Topics inTechnology and Marketing

Website Effectiveness

Key Factors

Visitors scan – they don't read Remember the F-shaped pattern

Visitors have a specific purpose and need to accomplish something

Website has 5 seconds to answer: Who are you?

What do you do?

What makes you different/better?

Do you have what I need?

Who is a website for?

Designed to attract and engage your Perfect Prospect

Not existing customers

Not your spouse

Not you

Effective Home Page design

LOGOProject Management Resources for

Education and Healthcare Organizations

DEDICATED EXCLUSIVELY TO PROJECT MANAGEMENT

MICRO USPEDUCATION

SECTORFOCUS

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Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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MICRO USPHEALTHCARE

SECTORFOCUS

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Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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MICRO USPPROPRIETARY

TOOLS ANDPROCESSES

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Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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IMAGE

CONTACTFORM

FIRST NAME:

LAST NAME:

COMPANY:

TITLE:

PHONE:

EMAIL:

INDUSTRY:

Click to

Schedule Appointment

Menu Bar

USPexplanation

copy

Logo/corporate identity“Who are you?”

Orientation statement“Am I in the right place?”

“What do you do?”USP - Unique Selling/Service Proposition“What makes you different or better?”

http://econsultancy.com/uk/blog/6829-17-tips-for-creating-a-great-website-tagline

Micro-USPs“Do you offer – better yet,

specialize in – what I need?”

CTA – call to action“What do I need to doto solve my problem?”

10 Essential UX Guidelines

1. Have a Consistent and Standardized UI

http://speckyboy.com/2011/03/31/10-essential-web-application-usability-guidelines/

10 Essential UX Guidelines

2. Guide the user

http://speckyboy.com/2011/03/31/10-essential-web-application-usability-guidelines/

The worst thing to a user is having to guess what to do next.

Guide the user so he or she won’t have to.

If you want them to proceed onto the next step, then make it clear where to click to progress.

10 Essential UX Guidelines

3. Make (Call-to-Action) Interactive Objects Obvious

http://speckyboy.com/2011/03/31/10-essential-web-application-usability-guidelines/

10 Essential UX Guidelines

4. Give Feedback – Both for User’s Interacting and Progressing

http://speckyboy.com/2011/03/31/10-essential-web-application-usability-guidelines/

10 Essential UX Guidelines

5. Never Have Users Repeat Anything & Keep Signup Info to a Minimum

http://speckyboy.com/2011/03/31/10-essential-web-application-usability-guidelines/

10 Essential UX Guidelines

6. Always Have Default Values in Fields and Forms

http://speckyboy.com/2011/03/31/10-essential-web-application-usability-guidelines/

Having a simple default value in a text field will push the user in the right direction as to what they need to type in:

“First name”, “Last name”, “Email address”, “Password”, “Country”, and so forth.

10 Essential UX Guidelines

7. Explain How the Entered Info Will Be Used

http://speckyboy.com/2011/03/31/10-essential-web-application-usability-guidelines/

10 Essential UX Guidelines

8. Don’t Have any Reset or Mass-Delete Buttons

http://speckyboy.com/2011/03/31/10-essential-web-application-usability-guidelines/

Big red “self destruct” buttons are big no-no.

There’s almost no situation where a user will have to wipe every scrap of data and start again.

A reset and mass-delete button serves no purpose other than to frustrate the user by having to input everything again.

Avoid this by not even giving users the option.

10 Essential UX Guidelines

9. Have Clear and Explanatory Error & Success Messages

http://speckyboy.com/2011/03/31/10-essential-web-application-usability-guidelines/

10 Essential UX Guidelines

10. Include a Clear Visual Hierarchy and Navigation (Breadcrumbs)

http://speckyboy.com/2011/03/31/10-essential-web-application-usability-guidelines/

Don't Make Me THINK!

http://www.sensible.com/dmmt.html

How to evaluate a web site

On page Who is website designed for?

Are 5 elements of an effective Home Page present?

Content

Specifically address Perfect Prospects?

Or filled with “we-we's?”

Keyword-rich?

Simple, consistent navigation?

Leverages F-shaped layout?

http://econsultancy.com/uk/blog/6924-25-reasons-why-i-ll-leave-your-website-in-10-seconds

How to evaluate a web site

Off page SEO Keywords in:

URL?

Title tag?

Alt attributes?

Title attributes?

# of links PageRank of Home Page

Questions?