TOYOTA MOTARS

Presented By:

Dhanya Kumara T NGovind

Introduction of Toyota motors History of Toyota auto industry Founder & CEO Toyota business segment Toyota total sales by region Toyota’s strategy Worldwide Presence Product line and Robotic SWOT analysis

Contents

Vision

Toyota seeks to create a more prosperous society through automotive manufacturing by involving all stakeholders.

Delight our customers through innovative products, by utilising advanced technologies and services.

Mission

Practice ethics and transparency in all our business operations.

Lead the Toyota global operations for the emerging mass market.

Introduction On Toyota Motors

Toyota is 3rd largest automotive manufacturer Toyota Motor Corporation is headquartered in Toyota City,

Aichi Toyota has annual sales of $120 Billion Produces ~5.5 million vehicles per year From 56 manufacturing plants across

6 continents Employs ~ 325,905 (as of March 31, 2013)

Headquarter of Toyota City, Aichi-Japan

History of Toyota auto Industry Established in August 28, 1937 out of Sakichi Toyota’s

weaving machine company Launched first car (SA Model) in 1947 “Toyota Production System” formed in 1950 based on just

in time principal First global expansion in 1959 at Brazil In 1972, cumulative production >10M units

Founder & CEO

Founder: kiichiro toyoda

CEO : Akio toyoda MD: Hiroshi nakagawa

Business segments

Automotive Design, manufacture and sales of passenger cars,

recreational vehicles, SUVs and related parts

Financial services Provisions of loans to car buyers and car deales

Others Industrial vehicles (forklifts, etc.)

Toyota Total Sales By Region

Toyota’s Strategy

Increase competitive strength through advanced technology

Environmental technology fuel consumption, emission, recoverability

Hybrid vehicles and next generation fuel cells Cost-reduction efforts

discontinuation, integration of older models

Increased emphasis on financial services and information communication system

Worldwide Presence

Geographic region Total sales Japan 8,152,884 North America 8,771,495 Europe 3,346,013 Asia 1,969,957 Others 1,707,742

• Electric technology- Toyota pirus, Auris, Highlander and Camry • Plug- in hybrids• all electric vehicles- RAV4• Cars- 70 different models• SUV’S• Luxury type vehicle

Product line

Robotics In 2004, Toyota showcased its trumpet-playing robot.

developing multitask robots

destined for elderly care,

manufacturing, and entertainment.

Example of Toyota's involvement

in robotics for the elderly is the

Brain Machine interface

SWOT Analysi

s

Strengths

Dedication to R&D High market share High durability Easy availability of spare parts Comfortable ride High good will Good resale value Low fuel consumption

Weaknesses

Over dependency on Japan & U.S. Market..

Risk that R&D outlays will not generate new competitive advantages.

Poor organisational structure The body of the car is too heavy. The rims and tyres of the car are

not impressive.

Opportunities

Expanding HEV line in U.S. – gain more market share

Demand growth in China and India Modifying designs that are proven for

other countries Consolidation through acquisition –

European foothold Develop new variety and style

Threats

Supply chain costs tied to oil

(materials, production and

shipping)

Foreign exchange fluctuations

Growth of competitor.

QUESTIONS...….????