eHospitality: Role of Website Personality on Website Effectiveness
Broker Website Effectiveness
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Broker Website Effectiveness National Broker Traffic Report January 21 st , 2009 – PARIS, FR WAV Group Victor Lund, Partner
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In 2008, WAV Group was granted confidential access to a large sample of Real Estate Broker Website visitor statistics.Recently this presentation of the results of that sampling was delivered at the Luxury Real Estate Conference in Paris. The results show the effectiveness of real estate broker websites in many key areas, including the effect of search engine optimization and listing syndication
Transcript of Broker Website Effectiveness
Broker Website Effectiveness
National Broker Traffic Report
January 21st, 2009 – PARIS, FR
WAV Group
Victor Lund, Partner
www.wavgroup.com 2
PurposeDevelop Benchmarks that Brokers may use to
understand……• How the online consumer reaches your site• Other websites that play a role in driving
consumer traffic• The truth of Search Engine Optimization• Real Search Engine Keywords• Technical Trends about consumer’s
computers
www.wavgroup.com 3
Day of week has little impact overall
Schedule agents to respond to email inquiries7 Days a week
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Consumers are on your website 24 hours a day
www.wavgroup.com 5
86% Win6% Mac8% Other
Insist that your website be accessible using any computer
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Go Big!
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www.wavgroup.com 8
Insure that your website works on all browsers
www.wavgroup.com 9
Your website address is popularized by marketing
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Google is the most popular search engine
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Your brand is the most important search term
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Thanks to Participants
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