Description - events.static.linuxfound.org · Description What and why OSV ... Samsung ZTE. Common...
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Description What and why OSV vendors should do to keep OEMs and their customers satsfed for a long period? How to develop a new product which will become trendseer? Balanced products with polished hardware and optmized sofware well ft together are stll a rare sensaton on the market. There are a few companies who managed to get them on a regular basis and most of them are proprietary vendors possessing and controlling both hardware and sofware development. This presentaton will provide an overview of mission critcal elements required to successfully cooperate with computer OEM companies in order to develop a “Dream product”.
Transcript of Description - events.static.linuxfound.org · Description What and why OSV ... Samsung ZTE. Common...
Description
What and why OSV vendors should do to keep OEMs and their customers satsfed for a long period? How to develop a new product which will become trendsetter?
Balanced products with polished hardware and optmized sofware well ft together are stll a rare sensaton on the market. There are a few companies who managed to get them on a regular basis and most of them are proprietary vendors possessing and controlling both hardware and sofware development.
This presentaton will provide an overview of mission critcal elements required to successfully cooperate with computer OEM companies in order to develop a “Dream product”.
How to Develop a Dream Product: OEM and FOSS OSV Synergy.
November 2012
Dmitry Komissarov ROSA CEO and co-founder
What is a Dream Product?
It might be unique…
The first satellite had been sent to space on October 4th,1957
What is a Dream Product?
It might be mass producton…
It might be mass producton…
70 000 000 pcs had been manufactured over the last 60 years
What is a Dream Product?
It might be adored or hated…
“…There's no chance that the iPhone is going to get any signifcant market share. No chance. It's a $500 subsidized item…” Steve Balmer, CEO Microsof
What is a Dream Product?
But anyway Dream Products lead to• Economy/Technology/Lifestyle BREAKTHROUGH!• Deeper level of comfort/satsfacton/effectveness.• Fast growing ADDICTED customer/fan base.• Lot of fun and aspiraton for developers.
• (Might be …) proft .
What is a Dream Product?
Current Environment
• Fast pacing electronics development requires ASAP Time to Market.
• High RnD budget luxury is concentrated in the largest multnatonal companies (MS, Google, Apple). This results in a limited sofware platorm choice and thus little chances to differentate.
• Economics issues cause slow market growth.• Evaporatng margins for hardware vendors.
Consequences…
Apple $600+ Bn
Sony
NokiaHP Lenovo
DELL
Sharp
Samsung ZTE
Common OEM/OSV Issues
OSV
OEM
Market Expectations
Who's guilty here and who is right is not for us to say-But anyway the cart's stll there today.
Common OEM/OSV Issues
Hardware vendor: “I do not care much about sofware. It should just work perfectly on my new shiny device. By the way …. you got 2 months to develop custom OS for me.”
Software vendor: “Why do they use this crappy components with no appropriate drivers? Why that system is not designed for my sofware?”
Developers: “We want fun. Documentaton and QA are boring.”
Design: “Frankenstein”.
Security: Weak and last minute hardware and sofware integraton leaves holes for intrusion.
Result: Complaining consumer will try his fortune with another device “designed in California”.
Linux specific OSV/OEMs issues
• «Linux is free… at least very cheap»• Device drivers… Who cares?• “Why it does not look like Windows, (Mac)?”• «We’ve heard about KDE. We want it on this 6’’
touch screen.»
How Dream Products Evolve?
“Genius is one percent inspiraton and ninety-nine percent perspiraton.”
Thomas A. Edison
Product Life Cycle
Concept Creation
• Shared vision • Joint research process
and ideas pool• Commitment to
collaborate• Trust
Concept Development
• Joint and mixed design/engineering/marketing teams
• Diffusion of hardware and software technologies to achieve balance and synergy
Market Development
•Common business incentives•Joint marketing•Seamless services integration
Business Optimisation/Harvesting/Reinvention
• Common interests• Clear communication• Highly coordinated execution
A Dream Product. How To Make It Happen?
• Early engagement in new product concept development. Make sure OEM and OSV shares a common vision and goals.
• Trusted relatons. Clear communicatons.• Executve buy-ins and sponsorship from both sides.• Joint (SW+HW) Design, Engineering, Sales and
Marketng teams.• Open standards compliance.
Financial aspect
Common practce today is:
$$$ Total OEM2OSV =
NRE + Per unit fee * Number of Units sold.
…but
High Non Return Engineering (NRE) payment distracts OSV from business success.
Shared risk (higher Per unit fee, less NRE) motvates for better performance.
True Collaboration Example.
Open Design Initiative
Open Hardware: Open specifications, Early planning stage access
Open Source Software
Open and Common Standards
Better Products and Happier Customers!
Summary
• Dream Product development requires high OEM and OSV integraton from the earliest stage of products development.
• Common and open standards foster better and easier collaboraton.
• In order to achieve higher effectveness, we need to embrace OSS principles to whole product development.
• Open Design Initatve might serve OEMs and OSVs to create Dream Products.
