Content Strategy: Create & Promote Digital Assets by Jim Boykin #clickz
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Transcript of Content Strategy: Create & Promote Digital Assets by Jim Boykin #clickz
![Page 1: Content Strategy: Create & Promote Digital Assets by Jim Boykin #clickz](https://reader037.fdocuments.us/reader037/viewer/2022110200/55c347f0bb61eb12088b45f0/html5/thumbnails/1.jpg)
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
An Hour with Jim Boykin CEO & Founder of Internet Marketing Ninjas
Owner of WebmasterWorld, Devshed, SEOChat, Cre8asiteForums, Threadwatch
The Power of Digital Assets and how they can raise Brand Awareness
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/SEOJim /JimBoykin /+JimBoykin
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You may know some of our Communities
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/SEOJim /JimBoykin /+JimBoykin
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You may know some of these Ninjas
Ann SmartyChris BoggsKris JonesJen Van Iderstyne
Bonnie StefanickJoe HallSean CohenSuzy Gray – Sarah Russell
Jim BoykinBill AtchisonNeil MarshallChris Sullivan
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/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
Over 15 Years in Business
13th Year Attending SES/ClickZ Events
9TH Year Speaking.
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/SEOJim /JimBoykin /+JimBoykin
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/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz
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/SEOJim /JimBoykin /+JimBoykin
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/SEOJim /JimBoykin /+JimBoykin
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I will stop chasing short tail and I will do great things to build my brand from now on.
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Links as a measurement are not going away
“It turns out backlinks, even though there’s some noise, and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.” Matt Cutts Feb 19th 2014
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What are Good Signals?Google and other engines will always trust what others say about you, more
than what you say about you. So you have to get others to talk about you to earn trust in the eyes of the engines.
This comes first, before anything else. All you great design, and programming, and usability, and conversion optimization, an on-page optimization, and everything else, is worthless if others aren’t talking about you….The more people/sites that talk about you, the higher you’ll rank in the engines. Jim Boykin
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What Can I do that will send
the good signals to
Search Engines?
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“…The Objective is not to “Make your links appear natural”
The Objective is that your links ARE natural. “
Matt Cutts
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The Benefits of Digital Assets
Increased traffic to your site
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The Benefits of Digital Assets
Sharing on Social leads to
Positive Brand Recognition
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The Benefits of Digital Assets
Social Sharing can also lead to your Digital Asset being
shared on prominent websites that have been known
to provide follow links
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The Benefits of Digital Assets
This all leads to be a BIGGER AUDIENCE
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Create Great Digital AssetsWhich can bring you
Shares, Likes, Tweets, Plus’s, Pins, Links, Traffic,
BRAND MENTIONS
Which Send Great Signals to Search Engines
And brings you Higher Rankings.
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The Benefits of Digital Assets
MOST IMPORTANTLY
Lasting positive effects for your brand, site, and audience
As your Digital Asset goes further, it will continue to
go grow with each social
share,and will continue to build
links organically
The SEO Ripple Effect
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/SEOJim /JimBoykin /+JimBoykin
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Pdf’sSlideshows and PresentationsEbooksWhite PapersPollsQ and A’sForums/CommunitiesExcel DocumentsWord DocumentsPictures
Recording Google HangoutsVideos (YouTube)Video TranscriptsPodcastsBlog PostsToolsWidgetsContestsAppsIn-debth Articles
Some Examples of Types of Digital Assets
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Be Everywhere!
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Do brands worryabout getting links?
I don’t have to ask for links
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Our Digital Assets – Free SEO Tools
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Our Digital Assets – Our Blog
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Our Digital Assets – Guides and How To’s
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Our Digital Assets - Ebooks
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Our Digital Assets - Contests
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Our Digital Assets – Videos
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Our Digital Assets – Presentations (ppt)
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Our Digital Assets – Owner of Communities
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Pdf’sSlideshows and PresentationsEbooksWhite PapersPollsQ and A’sForums/CommunitiesExcel DocumentsWord DocumentsPictures
Recording Google HangoutsVideos (YouTube)Video TranscriptsPodcastsBlog PostsToolsWidgetsContestsAppsIn-debth Articles
Some Examples of Types of Digital Assets
![Page 36: Content Strategy: Create & Promote Digital Assets by Jim Boykin #clickz](https://reader037.fdocuments.us/reader037/viewer/2022110200/55c347f0bb61eb12088b45f0/html5/thumbnails/36.jpg)
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Brainstorming
The first step to
developing anysuccessful digital asset.
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Brainstorming
Put yourself in the shoes of the audience
that you're trying to reach...
What Would They Share?
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Brainstorming
Search for your audience and find
things that have gone viral
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Brainstorming
Go to Infographic sharing sites, like Visual.ly. What
has the most views, favorites, and shares? Note
the style, content, and format.
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Brainstorming
Be up-to-date on any and all newtrends in yourindustry
Don't be this guy
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Brainstorming Contenthttp://freetools.webmasterworld.com/tools/suggest-tool/
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Brainstorming Titleswww.contentrow.com/tools/link-bait-title-generator
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Portent Content Idea Generator: http://www.portent.com/tools/title-maker/
HubSpot Blog Topic Idea Generatorhttp://www.hubspot.com/blog-topic-generator
Content Forest Title Tool Generatorhttp://titletool.contentforest.com/
Some Tools to Help with Linkbait Titles
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The Different Types of Digital Assets
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Creative Blog Posts
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Some ideas of things to write about or to explore.
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Blogging for the sake of blogging is not going to help you..
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Videos
YouTube processes 3 billion searches a month.
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Quizzes
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Quizzes
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Widgets
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http://mashable.com/2007/09/06/widgets-2/
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Contests
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Contests
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Create Guides and Learning
materials
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In-Depth Articles
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Example of Titles for in-depth ArticlesElementary School Guide to ComputersHow to keep your kids safe onlineThe Father of Modern Computer Science, Alan TuringThe science behind how cleaning chemicals workSir Isaac Newton & the Law of GravitationAviation Legends: The Tuskegee AirmenThe science behind flight. Guide for Students Traveling AbroadA Guide to Wind EnergyLight Energy: The Electromagnetic SpectrumA guide to Solar Energy
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In-Depth Article Schema Code at freetools.webmasterworld.com
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Pictures
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Freetools.webmasterworld.com
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Awardsand Badges
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Infographics
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Visual.lyEasel.lyPiktochart.comKinzaa.comInfogr.amFreelancer.com Contests
Infographics
Tools to create
infographics
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Pin your infographics to Pinterest
![Page 70: Content Strategy: Create & Promote Digital Assets by Jim Boykin #clickz](https://reader037.fdocuments.us/reader037/viewer/2022110200/55c347f0bb61eb12088b45f0/html5/thumbnails/70.jpg)
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Facebook Applications
Interactive Software
Applications, such as quizzes and games, that use Facebook as a hosting platform
![Page 71: Content Strategy: Create & Promote Digital Assets by Jim Boykin #clickz](https://reader037.fdocuments.us/reader037/viewer/2022110200/55c347f0bb61eb12088b45f0/html5/thumbnails/71.jpg)
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Facebook Applications
![Page 72: Content Strategy: Create & Promote Digital Assets by Jim Boykin #clickz](https://reader037.fdocuments.us/reader037/viewer/2022110200/55c347f0bb61eb12088b45f0/html5/thumbnails/72.jpg)
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To share with friends
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http://premium.wpmudev.org/forums/topic/how-to-make-a-facebook-app-for-your-site
Developers Guide to Creating Facebook Apps
![Page 74: Content Strategy: Create & Promote Digital Assets by Jim Boykin #clickz](https://reader037.fdocuments.us/reader037/viewer/2022110200/55c347f0bb61eb12088b45f0/html5/thumbnails/74.jpg)
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Polls
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PollTools
https://www.surveymonkey.com/https://polldaddy.com/http://www.pollsnack.com/https://www.easypolls.net/http://www.questionpro.com/
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Industry Experts Writing for you.
![Page 77: Content Strategy: Create & Promote Digital Assets by Jim Boykin #clickz](https://reader037.fdocuments.us/reader037/viewer/2022110200/55c347f0bb61eb12088b45f0/html5/thumbnails/77.jpg)
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Interviews
![Page 78: Content Strategy: Create & Promote Digital Assets by Jim Boykin #clickz](https://reader037.fdocuments.us/reader037/viewer/2022110200/55c347f0bb61eb12088b45f0/html5/thumbnails/78.jpg)
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A study by New York Times shows:
49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action.94% carefully consider how the information they share will be useful to the recipient.|68% share to give people a better sense of who they are and what they care about.73% share information because it helps them connect with others who share their interests.78% share information online because it lets them stay connected to people they may not otherwise stay in touch with.69% share information because it allows them to feel more involved in the world84% share because it is a way to support causes or issues they care about.
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Paying to Promote on Reddit
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Who Is Advertising With Reddit?
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Paid Reddit Ads can reach millions
Reddit Ads can be aimed at specific Subreddits and fit nearly any advertising budget, no matter how big or how small.
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Organic Reddit Posting
Organic posting on Reddit can give youa real-feel for how your Digital Assetis intepreted by a core group insideyour target audience.
Search Reddit to find Subreddits foryour client's core audience, then postyour infographic in those subredditsand see how users react to it.
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Infographic Promotion Sites
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Paid Infographic Promotion Sites
These sites all guarantee you a certain level of promotionbased on what you pay up front. Many of these have different levels of promotion, all to fit your budget
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Paid Infographic Promotion Sites
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Organic Infographic Promotion Sites
These sites allow you to submit your infographics for
exposure and publication consideration
![Page 90: Content Strategy: Create & Promote Digital Assets by Jim Boykin #clickz](https://reader037.fdocuments.us/reader037/viewer/2022110200/55c347f0bb61eb12088b45f0/html5/thumbnails/90.jpg)
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Organic Infographic Promotion Sites
YES!!
![Page 91: Content Strategy: Create & Promote Digital Assets by Jim Boykin #clickz](https://reader037.fdocuments.us/reader037/viewer/2022110200/55c347f0bb61eb12088b45f0/html5/thumbnails/91.jpg)
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Promoting on Social Media
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The Limitless Social Space
![Page 93: Content Strategy: Create & Promote Digital Assets by Jim Boykin #clickz](https://reader037.fdocuments.us/reader037/viewer/2022110200/55c347f0bb61eb12088b45f0/html5/thumbnails/93.jpg)
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Because everyone is on it, Jackie
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You can even increase promotion
through paid Facebook Ads
![Page 95: Content Strategy: Create & Promote Digital Assets by Jim Boykin #clickz](https://reader037.fdocuments.us/reader037/viewer/2022110200/55c347f0bb61eb12088b45f0/html5/thumbnails/95.jpg)
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An effective use of hashtags can go a very long way
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Google+
You can reach thousands of peopleby sharing your content in the rightGoogle+ communities
![Page 97: Content Strategy: Create & Promote Digital Assets by Jim Boykin #clickz](https://reader037.fdocuments.us/reader037/viewer/2022110200/55c347f0bb61eb12088b45f0/html5/thumbnails/97.jpg)
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Promote in LinkedIn Groups for even more exposure
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1. Create Content that is buzz-worthy:PopURLs.com, RadURLs.com, BuzzFeed.com, Klout 2. Make sure your content is sharable. 3. Outreach: In-house, client emails, Follower Wonk, Zoom Profiler, Etc
4. Promote: Paid Stumbles, Facebook Ads, Promoted Tweet, Google Adwords
5. Syndication: Outbrain, Taboola, Zemanta, Pay for Awesome, Viral Content Buzz
Tools to help you with LinkBait.
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How We Can Help You
![Page 100: Content Strategy: Create & Promote Digital Assets by Jim Boykin #clickz](https://reader037.fdocuments.us/reader037/viewer/2022110200/55c347f0bb61eb12088b45f0/html5/thumbnails/100.jpg)
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How We Can Help You
Work closely with your brand to develop assets based on your needs and audience interests
Assist your brand in the proper publication and launch of your assets
Assist your brand in the proper promotion of your assets
Actively promote your assets to your brand's core audience
Provide a report at the end of the promotion which details the impact of your assets