Total Address Quality. Total Address Quality 2 OSV At A Glance OSV produces over 500 Million...

Total AddressQuality

Total Address Quality

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OSV At A GlanceOSV produces over 500 Million

envelopes every year!OSV processes over 4 Million addresses

every month! The volume of mail processed by us

allows us to get the lowest possible price for all the mailings from USPS provided we insure compliance with their rules and policies.


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Starting with the roll of paper…


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We produce over 500 Million envelopes annually in our state-of-the-art facility

In Huntington, Indiana.


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Our production systems incorporate leading-edge IMB (Intelligent Mail Barcoding). This process confirms the items we have produced and tracks them through Post Office locations.


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66.98.9

8.6

6.2

4.7

2.5 2.2

Deliverable (66.9%)

Directional/Suffix (8.9%)

Moved (8.6%)

Street Name/No. (6.2%)

City/State/Zip (4.7%)

Rural Route/Box No. (2.5%)

Apartment No. (2.2%)

Major Address Errors


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Old Address

New Address

Forward1.99 Billion pieces

$422 Million

Return1.6 Billion pieces

$823 Million

Waste6.14 Billion pieces

$270 Million

x9.7 Billion pieces could not be delivered

Total Cost - $1.9 Billion

2004 UAA* Report*Undeliverable As Addressed


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Since November 23, 2008, any list used in a First-Class or Standard mailing has to undergo USPS-approved address correction (“Move Update”) every 95 days.

This is a stricter mandate for First-Class Mail, and a major change for Standard mailings that previously had no such requirements at all.

This means more effective mailings, but causes a considerable process shift for us.


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Move Update Approved Move Update Methods:

NCOA Address Change Service (ACS)

Change Service Requested Address Service Requested


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NCOA: Secure USPS database of approx. 160

million address changes Available only to licensees using USPS

approved software OSV is licensed as the NCOA service

provider by USPS Access to 18 months of data on address

changes Updates from USPS every week.

..


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The Address Change Service (ACS) is an automated process that provides change-of-address information to participating mailers (such as OSV) who maintain computerized mailing lists.

USPS sends this information to OSV electronically.

The TAQ process automatically captures these changes and updates our database.


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The Total Address Quality solution includes: CASS certification which comprises of:

Address standardization, DPV - Delivery Point Validation &

LACS - Locatable Address Correction service

AND

NCOA - National Change Of Address service.


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The Total Address Quality solution also includes:

ACS - Address Correction Service and IMB - Intelligent Mail Barcoding.

TAQ will provide the most thorough cleansing and updating of the addresses on an ongoing basis.


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You need not remember all the Postal terms.

Just remember:

TAQ and OSV!!


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More Changes Are Coming!!!

Effective May 2011, USPS will require “Intelligent Mail Barcodes” in order to qualify for automation prices.


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The Intelligent Mail barcode: Has a greater overall data capacity than existing barcodes. Provides mailers with more digits for unique identification. Provides more detailed information about mailings. Increases mailpiece “real estate”. Allows for participation in multiple USPS service programs

with a single barcode.


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What does it all

mean to you?


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You need a solution that will provide:• Lowest possible mailing costs• No returned mail due to address

problems• Ability to track mail • Help in keeping your address lists

complete, current and correct • Total solution so you don’t have to do

anything!


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The New TAQ Process provides:1. Correct addresses online instantly through Online

List Manager (OLM) and assigns Zip+4 Code.


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The New TAQ Process provides:1. Correct addresses online instantly through Online List Manager (OLM) and

assign Zip+4 Code.

2. Monthly Validation of addresses.


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The New TAQ Process provides:1. Correct addresses online instantly through OLM and assign Zip+4 Code.2. Monthly Validation of addresses.

3. Automated process for Change of Address updates using USPS data (NCOA Process).


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The New TAQ Process provides:1. Correct addresses online instantly through OLM and assign Zip+4 Code.2. Monthly Validation of addresses.3. Automated process for Change of Address updates using USPS data

(NCOA Process).

4. Weekly retrieval of address corrections through USPS Address Correction Service (ACS) and automatic updates to the OSV database.


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The New TAQ Process provides:1. Correct addresses online instantly through OLM and assign Zip+4 Code.2. Monthly Validation of addresses.3. Automated process for Change of Address updates using USPS data

(NCOA Process).4. Weekly retrieval of address corrections through ACS and automatic

updates to the OSV database.

5. Email notifications to OSV customers* with address changes to help them keep their database up to date.* Customers sending files electronically. OLM customers will be alerted of changes when they log in.


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Our goal is to: • Provide you with a value-added

service to keep your addresses complete, current and correct.


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Our goal is to: • Provide you with a value-added

service to keep your addresses complete, current and correct.

• Minimize your costs of mailings and managing your database.


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Cost of Bad AddressOffering envelopes not deliveredAdditional cost of returned envelopesEffect on weekly collectionsEffect on other mailings from the

ParishLost office time tracking down

address updates and keeping your database current


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Bad Address

Thirty percent of addresses we receive from our customers cannot be assigned Zip+4 code because they contain street address AND P.O. Box No. on the same address line.


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BAD ADDRESS

JOHN DOE 1401 MAIN ST, P O BOX 1001 FALLS CHURCH, VA 22042

GOOD ADDRESS

JOHN DOE 1401 MAIN ST (If the mail is to be delivered to Home) FALLS CHURCH VA 22042-1234


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BAD ADDRESS

JOHN DOE 1401 MAIN ST, P O BOX 1001 FALLS CHURCH, VA 22042

GOOD ADDRESS

JOHN DOE P O BOX 1001 (If the mail is to be delivered to P O Box) FALLS CHURCH VA 22042


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Type of addresses:

• Physical Address of parishioner

• Address where parishioner receives mail

Characters that should NOT be used in Addresses

1. C/O – for care of 2. Punctuation Marks such as dash (except in Zip 46750-4304) , comma (,) or period (.)


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What Is A Standardized Address?A Standardized Address Is Defined As:

All necessary elements correct and complete…

Primary address numberPre-directionalStreet name Street suffix Post-directional

Secondary identifier

Secondary number

City State ZIP + 4 Code


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Elements of Standardized AddressAddress: PATRICK HUMPHREY

4223 EAST CAPITAL ST SE APT 104WASHINGTON DC 20007-1565

Primary address number : 4223 Pre-directional : EAST Street name : CAPITAL Street suffix : ST Post-directional : SE Secondary identifier : APT Secondary number : 104 City :

WASHINGTON State : DC ZIP + 4 Code : 20007-1565


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The Three C’s of TAQ

Keep Addresses:• Complete - Using CASS service • Current - Using NCOA and ACS • Correct – Using LACS, DPV and AEC


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CASS Certification (which includes):

• DPV Validation

• LACS Correction

NCOA Verification

Address Verification

ACS Updates

Intelligent Mail Barcoding

Automatic Updates (OLM Customers)

Email Notification (Electronic Customers)


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OurSundayVisitor

(Arch)Diocese

Parish

US PostalService


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Helpful Tools

Question : Where can I find the tools I need to keep my mailing list complete, current and correct?

A. http://www.osvenvelopes.com

B. OSV Customer Service (800-348-2886)

C. USPS web site: http://www.usps.com/ncsc


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• Lowest possible mailing costs • You don’t have to do anything!• No returned mail due to address

problems• We will help you keep your

address lists up to date • Ability to track mail

Total Address Quality. Total Address Quality 2 OSV At A Glance OSV produces over 500 Million...

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