Toyota Presentation Nov 2010
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Transcript of Toyota Presentation Nov 2010
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Welcome!
Ken Thompson & Krista St. Romain
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GSFSGroup MissionOur GSFSGroup Field Team will support your efforts
Increase vehicle sales volume
Improve customer loyalty and retention
Reach and maintain your profit potential
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What will you hear today?
Importance of Performance Standards
GSFS Highlights
TCUV
News from TFS
Social Media
F&I Best Practices
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Performance StandardsKen Thompson
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GSFS HighlightsGarth Fletcher
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Toyota Certified Used Vehicles
Butch McLeod
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Toyota Financial Services Denson Rivers
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Social MediaRob Hagen
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Social Media Fundamentals: Why’s and How’s to Embrace
Social Media
Social Media: It’s not just about sales. It’s about your bottom line!
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Surpassed Google As The Most Trafficked Site On The Web
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Facebook US Stats
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• Per Relative-economy.com, 1 positive recommendation is equivalent to 200 traditional media impressions.
• 78% of people believe pier recommendations vs. 14% of people believe traditional ads
• Consumer reviews are significantly more trusted- nearly 12 times more- than descriptions that come from manufacturers, according to a survey of US mom Internet users by online video review site EXPO. (remarketer, February 2010)
Things That Make You Go Hmmmmm
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Things That Make You Go Hmmmmm
• In a study conducted by social networking site myYearbook, 81 percent of respondents said they'd received advice from friends and followers relating to a product purchase through a social site; 74 percent of those who received such advice found it to be influential in their decision
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Facebook “Fan” Page: Case Study
• Made 36 percent more visits to Dessert Gallery stores each month;
• spent 45 percent more of their eating-out dollars at Dessert Gallery;
• spent 33 percent more at Dessert Gallery stores;• had 14 percent higher emotional attachment to the Dessert
Gallery brand; and • had 41 percent greater psychological loyalty toward Dessert
Gallery.
Desert Gallery
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What Exactly is Social Media?
• Old business tool used in a new way: NETWORKING
• Purest form of branding
• Reputation management
• Making friends and influencing people
• Word of mouth
• Top of mind
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It’s All About Social Capital• Social networks have value, both online and off.
• Social capitol has real value, both online and off.
• You can “sell” on social networks once you have earnedthe right.
• But, it’s much better to get your customers to sell for you.
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Get Your Thinking Straight
• The car dealer is no longer in control.
• It’s better to NOT use social networks than to use them poorly.
• Social networks are NOT a stand in for traditional advertising.
• The less you pitch the more you sell.
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4 Steps To Creating A Social Strategy
• Investigate
• Define Objectives
• Choose Actions
• Pick The Platforms
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Investigate
• Investigate your market, where are people hanging out.
• Take good notes.
• Use Twitter, Facebook and other local forums.
Don’t Skip This Step!
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Define Objectives• What do you want to accomplish?
• A S.M.A.R.T strategy.• Specific• Measurable • Attainable• Realistic• Timely
Reminder: High goals are frequently easier to achieve than a lower ones because they exert a higher level
of motivational force.
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Choose Actions• What are the actions you will be performing to meet
your objectives?
• How are you going to build community?
• Will you be blogging? Podcasting?
• Will you be including social media with your offline advertising?
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Pick Your Platforms• Don’t put the cart before the horse, chose your
platforms last.
• Which platforms will aid you in completing your actions so that you can reach your objectives.
• Use the notes you took in step one!
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20-20-60 Rule
• Spend less time on social networks while still maximizing influence.
• An exact blueprint to engage your fans, followers and connections.
• Gives you a starting point to gauge your social interactions.
Objective
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The First 20• Pre tested content• Alltop.com • YouTube.com• PopUrls.com• Google.com/Alerts• Digg.com • Don’t stick just to the car business• Funny is money• Quotes and silly one liners
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The Second 20• It’s all about you!
• Mix it up don’t self promote all at once.
• Real time search is in, take advantage. Video
• Link to your blog, your videos, and to your Facebook page.
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The 60• 60 percent of everything you do on social networks
should be all about building relationships. • Join as many conversations as possible.• Give good tips, offer advice and help out people in
need.• Listen first then respond. • Give stuff away! • Refer people in your networks to other people in your
networks.• Influencing word of mouth.
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F&I Best PracticesBart Carpenter
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