -
download
1
description
Transcript of Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014
![Page 1: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/1.jpg)
Tracking Between the Pageviews
![Page 2: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/2.jpg)
Title and Content Layout with List
• Add your first bullet point here
• Add your second bullet point here
• Add your third bullet point here
I am Nico Analytics Associate
Google Developer Expert
Google Analytics
@nicomiceli
![Page 3: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/3.jpg)
I work at SEER Interactive
@SEERInteractive @nicomiceli
![Page 4: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/4.jpg)
Who are you?
@nicomiceli
![Page 5: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/5.jpg)
The Next 25 Minutes
The Change
The Solution
The Examples
@nicomiceli
![Page 6: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/6.jpg)
The Web Used to be Easy
@nicomiceli
![Page 7: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/7.jpg)
Easy Sites
• How do we use analtyics
The First Website
@nicomiceli
![Page 8: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/8.jpg)
Easy Sites
• How do we use analtyics
Tracking was easy
@nicomiceli
![Page 9: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/9.jpg)
The Current Web
@nicomiceli
And Cooler!
Is Better
![Page 10: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/10.jpg)
HTML5 & CSS3
@nicomiceli
![Page 11: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/11.jpg)
Videos!
@nicomiceli
![Page 12: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/12.jpg)
More Information is Needed
@nicomiceli
![Page 13: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/13.jpg)
But there is a catch
@nicomiceli
![Page 14: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/14.jpg)
Tracking is harder
With pretty sites and great UI comes (occasional) tracking complexity @nicomiceli
![Page 15: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/15.jpg)
What is working?
@nicomiceli
![Page 16: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/16.jpg)
nnii.co/QAAkdl
@nicomiceli
![Page 17: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/17.jpg)
Myth 1: We read what we’ve clicked on
55% of visitors spent fewer than 15 seconds actively on a page.
@nicomiceli
![Page 18: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/18.jpg)
Myths
• Myth 2: The more we share the more we read
People that take the time to read don't share it.
@nicomiceli
![Page 19: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/19.jpg)
We are missing something!
@nicomiceli
![Page 20: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/20.jpg)
The James Bond of metrics
@nicomiceli
![Page 21: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/21.jpg)
Event Tracking
@nicomiceli
![Page 22: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/22.jpg)
It’s clean, elegant, easy to use @nicomiceli © EON productions
![Page 23: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/23.jpg)
It can handle anything @nicomiceli © EON productions
![Page 24: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/24.jpg)
Most importantly
This can really teach you engagement
@nicomiceli
Event Handlers: nnii.co/1pEMq11
![Page 25: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/25.jpg)
Event tracking anatomy
ga('send',
'event', // type of tracking
'category',
'action',
'label', //optional value
value); //optional number
Universal Analytics Event tracking
@nicomiceli nnii.co/1htPDxT
![Page 26: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/26.jpg)
Examples!
• You don’t need to write these down.
@nicomiceli
![Page 27: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/27.jpg)
A Normal Link
<a href= “http://www.seerinteractive.com”>
seer</a>
@nicomiceli
![Page 28: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/28.jpg)
Links
<a href=“http://www.seerinteractive.com” onclick= “ga('send', 'event', ‘outbound-link', ‘click', ‘seer', 1);”> seer</a>
@nicomiceli
![Page 29: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/29.jpg)
Sites through my eyes
Note: None of the following sites have any association with SEER Interactive. They were picked as examples only.
@nicomiceli
![Page 30: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/30.jpg)
Your Average eComm site
• Ecomm
Buying something from a store image
@nicomiceli
![Page 31: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/31.jpg)
@nicomiceli
![Page 32: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/32.jpg)
@nicomiceli
Are people looking at the pics?
![Page 33: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/33.jpg)
@nicomiceli
Is the video getting played?
![Page 34: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/34.jpg)
@nicomiceli
Are people seeing your warrantees?
![Page 35: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/35.jpg)
Your Average Publishing Site
• Publishing
Magazine image
@nicomiceli
![Page 36: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/36.jpg)
Links & Social
@nicomiceli
![Page 37: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/37.jpg)
Links & Social
@nicomiceli
What links get clicked on the most?
![Page 38: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/38.jpg)
Comments
Are people commenting?
![Page 39: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/39.jpg)
@nicomiceli
![Page 40: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/40.jpg)
Scroll Tracking
@nicomiceli
How far are they scrolling?
![Page 41: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/41.jpg)
@nicomiceli
nnii.co/1dLPIxB
![Page 42: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/42.jpg)
Justin’s Example
Advanced Content Tracking with Universal Analytics
nnii.co/1kl4kCx
@nicomiceli
![Page 43: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/43.jpg)
• Lead gen
Sales meeting image
Your Average Lead Gen Site
@nicomiceli
![Page 44: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/44.jpg)
@nicomiceli
![Page 45: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/45.jpg)
@nicomiceli How are they watching the video?
![Page 46: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/46.jpg)
@nicomiceli
Is the right tab being displayed first?
![Page 47: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/47.jpg)
Are people getting to your reviews?
![Page 48: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/48.jpg)
![Page 49: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/49.jpg)
Forms!
@nicomiceli nnii.co/QABuW1
![Page 50: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/50.jpg)
The Output
JS Fiddle: nnii.co/1jYROg5 @nicomiceli
![Page 51: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/51.jpg)
This is the meat of your site!
@nicomiceli
![Page 52: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/52.jpg)
These are the most important parts of your site.
You should know how people are navigating it.
@nicomiceli
![Page 53: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/53.jpg)
Recap
More and more information is consumed without page views.
@nicomiceli
![Page 54: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/54.jpg)
Recap
One metric just wont cut it anymore.
@nicomiceli What did they do during that pageview?
![Page 55: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/55.jpg)
Go explore your site Find the new things that matter
![Page 56: Tracking between the pageviews with Google Analytics - ClickZ Live NYC 2014](https://reader033.fdocuments.us/reader033/viewer/2022051312/5479c070b4af9faf158b48f0/html5/thumbnails/56.jpg)
Thank You!
Google.com/+NicoMiceli
@nicomiceli
Check us out:
SEERInteractive.com
Links & Dev Resources after the presentation here!
Thank You!
@nicomiceli