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The Secrets To Mobile Video (Micro-Video) ClickZ Live NYC 2014
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Transcript of The Secrets To Mobile Video (Micro-Video) ClickZ Live NYC 2014
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Your logo here.
Unlocking the Secrets to
Mobile Video: YouTube Capture,
Instagram & Vine
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Larry Markovitz Enterprise SEO Professional
Worked On Brands Such As: SAP,
AtTask, BlackRock & Colgate
Video/Mobile Enthusiast
@larrymarkovitz
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89 Million (2014) - 125.4 Million (2018)Source: eMarketer
US Smartphone Video Viewers
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Opportunity
Video engagement rates on mobile devices have soared from 2012 – 2013
The average CTR for mobile campaigns (13.64%) is almost three times that of desktop (5.45%)
Video Engagement On Mobile Almost Three Times Higher Than Desktop
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Registered Users
40 Million Registered Users – August 2013
One Billion Unique Users Visiting Every MonthReuters.com
Instagram.com
www.engadget.com
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How They Stack Up
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52% Watch User Generated Videos
Source: Yankee Group (2013)
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Not Seeing Value?
48.5% Businesses Don’t Use YouTube69.5% Businesses Don’t Use Instagram
79.3% Businesses Don’t Use VineSource: eMarketer (2014)
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Real Business Case
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Fashion Clothing Company
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Real Business Case
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T-Shirt Company
Source: http://bit.ly/1hX7Ph2
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Real Business Case
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Vine Video Contest Success
Strategy: Urban Outfitters paired up with Converse to run a contest called #yourchucks. Those with the best Vine videos were entered to win a number of goodies.
https://vine.co/v/btYdHIwl6Q6
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What’s The Secret?
There Are Several Different Ones
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5 YouTube Tips
1. Use YouTube Analytics
2. The first 15 seconds
3. Calls To Action
4. Cross-promote content between channels
5. Write Optimized Metadata
Source: http://bit.ly/OTb1lC
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5 Instagram Tips
1. Complete your profile
2. Interact with community
3. Be personable
4. Use Hashtags
5. Have an engaging cover frame
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5 Vine Tips
1. Use Time Lapse
2. Show Personality
3. Showcase New Content
4. Use Hashtags
5. Share & Promote
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Quality Influencers
The 1% Rule
Of all users, 90% consume, 9% edit, and 1% actively create new content.
Tap into the 1% of a platform’s influencers could mean getting your brand or product exposed to millions of individuals.
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Collaboration
• Targeting key influencers in your industry can provide online PR for your brand• Connect with them with occasional, highly targeted messages
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Comedians & Personalities
Source: http://bit.ly/1pyfDZk
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Video Analytics Tools
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YouTube Analytics
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Instagram Analytics
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SEO Optimized YouTube
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ROI
Microvideo tactics that have produced very successful results
Company’s most successful social content
Upwards of 42,000 views across all social channels
7 million impressions on Facebook in just five months
Source: Ragan Communications, Inc.
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How can you capitalize on the mobile video opportunity?
Be on the lookout: Marketers need to leverage apps & social networks that their target audience is using &
focus on strategies within each network.
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Thanks! Questions?
@larrymarkovitz