Towns and rural blocks of india 2013 14
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Indicus Analytics Indicus Analytics India’s leading economic research India’s leading economic research firm... firm... Towns and Rural Blocks of India 2013-14
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A comprehensive database on Towns and Blocks of India. Helps you to understand the consumer demography, income level, consumption behaviour, market size and many more for all towns and rural pockets of India.
Transcript of Towns and rural blocks of india 2013 14
Indicus AnalyticsIndicus AnalyticsIndia’s leading economic research firm...India’s leading economic research firm...
Towns and Rural Blocks of India 2013-14
Towns and Rural BlocksTowns and Rural Blocks
The Complete Urban and Rural Market Consumer Profile
Information for ~530 Towns (with pop > 100,000), 7,268 PeriInformation for ~530 Towns (with pop > 100,000), 7,268 Peri--uurban Markets ( towns with pop < 100,000) & 5,861 Rural Blocksrban Markets ( towns with pop < 100,000) & 5,861 Rural Blocks
5 Metros5 Mini metros39 Tier 1 (Pop More Than 1000K)27 Tier 2 (Pop 600K – 1000K)160 Tier 3 (Pop 200K – 600K)292 Tier 4 (Pop 100K – 200K)
657 Large Towns with pop 50K – 1,00K2,000 Medium Towns with pop 20K – 50K2,222 Small Towns with pop 10K – 20K2,376 Very Small Towns with pop <10K
5,861 rural blocks which contain more than 6,00,000 villages of India
62% of urban population
38% of urban population
100% of rural population
Total Number of Household, Total Population, Annual Household Income, Savings and Expenditure.
Annual Household Expenditure on Food FMCG Durables Goods Clothing & Footwear Misc. Goods & Services
Literacy Rate (Only for town above 100K population)
Sex Ratio (Only for town above 100K population)
Household Characteristics Medium of cooking (Firewood, Kerosene, LPG/PNG, Electricity etc…) Main source of drinking water (Tap, Hand Pump, Tubewell etc…) Sanitation facilities (Septic Tank, Piped Sewer Systems, etc…) Main source of lighting (Electricity, Kerosene, Solar Energy, etc…)
Basic–
Age Distribution 0-9, 10-14, 15-19, 20-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50-54, 55-
59, 60-64, 65-69, 70-74, 75-79, >80 Years+
Physical Asset Ownership (TV, Mobile, 4 Wheeler, PC/Laptop with internet.. etc)
Distribution of Household, Population, Income, Savings and Expenditure across annual Household Income Categories (INR):-
Distribution of Household in higher Income segments (52 Towns).
10,00K–20,00K 20,00K–50,00K 50,00K–10,000K > 10,000K
For Towns & Peri Urban Markets
<75K 75K-150K 150K-300K 300K-500K 500K-1000K >1000K
For Rural Blocks <75K 75K-150K 150K-300K 300K-500K >500K
Advanced – Parameters of Basic version & ….
Annual Household Expenditure across 21 Categories (Towns & Peri Urban market).
Food FMCGClothing and
FootwearDurable goods Misc. goods and services
Basic Food, Pan, Tobacco etc Clothing Furniture / Fixtures Consumer Services Education
Egg, Fish & Meat Personal Care FootwearPersonal Transport
EquipmentFuel & Light
Gross Rent & Water Charges
Milk / Milk Products
Processed Food Household Appliances
Conveyance Entertainment
Vegetables/Fruits
Other Durable Assets Medical Others
Socio –Economic Classification (52 Towns), Distribution of Household across: SEC A, SEC B, SEC C, SEC D&E
Financial Information No. of SCB’s (~400 Towns),Credit & Deposit (~200 Towns)
Advanced – Contd ……
Psychographic Indices Investment Index Economy Index Infrastructure Index Cosmopolitan Index Westernised Index Experimentation Index Health Index Education Index Gender Inequality Index Entertainment & Socio Cultural
Index Environment Index Crime & Safety Index Public Services
Psychographic & Point of Interest Indices (50 Towns)
Point of Interest Index Auto Services Index Business Index Community Services Index Educational Institutions Entertainment Index Financial Institutions Travel Destinations Shopping Index Hospital Index Restaurant Index Parks/Recreation Index Transportation Hubs Index
Advanced – Contd ……
Product Component….Product Component….
Packs Coverage
Rural Market Pack Parameter for ~ 5800 Rural Blocks.
Urban Market Pack Parameter for 530 Towns and ~ 7200 Peri- Urban Markets.
Towns Only Parameter for 530 Towns.
52 Town pack Parameter for 52 Towns.
Complete Package Parameters for All Towns, Peri- Urban Markets and Rural Blocks.
The product is available in following pack across versions.
Unique Query Driven Software...Unique Query Driven Software...
Query driven software, with system Query driven software, with system specific installation.specific installation.
Ease of Navigation:Ease of Navigation:
Select Geography, Year, Parameter.Select Geography, Year, Parameter.
Extract data, prepare thematic maps Extract data, prepare thematic maps by shades, lines and points.by shades, lines and points.
Do basic computation, create custom Do basic computation, create custom variables.variables.
Advance query Advance query functionality.functionality.
ETL tool to integrate ETL tool to integrate user’s data by location, user’s data by location, Lat-Long.Lat-Long.
Predefined PDF reports on Predefined PDF reports on key parameters for each key parameters for each location.location.
Flexibility to create Flexibility to create multiple users’ accounts.multiple users’ accounts.
All data, map, chart can All data, map, chart can be saved.be saved.
Unique Query Driven Software Unique Query Driven Software Contd....Contd....
Available on annual subscription basis with option for multiple installations
Other Premium Products....Other Premium Products....
• District GDP of India District GDP of India – District wise break up of economic activity.– District wise break up of economic activity.• Market Skyline of India Market Skyline of India – Consumer Market, Demography and many – Consumer Market, Demography and many
more for all districts separated for urban and rural areas.more for all districts separated for urban and rural areas.• Indian Development Landscape Indian Development Landscape – Socio Economic Status for all – Socio Economic Status for all
districts.districts.
• Indian Financial Scape Indian Financial Scape – Financial Sector activity for all districts.– Financial Sector activity for all districts.• City Skyline of India Neighbourhood Series City Skyline of India Neighbourhood Series – Neighbourhood level – Neighbourhood level
information on consumer market & demography for 15 cities.information on consumer market & demography for 15 cities.• Urban Consumer Spectrum Urban Consumer Spectrum – 31 consumer segments and their – 31 consumer segments and their
complete profiling for States, Urban areas of 135 districts.complete profiling for States, Urban areas of 135 districts.• Indian Market Summary – Indian Market Summary – Concise information on economy and Concise information on economy and
market potential at district level.market potential at district level.
Some of our Patrons ….Some of our Patrons ….
Thank YouThank You
Indicus Analytics Pvt. Ltd.Indicus Analytics Pvt. Ltd.22ndnd Floor, Nehru House, Floor, Nehru House,4 Bahadur Shah Zafar Marg4 Bahadur Shah Zafar MargNew Delhi- 110002.New Delhi- 110002.Ph: +91 11 42512400Ph: +91 11 42512400E-mail: [email protected]: [email protected]
